As a person who has only seen marketing in the world of computers, television, and mobile phones, it was hard for me to imagine a world where flyers were the big thing. One day, I happened to see a flyer for mosquito protection on the way home for a run. I thought to myself that I would never buy that person’s product not because I didn’t like the person but because I had no interest in what the product provided.
These kinds of flyers are ineffective. Although thousands of people see these flyers every day, these people are not targeted customers. These people range from toddlers to senior citizens. The only way these people will care about the flyer is if they have a problem and they didn’t already hire someone to fix the problem.
Despite this, flyers are not outdated. The flyers that got mentioned earlier are outdated, but there is a different strategy that makes a flyer very effective. The reason why most flyers do not work is because the people who put up the flyers forget about their target audience. Unless you have a dog missing flyer (hopefully you never have to put that up), every living human on the planet is not your target audience.
In order to make your flyer effective, you need to show that flyer to your target audience. In addition, your flyer needs to be attractive. If you want a chance at getting attention, your flyer needs to have colorful pictures. While the pictures are nice, you need to remember that most of the people who see your flyer will be new connections. Starting a new connection by asking someone to buy your product is a mistake. What you need to do with this flyer is tell people about a free teleseminar or a free prize they get for subscribing to your blog. It’s almost like an oversized business card with an extra promotion that encourages the recipient to take action.
Where you promote your flyer is essential for its success. A kid’s soccer game is not the right place to promote your flyer about your upcoming social media teleseminar. However, a business summit could not be a better place to promote your flyer. While most business cards get forgotten about or lost, it is much harder to forget about and lose a flyer. Since the recipients will not be able to forget about your flyer, they will be more likely to attend your teleseminar and/or subscribe to your blog for the free prize.
Flyers are mistakenly seen as a dead marketing tactic. Promoting yourself using a flyer is a method that requires practice, but once you get in the practice, you will be able to promote yourself with a flyer better than you would be able to with a business card. What are your thoughts on using flyers to promote yourself? Do you have any additional tips on getting better results from your flyers? Please share your thoughts and advice below.