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6 Tactics To Promote Your Landing Page

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Promote Landing Pages For More Subscribers

Did you know that a landing page is one of the most important pages on a blog for making a strong income? Landing pages collect email addresses, and when lined up with the right technology, free prizes and a sequence of emails can automatically be delivered to your subscribers’ inboxes.

Unfortunately, most landing pages do not get a large amount of traffic. Most landing pages get a small portion of the traffic that the blog attracts as a whole. Before I started to promote my landing page, it got a small percentage of my blog’s daily visitors. After implementing a few changes to my landing page, I was able to increase my landing page traffic by 600% in just one week.

The size of my audience aided with the big increase, but it is important to note that I got these results overnight. Regardless of how large your audience is, implementing these six tactics has the potential to lead to massive results in a relatively quick period of time.

 

#1: Pin Your Landing Page To The Top Of Your Twitter Account

Twitter now gives its users the option to pin one tweet on the top of their feeds. This pinned tweet always gets displayed as the first tweet even if you send out a new tweet. You could pin a tweet from 2011 to the top of your feed, and it would show before all of the tweets you posted this year.

In order to promote your landing page, you can pin a tweet to the top of your feed with a link to the landing page. That way, each time someone looks through your feed, the tweet with your landing page shows up at the top. You can use a hashtag, add a picture, and keep your tweet in the 70-100 character range to get more engagement for those tweets. Utilizing those three tidbits in your tweet has been statistically proven to increase the amount of retweets that a tweet gets.

 

#2: Use HelloBar

HelloBar is a cool WordPress plugin that allows you to display a scroll-down message at the top of your blog. Using HelloBar to promote my latest landing pages allows them to get more exposure because a scroll-down message is hard to ignore.

The great thing about HelloBar is that you can write a clear message that scrolls down without the message taking up too much space. I have seen some services similar to HelloBar, and these bars are ginormous. Some of the scroll-down bars bloggers use take up half of the screen. Large scroll-down messages are bad because they don’t encourage visitors to stick around. Instead, visitors who see a giant bar will feel more inclined to click the back button than read any of the content (let alone click on the link in the scroll-down message).

You want to make your message short and sweet so it only takes up one line. If your HelloBar takes up two or more lines, it will practically cover a quarter of the screen. Remember that if your HelloBar eats up a good chunk of your computer’s screen, then it probably covers the entire screen of an iPhone (people won’t be able to read the content on your blog).

The landing page I promote on HelloBar gets dozens of daily visitors just from that scroll-down message. Many of these visitors end up subscribing to my blog. I know this because at one time, I was only using HelloBar to promote my first landing page with the free eBook 27 Ways To Get More Retweets On Twitter. At the time, I was averaging 20 daily visitors to the landing page (all of them came from HelloBar), and I got 4-8 subscribers every day. Depending on the day, that’s a 20%—40% conversion rate once people click on the HelloBar button and get led to my landing page. Considering most landing pages get 2.5% of their visitors to convert, utilizing HelloBar is a great way to get more traffic and increase your landing page’s conversion rate.

[tweetthis url=”http://bit.ly/1K85AHD”]HelloBar is a great way to get more traffic and increase your landing page’s conversion rate.[/tweetthis]

 

#3: Use A Picture On The SideBar That Leads To Your Landing Page

The sidebar of your blog is a great place to display a subscription button, the archives, pictures of products, pictures of you, and other things as well. However, your sidebar is also a great place to promote your landing page. If you know your landing page has a high conversion rate, you should be focused on getting people to visit that landing page instead of seeing a subscription box with a low conversion rate that says something like, “Enter your email address.” Promote the stuff that works before everything else.

I promote my landing page on my blog’s sidebar with the picture of my free eBook 27 Ways To Get More Retweets On Twitter. When people click on the picture of my book, they are immediately brought over to my landing page that has a higher conversion rate than my blog’s subscription box.

 

#4: Promote Your Landing Page At The End Of Every Blog Post

Most of the people who read blog posts to the end stuck with the blog post because it provided value. At this point, your visitor probably appreciates the value you provided in your blog posts. Some of these visitors may feel inclined to subscribe to your blog, but they need calls-to-action. At the end of your blog posts, promote a landing page related to that particular blog post. This landing page can promote a free eBook of a continuation of the blog post, a lengthy guide about a different aspect of the topic you discussed in that blog post, a short video about that topic, or something else.

