Many content creators look around for strategies they can use to crank out more content in a shorter amount of time.
The more content you can produce, the more assets you have for your brand.
It’s no wonder some creatives get as close as they can to daily content on multiple platforms.
During an interview with John Lee Dumas, he discussed how he batches his content production back when he produced daily episodes. Basically, he does all 30 interviews for his podcast over a 2-day period and gets interviewed on 20 podcasts on one day. This approach gives him 27 days to focus on other tasks for his content brand.
Ever since JLD mentioned the content batching method, I’ve noticed more and more people mention it. This is similar to when you buy a new car model and suddenly notice many of those car models on the road (there’s even a name for this phenomena. It’s called the Baader-Meinhof Phenomenon in case you’re in the mood for a new trivia question).
All you may know about content batching is that JLD does it, but it’s the secret to consistently creating valuable content with ease. Notice how JLD only spends two days each month interviewing people for his EOFire episodes. He also only spends one day getting interviewed for other podcasts.
While he takes on the herculean mission to consistently publishing one new episode every day, he’s only working towards this herculean mission for two days each month. If you could grind for two days and then have all of your content completed and scheduled for that month, would you do it? And since most people don’t publish daily podcast episodes or daily content in general, the content batching process is easier for most of us.
If you write one blog post every other week and choose two days of the month to write 10 blog posts per day, you’ve got content scheduled for almost the entire year (I only recommend this approach if you have a solid promotional calendar in place, and even then you should leave some holes so you can insert new blog posts in case there’s breaking news in your industry. For some niches, every day presents big news).
To get started with your content batching plan, choose a day of the week you’ll conduct your content batching. For instance, you can choose Tuesdays to batch your content. You can also choose to exclusively batch your content on the first Tuesday of the month. The options available for your content batching are dependent on your schedule and the time you can commit to crafting valuable content.
This is a small section from my book Content Marketing Secrets. If you want to learn how to create, promote, and optimize, your content for growth and revenue, you’ll want to grab your copy.