You can try to make money on social media, but that’s not how it works. When people look for the extra dollar to put in their pocket, they give social media advertising a try. They use Sponsored Tweets, MyLikes, or something similar. Have you used any of those advertising options? Whether you have used them or not, chances are you have heard of them. I used to be just like anyone else and use these advertising services, and there was a point when I even recommended them.
However, social media is for building connections and getting people to visit your blog. It’s on your blog where you make the money, and social media is used to get more people to visit your blog. If you tweet an ad, you are losing out on a blog visitor who may have bought one of your products.
The next time you hear about Ad.ly links, sponsored posts, or anything like that, refrain from using those types of content in your social media strategy. A social media strategy that is going to bring in long-term revenue instead of the short-term revenue from advertisements is one that brings people to a blog with products available.
What are your thoughts on social media advertising? Please share your thoughts below.
Kristi Dement says
Marc, I agree that social media should primarily be for building connections with others and providing them useful content. I think there are plenty of natural ways to gain a following versus having to pay for advertisements. Marc, when the content is as helpful as your content is, people cannot help but follow you!
Marc Guberti says
I am happy to hear the kind words 😀
Another thing is that people relentlessly promote their products on their social networks without taking the time to interact.