Marc Guberti

How To Get Prepared For Your Video

February 5, 2014 by Marc Guberti Leave a Comment

Whether you are doing a YouTube video or a video for a training course, you need to be prepared for that video before you click the record button. People often miss this step, and as their videos progress, it becomes obvious that their performance was off the cuff. Speaking off the cuff in a video makes people look unprofessional. In order to be prepared for a video, follow these steps:

Know what your video is going to be about. Don’t change the topic of the video while you are in the middle of recording it.
Give yourself some bullet points. These bullet points are main ideas that you need to talk about in the video. Giving yourself these bullet points will allow you to talk about everything you want to cover. An off the cuff video tends to leave important information out of the video.
Have these bullet points in front of you while recording. Memorizing all of the bullet points and their order will take up too much time. The easier option is to have a script in front of you while you are recording the video. Make sure that the people watching the video cannot see the script. Another thing you want to do is put the script at eye level so you are not looking up or down too many times in order to see what the script says.

Those are the steps to prepare for your video. Preparing for a video in this manner will also result in longer videos. In the beginning, many of my videos were off the cuff, but now I have created numerous videos that are not off the cuff. By taking 5-10 minutes to prepare myself for my videos, I have been able to create longer videos and talk about everything that I wanted to talk about.

Preparing does take up time, but it will ultimately save you a lot of time and retakes.

Why The Self Employed Need To Be On LinkedIn

February 5, 2014 by Marc Guberti 7 Comments

For a very long time, I saw LinkedIn as a way for people without jobs to connect with others in an attempt to get a job. I ultimately ignored LinkedIn because I was not in search for a job. My goal was and still is to be self-employed so I can set my own hours and have a vacation anytime I would like.

However, I soon learned that LinkedIn is more than a place for hopefuls to get the job they want. LinkedIn, like all social networks, is a place where you can connect with other people in your niche. Although there are job offers on LinkedIn, it is like any other social network where connections can lead to more subscribers and sales. Days after I decided to give LinkedIn a try, someone contacted me on LinkedIn saying they bought my book, How To Be Successful On Twitter. Sure enough, I saw another sale for my book. I am not aware of whether or not that person found me on another social network before they found me on LinkedIn, but LinkedIn has allowed me to interact with the people in my niche.

Another great reason to use LinkedIn is that you can connect specific people in your niche who live in specific parts of the world. I can follow bloggers and social media experts who live in New York. I can follow other people in New York who would help my gain more exposure. There are people who I would have never connected with if it hadn’t been for LinkedIn.

There are people who see LinkedIn as a social network exclusively for job hunters and companies looking for applicants. However, LinkedIn is something more than that. LinkedIn allows you to connect with other people, and finding them is made easy with LinkedIn’s search engine. If you aren’t already, give LinkedIn a try just like I did and see what it can do for you.

One Simple Tip To Come Up With More Things To Write About

February 4, 2014 by Marc Guberti 8 Comments

One of the problems many bloggers face is writer’s block. I have talked about combatting writer’s block before, but I recently stumbled across a simple way to come up with more things to write about.

A big mistake a lot of bloggers make is to simply think of an idea, and start writing about that idea as soon as they think about it. For the first time ever, I was able to write and schedule 10 blog posts on the same day. I did not do this by thinking of an idea and writing about it as soon as possible.

What I did instead was think of an idea, write the title for that blog post, and then tried to think of another idea. I ended up thinking of 10 different ideas for blog posts. Instead of rushing into writing one of my blog posts, I thought of 10 different ideas first. Then, I wrote all 10 of those blog posts in 1 day.

In order to think of more things to write about, you can’t simply think of one idea and write about it. You need to think of multiple ideas first and then write about those ideas one at a time. By following this method, you will be able to find more things to write about so you have less encounters with writer’s block.

Esurance Won The Ad Bowl By A Landslide

February 3, 2014 by Marc Guberti Leave a Comment

esurance_logo

The Sea Hawks were victorious in the Super Bowl. Esurance won the Ad Bowl. There were many advertisements throughout the Super Bowl, and many of them were disappointing. Advertisers simply tried too hard to make people laugh, and that backfired. Before I go on about why Esurance won the Ad Bowl, I couldn’t leave out Budweiser with its commercial, Puppy Love, where the dog and clydesdale do everything they can to stay together. This commercial was a very heart warming commercial that captured the hearts of millions of people.

