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“Do This To Turn $10,000 Into $1 Million’ — Neil Patel Reveals How To Scale Any Business

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It’s hard to find a stock that will 100x in value, but getting those returns is a lot easier if you build a business. When you’re getting started, you might make $10,000 per year with your business, but you can turn it into $1 million per year with the right framework. You can also follow this model for 6-figure and 7-figure businesses.

Digital marketer Neil Patel lays out the investments you should make in your company to watch it reach new heights.

“Do this to turn $10,000 into $1 million,” he states at the start of a video clip.

Patel lays out the secret, and even if you don’t have a lot of money to invest in your company, it’s easy to get started. 

Hire People Who Worked For Your Competitors

Patel explains that when he started NP Digital, his ad agency, he went on LinkedIn to hire people. However, he didn’t just hire anyone. Patel specifically looked for people who had worked for at least two of his competitors. He even narrowed his search to people who were promoted by his competitors.

This route requires a bigger investment since these individuals will command higher salaries than people who are just getting started. However, Patel mentions that these investments sped up his ad agency’s growth since these people knew the pitfalls.

If someone works for multiple competitors and receives promotions, chances are they do great work. It’s better to pay a premium for a talented employee who can get the job done than it is to save money on wages while not getting as much out of your workers. 

Tap Into Their Networks

Hiring A-players can build a strong company culture that results in high productivity, but that’s not the only benefit of working with these people. When you hire someone, you also get access to their network. 

You can ask your top workers to make introductions to other people who may need your services or want to work for your company. Each time you want to hire more people, you can ask your top workers if they know anyone who would be a good fit.

It’s nice just to do this with one person. However, if your company scales, and you have 10 people working for you full-time, that’s 10 people who have networks that you can periodically access. Your employees can become active advocates or connectors for your business.

Don’t Start A Business Alone

It’s possible to start a business alone, but you are missing out on a lot of great opportunities if you constantly act as the lone wolf. Not everyone has the budget to hire someone who has been promoted at two competitors. However, you can get started with a virtual assistant who may know a few people.

You can use sites like Fiverr and Upwork to find initial freelancers. As you give them assignments that translate into more revenue, you can expand your company. Each person in your business can bring in more revenue than it costs to employ them. 

You don’t have to hire people right away, especially if you have zero business experience. As you do more work on your own, you will get a deeper understanding of what you have to do to move your business forward and how other people can help.

Gary Vaynerchuk Explains How Gen Z Kids Can Make More Money: ‘These Kids Have More Options. It Is So Easy To Make Money.’

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Social media expert Gary Vaynerchuk believes it’s easier than ever to make money. The internet has created possibilities for Gen Z that previous generations never had. You can build personal brands more easily now than a few decades ago.

“These kids have more options. It is so easy to make money,” Vaynerchuk said in a recent clip.

Vaynerchuk recently explained how some Gen Zers are making millions of dollars each year with social media, and he laid out the blueprint of what it takes for you to do the same. These are some of the highlights.

Use Social Media To Grow Your Brand

Vaynerchuk is omnipresent on every possible social network you can choose. It makes sense to be active on multiple platforms since each social network can introduce you to new potential customers.

However, you don’t have to be active on every single platform. Vaynerchuk has a large team that helps him create and distribute content across every important platform. It’s important to keep Vaynerchuk’s budget in mind when comparing his content output with yours.

You still have to choose 1-2 platforms for your business. Focus on the platforms that have the most of your customers. For instance, people who want to make a lot of business connections should be more active on LinkedIn. Any B2C brands that heavily rely on images to generate word of mouth should consider platforms like Instagram. 

No matter what industry you’re in, chances are you will find a social network with 100s of millions of users that has enough people who are in your target audience. You don’t need millions of followers. You just have to establish yourself in the right niche and become known for it by enough people.

Live Social Shopping Is Exploding

Vaynerchuk mentioned that live shopping is exploding and believes that Gen Zers can make a lot of money in the industry. Live shopping is when you promote products on videos and then include your affiliate link in the description. 

People look at online reviews when considering which products to buy. Some people turn to their favorite social media influencers to see which products they are promoting. It’s best to choose products within the same niche instead of promoting everything under the sun. If you like tech gadgets, focus on those. However, if you prefer to recommend cooking recipes, stick with those.

