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Marc Guberti

December 2016 Performance Report

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December is always an exciting month for me. It’s one where I feel the holiday spirit, plan out for 2017, and sprint to the finish line of 2016. I also got interviewed in December, and I think you’ll be interested in what I said about digital marketing. With that said, here are some of December’s highlights:

 

Udemy Power

I initially had a slow start on Udemy, but since my middle of the month promotions, I’ve exceeded 37,000 students.

I’ve also added two courses to my arsenal giving me a total of 23 courses.

Write 1 Book In Under 6 Hours–the retail price is $40 but I lowered the price to $10 for the purposes of this Performance Report.

How To Accomplish Any Stretch Goal–this course is free for everyone.

While it seems like the end of the year has struck, I can very easily publish two additional courses (both free) by the end of the year. One would be about getting more blog traffic while the other would be a free Twitter course. I’ve done all of the blog traffic videos and am just about done with the Twitter course videos.

One of my New Year’s resolutions is to surpass 150,000 Udemy students by the end of 2017. At this rate, I need to gain at least 300 students per day. I’ll reach this milestone by creating more free courses.

I’m aiming for 40 courses on my Udemy profile before April 1st.

 

TSMD

I am NEARLY done with the Total Social Media Domination membership site. I’ve created the Facebook Group, added dozens of videos, and am working on the final stages.

I don’t have much to say about it now. The suspense continues 🙂

 

90% Of My Christmas List Consisted Of Books

I got many books this Christmas, and it’s my intention to read them all before the next Christmas. I enjoy reading books because they keep my mind sharp on matters relating to my niche.

Learning new things every day also makes it easier for me to come up with blog post ideas and video ideas. Since one of my goals is to come out with one YouTube video EVERY DAY for the entire year, I need as many ideas as I can possibly get.

In total, I got 21 books and I’ve already read a few of them (more on that later).

 

New Year’s Resolutions

I have mentioned two of my New Year’s resolutions so far. The rest of those resolutions are all included in this video.

Getting more blog traffic has been a recurring goal. With that in mind, I committed to getting 100,000 monthly blog visitors by the end of 2017. I made this goal public in a video that I can’t take off the web now. It’s too late to back out.

 

My Commitment To My Readers

At the end of 2016, my blog surpassed 700,000 lifetime views. Based on my goal to surpass 100,000 monthly visitors, I realize that, in 2017, my blog will surpass 1 million lifetime views.

To think I started this blog about five years ago…

As I thought about the milestone, I remembered that YOU are one of the many people who will make this milestone possible. To share my thanks, I am committed to providing a new experience on my blog.

I got comfortable with only publishing 1 blog post every week. While those blog posts were valuable, I know as a fact that publish 1 blog post every week isn’t enough. I will gradually increase the number of new blog posts until AT LEAST 1 blog posts gets published on this blog every day!

Here are some ways I plan on publishing 1 new blog post on this blog every day:

 

Accepting more guest posts: I like to learn from my blog too. In 2016, I publish two guest posts on this blog. While that may not sound like many guest posts, I started offering this option late into the year.

 

Do a better job with the podcast integration: Right now, my podcast tab leads people to a very basic webpage. In the upcoming weeks, that same tab will lead people to podcast interviews that you can find on this blog. The podcast interviews and the blog posts will now have the same home on the web.

UPDATE: I just got the podcast integration working yesterday with the PowerPress plugin. Huge hat-tip to Tom Corson-Knowles who I mention again in this performance report.

 

Write an extra blog post myself. I’m getting much better at writing a large quantity of quality, lengthy blog posts. My greatest fear of writing 1 blog post per day was sacrificing value, but I don’t have to do that since I’ll have help.

I am very excited about providing you with more content in 2017…and that doesn’t even include me publishing 1 new YouTube video every day. You can rest assured that some of those videos will end up on my blog.

 

My New Productivity Format

My productivity workflow is never set in stone. For about two years, I engaged in the weekly scorecard. With this weekly scorecard, I tallied my way to accomplishing a goal and used a checkmark to indicate I accomplished the goal.

My new weekly scorecard is more advanced.

Instead of giving myself weekly goals, I give myself daily minimums. Here’s how a daily minimum and a weekly goal differ:

Weekly Goal: Create 35 videos

Daily Goal: Create AT LEAST 5 videos

The weekly goal results in 35 videos that I can do at any moment I desire. If I really wanted to, I could do all 35 videos in two days. It would be stressful, and missing one of those days would spell “Game Over” for that goal.

