Instagram is booming. With over 300 million users, Instagram has quickly emerged as “just another social network” to one of the top social networks on the web. Brands have capitalized on the opportunity and have accrued large audiences on Instagram.
However, not everyone uses Instagram for business. While Twitter and Facebook are established as great social networks for business, Instagram is usually left out. Although Instagram gets left out, it has a lot of firepower.
Instagram recently rolled out paid ads, and these ads should soon enough bring forth sensational results. Why? Facebook owns Instagram, and Facebook ads are the best type of social media ads today. You can get highly targeted likes for less than $0.01 per like.
Facebook has mastered the social media advertising game. Instagram is next. Imagine how game changing it would be if you could get highly targeted Instagram followers for as little as $0.01 per follower.
It’s going to happen, and at this stage of the game, you can grow a large Instagram audience without paying a penny. While a post on a Facebook Page is seen by a small percentage of your fans, an Instagram post will get seen by a large chunk of your audience. The average photo or video posted by an Instagram brand reaches 25-35% of that brand’s followers.
You don’t want to wait any longer. Instagram is the social network that needs your attention now. Regardless of whether you’ve been focusing on Instagram all along or Instagram for business never crossed your mind, these are the four things you must do on Instagram right now.
#1: Post Daily
Each time you post a new picture on Instagram, your audience sees your content. As you begin posting pictures more often, the people within your audience start to remember you. Some people in your audience will remember you so well that they will go to your profile for new posts.
In other words, they won’t wait for your posts to show up in their home feed. They want to see your latest Instagram posts the moment you cross their minds.
When you post every day, you become a familiar face to the people within your audience. As more people engage with your Instagram posts, there will be certain people who you also become familiar with. This is how relationships on social media are built.
The relationships you build on social media can lead to great opportunities. Some of the relationships I built on social media led to podcast interviews, guest blogging opportunities, and more.
Finally, by posting daily, you have a stronger incentive to grow on that social network. If you have thousands of pictures on Instagram, that is an incentive to make all of the work you put into your Instagram account worthwhile. That same incentive is not as powerful for a Twitter account with only five tweets.
Posting daily lets you embrace Instagram, see its potential, and grow an audience of people who appreciate your content.
#2: Use Canva To Create Awesome Pictures
One of the main reasons people don’t post on Instagram every day is because they don’t believe they have that many pictures worth sharing. There are only so many pictures within the camera roll. What do you do when you run out of awesome pictures to share?
There are two solutions.
- Take another picture
- Create a picture
I prefer creating my pictures and then posting them to Instagram. Canva is the best free tool on the web for creating pictures. You get numerous templates, background colors, and add-ons to choose from.
If you don’t like their add-ons, you can always upload your own pictures (or pictures from the web) to Canva’s dashboard.
#3: Consider Outsourcing The Work
The largest barrier that held me back from utilizing Instagram was time. I saw Instagram’s potential but would never have the time to get to it. With the mix of growing my Twitter audience and now focusing most of my time on Udemy, my time was spread too thin for Instagram.
Now most of my work is outsourced. All I do on Twitter now is engage with my followers because everything else has been outsourced. All of that time I once spent following people and scheduling tweets gets devoted to other parts of my business.
Now I am putting more time and effort towards Instagram. But even now, outsourcing still reigns. I hire people to create the pictures for my Instagram account and this blog. I didn’t create the picture you saw at the top of this blog post.
And I have no shame in admitting that. Outsourcing some of your Instagram activity allows you to buy back valuable time that you can repurpose into other parts of your business. Even if you don’t outsource your Instagram activity, you need to outsource something in your business immediately.
#4: Use HootSuite To Schedule Posts From Your Desktop For Free
The second largest barrier holding me back from utilizing Instagram was poor desktop compatibility. Since I do most of my work on my Mac Book Pro, and Instagram isn’t as optimized for the desktop as it is for mobile, I didn’t spend much time on Instagram.
Then HootSuite came through in the clutch (again) by making Instagram a part of the dashboard. Now it is possible to schedule Instagram posts for free straight from the HootSuite dashboard regardless of whether you are using a mobile device or a desktop.
The bridge has finally been connected and made free for everyone. But if you do not cross that bridge to Instagram Domination, then the bridge serves no purpose.
If you don’t have time to schedule your Instagram posts, you can easily outsource that work to someone else so you can focus on your Instagram account’s growth.
Instagram is a booming social network that is only going to get bigger and better for business. If you do not utilize Instagram yet, then now is the time to start. Right now, I want to hear from you. What are your thoughts about Instagram for business? How do you use Instagram? What tips do you have for us? Sound off in the comments section below.