Despite the Budweiser commercial capturing our hearts, Esurance won the Ad Bowl. The crazy thing about Esurance is that they won the Ad Bowl with the first commercial after the Super Bowl. Having the first commercial after the Super Bowl allowed Esurance to save $1.5 million. They probably did not lose a lot of viewers because many people (probably over 100 million just as the game began), were probably waiting for the celebration and post game. Esurance ultimately won by having a $1.5 million giveaway. There have been $100 giveaways. There have been $1,000 giveaways. There have even been $10,000 giveaways. But when was the last time there was a $1.5 million dollar giveaway? In fact, who wouldn’t want a shot at that $1.5 million?

Last year’s Ad Bowl winner was Oreo with it’s tweet about still being able to dunk in the dark. It got over 15,000 retweets and over 6,000 favorites. Oreo also got 10,000 followers that day which before that they were only gaining a few hundred followers every day. That’s what won the Ad Bowl in Super Bowl 47.

Esurance won the Ad Bowl for Super Bowl 48, but their results are much better than Oreo’s. Looking at the statistics, you would have thought that Kate Perry and everyone else with over a million followers decided to give Esurance a shout out. Without any further delay, here are the statistics.

Last I checked, Esurance’s tweet generated over 20,000 retweets and over 8,000 favorites. Here’s the original tweet because I’m sure those numbers are going to jump up. So far, those results are looking identical to Oreo. Here’s the difference.

The hashtag for the giveaway, #EsuranceSave30, trends on Twitter. The hashtag trended for most of the day, and #EsuranceSave30 eventually appeared above Super Bowl on Twitter’s list of trends.

We couldn’t forget to mention Esurance’s surge in follower. Oreo gained 10,000 followers during Super Bowl 47. Esurance gained a whooping 200,000+ followers the day after the Super Bowl. You can see the skyscraper growth from TwitterCounter’s statistics. This was not the grand total of followers Esurance gained throughout the giveaway. Esurance was still gaining followers! When I decided to take a look at the giveaway, Esurance had over 190,000 followers, and they were gaining over 10 followers every second!

Esurance won the Ad Bowl big time. Oreo’s win taught us that marketing at the moment gives us an edge. Esurance’s win taught us that strategic marketing and a big giveaway are the recipe to going viral during the Super Bowl.

5 Reasons Why You Need To Use Yahoo And Wiki Answers

February 3, 2014 by Marc Guberti Leave a Comment

answer question

Many entrepreneurs strive to get more visibility and become experts of their respective niches. Getting the visibility will create an audience that pays attention to and respects that entrepreneur. What if there was a way to do both at the same time. Here’s when Yahoo and Wiki Answers come into play. Yahoo and Wiki Answers are two powerful sources of finding people with questions. In case you are not using Yahoo or Wiki Answers, here are 5 reasons why you need to get started:

You can search for questions involving your niche. Instead of waiting for people to come to you with questions, you can see what the questions are. By seeing what the questions are, you will be able to answer them quicker.
You will be able to connect with your target audience. If you do a good job at answering the question, the person who asked the question will decide to visit your blog. This can lead to someone buying your product or subscribing to your blog.
You will be able to establish yourself as an expert of your niche. By answering people’s questions in your niche, people will notice your good answers. As more people notice your good answers, they too will go on your blog, subscribe to your blog, and eventually buy some of your products.
Yahoo and Wiki Answers dominate Google. Answers to some people’s questions usually end up on Page 1 on Google’s search engine. This will allow you to get big increase in traffic for your blog.
Yahoo and Wiki Answers will give your blog quality backlinks. Using Yahoo and Wiki Answers will easily give you access to two quality backlinks. These backlinks help out in your blog’s SEO, and as a result, more people will be able to find your blog by using the search engines.

Answering questions will allow more people to see you as an expert of your niche. Being able to answer questions on popular question sites such as Yahoo and Wiki Answers will give you a boost in Google’s search engines, and plenty of people will be able to see your answers.