There is some room for experimentation, but you can make a lot of money by focusing on highly profitable niches that you know well or want to learn more about.

You Must Be Willing To Work

A sea of options isn’t enough for anyone to be successful. Vaynerchuk adamantly says that you must be willing to work to tap into all of the options you have to make money. This may sound obvious, but you must be willing to outwork your competition.

Vaynerchuk often works 15-16-hour days. He’s cut out distractions like watching TV and surfing the web. He works harder than his competitors, and that’s part of the reason he has become successful.

Working 15-16-hour days doesn’t guarantee that you will become successful. However, taking more action enhances your knowledge, allows you to learn from common mistakes faster than average, and lets you scale quicker than the average business owner. Committing 30-60 minutes per day is a great starting point, but you should gradually commit more time to the goals that you want to achieve the most in your life.

Reddit Discusses The Best Social Media Marketing Advice They Received: Engagement And Followers ‘Mean Nothing.’

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Social media marketing is a complex strategy to get in front of more people. Business owners can choose from several platforms, and then they have to decide what type of content to post. 

It’s no wonder a Reddit post directed toward social media marketers gained a lot of traction in the marketing subreddit. The original poster asked social media marketers for the best piece of social media marketing advice they have ever heard. 

The comments were filled with great suggestions that can take your business to the next level. These were some of the highlights.

Don’t Focus On Engagement And Followers

Many social media marketers suggested that your social media accounts are one piece of a larger strategy. It’s not a silver bullet, and if you only focus on engagement and followers, you won’t have a successful business.

“It can be easy to focus only on engagements and followers. These mean nothing if they’re untethered from a bigger strategy or don’t reflect your brand,” one social media marketer said in the comments.

High engagement rates on social media don’t matter if none of those people are visiting your website, joining your email list, or inquiring about your services. That’s where you make the real money on social media. You eventually have to direct people from their platforms to a page that allows you to make money.

“Basically, social media is still marketing. People often treat it as if standard marketing principles aren’t relevant,” another Redditor stated.

Prioritize The Social Networks That Matter The Most

Another suggestion that came up often was that you don’t have to be active on every single social network. You only have to be active on 1-3 platforms that drive the most growth for your business.

Some people are omnipresent on each platform, but many of those same people have teams behind them. It isn’t easy to tweet, post on Facebook, share Instagram pictures, create YouTube videos, and release daily TikTok clips. If you do all of that work alone, you won’t have as much time to focus on business activities that directly produce revenue.

Social media is another marketing channel, and it’s okay to abandon strategies and platforms that aren’t working. 

Social Media May Not Be The Right Channel For You

The top comment came from a social media marketer who suggested that social media may not be the right channel to achieve your business goals. It may sound farfetched for brands that view social media as the end-all be-all marketing resource, but there are other ways to stand out.

Local businesses can sponsor local events to get more exposure. Using this strategy consistently can help these companies get in front of more people. You may also find that attending industry events allows you to network with more people and close deals in a way that you can’t with social media.

Most businesses use social media to get in front of more people. However, if your marketing strategy begins and ends with posting exciting social media content, you should tweak your marketing strategy. 

Gary Vaynerchuk Says A Lack Of Experience Shouldn’t Stop You: ‘Most Great Companies Were Started By People That Never Did Anything Before’ 

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Social media expert Gary Vaynerchuk has advised many business owners on how to scale their companies with various social platforms. He helps seasoned pros and individuals who are just getting started, and his recent advice catered to the latter audience.

It’s easy to feel like you are not qualified to start a business or that you lack the necessary skills. However, that is completely normal for beginners, especially if you are facing impostor syndrome. Vaynerchuk explains that there were many successful people who had no idea what they were doing before they got started.

“Most great companies were started by people who never did anything before,” he said. 

Vaynerchuk proceeded to share some advice for people who are getting started with their businesses. Here’s what he said.

Prioritize This Group Of People When Listening To Advice

He said that it’s normal to come across people who express skepticism about your ability to start a business. While constructive criticism is good, these types of people almost never offer constructive criticism. 

Some people want you to fail as a business owner because you are taking risks that they never took in their lifetime. Furthermore, Vaynerchuk explains that you should prioritize advice from people who live the life that you want to live.

