Content Writing and Marketing Services
Armineh Keshishian is a bestselling author and international speaker. She is the founder and CEO of Wealth & Wellness Global, a coaching company that encourages living abundantly. Her book Joyous Wealth – 56 Secrets to Riches and Wellness is a creative nonfiction work teaching lessons around wealth, success mindset, empowerment and joy.
Here are the key links from the episode:
Armineh’s site — Wealth and Wellness Global
Get your copy of Armineh’s book — Joyous Wealth
Nikki Nash is a podcast host, Hay House author, and creator of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message.
Here are the key links from the episode:
Is it time to hire a writer? Many creatives and companies wonder if delegating content gives them a sufficient return on their investment. Some feel compelled to produce their content without any assistance.
However, many businesses pay writers. Some companies employ hundreds of writers at a time. I’ve performed writing services for others and delegated other parts of my business. Here’s what you need to know before hiring a writer.
More content does not always produce more sales. Creatives who produce content for the sake of producing content will miss out on revenue. A vague goal makes content production less profitable.
Writing content for your platform helps with building trust. However, an investment needs a potential payoff. If you invest $50 for a blog post, how do you get that $50 back?
Not all free content converts buyers right away. Content advances visitors to a different step in the customer journey. Some content shifts people from unaware to aware. Other content shifts people from interested to purchasers.
Promote a product or service in your content and on your website. This call-to-action turns free content into profitable resources.
Handing off content responsibilities to others gives you extra time. You can use that extra time to pursue additional business projects.
Many people hire writers to save time. They can produce the content themselves, but why do that when they can delegate that task?
You can promote your products more effectively and serve existing customers. Operating a business becomes less stressful as you delegate more tasks.
Hiring people to write content will help your business grow. More content gives you an edge on search engines and builds customer loyalty.
Before hiring a writer, establish a long-term strategy. It takes several months to get notable traffic from SEO. Creating a library of content gives visitors more to consume.
Your content should cater to different stages in the customer journey. Various customer journey rubrics exist, but we’ll use AIDA for this example.
AIDA stands for Awareness, Interest, Desire, and Action.
Create content that addresses each of these four stages. Some people are unaware of the problem. They are not actively searching for a solution. This content helps people recognize their problem.
Once people become aware, they may become interested in learning more. Create content that makes readers want to learn more about a problem.
During the Desire Stage, consumers become loyal to the brand and are a few steps away from taking action. They’ve got the itch they want to scratch. They’ve been looking at the product or services for months without taking action. Each piece of content builds desire. Content brings the consumer’s desire front and center.
The more they see you, the more likely they will take action. At this stage, a consumer makes the full transition into becoming a customer. They acknowledge their intention to make a purchase and follow-through.
Including a call-to-action at the bottom of each blog post fuels action. These actions can range from joining an email list to buying a product. You can experiment with several calls-to-action and see which one converts the best.
Hiring a writer can help you grow your business. A seasoned writer knows how to produce content that draws attention and boost sales. You can focus more time on other areas of your business.
If you are looking for a freelance writer for your team, I can help. I have written for clients across various industries. If you want to learn more about my services and how we can work together, send an email to marc@marcguberti.com
Ron Kaiser helps individuals age enthusiastically and enhance their longevity. His recent book Rejuvenaging became an Amazon bestseller and won three awards. His TEDx Talk, “Aging Enthusiastically to Make the World a Better Place” has been viewed over 175,000 times.
Here are the key links from the episode:
Flodesk — get unlimited email subscribers for $19/mo. Migrate from your email service provider so you never get punished for growing your email list again.
Ron’s site — The Mental Health Gym
Kirsten Franklin is a recovering attorney turned serial entrepreneur, speaker, life and business coach. She is a mindset expert who is best known for her instant transformational work, helping executives and athletes to reach their next level in business and life.
Here are the key links from the episode:
Freelancing provides writers with consistent income. For some writers, freelance work provides a full-time income. Some writers get enough freelance clients to work from home. They use their remaining work time to build their brand.
Attracting freelance clients helps you generate income and writing assignments. As you build your freelance client pipeline, you can pursue higher paying roles. Getting that first freelance client can be tough. That’s why we will cover three strategies to help you attract freelance writing clients.
Some freelance writers don’t pitch to clients anymore. The clients come to them. Every freelancer wants this scenario, but it’s not a reality for beginners.
In order to land freelance clients, you must submit pitches. Go to sites like UpWork and Freelance Writing to find freelance writing jobs.
When you start out, submit several pitches per day. You do not make money from pitches. You only make money when someone hires you and gives you work. Submitting several pitches gives you quick experience and puts you in dialogue with several decision makers.
As you get freelance writing work, the focus shifts. Instead of applying to every freelance writing job, you must get more selective. You can only write so many articles in a given day. Look for higher paying freelance writing jobs so you can earn more in less time.
Why would a company hire you? Business owners want to see examples of past content. They want to see you can produce a great piece.
While submitting pitches, also write content for yourself. Start up a blog or write on Medium. This exercise will improve your writing skills and let potential clients see what you can do.
Writing content for yourself helps you grow your platform. Platform income is scalable. You can make more money with 10,000 email subscribers compared to 1,000 email subscribers. You don’t have to put in extra hours to boost your income if your audience continues growing.
Some writers double as business owners and freelance writers. They grow their platforms and offer products. Freelance writing provides a consistent income source. Income from a platform can vary, but the consistent base gives you the ability to take more risks.
It’s not about what you know or who you know. It’s about who knows you. Constantly networking with freelance writers leads to intros. Join Facebook Groups with freelance writers and participate. Not only will you get intros, but you will also learn new strategies about finding clients and serving existing clients.
Networking opens doors you could not open on your own. No freelance writer is self-made. We get help from friends, family, colleagues, and everyone in between.
Acknowledge this truth by networking with people in the industry. Networking create short cuts and help you build long relationships. Hosting the Breakthrough Success Podcast has opened many doors for my business. The show has introduced me to thousands of wonderful people.
Start the process by sending as many pitches as possible. The more, the better. Continue building up your brand with content in the meantime.
As you get more freelance writing jobs, you’ll have less time to submit pitches. This is perfectly fine. Focus instead of submitting pitches to higher paying work.
Throughout the journey, connect with other writers. Start with a group and build from there. You may even start a podcast.
Some freelance writers work full-time. These writers can work from anywhere and on their hours. It’s a dream come true for many writers that is possible for anyone.