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Marc Guberti

How To Analyze Your Content Portfolio

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Your content portfolio consists of all of the content you’ve ever published online. While it’s fun to keep on creating content, we need to assess what we have and how well our content has performed.

Assessing your content portfolio allows you to discover what your audience likes. It also allows you to discover what can change.

For instance, I frequently update my YouTube channel, but to any new viewer, this is what my YouTube channel looked like for a long time…

 

I have a few of the latest uploads on the top, but for the most part, this is a bunch of videos I did in the past. Are they good? Questions like those are always up to the viewer.

But should I be leading with them? Probably not.

My current videos are more branded than those videos. I have a bunch of interviews I’ve done with awesome people that only show up as recent downloads. I recently changed that part of my YouTube channel to make it look like this:

That’s an example of assessing your content portfolio and making the right changes. I was putting out new YouTube videos but still leading with my old stuff. I was also making it difficult for people to find the specific videos they were looking for.

 

Organizing Your Content

The goal of assessing your content portfolio is to better organize your content to provide your visitors with a better experience. I’ve uploaded hundreds of YouTube videos, and for my viewers to find the right one with the original set-up, it could have felt like finding a needle in a haystack.

With the new structure, I now provide my viewers with a higher value experience. This is one of the benefits of assessing your content portfolio, but we haven’t scratched the surface.

 

The Most Engaging Content

Not all of the content you create is equal. Some of it will get no engagement and other pieces of content will get massive engagement.

When I saw people liked my Twitter articles, I created more Twitter focused articles. When that changed to content marketing, I adapted based on my audiences wants.

Right now, I see a big demand for self-publishing and becoming a bestselling author. For the most part, I know focus on that kind of content while also addressing the content marketing folks.

Knowing what’s worked the most allows you to put more of your focus on the right areas moving forward.

 

Monetization Potential

When you discover what content engages people the most, you also know what products are most likely to sell within your audience.

Part of the reason I wrote The Wealthy Author was because the Wealthy Author Summit was a recent success. More people wanted to learn things like how they could write books and turn those books into passive income.

I’ll also look at future product ideas and create free content that I can later repurpose into the paid stuff.

I don’t just put out any content for the sake of it. I’m out there providing value but also thinking monetization. With that said, you don’t want to safeguard all of your best content for paid products because people see your free content as the preview for your paid content.

No matter how great your book or course is, if people don’t like your free content, they won’t buy your products.

 

In Conclusion

Assessing your content allows you to make smarter decisions for future pieces you put into the world. You also get to see some of the existing flaws with how you present your content. YouTube was a glaring one for me especially with the work I’m putting into the channel’s growth.

What are your thoughts on assessing your content portfolio? Do you have any questions for me? Sound off in the comments section below.

E356: Becoming A Likable, Emotelligent Leader With Kinglsey Grant

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Kingsley Grant has a focus is on helping business and team leaders become the leader everyone loves and wants to follow. He is a National & International Motivational Speaker, Leadership Consultant and Trainer, Licensed Psychotherapist, an Adjunct Professor, Podcaster, and a published Author. The contributing writer for places like the Huffington Post, Addicted 2 Success, Thrive Global and The Goodmen Project recently launched his newest book The Emotelligent Leader.

 

Quotes To Remember: 

 
“Emotional intelligence is the ability to be self-aware.”
“Successful people operate on emotional intelligence.”
“Be aware of what you are feeling.”
 
 
What You’ll Learn:
  • Developing our emotional intelligence
  • Avoiding emotional hijacking
  • Becoming a better leader and role model
  • Leadership that works
  • Success habits 

 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here. 

The Kingsley Grant Show

Emotelligent Leader by Kinglsey Grant

Emotional Intelligence by Daniel Goleman

Grow Your Influence Book Series

E356: Becoming A Likable, Emotelligent Leader With Kinglsey Grant

by Leave a Comment

Kingsley Grant has a focus is on helping business and team leaders become the leader everyone loves and wants to follow. He is a National & International Motivational Speaker, Leadership Consultant and Trainer, Licensed Psychotherapist, an Adjunct Professor, Podcaster, and a published Author. The contributing writer for places like the Huffington Post, Addicted 2 Success, Thrive Global and The Goodmen Project recently launched his newest book The Emotelligent Leader.

 

Quotes To Remember: 

 
“Emotional intelligence is the ability to be self-aware.”
“Successful people operate on emotional intelligence.”
“Be aware of what you are feeling.”
 