If you want to become a successful entrepreneur, listen to entrepreneurs. Many business owners are happy to share their experiences, what worked for them, and some of the things you can do to get ahead. You can ask local business owners, watch videos of entrepreneurs sharing how to grow a business, and participate in online groups filled with entrepreneurs to learn from these individuals.

Build Your Experience

Vaynerchuk recommends working for someone who can give you experience in the field in which you want to start a business. This strategy can give you the inside scoop on how companies in the industry operate and offer plenty of industry-specific hands-on experience.

While working for someone is a good option, that’s not the only way to gain experience. You can also read books, watch videos, and listen to podcasts about business and your industry. Accumulating knowledge will give you a competitive advantage, but you have to apply that knowledge for it to have any value.

You can get started with a blog and experiment with content marketing strategies to reach more people. A business owner who wants more clients can start prospecting and sending cold outreach emails to see what works. Business owners have many options for building their experience, but they must actively grow every day to excel in their industry.

Work Harder Than The Competition

The most successful business owners often work hard, and if you have a full-time job, you may have to tackle a more challenging schedule for a few years before you can take the leap. It’s easier to become successful in an industry that pays well and offers enjoyable work. 

Entrepreneurship is not easy. It’s much harder than getting a job in the short run, but it becomes much easier and freeing in the long run, assuming you set up a successful business. You will have to outwork a lot of people. Average people getaverage results, but entrepreneurs must be above average just to be noticed.

The best way to outwork everyone is to give yourself a compelling reason. Having a big goal in mind will push you to work harder than if you only set small goals for yourself. If being an entrepreneur won’t really change your life, then you won’t put in life-changing amounts of effort. Business owners with the right motivation and timeframe can succeed even if they don’t have any experience. Everyone starts from zero.

‘Most People Live The Same Six Months 100 Times In A Row’ — Alex Hormozi Explains How You Can Be Exceptional

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Alex Hormozi has achieved exceptional results as a business owner through various acquisitions and his efforts to build a personal brand. He has one of the most intense work ethics in the industry, and he recently shared why many people fall short of being exceptional.

“Most people live the same six months 100 times in a row,” he said in a recent TikTok.

He went on to explain the behaviors and routines that people don’t change, and it’s one of the reasons why people are stuck. Here’s how you can use this insight to flip the script and achieve your business goals.

Experience New Things

Hormozi listed several red flags that indicate you’re doing the same six months 100 times in a row. He explained that it’s a problem if you have the same job, do the same small talk, tell the same jokes, hang out at the same places, and meet with the same people.

While it’s great to have some sense of familiarity, it’s also important to expand your horizons. Business owners who don’t grow beyond their current networks will have limited opportunities to increase sales in the future. You still have to nurture customers with email marketing, social networks, and other platforms, but it’s just as important to meet new people and do some outreach.

You should also continue to learn new skills instead of having the same knowledge. If you’re already good at social media marketing, consider learning online advertising next. Some businesses have deep enough budgets to hire ad managers, but it may be a good idea to have a basic understanding of how online ads work before working with someone. That way, you will know if someone you’re working with is truly knowledgeable or if they are taking you for a ride.

Get Out Of The Comfort Zone

Hormozi also cites people’s unwillingness to get out of their comfort zone as another factor that holds them back. If you are unwilling to be uncomfortable, you will never change. 

This is an important distinction since achieving better results requires that you change. You cannot reach the next level unless you apply more action, learn new things, and meet new people. You have to regularly do each of those three things to achieve extraordinary results.

Horomzi has mentioned before that you can only choose between comfort and growth. It’s not possible to have both. Comfort will lead you away from growth, but if you grow, it requires doing uncomfortable things. If you’re comfortable, there’s probably a problem.

You Have To Be The Exception

Hormozi wraps up the short TikTok clip by explaining that most people are average and stay stuck in the same patterns. It’s pretty easy to be average, but if you want to be exceptional, you have to be the exception.

For Horomzi, that means outworking his competition, developing a massive network for himself, and regularly posting new content that has attracted millions of followers. It’s easy to post on social media for a week and then give up because not enough people see your content. However, it’s a completely different ballgame if you post on social media every day for a few years.

It’s hard to get exceptional results, and that’s the way it will always be. Things that are the most rewarding often require the most effort. The more challenging the goals, the more exceptional you must become to turn into the type of person who can achieve those types of goals. 

