In order for a small business to become successful, that small business must have a big audience. There are no questions about this one. Almost every successful business and individual has a big audience behind them. While there are many ways to build an audience, Pinterest provides a powerful way to build a larger audience that engages with your pins.
Pinterest users engage on the social network more often than on other social networks. While 1% of tweets are retweets, 80% of pins are repins. That means a small business is more likely to go viral on Pinterest than on other social networks. If you need your message to spread quickly, Pinterest is the way to go. Some of my pins have received thousands of likes and repins because users love to repin other people’s pins.
Another big reason why small businesses should start pinning on Pinterest is because Pinterest allows its users to categorize information based on boards. If you provide social media tips, you can create multiple boards that deal with specific social networks. You can have one board with Twitter tips, another board with Pinterest tips, and so on. Pinterest’s boards will allow you to expand your knowledge and give your followers specific content. Specific content will make it easier for your followers to find what they are looking for. Making it easy for your followers to find what they want to see will result in those followers coming back for more information.
On Pinterest, it is easy for small businesses to find targeted users who are on Pinterest for multiple hours every day. Pinterest is a very addictive social network, and that is something small businesses need to use to their advantage. What are your thoughts on the list? Is your small business on Pinterest? Please share your thoughts below.
Great tips! I’m a small business on Pinterest, but know I could be using it more effectively. Do you know anything about how to correctly use hashtags on Pinterest? I was told to use tags, but worry I have overdone things. Appreciate any help you can offer 🙂
Marc Guberti says
My advice is to keep it at 1-2 hashtags per pin. If you have too many hashtags, the pin won’t be as valuable, and it will be hard to read.
Marc is right in saying to do 1-2. Especially if you want to promote your pin–if you have too many hashtags, it won’t approve your ad because it’ll say it looks too “spammy.” Learned the hard way! Best of luck 🙂
Marc Guberti says
Thank you for the clarification. I haven’t advertised on Pinterest yet and can easily see how a pin with too many hashtags would look spammy. Remember, regardless of whether Pinterest says an ad is spammy or not, it all comes down to whether viewers appreciate the ad or not.