Marc Guberti

Ryan Cote is the director of digital services and partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. From lead generation to marketing strategy for small business, today’s guest and his company rise above the get-featured-quick schemes. He helps business owners grow their book or business in today’s online world.

Quotes To Remember:

“The main thing is making sure you have a rock-solid website.”

“The more enticing you can make the title and description, the better the chance of getting a click.”

“With SEO, link building is just part of the equation.”

“Set and forget is the biggest issue with pay-per-click campaigns.”

“No matter what you do, you’re working with people.”

What You’ll Learn:

• Pointers on Getting Leads through Digital Marketing
• Ways to Get More Organic Traffic from Google
• Best Strategies to Get Paid Traffic
• Facebook Ads vs. Google Ads

 

Key Links From The Show:

Ryan’s Site

Ryan on LinkedIn

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

How to Win Friends and Influence People by Dale Carnegie

The ONE Thing by Gary W. Keller

The Compound Effect by Darren Hardy

Carrie Kerpen is the co-founder and CEO of Likeable Media, an award winning content studio that was named Crain’s 6th best place to work in NYC. She is the author of WORK IT: Secrets for Success from the Boldest Women in Business and a columnist for Inc and Forbes. The KeyNote speaker has spoken in conferences around the world and been featured in the New York Times, ABC World News Tonight, FOX News, and CNBC.

 

Quotes To Remember:

“No matter what choices you make, as long as they are the choices that work for you, you can achieve great success.”

“Your network is your net worth.”

“Confidence is such an important skill and one of the big key elements of confidence is learning how to talk about yourself.”

“Following what the person ahead of you is doing won’t always work.”

“You can do it all but just not at the same time.”

 

What You’ll Learn:

• Improving your networking skills
• Being More Confident with Bragging
• Cracking the Confidence Code
• Staying Disciplined With Finances

 

Key Links From The Show:

Carrie’s Site

Likeable Media

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Work It: Secrets for Success from the Boldest Women in Business by Carrie Kerpen

The 5 Second Rule by Mel Robbins

The Power of Onlyness by Nilofer Merchant

Give and Take by Adam Grant

Pick Three: You Can Have It All (Just Not Every Day) by Randi Zuckerberg

Andy Molinsky is a professor at Brandeis University’s International Business School with a joint appointment in the Department of Psychology. His work helps people learn how they can act outside of their comfort zones. His research and writing has been featured in the Harvard Business Review, Inc Magazine, Psychology Today, the Financial Times, the New York Times, the Wall Street Journal, the Boston Globe, NPR, and Voice of America. He was awarded as a Top Voice for LinkedIn for his work in Education. He is also the author of two books, Global Dexterity and Reach.

Quotes To Remember:

“Courage isn’t the absence of fear. It’s the ability to take actions in the presence of fear.”

“Use what we have inside of us to overcome those barriers.”

“Sometimes we want to stay right in our comfort zone.”

“Conviction is a deep sense of purpose.”

 

What You’ll Learn:

• Stepping Out of Your Comfort Zone
• Staying Focused Outside of Your Comfort Zone
• Building Resilience and Confidence

 

Key Links From The Show:

Andy’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Global Dexterity by Andy Molinsky

Reach by Andy Molinsky

Difficult Conversations by Bruce Patton, Douglas Stone, and Sheila Heen

Getting to Yes by Roger Fisher and William Ury