The biggest social networking event takes place in San Diego, and it gets hosted by Social Media Examiner. The social networking event, Social Media Marketing World, gets over 2,000 people from all over the world to show up. Tickets go for well over $1,000 each, and for people outside of San Diego, plane tickets and hotel rooms don’t come as a free package.
Social Media Marketing World is certainly an expensive event to go to. The big reason that the Social Media Marketing World event is very successful is because of the quality. The best of the best are speaking at the Social Media Marketing World. Many people speaking at the event are well-known people in the social media niche. Most of the speakers have over 100,000 followers on Twitter (some are in the 200,000’s). To sum it up very quickly, all of the speakers are very influential at what they do. The people speaking at the event also tell their followers about the event. As result, millions of people are able to see tweets about the Social Media Marketing World event.
The Social Media Marketing World event usually sees over 2,000 registrants which adds up to at least $2.2 million (assuming that most of the registrants came from the $200 discount). That’s a lot of money to make from one event.
While the price and convenience are not there, the quality makes the event what it is. This business model is identical to Lamborghini’s business model and the complete opposite of fast food restaurants’ business model. The Social Media Marketing World event will continue to thrive simply because it is the best in the world.