Many visitors who appreciate the value of your content, read to the end, and then see the call-to-action will click on the link, go to the landing page, and then enter their information. You can also have a form at the bottom of every blog post asking for an email address to get people to subscribe without going to your landing page (just be sure to talk about the free prize the visitor will get after subscribing to your blog).

 

#5: Post Your Landing Page On Your Social Networks Every Day

No matter how big or small your social media audience is, that audience consists of a group of people who reads your content. If you repeatedly promote your landing page every day, your social media audience will eventually notice and click on the link to your landing page.

If you decide to promote your landing page every day, you should be sending at least 10 different posts every day about articles and topics other than your landing page. You want to promote your landing page, but you don’t want your feed to simply consist of post after post with you constantly telling your audience to subscribe to your blog. If you occasionally tell your social media audience to subscribe while providing valuable content, the people in your social media audience will be more likely to visit your landing page and join your email list.

 

#6: Include It In Your Email Signature

The email signature in my opinion is one of the most underrated ways to market yourself. Email conversations tend to be the longest interactions we have with people on the web. The longer these interactions build, the more likely someone will be to join your email list.

However, the only way to get someone to join your email list is with a call-to-action. Few people go into a long conversation thinking, “When I have time available, I just have to subscribe to that person’s blog.” That is why the call-to-action comes in handy. At speaking events, bloggers encourage the attendees to subscribe to their blogs. At the bottom of your email signature, you can encourage people to visit your landing page and subscribe to your blog. When you promote your landing page in your email signature, be sure to use P.S. because that is the second most read part of an email. A P.S. is like a second headline.

[tweetthis url=”http://bit.ly/1K85AHD”]The P.S. part of an email is the second most read part of the entire email.[/tweetthis]

 

In Conclusion

Your landing page is one of the most important pages on your blog, but in order for it to get numerous conversions, that landing page needs to attract visitors. Just like any blog post, YouTube video, or any other piece of content on the web, a landing page cannot survive on its own. Landing pages need to be promoted on your blog, social network, and other areas just like any blog post on your blog. If you do not have a landing page, I highly recommend making one now. In case you were wondering, I use Optimize Press to create my landing pages.

Which tactic for promoting landing pages did you like the most? Do you use any other tactics to promote your landing pages? Please share your thoughts and advice below.

How I Plan To Massively Increase My Email List

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Email-List-2

With over 120,000 Twitter followers and over 10,000 Pinterest followers, growing a social media audience has become easy. Now my top priority is growing my email list. Since this blog’s creation, it has gained a few thousand subscribers. Although it’s a great start, I want to be have tens of thousands of subscribers, and several marketers emphasize how “the money is in the list.”

I have a plan in place for accomplishing this goal, and part of the plan is good news for everyone here. A free gift I give to my subscribers is the Pinterest Mastery video tutorial. In addition to this gift, I will also be writing free guides that will be shared exclusively to my subscribers. That means if I decide to write a quick guide containing 25 different methods to get more repins on Pinterest or something similar, I am going to share it with you if you have subscribed to my list.

Another big change I have already made is using iContact to deliver all messages. This gives me superior flexibility as well as a new structure for sending out emails. In the past, I used WordPress’ subscription option which sent out emails seconds after I came out with a new blog post. With iContact, I will now be sending an email to my subscribers every week with links and short descriptions for the blog posts published that week. Anyone who remains subscribed to the WordPress option will still get emailed when I come out with new blog posts, but I am going to move everyone over from that list to my list on iContact.

In order to focus more of my time into writing the informative guides for my subscribers and launching more products, I will only be writing one blog post every day. Anyone who subscribes to my email list will be sent an exclusive blog post every week via email that will never get featured on this blog. That means if you want more of my content, join the list.

Although I am putting in an extensive amount of work into growing my email list, I am one person, and I need your help. If you subscribe to my email list, you will get the free Pinterest Mastery Video Tutorial just like before. The only difference is that I am working on a guide that contains 27 different methods to get more retweets on Twitter. Right when the guide is finished, I will distribute it to everyone on the list, and anyone who wants the guide in the future just has to subscribe. I also encourage you to spread the word to your friends because there is strength in numbers in accomplishing big goals.

