Having an arsenal of products increases your revenue. This belief fuels the big companies like Nintendo, but it also fuels many entrepreneurs.
Many self-published authors strive to publish as many books as they can in an attempt to make revenue from numerous assets.
Some people have created dozens of Udemy training courses that generate revenue every day without any additional work.
This belief is one of the reasons that I have published over 20 courses on Udemy and self-published over a dozen books on Kindle. I may even end up with over 100 products by the end of the year.
Crazy to thing about the earning power in that. Of course, marketing is important, but the more products you have to market, the more earning opportunity exists.
That’s why in 2016, I have been creating one product every week. In some weeks, I create multiple products—all with value.
As you get more comfortable with creating products, you also become more comfortable with providing value, regardless of how many days it takes for you to complete a product.
The two products I focus on are Udemy courses and Kindle books. Right now I have a stronger focus on creating Udemy courses, but that can change later in the year.
Regardless of which of the two products I choose to create, I am offering at least one new product to my audience every week. One new training course or one new Kindle book, but something new.
And I am an 18-year-old in high school. I don’t do that to brag (ask anyone who knows me. I am the worst bragger on the planet) but rather to provide you with inspiration.
One of those “If he can do it, then I can do it too” types of inspiration.
So let’s dive into what it takes to create one product every single week.
The way you view product creation and your capabilities are essential in the entire process. If you believe in yourself, then it’s possible to create one new product every week.
If you think it is impossible, then you will be limited by your own belief.
There are many ways to set off a mindset shift. Maybe you look deeper into your secret heart.
The secret heart is the part of you that already knows exactly what you want. You don’t say any of these things out loud, but you know you want them. Better yet, you desire them.
Having strong ambitions that you keep to yourself can provide you with the motivation you need to enact the mindset shift.
Maybe you change the way you work so that creating one product each week looks possible. Maybe you do something every day that makes you feel proud of yourself.
You can even think about how you would benefit from creating numerous successful products. There are many ways to create a mindset shift, but you need to create the mindset shift to get into motion.
Have A Team Around You
I know many people who create several products every single month. Some of these people are my mentors. I don’t know any lone-wolfs who create one product every week.
To find the time to create one product every week, you must have a team behind you that makes certain parts of the process easier.
I don’t edit most of my videos. I usually send my raw videos straight to my video editor. That way, I don’t have to edit the videos myself. Then I can simply move onto the next product.
I also do little to none of my social media activity. Someone schedules my posts and grows my audience for me.
But anytime I say hi or engage with you, that’s me. There are certain things that can never be outsourced.
While certain things can’t get outsourced, you would be surprised at what could get outsourced. Some of the top Kindle authors are hiring ghostwriters to do most of the content writing.
Some Udemy instructors are engaged with co-creating courses with other instructors. Depending on who creates courses with who, the top instructors will put in half or close to none of the work associated with publishing the course.
I invite people to create Udemy courses with me (if my expertise apply) or for me (but I spice up the copy and promote it to my audience).
Basically, the people who create one product each week have a team behind them. In some cases, the team will simply make product creation easier for you. In other cases, the team will put in 100% of the work.
The amount of work your team puts in depends on your style and your team.
Create An Outline
For every product you create, you need an outline. The outline lets you know what makes the idea a complete product (or the person who you hire to create the product).
If you lack the expertise and need someone to create a product from start to finish without you, then you must tell that person to create an outline before creating the product.
The outline lets you take a more specific and clear path towards completing the product. I use outlines for all of my books, training courses, and blog posts.
They turn an otherwise foggy path into a path as clear as day.
My recommendation with creating outlines is to start with a brain dump in which you write down all of your ideas. After you write down all of your ideas for videos or chapters, you then organize them.
Put In The Work
No matter how effective your team is, you need to do some of the product creation. Even if you have ghostwriters writing your Kindle books for you, you need to get your feet wet and type your own Kindle books.
That way, you end up with more products, and you never lose touch with product creation.
If you can create one product on your own every week and get your team to create one product for you every week, then you would then publish two products every week.
That extra product per week would add up to an additional 52 products every year. If each of your products makes $100 per month, then we are talking about an extra $62,400 every year.
Follow The Path Of Least Resistance
The path of least resistance will allow you to reach your destination. One of the main reasons people struggle to create one product each month is because other tasks get in the way.
Managing the social media accounts. Growing those social media accounts. Creating pictures for your blog posts.
The list goes on and on.
Your team can eliminate all of those tasks from your list. All of the tasks I mentioned used to take up a giant portion of my day. Now they don’t even take up a second of my time.
I have outsourced them all. And the way I make a profit is by repurposing my newly gained time towards product creation.
With rapid product creation and everything else, time is money. Use it wisely and reclaim as much of it as you possibly can.
Rapid product creation involves putting in the work every day and thinking differently. Instead of being the lone-wolf, you must create a strong team that can eliminate some of the phases associated with product creation.
For certain products, you may end up putting in no work to create those products.
However, you should be prepared to create one product on your own every week and then send it off to your team. That way, any product your team manages to create without much of your involvement is a bonus.
What are your thoughts about rapidly creating products? What tip do you think is the most important for creating one product every week? Which products would you create? Sound off in the comments section below.
GloriaConsuelo Dominguez says
I’m skeptical when it comes to using the term ‘ghostwriter’. Saying someone writes for you is broad. In my point-of-view, it’s more of a secretarial job. I don’t believe anyone should ever speak for you but working with editing or filling in a need or for advertising is understandable. However, I do believe working in teams to increase supply is the only thing that makes sense. There is no way micromanaging others, when you asked for extra hands, works. Neither is being able to show your true worth by only looking inward because it’s our involvement that matters most. Feedback from our output comes from others, so selling yourself comes from the sincere appreciation of our references. But you’re completely right, it’s fair to ask for support when you feel overwhelmed. Letting go of the lesser of the two+ & trusting in others’ engagement in order to get a decent product or important info out, would be the more pressed goal.
Marc Guberti says
Ghostwriting means different things to different people. I personally don’t hire ghostwriters but know that ghostwriters have transformed some people’s businesses. I am starting to experiment with guest posts and think that if you had to choose between the two, allowing guest posts on your blog would be better. You get them for free since bloggers will appreciate the backlink and exposure their blogs get. No ghostwriter works for free. I’d be really shocked to find one who does.