I must be really boring then!
Here’s how I heard about this: I happened to be looking on the web for articles about blogging. I am always on the lookout for new nuggets of information about my niche. One of the articles I stumbled across mentioned that reading content written by the same blogger gets boring after a while. The article went on to explain why a blogger needs to get guest bloggers to write for them.
I disagree with that. And it’s not just because I am the only one who writes content for this blog.
A blog does not get boring just because the blog posts are being written by the same person every time. This blog has over 1,000 blog posts written by the same person (that would be me) and readers stick around anyway.
There is certain content that does get boring after a while. This is repetitive content in which a blogger writes about the same thing every week. It gets annoying to see something similar to what you read a week ago. Imagine reading a blog post called “10 Ways To Get More Twitter Followers” today and then later in the week reading a blog post called “11 Ways To Get More Twitter Followers” written by the same person with the same methods except one method got added. That is the typical boredom that readers to not appreciate.
If a blogger’s content is valuable and worth sharing, then people will stick around regardless of who is writing the blog posts. Everything on the Quick Sprout blog was written by Neil Patel, and that blog also happens to be one of the most popular blogs on the web.
In the beginning, people don’t care about the author. They only care about the author if they believe the author’s content was valuable and worth sharing. It is at this point when the reader cares about who the author is. Instead of wanting another author, the typical reader will look for more content written by the same person. If all of the blog posts on your blog are written by you, then your readers won’t have to search all over the web for you. They are already at your home on the web–your blog.
If your blog is all you, readers will only be able to read your content. That means when a reader likes one of your blog posts and reads others as well, that reader starts to like you. The reader likes what you offer to the masses with no price tag attached. The more free content your readers go through on your blog, the better the chances are that the reader buys one of your products.
If the content never gets boring, then the blogger never gets boring. Chances are this is not the only blog you will visit today. Chances are you will read other blog posts on the web with different perspectives on different (or possibly similar) topics. If you build a powerful presence on your own blog by being the person who writes the content every time, then you will grow a strong reputation for providing valuable content. Having the kind of reputation is what encourages people to spread your content and buy your products.
Anyway, you must be really bored right now since this blog post was written by the same person…AGAIN.