With over 1 billion users, Facebook is the largest social network of them all. In addition to being the largest social network on the web, people stay on Facebook for a very long period of time. Some people are on Facebook for a few hours every day. A majority of Facebook’s users go to their account at least once per day to look for any new activity.
Facebook businesses have been able to utilize this to their advantage. Some businesses make a big portion of their revenue from Facebook while others have used it to go viral.
The great thing about marketing on Facebook is that it Facebook is a social network that encourages oversharing. Some people go through the line of posts on a particular Facebook Page and click like and share all the way through. That helps in getting more attention. In order for your content to spread on Facebook, here are seven Facebook marketing tips.
#1: Have a Facebook Page
There is a big distinction between a Facebook Page and a personal account. A personal account is great for socializing with your friends, but a business page allows you to get the professional dashboard. The dashboard that is exclusive to Facebook Pages allows people to see all of their scheduled posts as well as the extremely important Facebook Page Insights.
Facebook Page Insights allows you to know when your audience is on Facebook. That means you will be able to know when you should be scheduling your Facebook posts so they get the most likes, shares, and clicks.
#2: Post multiple times every day
My recommendation on Facebook is to send out at least three posts every day. The reason you want to post on Facebook multiple times every day is because you want people to remember you. There are many Facebook users who scroll through their Facebook feeds, and the more of you they see, the more they will remember you.
When you are posting every day, it would be advisable to look at your Facebook Page Insights so you can determine the optimal times to send out posts to your audience. That way, your content has the power to spread and reach out to more people. The extra people your post reaches out to may decide to become a part of your audience.
#3: Post links to your own content so people remember you
Posting often on a Facebook Page is a great way for people to see you more often. However, what you post also has an impact on how people remember you. If you are posting links to popular articles such as The Huffington Post, most people will remember The Huffington Post instead.
That is why you need to provide valuable content on your blog and share that content on Facebook. Include motivational quotes that you have said. You want people to remember you for what you do which is why you cannot be afraid to promote yourself on your own Facebook Page.
#4: Post pictures often.
Facebook posts with pictures get more engagement than Facebook posts without pictures. In fact, a majority of the Facebook posts that go viral have a picture. When you are trying to choose which Facebook picture to include in your posts, be sure to choose a picture that is related to your posts.
The web is one source to get pictures as long as the pictures you choose are not copyrighted. However, there is an alternative; you can create your own pictures. For a very long time, I thought that it would be impossible to create my own pictures. That was the case until I discovered Canva.
Canva is a great tool that allows you to create your own pictures with ease. They allow you to put text in the pictures and make it easy to customize. Customizing a picture and moving certain elements around is just as easy as dragging an element from one place to the other.
#5: Interact with your fans.
There are going to be some people who repeatedly comment on your Facebook Page, like your posts, and share them with their friends. These are the people who you want to see on your Facebook Page often, so when one of them comes around, you want that person to stay around for as long as possible.
It is important to respond to any relevant comment that appears on your Facebook Page. That means you should not comment to the people who leave those spammy links about getting 1,000 Facebook Likes in one day, but you should definitely comment when your real fans do.
When you reply to a comment, also be sure to tag that person with the link to that person’s profile. Many people have their Facebook notifications turned on which means each time someone gets tagged, that person gets an email from Facebook saying they have been tagged. In the email, Facebook also allows its users to see the exact post they were tagged in.
Since most of us enjoy checking our inboxes too often, those fans will see they got a new email from Facebook, click on that email from Facebook, and realized that you tagged them.
In these emails, Facebook also makes it easy to go back to that exact Facebook post in one click. This makes it easy for your fans to see the email, go back on Facebook, and respond to you. Now you have a conversation building, and the more the conversation builds, the less likely that person is to forget about you.
#6: Host a contest or giveaway
Another great way to get your content to spread is by hosting a contest or giveaway.
A giveaway that often works is the one where you ask your audience to like and share your post in order to be eligible. $50 Amazon Gift Cards always work, but if you have your own product, that would be a better prize. Offering your own product as a prize will make sure more people remember you.
A contest that often works is the one where you ask your audience to take a picture with a hashtag. Esurance only relied on the hashtag which hurt them in the long run while Whole Foods hosts contests where users are required to use a hashtag and a picture. (Talk about the Whole Foods bike challenge)
#7: Stick with one niche.
A Facebook Page gives you the power to build an authority on the web. The reason why it is important to build an authority on the web is because many people know you for your passion.
On Facebook, it is very tempting to constantly like, share, and publish posts that are not in your niche. In order to build an authority on Facebook, you need to stick with one niche. That means if your niche is exclusively Pinterest, do not write a blog post about Instagram. They may be related, and you may know a lot about Instagram, but you need to label yourself with one niche on Facebook.
How you label yourself has a big impact on how people remember you.
Facebook is a gold mine opportunity for anyone who invests their time in Facebook and posts the right content on a consistent and daily basis. Some marketers have been able to accumulate hundreds of thousands of Facebook likes. These people are getting a bulk of their traffic directly from Facebook, and some people use Facebook to promote landing pages and products that bring in the full-time income.
Is Facebook in your marketing strategy?
Bhaben Deka says
Great post Marc but i also feel that by using social login we can get lot of help as it will provide us with valuable social profile data that we can use for marketing strategy.
Marc Guberti says
Social login is a great strategy, and I understand how useful that type of information would be. You could organize your entire audience around a few people, and know who to target.
Rodney Robinson says
Thanks, Marc. I have not used Facebook as often as Twitter. I did not realize that posting multiple times a day was effective, since the roll is not as fast flowing as Twitter. This is something I will start doing to get more engagement on our Facebook page. Thanks for sharing your success.
Marc Guberti says
My pleasure Rodney. Although I tweet over 100 times every day, I wouldn’t recommend sending 100 Facebook posts every day, but you should strive to send out at least four FB posts every day.