The daily minimum makes video creation a habit. This form of goal setting made me feel more comfortable with creating videos. On some days, I find myself doing over a dozen videos in one sitting.

At the end of the week, I’ve created AT LEAST 35 videos. On some weeks, I create exactly 35 videos. On other days, I create over 45 videos. If I feel up to the task, I have no problem with creating additional videos.

The weekly goal structure got me focused, but I limited myself to 35 videos. With the new daily minimums, I can create as many videos as I please as long as I create at least 35 videos.

 

Books I Read

This portion of my performance report should get broken down into two sections: books I read before Christmas and books I read after Christmas. This month was my first semester of college finals so I didn’t do much reading before the break.

I only managed to listen to Find Your Extraordinary by Jessica Dilullo Herrin. While I don’t like only reading one book in one month, I’m happy I digitally picked this book up.

And the books after Christmas? Oh, I’m glad you asked. These are the books that I read from Christmas Day to the time I published this performance report.

The Kindle Publishing Bible by Tom Corson-Knowles

Secrets Of The Six-Figure Author by Tom Corson-Knowles

Email Marketing Mastery by Tom Corson-Knowles

What To Do When It’s Your Turn by Seth Godin

Content Machine by Dan Norris

There was one day in which I read two books. That made me feel great considering I had been slacking for the entire month. It’s also worth noting that I am also in the middle of reading The Success System That Never Fails by W. Clement Stone.

 

Blog Posts I Wrote

5 Social Media Lessons Pool Taught Me

23 Lessons I Learned From My Podcast In 2016

How I Went From Zero Books To Reading 10 Books Every Month

I’m honestly not very impressed with the quantity of blog posts. I know that each of them are valuable, but I want to provide more content for readers like you. I address this issue later in my performance report.

 

Podcast Episodes I Published

A glitch from UpWork combined with an inefficient workflow only resulted in two episodes this month. This is the last month that I will forget to do a weekly episode.

Episode 17: How To Host A Successful Event With Ramon Ray

Episode 18: How To Get Customers To Eagerly Buy Your Books With Tom Corson-Knowles

Both of those interviews are jam-packed with value. In terms of my workflow, I would do the interview, send it to my audio editor, and do the outro a few days later. The problem is that this would cut too close to the episode publication date.

I literally saved my outros for the last minute, and that didn’t go well since my audio editor was given very little time.

Now I do the outros immediately after I finish every interview. It saves me from frustration and the inability to serve my audience with my podcast.

 

January Goals

For most of my performance reports, the goals for the next month were rarely connected. The great part about coming out with a New Year’s resolutions video is that I am now very clear with what I need to do from now until the end of 2017. With that said, these are my goals for January:

 

#1: Surpass 1,000 Blog Visitors In 1 Day

I have achieved this milestone before, but I honestly don’t remember the last time I achieved it. To enlighten my memory, I’ve decided that I will accomplish that goal in January 2017.

My email list will be a critical factor that allows me to surpass 1,000 blog visitors in 1 day.

 

#2: Get My 1st TSMD Sale

I’m virtually ready to launch TSMD, and I’m getting its first sale this month. I will promote TSMD through Facebook advertising. Since TSMD is a $47/mo membership site, I expect to have a strong ROI from the Facebook ad I run.

 

#3: Have Videos Scheduled Past March

I currently have videos scheduled through January, but I want to strengthen my buffer. Creating videos isn’t a problem for me anymore. With a minimum goal of five videos per day, I’ll create 150 videos this month. That gives me at least 90 videos that I can dedicate to training courses and TSMD.

To achieve my other video related goals, I envision myself doing well over 10 videos on some days.

 

#4: Get 20 Guest Posts In The Queue

Every day, for the rest of the month, I will contact at least four people and invite them to write content for my blog. Getting guest contributors will allow me to learn from my blog and provide you with a better experience.

By following this plan, I’ll contact at least 124 guest bloggers by the end of the month.

If 16.2% of the guest bloggers I contact submit a quality guest post, then I have achieved my goal. This small approval percentage is the fuel behind my goal.

If I only contacted 20 guest bloggers in January, I’d have to hope that all 20 of those guest bloggers submitted quality guest posts. The margin for success is very small. Contacting 124 guest bloggers in January greatly expands my margin for success. The bigger my margin for success is, the better.