 

4 Powerful Ways To Get More Blog Subscribers

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blog subscriberOne of the most important ways to build your presence as a blogger is by getting more subscribers. Although a majority of bloggers want more subscribers, getting those subscribers is very difficult for a newbie blogger. Most of the subscribers newbie bloggers get are their friends. While it is a great start, it is important for bloggers to extend their fan base beyond their communities. In order to do that, you need to optimize your blog so you get more subscribers. These are 4 powerful ways to get more blog subscribers.

  1. You must offer an enticing free prize. Your enticing free prize gives people a reason to enter their email address. In order to convince more people to enter their email addresses, your free prize needs to be spectacular. Your free prize can’t be just another blog post. Instead, your free prize needs to be more than that. It should be at least a 20 page report, a 20 minute video, or something along those lines. My free prize is a 20 minute How To Master Pinterest Video Tutorial and a 80% coupon for my Twitter Domination training course.
  2. Write quality content that makes people come back to your blog. Most people visit your blog numerous times before they finally decide to enter their name and email address. In most cases, I visit blogs for several weeks before I decide to enter my email address to receive their updates. The reason I came back to these particular blogs was because of the amazing content on those blogs. After visiting those blogs numerous times, I finally decided to enter my email address.
  3. Make your subscription box noticeable. Although there are many methods to get more subscribers, the only real way to get more subscribers is by making your subscription box noticeable. If your visitors have to navigate across your blog to find the subscription box, then they won’t bother looking. Instead, these people will visit your blog every week without entering their email address. The easiest way to have a noticeable subscription box is by putting it at the top of your blog’s sidebar. Another way to make your subscription box more noticeable is by having a small pop-up appear at the right corner of your screen when someone is halfway done with reading one of your blog posts. The Buffer Blog does a brilliant job at this, and this strategy has allowed The Buffer Blog to get over 20,000 subscribers.
  4. Build your presence on multiple social networks. Your social networks are public proof of how popular you are. If you have thousands of followers on multiple social networks, people will learn that you are popular. Some people only subscribe to popular blogs. By building your presence on social networks, you will become more popular and entice the targeted users who only subscribe to the best of the best. By growing your presence on social networks, your blog will also get more visitors, and in particular, returning visitors. Getting more traffic from your social networks is another way to get more blog subscribers. The people who decided to click the follow button will be more likely to enter their email addresses and subscribe to your blog.

Those are the four powerful ways to get more blog subscribers. Implementing these tactics will not result in a dramatic increase within a few days, but by implementing these tactics for several months, you will eventually see a dramatic increase in the number of your subscribers later on. What are your thoughts on the list? Do you have any additional tips on getting more blog subscribers? Please share your thoughts and advice below.

 

There’s A Big Difference Between 90,000 and 100,000

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When most people think about the difference between 90,000 and 100,000, they think of 10,000. When it comes to business, blogging, and social networks, the difference between 90,000 and 100,000 is an entire digit, and that difference means a lot. The moment I reached a combined total of 90,000 followers on all of my social networks combined, I included a widget with all of my social media icons that said, “Follow Marc and Join 90,000 Other Readers.” A few weeks later, I had a combined total of 100,000 followers on all of my social networks. That’s when I changed the widget from “Follow Marc and Join 90,000 Other Readers” to “Follow Marc and Join 100,000 Other Readers.”

The results were huge, but in a way that I did not expect. Originally, I only saw this as a way to boost my credibility, but something else happened as well. I got more blog subscribers. On the day I made the change, I got four times as many subscribers as I get on an average day. The 100,000 boosted my credibility and resulted in more people wanting to subscribe for updates.

The main reason that 100,000 is different from 90,000 is because few people make the six figure club. Everyone who is not in the six figure club wants to be in the six figure club. 90,000 may be close to the six figure club, but in the end, it only has five figures. Real numbers are becoming more important than ever because they highlight potential, and if you have the big numbers, people will follow you so they can learn how to get those big numbers as well. What are your thoughts about the difference between 90,000 and 100,000? Please share your thoughts below.

