The only data most people pay attention to are their own statistics. We know how many clicks our Bitly links get, how many people visited our blogs last Wednesday, and how many sales you are getting as an Amazon Associate. However, we need to pay more attention to data that exists on the web about customers.
I never thought of looking at the data on the web. I was focused on looking at my own data and finding ways to improve on that data. After reading Big Data Marketing, my entire aspect about collecting data changed. While it is still important to collect our own data, we must explore data on the web that can relate to getting more customers, increasing the percentage of deals gone through, and other aspects of business as well.
There are many sites on the web with data. By looking at the data, we can see the trends and rising industries. The reason we know mobile is going to be huge for businesses is because data indicates a big rise in mobile sales.
By looking at our own data, we are able to find ways to better ourselves. By looking at the big picture, we are able to expand on what we already know, think outside of the box, and get data results that we never thought were possible.