The cool thing is that as I get more guest posts on my blog, more people will submit their guest posts. Eventually, at least four people will submit their guest posts each day. That will be very cool.

 

#5: Publish At Least 16 Blog Posts

This is a big step for me. I’m slowly getting back to publishing 1 blog post per day. In one month, I will go from publishing 4 blog posts per month to publishing 4 blog posts per week.

I’ve made bigger leaps before 🙂

But enough blabbering. Here’s how I’ll publish at least 16 blog posts this month:

 

1: I write and publish two blog posts every week. These are the blog posts that you are accustomed to reading on my blog.

 

2: I complete the podcast integration. I publish new episodes on my podcast every Wednesday. So far, all podcast episodes exist on a separate entity. I will bring them to this blog to provide a new method of consuming content — audio. Previously I’ve only offered written content and videos.

UPDATE: I literally just figured this out. I apologize for an update on the same topic, but now I can focus on the artwork for each episode and using pictures to highlight the guests better.

 

3: Publish one guest post each week. I currently have no guest posts in the queue. If you know someone or would like to contribute following these guidelines, I’d love to have your guest post. I do have several guest bloggers who are interested in writing content for my blog, so I need at least four of them to give me quality posts by the end of January. If I get more guest posts, then I simply publish more content.

And that doesn’t include the fact that I’ll be publishing 1 YouTube video every day of the year.

 

#6: Create My 32nd Udemy Course

As of writing, I currently have published 23 Udemy courses. By the time you read this, chances are I’ve published a few others. While the New Year is rapidly approaching, I’m squeezing out as many valuable courses on Udemy as possible before 2016 comes to a close.

My goal for the end of 2017 is to have at least 50 Udemy courses. Publishing my 32nd course at the end of January means I only have to complete 18 courses to reach my minimum goal. 18 Udemy courses in 11 months is very doable for me…especially when summer rolls along.

Also, I’m still in the middle of my winter break. I will capitalize on the extra time to make this goal a reality.

 

#7: Surpass 50,000 Udemy Students

Between now and the end of January, I will have added nine courses to my arsenal. Those nine courses will be pivotal for me to surpass 50,000 Udemy students in January 2017.

Accomplishing this goal is dependent on my creating the additional courses. I know how to promote them. It’s just a matter of having new training courses to promote.

 

#8: Read 10 Books

I got a lot of books during Christmas. Now I have to read through them. I am currently researching to discover which method of speed reading will allow me to achieve the best results without blurring my vision.

I am excited to go through them. I’ll set a time at night to read through books. That way, it’s easier for me to fall asleep afterwards.

 

#9: Reassess How I Use Twitter

I believe a few small tweaks to my Twitter strategy will double my traffic and save me money and/or time. Here’s are some of the things I’ll reassess in January:

Outsourcing Costs—I think I could find five minutes in my day to do the bulk file uploads. If adding an extra task on my plate makes me go crazy, I’ll outsource it. I can also take on more work for my Twitter strategy and outsource more tasks in exchange.

The Tweets—I need to share more of my new content more often. Expect more tweets about my podcast episodes too! I might even tweet once every five minutes. I’m back to experimenting with new tactics. I also need to get better at including pictures within my tweets.

 

In Conclusion

This performance report is my last performance report of 2016. I wrote this performance report with my New Year’s resolutions in mind. I don’t fully know how to accomplish about half of them, but I’ll figure them out as I go.

Each performance report in 2017 will focus on my resolutions. All of my goals excite me, but the most exciting thing will be revamping this blog with new content at a more frequent rate.

Now that I think of it, a weekly Q&A blog post doesn’t seem outside the realm of possibility. 2017 is going to be a great year in my journey, and I hope you’ll stick with me to see its completion.

What were your thoughts on this performance report? Have any tips on accomplishing New Year’s resolutions? What are your goals for 2017? Sound off in the comments section below.

Episode 18: How To Get Customers To Eagerly Buy Your Books With Tom Corson-Knowles

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In our latest episode, I am joined by Tom Corson-Knowles, an entrepreneur, publisher, and author of 20 bestselling books. Listen in as we discuss his career, and as Tom drops some super valuable information on success as a writer.

 

Tom had a different dream than his classmates, and wanted to be successful for his quality of life and to make a change in the world…rather than working crazy hours at a Wall Street cubicle. He had a clear vision and set his sights on it.

