Marc Guberti

5 Ways To Boost Your Blog Traffic

March 30, 2021 by Marc Guberti Leave a Comment

Your blog is your home on the web. Visitors will seek you out if you provide educational or entertaining content that matches what they’re looking for. Getting specific about the type of visitors you want on your blog will help you cater your content to that audience.

However, there’s far more to getting visitors than just writing great content. Promoting your content and putting yourself in front of more people will help you attract additional visitors to your blog. These strategies will help you expand your audience.

#1: Accept Guest Posts

One of the best ways to grow your audience is to accept guest posts. Each piece of content is another piece you can promote to your existing audience. Getting in front of your audience more often will make you more memorable. Some of the people who see you often may recommend you to their friends.

Guest posts also carry another important function. The contributors who submit content to your site will happily share the piece with their audiences. Not only do you have an extra piece of content to promote, but someone else will promote that content to an eager audience.

Accepting guest posts is a time investment as you’ll have to read through pitches and actively reach out to guest bloggers in your early days. However, if you’re open to contributions to your site, it can be well worth it.

#2: Link To Other People’s Content

Although I don’t always do this with my blog posts, linking out to other people’s content is a great way to gain extra momentum. Not only does this help from an SEO standpoint, but you can also let people know when you mention them.

Some content creators will be grateful you included their video, podcast episode, or blog post in your content and happily share your piece of content with their audiences. The more people you mention per article, the more people you can reach out to and build relationships with.

#3: Get Into Sharing Tribes

Some influencers set up pods where they agree to share each other’s content. If you share a few blog posts from other bloggers who then agree to share your content on social media, each of your new pieces will generate extra momentum early on.

That momentum can get you on the right track to long-term SEO traffic. As you wait for the SEO traffic to kick in, you’ll get an immediate increase in visitors from all of your blogger friends sharing your content.

#4: Write More Content

Accepting guest posts helps you publish more content, but you should also write more of your own content. When a reader sees your own content, they get to build a deeper relationship with you.

The more times you share content published on your blog, the more likely readers are to remember your brand. On the other hand, the more times you share content you wrote and published on your blog, the more likely readers are to remember you and relate to you.

Each piece you write is an additional touching point. The more times you show up, the better.

#5: Focus On Email List Growth

Blog visitors can come and go, but if someone subscribes to your email list, you can freely communicate with them at any time. This luxury is unaffected by algorithm changes and is the most vital asset of any online brand.

One of the key objectives of any piece should be email list growth. Whether you end each blog post with a call-to-action or include your opt-in box in the sidebar, always present an option for first-time visitors to subscribe to your email list.

If you are looking for additional ways to grow your email list, consider reading this blog post containing 50 tactics to grow your email list.

How To Turn Your Book Into A Profitable Business

March 29, 2021 by Marc Guberti Leave a Comment

Not every self-published author’s business begins and ends with writing books. Some authors take a single book and turn it into a legacy brand. They take their writing and turn it into a variety of income streams, and some authors make an entire career out of one book.

How does that happen? How do some authors turn a single book into their entire business? We’ll explore some of the strategies you can utilize to turn your book into a profitable business.

Turn Your Book Into Other Assets

A book is written content. If you take that content and distribute it via a different method, you can create more offerings. Many nonfiction authors take their books and turn them into training courses.

The book is the less expensive version fo a training course while you might get more time with the author via the training course. While training courses are the most obvious path, don’t just stop there.

You can also turn your book into a presentation and talk about it at a variety of events. The better your book performs from a sales perspective, the easier it will be to secure these types of talks. In the early stages of your journey, secure as many podcast bookings as you can. This will help build your brand and possibly land you those big talks later on.

I wouldn’t go into a book with the goal of landing talks for it because that’s very hit or miss. However, it’s a possible scenario.

An easier route is to turn your book into a coaching program. Some of my readers schedule strategy calls with me where we talk about their businesses and how I can help. Using this strategy has allowed me to secure multiple clients for my podcast coaching services.

Write A Book Series

Never stop at just one book. The best way to sell your books is to continue writing more books. Each book you write will bring attention to your older content, and readers who enjoy one of your books are likely to buy your additional books.