13 Blogging Tips to Turbocharge Your Brand

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A blog is a critical component of any content marketing strategy. Blog content allows you to attract new readers and re-engage your audience. Consistently publishing articles with a good plan can translate into more leads and sales for your business.

You don’t need to spend much time blogging to discover that some strategies work better than others. Applying these tips can lead to more blog traffic and help you reach key milestones in your journey. 

1. Align Your Blog with Your Business

Business owners pursue any content marketing effort to generate revenue. Writing blog posts can lead to more visibility and sales, but the content must match up with your core offers. 

Business owners and marketers should look at the core offer and treat it like a gravitational force. Many blog topics are within the orbit of the core offer. If you sell social media advertising services, you should prioritize writing about how businesses can leverage social media advertising. 

Drifting too far from the orbit can confuse readers and create a disconnect between your blog content, their expectations, and your offer. If someone selling social media advertising services decides to write a series of personal development articles, they may attract readers who aren’t interested in their services.

2. Understand Your Audience

Understanding your audience boils down to knowing what they want. Discovering which solutions your audience seeks and how they go about searching for solutions can give you a competitive edge.

Someone may want to hire a golf coach. They may want to improve their swing, learn how to read the greens, and decide on which clubs to use. This audience will type questions like “how to improve my golf swing” and search for content that answers the question.

Creating blog posts that answer questions your readers want to know will help you get more traction. Some prospects will search for a higher intent phrase such as “best golf coach in [your location].” 

You can learn a lot about someone based on which pages they visited on your blog. Analytics can confirm trends and give bloggers a better understanding of what their audiences want.

3. Stick to a Publishing Schedule

A consistent publishing schedule gives your current readers a reason to revisit your blog. Putting out new content frequently also gives you more digital assets that can improve your SEO efforts. A deep library of content also helps when it’s time to implement a linking strategy.

Many experts debate on the ideal blogging frequency. Many experts agree on publishing 2-4 blog posts per week, but there are caveats. Depending on your niche, you may have to publish more than four blog posts each week to keep up with the competition. 

It’s easier to stick with two blog posts each week if you write evergreen content. This type of content stays relevant for many years and focuses on core concepts. Blogs that focus on breaking news stories may have to publish multiple pieces of content each day to stay relevant. 

Analyzing the competition will help you determine a good posting frequency. However, if you are a solo entrepreneur who is doing it all on your own, you should stick to a posting frequency you can manage.

Some creatives make the mistake of committing to daily content and then burn out after a few weeks. Daily content is possible, but it is not for everyone. One article per week is a good minimum for most industries. If you decide to publish articles every Wednesday, make sure you stick to that day of the week. 

4. Know Your Keywords

Writing content for the sake of writing content has a limited impact on your brand’s visibility. Additional content can serve your audience, but poor keyword research makes it more difficult to attract new customers.

Keyword planning is a core component of any blog post that you should do before writing a blog post. Searching for optimal keywords in your industry can help you discover appealing content ideas that have a higher likelihood of gaining traction on search engines.

Content marketing is a game of probabilities. No strategy is guaranteed to work, but knowing which keywords you want to use in an article increases your likelihood of generating good traffic. 

Keyword tools like Semrush make it easier to dive into keyword analysis and discover under-the-radar opportunities. Good keyword planning revolves around a keyword’s monthly search volume and the competition for that keyword.

For instance, a keyword like “how to make money online” gets thousands of searches each month. However, it’s also incredibly hard to rank on the first page of Google for that keyword.

These are some of the companies that are on the first page for “how to make money online:”

  • NerdWallet
  • MailChimp
  • Time Magazine
  • Indeed
  • Shopify
  • Credit Karma
  • Forbes

“How to make money online” has great search volume, but a new blog would be competing with corporations that have 6-figure and 7-figure budgets for content creation. Using a long tail keyword like “how to make money online with an Etsy store” will have less competition. 

Narrow topics tend to have less competition than broad keywords. While Semrush is a top-tier SEO tool, you can also get a lot of value out of keysearch.co if you are on a budget. The lowest plan is currently $17/mo.

5. Write Multiple Headlines

The headline is the hook of your piece that determines if people continue reading or look for something else. It doesn’t take much time to come up with a headline, but it’s the first impression before someone decides to read a 1,000+ word blog post.

A bad headline can squander the time and money you put into producing a 1,000+ word article. Writing multiple headlines allows your mind to think more creatively. The first few headlines may not be the best.