 

Tom talks us through his start and how he became a bestselling author. Tom discusses how we should model our way to success and wants us to avoid a devastating mistake most people make when they publish their first book.

 

Wondering how to get people to buy your books? Tom goes deep into this question within the episode. You’ll also hear about “thinking time” and many other lessons that will help you become a more successful author and entrepreneur.

 

Key Links from The Show:

 

www.tckpublishing.com  – Tom’s Publishing Company’s Site

www.ebookpublishingschool.com – a free Video tutorial on publishing

www.publishingprofitspodcast.com – Tom’s Podcast

 

Learn:

 

– Tom’s 3 Keys of Authorship

– How to run a business and still have time to write

– Tom’s best lesson learned during his career

– To model success on those who you consider successful

– How and why to create a great team around you

Episode 18: How To Get Customers To Eagerly Buy Your Books With Tom Corson-Knowles

by Leave a Comment

In our latest episode, I am joined by Tom Corson-Knowles, an entrepreneur, publisher, and author of 20 bestselling books. Listen in as we discuss his career, and as Tom drops some super valuable information on success as a writer.

 

Tom had a different dream than his classmates, and wanted to be successful for his quality of life and to make a change in the world…rather than working crazy hours at a Wall Street cubicle. He had a clear vision and set his sights on it.

 

Tom talks us through his start and how he became a bestselling author. Tom discusses how we should model our way to success and wants us to avoid a devastating mistake most people make when they publish their first book.

 

Wondering how to get people to buy your books? Tom goes deep into this question within the episode. You’ll also hear about “thinking time” and many other lessons that will help you become a more successful author and entrepreneur.

 

Key Links from The Show:

 

www.tckpublishing.com  – Tom’s Publishing Company’s Site

www.ebookpublishingschool.com – a free Video tutorial on publishing

www.publishingprofitspodcast.com – Tom’s Podcast

 

Learn:

 

– Tom’s 3 Keys of Authorship

– How to run a business and still have time to write

– Tom’s best lesson learned during his career

– To model success on those who you consider successful

– How and why to create a great team around you

How I Went From Zero Books To Reading 10+ Books Every Month

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It turns out the advice our parents and teachers gave us was spot on. Reading is good for you. I remember the days of reading short fiction books. Those were the days when reading could easily become a hobby.

That was in 2nd grade. Now the world is getting busier and busier. And teenagers don’t have as much time to pick up new hobbies as the typical 2nd grader.

I built a successful blog, wrote several books myself, and grew my business on social media. But I slacked off on my reading. Sure, I read a blog post every now and then, but skimping on reading showed in my results.

Once I stopped acquiring additional knowledge related to my niche, I didn’t make big improvements. I either produced the same results or saw a slight decline. Blog traffic went down. My Twitter growth stayed the same.

Then everything started to grow, and I attribute that in large part to reading 10+ books every month.

But I didn’t just read any books. I read books with the specific aim of growing my personal brand. And I can tell you right now that reading 10+ books about your brand every month can completely transform your business (as in get you the results you’ve been dreaming of).

Here are some tips you can start utilizing today so you too will get through 10 books every month.

#1: Listen To Audiobooks

I don’t actually read all of the books that I consume. Sometimes, I will listen to an audiobook. There are certain activities that are nearly impossible to engage in while reading, but are very doable if listening to an audiobook.

For instance, I listen to an audiobook while I ride a workout bike for 30 minutes each day. To get the most information out of those 30 minutes, I have the built-in narrator read the book 2-3 times faster than the original pace.

That means during a 30 minute bike ride, I hear 1-1.5 hours of audiobook content. That totals up to 30-45 hours of audiobooks every month. Most of the audiobooks I read are within the five hour range. Just by riding on the bike for 30 minutes while listening to an audiobook each day, I read 6-9 books and get physically stronger at the same time.

I tried listening to an audiobook in the middle of a run, but that didn’t work well for me. I can more easily listen to an audiobook on a workout bike.

What activities do you do every day that can also become moments of knowledge acquisition? The more you can think of, the more audiobooks you can listen to from start to finish. Just find 30 minutes in your day, every day. You’ll thank yourself later.

#2: Read Quickly 

I listen to anywhere from 6-9 audiobooks each month. That means I read my way through the 10+ book milestone. I blaze my way through the finish line. The key information for almost any book can be condensed into 20 pages. Authors don’t do that because a 20 page book wouldn’t sell.

