Of course, self published authors have more than three options. However, the only way a self published author will become successful is by choosing one of these three options. These options have different effects on sales and customer relations. All three work, but it is up to you to decide which one works the best for you.
- Publish 1 eBook every month. If you choose this option, then there are no excuses. You must be able to publish 1 eBook every month. That means getting the cover, writing the content, and proofreading what you wrote in just one month. These eBooks can be relatively short, and most of them range from 40-60 pages. If you publish 1 eBook every month, they need to be priced between $0.99 and $2.99. Publishing 1 eBook every month will get you more returning customers and a greater volume of sales.
- Publish 2 eBooks every year. If you choose this option, the launch for your books is much more important than if you publish eBooks every month. Publishing eBooks every month allows each eBook to attract returning customers. By publishing 2 eBooks every year, you will need to have at least 100 pages per eBook, and at this point, they should also be paperback books. If you choose this path, you would need to have at least 100 people eager to buy your book before it gets published. I have been using this method for my upcoming book Lead The Stampede. It has been mentioned in several blog posts and tweets. Charging for a low price ($2.99-$3.99) would result in a greater volume of sales.
- Do a mix of both. It is very unlikely that you will be able to publish 1 eBook every month while writing 2 eBooks every year that are 100+ pages that at least 100 people are going to buy on the day of the launch. If you decide to do a mix of both, I recommend publishing 4-6 eBooks every year depending on your speed. Publishing eBooks at this rate will ensure many people know about your launch and that you are able to get returning customers. This is the method that I am going with.
In order to become a successful self published author, you need to decide which of these options you are going to implement into your strategy. The successful self published authors implement one of these three strategies. Which one are you going to implement?