Free prizes are only effective if they are compelling. The free prize needs to be something that your visitors would want that could have been a paid product. However, many people make the mistake of offering a free prize that is not compelling. A compelling free prize encourages people to subscribe to your blog. A compelling free prize encourages people to buy your paid products later down the road. If you want your free prize to be compelling, follow these 5 methods.
- Have an eye-catching design. People do judge a free prize by the cover. You need to come up with an eye-catching design for your free prize so your visitors will have a reason to subscribe. Some people will get your free prize just because it looks cool.
- Make it essential for your target audience. The free prize you give away must match your target audience’s interests. If your target audience is people who want to grow their social media presence, a free guide to gaining more followers on any social network would be a compelling free prize.
- Get people to mention your free prize. If your free prize gets mentioned on other people’s websites, more people will subscribe to get the free prize. Positive reviews are a big factor towards how many sales your book makes. Getting positive reviews for your free prize will make people want to get their hands on your free prize.
- Make it different from the other free prizes out there. The free prizes in cereal boxes used to be a big deal. Now that more companies have a free prize in their cereal boxes, the free prize in the cereal box has gotten old. There are millions of free prizes out there, but if you want your free prize to be compelling, your free prize needs to stand out from the other free prizes.
- Make getting the free prize easy. If someone has to fill in their address, phone number, and date of birth to get the free prize, your free prize will not be compelling. Instead of appreciating the free prize for what it is, visitors will only think of how complicated it was to finally gain access to the free prize. Instead of making it hard for your visitors to get the free prize, only ask for their email address (asking for the person’s first name is optional). By making it easier for your visitors to get the free prize, those visitors will be more likely to enter in their information.
Those are the five methods to make your free prize compelling. What are your thoughts about the list? Do you have any suggestions for the list? Please share your thoughts and advice below.