 

How To Create The Best Free Prize Possible

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Giving away a free prize will encourage people to subscribe to your blog, like you on Facebook, and do other things as well. While the free prize encourages these actions to be performed, it is the best free prize possible that makes people take you seriously and buy your products. If you do a good job with the free prize, your potential customers will buy your products primarily because they believe that your products are much better than your free prizes.

Although it is important to create a free prize that would be worth something, many people only create a free prize just for the sake of saying that they have a free prize. These people create a bad free prize that does encourage more subscribers and Facebook likes, but the bad free prize does not encourage anything after that. Potential sales never happen, and some people go as far as unsubscribing or unliking if the free prize is really bad.

A free prize is just that. It is free, but it is also a prize worth winning. In order to make your free prize worth winning, you first need to decide what your free prize will be. If you want to provide a digital prize (so you don’t have to pay for shipping), you can offer an eBook, Power Point, video, or audio. Those are the options that most people use for their free products. For this blog, the free prize is a video about Pinterest.

Your free prize needs to be a lengthy one. The longer your free prize is, the longer you will be able to keep someone’s attention. A free eBook with 10 pages can be read in under 5 minutes while a free 50 page eBook takes 10 minutes to read. Free 30 minute videos get more attention than free 10 minute videos because the person can watch the    free 30 minute video for an additional 20 minutes. By keeping someone’s attention longer with a lengthier prize, that person will think more and more that they need to buy some of your products.

Offering a lengthier prize also shows people that you went the extra mile to provide more free content. People love it when others go the extra mile to help them. Some of the people who get your free prize will eventually return the favor by buying one of your products.

While length is a big factor towards how good your free prize is, the quality of the free prize also determines how much attention it gets. If the free prize is a 50 page eBook with low quality content, then most people will “x out” of the book without saving it or bothering to read it any further. In addition, a poorly performed 30 minute video will lose attention as the seconds go by.

Your free prize needs to be lengthy and contain quality content. It is the job of your free prize to answer all of the readers’ questions about a particular area in your niche. That is all you need to do to create a free prize that entices people to buy your products.

What are your thoughts on the free prize? Do you have any tips on creating a free prize? Please share your thoughts and advice below.

 

Are You Throwing Away Your Blog Traffic?

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There are many bloggers who dream of getting hundreds of visitors on their blog every day. These people believe that getting these extra visitors will translate to more sales, more shares, and more subscribers. However, there are some people with hundreds of visitors who are not satisfied with their results. Even though these people took the time to grow their presence on the web, they are only getting 5 extra sales.

I noticed this problem for my books. I used to show all of my books on my blog’s sidebar, and when I did this, the links generated over 200 clicks every month. Alas, I only made two sales from those clicks. Having those pictures on my blog also made it slower (and hurt SEO). The people who clicked on the links left my blog, and I lost a visitor who could have possibly subscribed to my blog.

If people leave your blog to click on a link to one of your products or a link to one of your social networks, that traffic is being thrown away. Even if someone follows you on a social network, who knows when that person will see one of your social media posts. I do my best to make sure all of my followers see one of my tweets. However, if someone does not log in for an entire day, then there’s nothing I can do about it. The better option is to have people subscribe to your blog. It is better to have 1,000 subscribers than it is to have 1,000 followers. Subscribers get emailed every time a new blog post gets published, and who doesn’t check their email? Followers may not see all of your posts.

If you are getting someone to subscribe to your blog, you are not throwing away your traffic. If anything else occurs, traffic is being thrown away.

The big question you may have right now is how it is possible to still gain followers even though it is bad to have links that lead to your social media accounts. The solution is to have a button on your blog that will allow someone to follow you without leaving your blog. The button for my Twitter account allows anyone reading my blog to follow me without going on Twitter. All a reader has to do is click the button and that’s it. Not only do you make it easier for people to follow you on Twitter, but you also allow them to stay on your blog. Even if you have to make your social media buttons smaller to get the desired effect, it is more important to keep someone on your blog (and possibly get that person to subscribe) than it is to get another follower. 100 followers are not going to be the difference between your book becoming a bestseller, but 100 people on your email list (in some cases, big fans) who can get notified the moment your book comes out will be very likely to buy that book.

Getting someone to stay on your blog for an extra minute can be the difference between someone who subscribes to your blog and someone who walks away. Over the long-term, it can be the difference between getting a lot of sales and getting no sales at all.