Marc Guberti

How can you start a million dollar company? It’s always fascinating to learn about these stories. Side hustlers can use these strategies to scale their operations and get closer to their income goals. GreenPal solves a significant problem in the marketplace. Bryan saw this and scaled it into a colossal business. We’ll talk about how he did it in this episode.

About Our Guest

Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day.

Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.

Key Links from the Episode

Your Green Pal

Connect with Bryan on LinkedIn

Follow Bryan on Twitter

Follow Bryan on Instagram

Affirmations raise your vibration. They put you in a better mental state to achieve your goals. How can you strategically use affirmative power to accomplish your objectives? We’ll share the details in this episode.

About Our Guest

Michele Blood created positive Affirmation Songs after a near fatal car accident. These songs helped heal her body and took her to worldwide success. These Affirmation songs affect the left and right hemispheres of the brain. Lyrics, the left hemisphere, and melody and music, the right hemisphere so the new, positive messages go straight to the subconscious mind.

Millions of people worldwide have downloaded her Affirmation Power songs. These songs cover healing, success, money, joy, confidence and they uplift listeners immediately. Her Mystical Success Events have been held in over 26 countries. Michele has co-written and created over 80 books, music CDs, audio programs, TV shows, and videos on positive thought, mind transformation, and meditation.

She also produced the new intro we’ll be playing for Breakthrough Success. We hope you enjoy it.

Key Links from the Episode

Michele’s website

My Divine Success — special deal for Breakthrough Success listeners

As an 11-year-old, Eva La Cúz dreamed of being a fashion designer and she sat drawing sketches in a notebook in her home in Puerto Rico. Little did she know that in 2017, at age 57, after facing hurdles as a cancer survivor, a single mother of four and acclimating to life in the United States, her fashion line for little girls would make its debut on the runway at the New York Fashion Week, right beside dresses made by more established clothing designers.

Eva La Cúz runs the Minnesota company that bears her name with her daughter, Jennifer Ladd, with the same attention to detail that her grandmother, Paula, and mother Bertha, relied on their hand-stitched clothes. The clothing line featuring special occasion dresses for newborns through eight-year-olds is handcrafted in the U.S. and the designs are named after family members. What started out as the only way to clothe their children, has morphed into a family-owned business that provides specialty and custom dresses for families all over the world.

Here are the key links from the episode:

Eva’s website

Connect with Eva on social media — Facebook, Instagram, Twitter, and Pinterest

Dave Combs is a songwriter and photographer with four decades of experience writing over 120 songs and creating fourteen albums of soothing, relaxing instrumental piano music. His songwriting began with the now popular standard, Rachel’s Song. His soothing, relaxing music has been played millions of times worldwide on radio, satellite, and all internet streaming media.

Here are the key links from the episode:

Get Dave’s book — Touched by the Music

Dave’s site — Combs Music

This is a guest post written by Tom Siani, the Content Manager at Blog Waves

Instagram Stories vs Feed: A Guide for Social Media Marketers

Today, social media, particularly Instagram, has become an increasingly vital medium for any B2B or brand awareness campaign.

There is fierce competition in the market between different social media platforms. They’re launching new features every day to get ahead of their rivals.

You can see several bold examples of recently introduced features that beat the competitors. Instagram Stories is one of the most important ones, which was released to counter Snapchat’s Stories.

This Instagram feature has become one of the most popular social media features globally.

What is the difference between Instagram Stories and the Instagram feed? As a marketer or influencer, if you know their applications, you can take advantage of them efficiently.

That’s why we tried to study them thoroughly to help you choose the best one for your content marketing campaigns.

What Is an Instagram Story?

Instagram launched its Stories feature in August 2016. It allows users to share pictures and video clips for 24 hours.

It quickly became prevalent among users and gained 200 million daily active users until April 2017.

The truth is that Snapchat had invented the Story function, but Instagram Stories soon gained control of the market!

Instagram Stories has become the number one tool for sharing personal moments. Apart from individuals, businesses are making the most out of it to broadcast their special events.

Instagram Stories Statistics 

Now it’s good to know some important statistics about Instagram Stories. As you know, all Instagram users browse through their feeds, but how many use Stories?

Here are some vital stats:

Instagram Stories has more than 500 million daily users

Among 1 billion Instagram users, 500 million users use Instagram Stories every day. That’s a great start for a feature that is five years old. 

More than 85% of users post Instagram Stories every day

Not all users post stories regularly. According to Instagram’s stats, 85% of users post stories daily.

70% of Gen Z and 60% of Millenials love Instagram stories

According to Instagram story views data, 60 percent of Millennials view Instagram stories while 70% of Gen Z love to watch Instagram stories.

More surprisingly, one-quarter of Gen Z and Millennials utilize Instagram Stories to find desired products and services.

36% of businesses post stories for product promotion

Instagram Stories is popular among businesses. 36% of them use it to promote their products.

The importance of this stat will be more apparent when you know more than 80% of Instagram users follow at least one business account. You can imagine the effectiveness of using Instagram Stories for promotion and marketing strategies.

Business accounts create one-third of the popular stories

Instagram claimed that businesses create one-third of their top stories.

This stat shows that businesses have put significant effort into stories creating high-quality content for their audience.

Instagram Stories vs Feed: Features

Finally, we will look at the differences between these two features. 

Evergreen vs Fleeting

Instagram posts will remain on the platform forever unless you delete them intentionally. On the other hand, stories will be live for only 24 hours.

Instagram stories are more suitable for sharing moments instantly. Also, stories make sense of urgency, encouraging users to watch them.

Top Menu vs Timeline

Instagram Stories posted by your following can get viewed at the top of your Instagram feed.

When they post a story, it will show up in a line of circles based on a chronological order, which starts with the most recent story. On the contrary, Instagram feed posts show up in your timeline.

So if you want to watch a story, you have to tap on it, but you have no choice but to see feed posts unless you change the setting for posts from that account.

Reach vs Engagement

Instagram Feed posts can be easily discovered by new audiences, so feed posts are best for reaching out to niche audiences and increasing followers.

On the other hand, stories are best for increasing engagement rates. So try to be as creative as possible on your stories.

Scheduling vs Moment

Instagram posts are usually scheduled, especially by business accounts. Feed posts are curated content that act as broadcasts to convey specific messages.

On the other hand, people and businesses primarily share stories in the moment. Business accounts usually use stories for alarming upcoming events, not sharing a curated piece of content.

Official vs Casual

Many regard the Instagram feed as the official face of a brand regarding business accounts. Stories are a place for casual engagement with users. That’s why the platform has put Live videos in stories.

As a result, many companies don’t have a strategy for stories. Many of them concentrate their marketing plans on feed posts. Incorporating Instagram Stories into your strategy will help you get more engagement. You will appear in more places for followers to see.

Conclusion 

Instagram has different features like Feed posts, Stories, IGTV, Live, and Reels. If you want to become successful in Instagram marketing, you have to use it to its total capacity. This article compared Feed posts vs stories to tell you which one is better for your purpose. Try to use both of them depending on your requirements. Creativity is key to succeeding in social media marketing. Never stop updating your techniques and content.

Want more insights to master content marketing? Make sure you pick up your free ticket to the Content Marketing Success Summit.

Ce’Aira Brown and Andre Henry bonded through their hardships and founded DreamAgain which offers services for financial and psychological treatments for individuals and communities facing hardships. In addition to their business, Ce’Aira a professional track athlete, and Andre Henry is a Fortune 500 corporate account.

Here are the key links from the episode:

Orphan to Millionaire

Join the Dream Again Book Club

Get your copy of their book — From Orphan to Millionaire