If you view each book as a potential speaking topic, you’ll increase your range of speaking topics by writing more books. You can take the same approach with training course and coaching topics.

Writing more books is the best way to grow your self publishing brand. It allows you to multiply what is already working, and each book you launch will help you further refine the process.

Include Affiliate Links In Your Books

Not only can you make money through the book royalties and promoting your products, but you can also generate revenue through affiliate links. Anytime you mention a product or service that has an affiliate program, use your affiliate link in the eBook.

When people click on the link and buy what you’re recommending, you will earn a small commission. You don’t want to spam your book with affiliate links because that would create an unenjoyable experience. However, you can include affiliate links when they make sense and include a “Resources” Page at the end of your book and use affiliate links for each of the resources you recommend.

Create Merchandise

It’s getting easier than ever to create merchandise using sites like Zazzle. If you have a cool saying or artwork in your book, you can turn that content into shirts, caps, mugs, and everything in between.

You can also sell prints and other merchandise on Etsy to further expand your book’s earning potential.

The key to turning your book into a profitable business is to think beyond the book. Create multiple income streams around the same work so you can diversify your revenue and expand in multiple areas.

E631: How To Create A Bulletproof Paid Traffic Strategy With Rory Stern

March 29, 2021 by Marc Guberti Leave a Comment

Rory Stern started RFS Digital Media, LLC in 2016. What started out as a one-man show grew to a point where the business had 8 campaign managers and a team that was managing roughly $8.25 million dollars in ad spend on Facebook by 2018. RFS Digital Media’s clients have included one of the largest direct response financial publishers in the world, many well-known (and not so well-known) supplement companies, e-commerce brands, experts and more.

Here are the key links from the episode:

RFS Digitala Media

Help With Ads

Marc’s Links

5 Day Podcast Launch Mini Course

From $0 To $100K+ With Content Marketing

Schedule a free strategy call

3 Ways To Self Publish Your Next Book Sooner

March 28, 2021 by Marc Guberti Leave a Comment

Most full-time self published authors have dozens of books published under their names and pen names. It’s no secret that you have to keep cranking them out in order to build your income and influence.

However, writing these books is easier said than done. Each one is a big project that will require weeks of your time in the best case scenario. It’s considerable time to pour into a product that may flop.

That’s why it’s important for you to conduct some research before you start writing your next book. That way, you give yourself a better chance of writing a book that will perform well on the Amazon algorithm. Publisher Rocket is by far the best resource to do keyword research to ensure your book topic is a potential winner.

But if you don’t find the time to write your potential winner, then what’s the point? You have a bunch of great topics but no books to show for your research. To publish books at a faster pace, incorporate these three strategies into your work routine.

#1: Repurpose Your Existing Content

For nonfiction authors, it makes sense to repurpose your existing content into your book. Most people will forget about your blog post days after they’ve read it. And if you’ve published many blog posts over the years, most of your readers will never get the chance to read those older blog posts.

You can breathe new life into those blog posts by incorporating them into your book. Why write about a bunch of strategies to boost happiness when you can copy and paste a prior blog post of yours on the same topic. There’s no need to reinvent the wheel.

This will allow you quickly move forward with your book. Some authors write articles with the intention of adding them to their upcoming books. If you can think that far ahead, each blog post will help you grow your author platform while providing additional content for one of your books.

#2: Establish A Daily Writing Routine

If you want to see a goal to completion, work on it every day. That’s how you see continuous progress. My daily writing routine involves 1 Medium article, 1 blog post, and some words for my book.

I write at least 2,000 words each day which is enough to further build out my writing career without it taking up my entire day. I start writing first thing in the morning and continue writing when opportunities present themselves in the afternoon and evening.

You can’t only write content because you have to build out your platform. This is how you actually sell books rather than just being the world’s greatest secret. Writing 1K-2K words per day is enough to make considerable progress with your book but also enough to address the other parts of your brand.

#3: Set A Word Count Target

For each book you write, set a word count target. The word count target helps you stay focused rather than hit on tangents and make your book longer than it should be. The quicker you complete your current the book, the quicker you can start your next book.

I go for 15k-20k words per book. Your word count goal may look different, especially if you’re writing novels. However, a word count goal gives you an idea of when you’re approaching the end of your book.

