Marc Guberti

A New Way To Look At Quitting

February 8, 2014 by Marc Guberti 4 Comments

We have been taught to stick with things and that quitting is never the right option. There are many inspirational quotes about never quitting and sticking with the task at hand. However, not everything we get taught is always correct.

When people think about sticking with something and not quitting under any circumstances, they are thinking of quitting at the moment. Deciding to quit while doing the work is quitting at the moment. By creating the circumstances that would make you quit before those circumstances actually come up, you will be able to quit strategically.

Some goals are worth pursuing. Other goals will result in you losing time and money. We need to pay more attention to whether or not we are going to accomplish a goal before we start. Starting and not finishing results in a loss in time and in numerous cases, money.

Instead of sticking with something you know you won’t be able to accomplish, you can quit. By quitting that certain goal, you will open up more time for yourself so you can accomplish your more important goals. By investing more time into the goals that matter, you will be able to get them accomplished faster and become the best of your niche.

We have been taught that winners never quit. They do, and some of them quit often. There is a difference between quitting in the moment and strategically quitting. Quitting in the moment is not helpful, but strategically quitting can be the difference between a powerful business and a flop.

Their Beginnings And Where They All Are Today

February 8, 2014 by Marc Guberti Leave a Comment

new beginning

An online bookstore with 1 employee.

An online year book for college students.

The first one of these was sold for a penny.

A research project done by two PhD students.

This got created and maintained in an apartment for a fair amount of time. The founders encouraged a New York based magazine company to buy their creation. The publisher wouldn’t even meet with the founders.

This idea just happened to come up when another business was falling apart.

This business started in a garage.

Version 0.7 used to be the big thing.

Those were their beginnings. Clicking on the links will allow you to find out where they ended up. What’s your beginning?

You Have Two Choices (Think Or Do)

February 7, 2014 by Marc Guberti 5 Comments

The people we don’t know about choose to think about what they are going to do without doing anything.

The people who are remarkable and successful go for the other option which is to do what they think about.

You can’t do something without thinking about it. However, some people think to the point when nothing gets done.

People commonly think of ways to be perfect instead of realizing that true perfection does not exist. This leads to more thinking and less doing.

As Walt Disney said, “The only way to get started is to quit talking and begin doing.”

My first YouTube videos were my computer on an ironing board. Then I got a table to put my computer on. Spoiler alert: starting in April, I will have a white board in my videos and will be standing. The lighting and sound qualities are both better.

Thinking does not equate to doing. Thinking is like the big snowball on the top of the hill. The only way to see progress (to do) is by pushing that snowball down the hill.

Make a choice today to do the things that will help you accomplish your dream because thinking about them is not enough.

Does The Length Of A Blog Post Matter?

February 7, 2014 by Marc Guberti 9 Comments

One of the big questions of blogging is whether the length of a blog post matters or not. Do longer blog posts necessarily equate to more shares and subscribers? The answer is no. That does not mean a long blog post is going to result in less shares and subscribers either.

The length of a blog post does not matter. The amount of time it takes to make your point does matter. Some blog posts are less than 50 words long because that’s how long it took for the writer to make his point. Some blog posts are over 1,000 words long because that’s how long the writer needs to make his point.

In addition to making a point, blog posts should also reinforce that point with examples or more information. “More information” can range from a few sentences to a few paragraphs. Examples can range from one example to over 10 examples.

Going back to the question, the length of a blog post does not matter. What your targeted readers get out of your blog post is what matters. If a targeted reader understands the point you are trying to make, then you did a good job.

Defining The Best

February 6, 2014 by Marc Guberti Leave a Comment

#1 finger

The best people are not always the people that everyone looks up to. The best people are not the people who everyone knows for something. There can be more than one best person. Where that person is the best at is what matters.

There are many niches with specialized functions. Some niches are big while others are subniches. Millions of people are competing in some niches while thousands of people are competing in other niches. The best people are the people who are well-known in their niche for doing something incredible.

When most people think of the best person, they think that translates to the perfect person. That’s wrong in every way imaginable. The perfect people are not the ones we hear much from because every part of their business needs to be perfect before the launch. Every product needs to be perfect before the launch. Every service needs to be perfect before they are offered. In a great painting, the perfectionists notice the small yellow dot at the corner of painting that everyone else does not notice. The yellow dot may not supposed to be there, but that does not make the painting worse (unless the yellow dot is really big and noticeable. Then that’s a problem).

The best people in one niche are not the best people in another niche. Seth Godin is the best person in the marketing niche, but he is not the best person in the farming niche. The people who are the superstars of their niches only matter to the people in those niches. If someone isn’t into music, that person does not care about any of the songs or singers in that niche. Musicians and singers do have big followings, but there are some people who are not into any of that.

The size of your audience depends on other people’s opinions and how well you do in your niche. Other people’s opinions results in some niches being more popular than others. Football has a bigger following than Falconry. That does not mean Falconry is a bad sport. That just means Football has a bigger turnout during the games. It’s easy to understand how much people enjoy watching Football when you see the cost per commercial during the Super Bowl.

How well you do in your niche depends on whether or not you become the best of your niche. Becoming the best of your niche will allow you to grab most of the audience because people always look to the #1 guy or gal for advice. If you want to know how to score more free throws, would you go to the person in high school for advice, or would you go to Michael Jordan? The high school student might be easier to get to than Jordan, but if both of them were standing next to each other, and you could only choose one of them, who would you choose?

Doing well in your niche is more important than your audience size. The only way to get a bulk of the audience to listen to you is by being the best in your niche. Being the best in your niche gives you a strong voice that other people dream of having.

How To Build A Following From Day 1 And Get Over 1,000 Followers In The First 2 Weeks

February 6, 2014 by Marc Guberti 5 Comments

The most challenging task for anyone new to any social network is building a following from Day 1. On the first day, people are quick to look at the celebrities with over a million followers and people with over 100,000 followers saying to themselves, “This must be easy. There are over 100 million people on Twitter. If only 0.1% of the people on Twitter followed me, I would have 100,000 followers.”

The problem is that getting there is not easy. It either involves at least a year of gaining followers and building connections or spending a lot of money to buy fake followers (not recommended, people get caught).

In order to build a following from Day 1, you need to ask all of your friends out there to follow you. Some people will be able to get 20 extra followers this way while other people can get to 100 followers. Now that you have some people following you, find people in your niche and connect with them. Follow the people you talk to, and make sure those people’s following/follower numbers indicate that they are likely to follow you back. If used well, this method can easily get you 100-200 followers in a span of two weeks.

After that, use a third-party tool to get some kind of point currency for every person you follow. When I had less than 1,000 followers on Twitter, I would be on Twiends every day following other people. I would follow 100 people and end up getting 100 followers every day. These followers were not targeted, but nevertheless, some of them would interact with me.

In order to get your first 1,000 followers in 2 weeks, you would need to gain 72 followers every day. That seems like a big number for beginners, but by being active on Twiends and telling your friends to follow you on your social networks, you will be able to get your first 1,000 followers in 2 weeks. You should not rely on these tactics to get you to your first 100,000 followers or even your first 3,000 followers. However, having 1,000 followers gives you something to stand by on this big web of ours. The more you stand out, the more you are going to get noticed, and having over 1,000 followers is a great way to stand out.

Just make sure you never resolve to buying fake followers and that you interact with the followers that you have.