In a world where everyone focuses on quality content, SEO, and getting more traffic, there is a tiny detail that many bloggers forget to include in their blog post. Not including this element of a blog post makes these bloggers lose engagement and strong connections (some of those connections lead to sales). The element of a blog post that most people forget about is asking questions.
I always make sure I see one question in a blog post that I publish. I actually search for the question mark using the word finder just to make sure. The reason I make sure I am asking questions in my blog posts is because there are three powerful outcomes of asking questions in your blog posts.
- Your visitors will feel as if they are having a conversation with you. Asking a question in one of your blog posts starts a dialogue. The visitor has to think of an answer to that question. Then, as you ask more questions in your blog posts, the conversation will build. How do you think I am doing with this blog post so far? Your response is the continuation of our conversation that is currently taking place.
- You blog posts will get more comments. If you ask questions, you will start a conversation. The only problem for the particular conversation taking place (such as the one in this blog post), a visitor cannot ask a blogger a question and get a quick response. I can ask you how your day was and get a quick response. If you ask me how my day was, you would still be staring at a blank screen. In order to get a response from me or any other blogger who asks questions, a visitor would have to leave a comment below to get the proper response. How many comments do your blog posts get? Imagine what would happen if you could double that number. Asking questions throughout your blog posts makes that possible.
- Passive reading turns into active reading. If there are no questions in a blog post, then the visitor is passively reading that blog post. When you ask a question, you are turning passive reading into active reading. You are forcing your visitor to go from scrolling through your content to think of an honest answer.
Those are the three big reasons why you need to ask more questions in your blog posts. How did you like the blog post? What are your thoughts on asking questions in your blog posts? Please share your thoughts below.