 
What You’ll Learn:
  • Developing our emotional intelligence
  • Avoiding emotional hijacking
  • Becoming a better leader and role model
  • Leadership that works
  • Success habits 

 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here. 

The Kingsley Grant Show

Emotelligent Leader by Kinglsey Grant

Emotional Intelligence by Daniel Goleman

Grow Your Influence Book Series

E355: Enhancing The Customer Experience With Jill Raff

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Jill Raff is highly experienced CX Strategist (Customer Experience) and published author.  For over 25 years she has been delivering world-class customer service and experiences.

Now she’s developed simple habits that anyone, even overworked entrepreneurs stretched too thin between work and family, can implement to right the ship, reverse disease, lose weight and feel great. She developed her customer-first philosophy growing up in the “McDonald’s family.” as her family opened store #150 in Ocala, Florida back in 1959.

 

Quotes To Remember: 

“People are so busy putting out the fires.”
“Why would you make it harder for yourself?”
“People are living in the moment.” 
 
What You’ll Learn:
  • Enhancing the customer experience
  • How to better serve existing customers
  • Changing the customer culture
  • The E Cubed Model
  • Success habits 

 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here. 

Jill’s site

Jill’s free Customer Experience Checklist

Grow Your Influence Book Series

E355: Enhancing The Customer Experience With Jill Raff

by Leave a Comment

Jill Raff is highly experienced CX Strategist (Customer Experience) and published author.  For over 25 years she has been delivering world-class customer service and experiences.

Now she’s developed simple habits that anyone, even overworked entrepreneurs stretched too thin between work and family, can implement to right the ship, reverse disease, lose weight and feel great. She developed her customer-first philosophy growing up in the “McDonald’s family.” as her family opened store #150 in Ocala, Florida back in 1959.

 

Quotes To Remember: 

“People are so busy putting out the fires.”
“Why would you make it harder for yourself?”
“People are living in the moment.” 
 
What You’ll Learn:
  • Enhancing the customer experience
  • How to better serve existing customers
  • Changing the customer culture
  • The E Cubed Model
  • Success habits 

 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here. 

Jill’s site

Jill’s free Customer Experience Checklist

Grow Your Influence Book Series

Most People Have Content Marketing Backwards

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Each part of my book Content Marketing Secrets reads out the way most people approach content.

First you create the content. Then, you use content marketing to expand your reach. Finally, you monetize by leading all of that traffic to the right pages.

That’s how it works from a consumer’s experience and for the end result.

However, “Create, Market, Monetize” is not the right way to think about your content brand.

If you think like this, you’ll create content on anything in your niche that you desire without any purpose behind that content. Sure, it would provide your audience with value and help build trust. But other than that, there’s no purpose behind the content.

The top content marketing experts don’t start their thinking process with the creation step. Instead, they start with the monetization step.

Determining what you’ll monetize will make it easier for you to create content that better aligns with your offers.

I create and provide free content with the intent of monetization. Providing value and building trust are two givens. Those form the foundation of the content I create, but I focus on monetization for two reasons:

  1. Since, for me, value and trust building are a given, I can focus on monetization without sacrificing any value
  2. If I don’t focus on monetization, it’s going to be really hard to monetize the content I create later

Let’s use my blog as an example. Right now, I’m talking about content marketing. I’ve already mentioned my book and can point people to the Content Marketing Success Summit like I just did.

I’m not pushing a sale and ending it there. I’m just sharing valuable insights and giving you options.

It’s no secret that content creators need to make money in order to continue creating content. You can use each of your blog posts to promote your product(s) or other people’s product(s) in an informative but non salesy way.

I know what products I have available. I then choose my content topics accordingly.

Another way you can think of monetization first is by creating free content that you incorporate in future products. It’s not uncommon for me to make some small edits to a blog post and put it in one of my books.

I’ll also take some of my free videos and put them in the bonus section for my training courses. It’s a way of providing customers with more value. Each product I create is a mix of exclusive content and some free content people forgot about. The products allow me to put my best blog posts and videos back in front of people.

And you’ll remember and implement more from a video in a $97 training course than if you just found that video on YouTube. With the right knowledge, you can use content marketing to expand your reach.

 

In Conclusion

Content marketing has always fascinated me. We all have the ability to make money from our content and serve a tribe at the same time.

But the monetization piece is pretty important for the content creator. We need money to keep going and providing more people with massive value.

What are your thoughts on this approach? Do you have any questions for me? Sound off in the comments section below.