Welcome to the Udemy Express. All aboard!
Okay, maybe I exaggerated that. But the main point is that Udemy is the opportunity you need to jump on now. Udemy is the main platform I devote my attention towards. The only reason the other parts of my business grow and stay afloat is because of outsourcing.
Udemy is a free platform that allows you to create and sell training courses. The way Udemy works is that they promote your course, and you split the commission 50/50. If you promote the course on your own and get a sale with one of your coupons, then you get a 97% commission.
Udemy makes it easy to create training courses, and those training courses can be highly profitable. In this blog post, I am going to share with you seven reasons why you need to get started on Udemy now:
#1: You Get To Make Revenue
This is the most obvious point, so I’ll get it over with. Udemy does a good job at promoting your course through its coupons. Once you publish a training course, you can literally get sales from Udemy without promoting the course.
Of course, you make more sales and rank higher on Udemy’s search engine if you decide to promote your own courses, but if you don’t promote your own courses, you can still make money. Some people like my friend Jerry Banfield make over $1,000 per day from Udemy sales.
#2: Free Email List Growth
Each person who gets access to one of your courses is a student. You can send email blasts to all of your students or a certain segment of the student body. Does that sound familiar? It should.
It’s just like email marketing, but for free. Email marketing with something like iContact or Aweber provides you with more capabilities, but it comes at a cost. Having 10,000 subscribers on iContact costs $79 per month. Having the same number of subscribers on Aweber costs $149 per month.
Having 10,000 students and emailing them with Udemy costs $0 per month. Not only does Udemy do the promotion for you, but you also get to save thousands of dollars by emailing your students instead of emailing your subscribers on iContact and Aweber.
I still recommend iContact and Aweber since your email list is critical, but Udemy is the ideal option for people who are starting out.
#3: Facebook Group Pages Dedicated To Udemy Promotions
Not only is Udemy a platform where you can grow a free email list, but it is a sophisticated platform with sophisticated users. There are many Facebook group pages that let you promote free coupon codes to your courses. You can choose the quantity of coupons you offer and the deadline of those coupons.
One of the best ways to get more students to your Udemy courses is by promoting the free coupons to these courses in those Facebook Group Pages. This is an easy way to get hundreds of new students on a platform that was just waiting for you.
In other words, an extra 100 subscribers. And you don’t have to pay for any of them. Some people get thousands of new students from these promotions alone. They work well, and if you effectively communicate with your students, many of the students who used the free coupon for one of your courses may decide to buy another one of your courses at the full price.
#4: Video Is A Requirement
Video is huge and Udemy is a wonderful opportunity. However, you can’t do anything with Udemy unless you start making videos. This restriction is a blessing in disguise because it makes you better at utilizing the most impactful type of content on the web.
As you get better at creating videos, you will also get better at making speeches. You will articulate yourself more clearly and learn more about your niche.
If you are not utilizing videos yet, but you want to utilize Udemy, then you will be forced to utilize video. If you don’t want to worry about lighting or are afraid of showing yourself on camera, then you can opt to use ScreenFlow/Camtasia and a good microphone for your computer.
That way, your videos are KeyNote/PowerPoint presentations with epic audio.
#5: Udemy Has A Large Student Base
While marketing will never present us with a true scenario of “create it and they will come,” Udemy comes close. With millions of students already on the platform, Udemy presents you with a massive audience.
If you do well with promoting your own course, and it performs well in Udemy’s search engine, then Udemy will kick the promotion of your course into hyper gear.
In the past, Udemy has sent email blasts to all of its users about special discounts. Imagine your course performs so well that Udemy promotes it in an email. Imagine, in other words, your course getting seen by millions of people.
The payoff is bound to be massive. And you didn’t spend any time building that audience of millions of people. Udemy did it for us (well, the instructors help out too. When people want to buy our courses but don’t have accounts, they create Udemy accounts to buy our courses).
#6: No Technical Work Required
Udemy is not a place where you have to know code and make sure the PayPal and Credit Card integration works. Udemy has all of that handled for you. All you have to worry about is creating your courses and getting them into the Udemy marketplace.
You don’t have to verify that the technology works by making $0.01 purchases of your courses over and over again until you know the technology part works.
In addition to not worrying about the technology, you also don’t have to worry about creating an affiliate program for your courses. Udemy has all of that handled for you too. They have their own affiliate program through LinkShare that all courses automatically become a part of. You get paid, the affiliate gets paid, and Udemy gets paid. Everyone wins.
If you don’t have the audience to promote your courses to, you can contact potential affiliates and have them promote the course for you. The way Udemy’s affiliate program is set up, every affiliate gets a 50% commission per sale while you and Udemy split the rest of the commission down the middle.
A 50% commission is desirable enough to get the attention of many affiliate marketers. Even if you don’t make as much per sale as you would by promoting your course with your own coupon, you still make revenue.
It is better to make some extra revenue than it is to make no extra revenue at all.
#7: YouTube and Udemy Go Hand-In-Hand
If you want to dominate YouTube, then Udemy is the right place for you to be. Many Udemy instructors who create dozens of courses become great at creating videos. This talent is visible on their YouTube channels which happen to have hundreds of videos.
These instructors can easily publish one YouTube video every day because some of them are creating 5-10 videos for their courses every day. For these people, publishing one YouTube video per day is light work.
If you take the time to create numerous Udemy courses, creating 5-10 videos per day will eventually become a comfortable habit. Then, your YouTube channel will get filled with awesome content and you will do better as an Udemy instructor.
Udemy is a great opportunity, regardless of the size of your audience. While it is appealing for people with large audiences, it is especially appealing for people who have smaller audiences. Many of the most successful instructors came to Udemy before they had a large audience. These same people now have empires because of their success on Udemy.
The best way to learn about Udemy is to interact with other instructors and learn from them. That’s why I enjoy co-creating courses with other instructors (especially the ones who are more successful on Udemy than me).
Do you have any questions about utilizing Udemy? Is this your first time you have heard about Udemy or have you come across it before? Do you have a course up, and if not, do you plan on creating one? Sound off in the comments section below.
Iboro Gordon (@deevaprenuer) says
this was quite insightful Marc,looking forward to trying out Udemy. do Allison and Coursera offer benefits too?
Marc Guberti says
I am not as familiar with Allison and Coursera as I am with Udemy. My advice would be to just focus on one of them because if you spread your time across too many opportunities, then your time gets thin. It’s better to be great at one thing than mediocre at 10 things.
Amazing Post! Thank you for sharing such amazing tips!
Marc Guberti says
My pleasure Sharon.