You can go a little under or above your word count range depending on how you feel about your book. However, this range will give you a target to shoot for which is essential for transitioning from one book to the next.

The name of the game is publishing as many high quality books as you can. Growing your platform will help you get the initial sales and then the Amazon algorithm will take over from there. You can also run Amazon Ads to stimulate the Amazon algorithm to give your books a higher sales rank (i.e. the ads drive sales which helps in those areas).

Write each day, keep the long-term in mind, and someday you may get the results you seek.

Learn how to become a full-time writer here

5 Ways To Make $1,000 Per Month On Medium

March 27, 2021 by Marc Guberti Leave a Comment

Medium is one of my favorite sites to get paid for your written content. It’s one of the few platforms that rewards writers of all audience sizes. If you can create high value content and continuously refine your writing process, you can eventually make it on Medium.

Some writers make a full-time income on Medium’s platform. The best way to get started is to incorporate small milestones throughout your journey. Start with aiming for $10, then $100, and then $1,000 per month. You can continue to build from there.

However, if you want to hit the small milestones, it’s worth knowing how to hit the big ones. In this article, I’ll share 5 strategies you can apply to get closer to making $1,000 each month on Medium.

Write A New Article Every Day

Medium rewards consistency. If you continue writing and publishing new content each day, you’ll build a following and get in front of more people. Each article you publish is another opportunity to get seen by a few more people.

The most successful Medium writers have published hundreds of articles. Some of those articles earn hundreds of dollars each month while other articles earn less than $10 each month. All of these articles add up and make it easier for you to hit your income goals.

Look At The Top Medium Articles For Inspiration

Each article you write gives you a better understanding of how Medium’s platform works. The best ay to understand which articles thrive on the platform is to become an active reader.

Browse through Medium articles within your industry and pay attention to patterns. What do these articles talk about and how are they structured? Asking yourself these questions as you browse through Medium articles will give you new insights into dominating this platform.

It’s one thing to hear about a bunch of strategies you can apply. It’s something completely different (and far more useful) to see those strategies in action.

Get Your Articles In Publications

I write each article with the goal of getting it into a publication. When your article gets published in a publication, it reaches far more people than you could reach on your own. All of my viral Medium articles (10K+ views) were published in publications.

I have a few publications I always submit new pieces to, and I constantly read content within those publications to get the gist of what articles they’re accepting. If you want to get into any publication, whether it be Medium or anywhere else, look at the articles that were already accepted.

Use those articles as a guiding compass when you come up with your article ideas and turn them into final drafts.

Engage With Other Medium Articles

Commenting on other people’s Medium articles is a great way to support other writers and grow your tribe in the process. If you leave thoughtful comments and show up often, some of that writer’s followers will decide to follow you as well.

If you apply the previous two strategies to build your way to $1,000 on Medium each month, you’re already reading plenty of other people’s articles. If you read an article, don’t be a lurker. Comment on it so you can show appreciation to the writer and grow your audience too.

Direct People Off Medium

The real money is made by leading people from Medium to your email list. Every full-time Medium writer I’ve come across leads people to their email list.

When you turn your Medium followers into email subscribers, more options become available. You can promote your book, training course, or services. You can talk about a product and include your affiliate link.

In addition to promoting products, you can also promote your free content. You can promote your Medium articles to help them gain some early traction and lead people to your YouTube channel.

Medium is a great platform to earn income. If you continue showing up on the platform, refining your process, and thinking of Medium as a piece to your overall strategy instead of the entire foundation, you’re on the right path to earning $1,000 each month from Medium.

On the way to that milestone, celebrate the small wins. Celebrate the $10 payout, the $50 payout, the $100 payout, and every payout on the way to your first $1,000 month on the platform.

Want to make money with your writing? Grab your copy of The Wealthy Author today

E630: Reach Your Goals By Overcoming Fear With Todd Lamb

March 24, 2021 by Marc Guberti Leave a Comment

Todd Lamb is a former Army and SWAT Team leader whose deep desire to help his wife combat health issues lead him to uncover the extraordinary power of natural organic remedies. Todd’s passion for health evolved into co-founding PureLife Organics and establishing a mission to impact millions of lives while also creating a healthy planet.