It only takes a few minutes to write several headlines and choose the best one. It’s well worth the time, considering the effort that goes into publishing and marketing a blog post.

6. Use Internal and External Links

Many of the blog posts that rank at the top of search results have linked in their content. It’s not an accident. 

Using links in your blog posts presents several advantages. Linking to internal content (i.e., articles you published on your blog) keeps readers engaged with your content. They will spend more time bouncing around from blog post to blog post on your site.

Businesses can strategically use internal links to send readers to the most profitable pages on their blogs. If a product review converts well, incorporating an internal link in more blog posts can drive up sales.

External links also benefit bloggers even though these links temporarily move people away from your website. Readers may appreciate the additional value you provide, but they’re not the only ones. Search engines rank content higher if it links out to relevant authority content. Your blog can gain authority by association through each external link.

While many businesses link out to the top-ranking blogs, it’s also a good idea to link to smaller blogs in your industry. These bloggers may notice your backlink and reciprocate by linking to one of your blog posts in a future piece. 

Contacting micro-influencers is a core element of successful influencer marketing campaigns. People with a few thousand followers are more likely to respond and engage with your content than people who have over 1 million followers. You can take the same approach with external links to grow your audience. Reaching out to bloggers when you mention them in your content can increase the likelihood of receiving a backlink.

7. Get Readers to Perform a Simple Action

Every article you write needs to have an objective. This objective allows you to measure the success of each article and determine what you can do differently in the future. Here are some common goals for individual articles:

  • Encourage the reader to subscribe to your newsletter with subtle calls to action
  • Display targeted ads on the sidebar that the readers may click
  • Buy the product or service you reviewed in an article

Some articles can subtly aim to perform multiple actions through efficient web design. However, if you overwhelm your readers with too many actions, fewer of them are likely to take a single action. 

Before you direct readers to perform an action, consider the impact on your business. A new email subscriber is more valuable than a social media follower because a newsletter gives you more control. You can communicate with your audience more freely with less competition, and you are not at the mercy of a social media algorithm. Writing a great blog post only to end it with “follow me on social media” is wasting a good opportunity.

8. Master Your Backend

Every blog should aim to turn its readers into email subscribers. Email subscribers generate a higher ROI than social media followers, but growing your email list does not guarantee more revenue. 

An effective backend allows you to systematically generate more revenue by attracting more subscribers. This backend, also known as a funnel, is a sequence of emails. Each subscriber receives a different sequence based on which opt-in form they use to sign up for your blog. Some backends are simple and only consist of 3-5 emails. Other funnels are complex and involve dozens of emails. For these funnels, the action (or lack thereof) a subscriber takes in one email will determine the next email the subscriber receives.

If you are just getting started, you do not need a complex funnel. A simple welcome email, 2-3 value emails related to the offer, and then an offer at the end is all you need to get started. Reviewing your analytics and seeing which emails your audience engages with the most can help you optimize your backend and generate more sales.

Mastering your backend allows you to put more money into your blog and justify the effort that goes into creating content. Business owners who work smarter instead of harder will look for ways to enhance their funnels instead of solely focusing on increasing their blog traffic.

9. Follow a Marketing Plan for Every Blog Post

After you hit the publish button, the real work begins. While it takes a lot of effort to produce a blog post, business owners can’t let up on their marketing. Businesses publish blog posts with clear objectives that revolve around getting as much visibility as possible.

A well-written blog post that only gets five readers probably won’t perform as well as a mediocre blog post that attracts 1,000 readers. It’s not the best-written articles and books that get the most sales. The most marketed articles and books get the most traction. Quality content also plays a role, but a good marketing plan gives that content a chance to shine.

Blog post-marketing plans are detailed and vary for each business owner. Establishing a checklist and modifying it every 1-2 months can help you capitalize on new trends and slow down on what isn’t working. These are some of the ways you can market a blog post:

  • Email your newsletter
  • Post on your social networks
  • Reach out to influencers who you mentioned in your blog
  • Collaborate with other brands in your industry
  • Answer questions on Quora that are related to the blog post

These marketing tactics are a starting point. Some of these tactics have multiple steps. For instance, you may post on multiple social networks instead of a single platform to increase your reach. If you want to post on Instagram, you will have to create a picture for the article. Turning a good quote from your blog post into a picture can help you get likes and visitors from Instagram.

