Do you ever have the feeling that you should be getting more sales for all of the work you put into your books? I am not talking about the desire to get more sales because everyone has that desire. I am talking about the authors who get few sales even when the books they published are masterpieces. Just like all self-published authors, I remember being on the same boat. I was wondering why I could not be making more sales for the books I worked so hard on.
Then, it hit me like a ton of bricks. For most authors, the content is not the problem, but instead, the marketing aspect is the problem. Few authors know how to market their own books. I kept on wondering why people were not buying my books, but then I realized that the only reason people were not buying my books was because they did not know about me. Are you on that boat right now? If you are, then don’t worry because the dock is near.
In order to get more book sales, you need to market it effectively. Some marketing tips are better than others, but out of all of the tactics I used, these are the big three that you cannot ignore.
- Offer rewards for the people who buy your books in bulk. This will encourage more people to buy your books in bulk. As more people buy your books in bulk, your book’s Amazon sales rank will get very low. Soon enough, your book may be a #1 bestseller on Amazon for multiple categories.
- Make your book free for five days with the free promotion feature. The free promotion feature did lose some of its shine when Amazon decided to create Paid and Free categories for the books. The logic behind Amazon’s decision was understandable because new, free books would suddenly become #1 bestsellers and bump all of the other book titles that have been making more sales at a consistent rate for many years. However, this is still a powerful method to get more reviews and visibility. At the end of all of my free promotions, I have always noticed an increase in sales.
- Keep on writing. The more you have to sell, the more options you present to the customer. The most successful self-published authors also have self-published over 10 books. If you are able to publish one book every 4-6 weeks, you would be able to publish 9-12 books every year. In addition, the more books you publish, the more books your returning customers will be able to buy.
These book marketing are powerful,. but you only get to tap into their true potential by implementing them. What are your thoughts on the list? Do you have any additional marketing tips that you would like to share? Please share your thoughts and advice below.