One of the most underrated but powerful ways to grow your business and get more sales is asking. There is no harm with asking. If you ask a blogger to promote your book, the worst thing that can happen is that the blogger says no. If the blogger says yes, then one more person is promoting your book. Your book gets a backlink and extra sales.
Asking can lead to better business opportunities. Every time someone sends a pitch to reporter’s query on HARO, they are asking if they fit the story. The worst thing that happens is that the reporter rejects the story. The best thing that can happen is that the reporter takes your story, asks you for more information, and then publishes your story. That’s how I got featured on the US News.
One of the people who I interviewed for Lead The Stampede was Dan Nainan, the world-renowned comedian. I knew I would include Dan in Lead The Stampede whether he followed me on Twitter or not, but I decided to ask him if he could follow me on Twitter. I worded my request in the right way (I was not begging), and he ended up following me. Dan has over 400,000 people and he only follows 40 people. I am one of those 40 people only because I decided to ask Dan if he would like to follow me on Twitter.
What are some of the things you can ask? Ask the questions that you are afraid to ask. By asking these kinds of questions, you are showing an interest in what you do and getting the desired result. If you can ask a question in a way that does not look like begging, you can get the result you want many times.
Hasan Aloub says
Do you think only for twitter ? if no. what is your second thinking ?
Marc Guberti says
I think from the perspective of utilizing each social network. In the beginning it was primarily Twitter but now my viewpoint has expanded.
Hamed says
Keep it up.
Marc Guberti says
Thank you Hamed.
CS says
Great blog Marc!
Marc Guberti says
Thank you. I am glad to hear that you like it.
john says
Mark, not to sound naive but, what is the advantage I would have if I was one of 40 followers of a person that has 400,000 followers. Would one of the advantages be that more people would follow me? Why?
Marc Guberti says
The only advantage is for you to say you are good enough to get followed by one of those people. It’s a way to boost your credibility and make others marvel at your accomplishment.
Kelea Quinn says
Following less people gives you the real chance to read everyone’s tweets. If you follow someone only as a followback then it is actually worthless. Respect your time and your image. Follow only those who’s tweets inspire, guide, and challenge who you want to become. Remember it’s quality not quantity. @keleaquinn
Marc Guberti says
Following over 100,000 people has allowed me to meet and interact with so many great people, and I wouldn’t have interacted with these people unless I did my research and followed them. I understand that you only want to see tweets you would appreciate on your timeline. You can create a Twitter list of all of your favorite Twitter accounts and go to that list so all of the tweets you see on that particular list are tweets that you would appreciate.
Kelea Quinn says
Thanks for your response. I understand your point and I will try out the List idea. Doing some research before a followback is important. I do find it funny when I get DMs from new followers who clearly have not even read my profile.
Marc Guberti says
I don’t like those DMs either. I have to verify myself by clicking links for too many of them. In my opinion, people think they are doing a good deed with these DMs similar to an autoresponder sent to an email subscribers, but on Twitter, the experience is entirely different and not received nearly as well as an autoresponder.
Greg says
Hey Marc. More great, common sense information and advice. I’m impressed with your work and your style. Keep it coming ! Greg