Creating a marketing plan in advance will make your blog promotion more efficient. It’s easier to remember each component of your plan and get it all done in a timely manner if you have a playbook ready to go. The marketing plan will get easier to implement each time and serve as a reliable guide.

10. Review Your Blog Traffic Data

Blog traffic data gives you a glimpse into how your audience thinks and what brings people to your brand. Knowing how your audience thinks can help you produce more articles that hit the mark and resonate with your readers. 

Every piece of content you publish gives you new data points, but it’s easy to get overwhelmed. There are several vanity metrics, like impressions and the number of followers you have on social media. Honing your research into understanding these metrics can lead to better insights when you analyze your blog traffic data:

  • Changes in your monthly traffic overall and by referral source
  • Traffic stats of individual blog posts — especially your most popular content
  • The average amount of time people spend on your website
  • Your site’s bounce rate — a lower bounce rate is better for your SEO
  • Clickthrough rates and what links people click on when they visit your blog
  • The amount of traffic you receive from each keyword
  • Conversion rates for your offers

These seven points offer a great starting point for marketers who want to analyze blog traffic. Mastering these pillars and expanding into other metrics can result in more comprehensive analyses of your blog traffic data.

11. Repurpose Your Content

Businesses can turn blog posts into multiple pieces of content. Each piece of content increases the mileage of the original post and can expand your reach. Incorporating multiple types of media also allows you to establish a presence on multiple platforms.

For instance, you can convert an article into an audio file and publish it on a podcast. Resources like repurpose.io make it easy to turn an audio file into a video for your YouTube channel. 

You can use repurposed content to drive traffic back to the original. Content repurposing strategies drive traffic back to your blog while gaining more visibility on various social networks. Repurposing content can also help when business owners have difficulty filling up their social media calendars with content ideas. 

12. Write More Content

Producing more content gives you more data points and can help you rank for important keywords in your industry. Corporations vying for top spots on Google invest millions of dollars per year into their content. 

You don’t need to keep up with the giants in your industry. Finding long-tail keywords and hidden opportunities can help you scale over time and reach your ideal customers. However, the willingness of many companies to commit high dollar amounts to content production demonstrates the value of showing up frequently.

If you can comfortably deliver one blog post each week, consider raising it up to two blog posts per week. Extra content allows you to show up in front of your audience more often and strengthen the relationship between you and your prospects. 

Writing more content can help you expand your audience, but you don’t want to risk burning out, either. If you commit to daily blog posts and fizzle out after a month, you can miss out on meaningful traction in the long run. 

Businesses that master their backend and marketing may want to hire freelance writers to produce content. Some businesses have their blogging down to a science and know that they can profit from hiring a freelance writer. Businesses at this stage usually have effective funnels promoting their own products or affiliate links.

13. Contribute to Other Blogs

Writing content for your brand’s blog can engage visitors and help you build a catalog of top-tier content. However, you shouldn’t put all of your content creation efforts into your blog.

Branching out and guest blogging for others can lead to more visibility for your brand. When you write guest posts on other people’s websites, you will end up with extra backlinks. Some guest posts can translate into additional sales if you write for the right audience.

Guest blogging speeds up the process of getting a large following. Blogs with millions of monthly visitors often rely on contributors to keep them afloat. Writing for these blogs puts you in front of more people who may take an interest in your writing style. Some of the people reading your guest posts may decide to read your blog.

Business owners have several ways to find guest blogging opportunities. A strategic Google search is a good starting point and can lead you directly to guest post submission pages. These are some of the search phrases you can use to find guest blogging opportunities:

  • [Your niche] write for us
  • [Your niche] submit an article
  • [Your niche] guest blogging

You can submit guest post proposals that align with one of the blog’s core topics. Browsing through some of the blog’s pages can help you understand which types of guest post ideas get approved. 

Business owners can then look at the authors on the site. Putting a guest post writer’s name into Google will reveal the other guest blogs that have contributed. Google can be a great competitive research tool when used effectively. 

Grow Your Business with Blogging

A blog allows you to provide value and walk readers through the customer journey. Articles act as the starting point for long-term client relationships. As you write more blog posts and develop a more cohesive strategy, your website can become an effective 24/7 salesperson for your business. Scaling your content and building up a library of articles will help you reach more people and improve your revenue.