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Well-Rounded Gave Its Crown To Specialization A Long Time Ago

March 14, 2014 by Marc Guberti 2 Comments

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There are two entrepreneurs. One entrepreneur is well-rounded. The other entrepreneur specializes in one thing. Which of these two entrepreneurs is more likely to become successful?

The second entrepreneur is more likely to become successful. There are more specialized people that are easier to connect with than ever before. One person offers general advice about social media. There is also someone who specializes in Twitter marketing while there is another person who specializes in getting more engagement from Facebook fans.

The more you specialize, the smaller you make your target audience. Making a target audience may sound like something bad, but the smaller the better. A small target audience does not encounter as many distractions that take them away from your business as a large audience. A small audience of people primarily interested in Twitter will pay more attention to you than an audience interested in social media. An audience interested in social media may decide to look at the person offering consultations about Facebook. On the other hand, the people interested in Twitter will only focus on consultations about Twitter. If you offer consultations about Twitter, your targeted followers will have a stronger reason to use your services if they are only interested in Twitter than if they are interested in social media.

Well-rounded is no longer an option. There are countless people offering specialized services. Well-rounded is ordinary. Specialization is extraordinary.

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Filed Under: Business, Entrepreneur Tagged With: business tips, how to be successful, truths about life

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Comments

  1. alexswallow says

    March 16, 2014 at 10:03 am

    Another fascinating post Marc- I think this debate is going to become more and more important in the modern world.

    Reply
    • Marc Guberti says

      March 16, 2014 at 10:06 am

      I could not agree more.

      Reply

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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