As you read more books about your niche, you’ll come across similar insights. I don’t need to hear another story about someone who regrets not building an email list earlier. I’ve heard that story before. And the only difference between this story and the other ones I’ve heard is that each person tells the story from a unique perspective (but always arrives at a similar conclusion).

The overall message is the same. Many books tell you that making excuses is bad and suggest ways to combat excuse making. I skip right to the suggestions. I don’t need to be told that avoiding excuses is a good thing. I already know that. And if I’ve already heard the suggestions in an earlier book, I skip those too.

Some books intentionally or unintentionally borrow ideas from each other. Why re-read the same thing more than once when you can acquire more knowledge instead?

#3: Publicly Announce Your Goal

I have been very public about my goal to consume 10 books every month. In fact, I also state which books I read each month in my performance reports. When I first got started with my performance reports, I struggled with reading five books in a given month.

Now I effortlessly get through 10+ books. Every. Single. Month.

As I came out with more performance reports, my reading increased. I made myself accountable to my entire audience—email list, social media audience, blog visitors… just about everyone.

If I don’t perform, I feel like I’ve let my audience down. I automatically obligate myself to read at least 10 books in a given month.

What’s Your Excuse?

I’m a student-athlete in college. I wake up at 5:30am to get ready for 7:30am practice. I get my homework done and also squeeze in time to hang out with friends. But I still have a personal brand that demands my attention.

Oh, did I mention that I read a bunch of books every month, too?

I’m not saying that I have the hardest schedule in the world, but I don’t have a crazy amount of time to play with, either. My obligations take up most of my time.

If you don’t have at least 30 minutes each day to read a book or listen to an audiobook, then you have a basket of lame excuses. Anyone can find 30 extra minutes each day by reducing the time spent on less productive activities.

Would it kill you to turn off the TV a little earlier? Would it hurt to avoid surfing YouTube? While it may be difficult in the beginning, once you make the adjustment over 66 days, it will stick.

If you feel you can’t commit to 30 minutes of reading or listening each day, you can AT LEAST commit to 15 minutes of reading or listening each day.

In the end, I don’t care about excuses. I only care about whether or not the work gets done.

Compound It!

Gradual evolution leads to massive evolution. The easiest way to go from zero pages to 100 pages per day within three months is to read an additional page each day. Start with a baseline of 11 pages, which is very doable.

On Day #2, read 12 pages. On Day #3, read 13 pages. Soon enough, you’ll begin to approach 100 pages. And if you count audiobooks, you can easily get through over 100 pages each day.

When I’m actually reading a book, I can usually get through 30-50 pages in a given day.

All of this knowledge compounded together will turn you into an expert in your niche and help you achieve your dreams.

As with anything in life, if you do something every day, and make continuous progress, you’ll be shocked by what you’ve achieved in a year from now.

In Conclusion

Reading books and listening to audiobooks allows you to acquire more knowledge about your niche. As you acquire more knowledge, your mind will expand.

The remaining challenge is to implement what you’ve learned, but you will already have the information you need. What happens then? Do you continue reading?

No matter how established you become, reading is still important. Reading fires up your brain cells, gives you new knowledge, and reminds you of things that you may have forgotten.

I mentioned earlier that I sometimes skip sections of a book if I have an idea of what’s coming. I may skip those sections, but I also remember what I’d learned previously.

Reading is a way of acquiring new knowledge while tapping into prior knowledge.

How many books do you read each month? Do you have any book recommendations for me? Sound off in the comments section below.

 

23 Lessons I Learned From My Podcast In 2016

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I have published 21 podcast episodes in which I have interviewed a variety of people. During the entire process (connecting with people, preparation, and the interviews themselves), I learned many new things.

As a part of my end of the year reflection series, I decided to come up with a list of 23 lessons I learned from my podcasting adventure.

I already knew some of these lessons but thought they were important to share. In addition, I needed to remind myself of some of these lessons, especially #17.

#1: Start Before You Are Ready

I had many false starts before I finally launched my podcast. It was two years in the making. What made it happen? I started contacting people about the podcast before I could even think of what I was doing. I then had to think really fast when I got the first yes.

#2: Conduct Your First Interview With A Fellow Podcaster

The first person I interviewed for my podcast was none other than Jeffrey Shaw. Big shout out to you my friend. He gave me some tips after the interview and steered me on the right path.

#3: Don’t Be Afraid To Ask

I contacted some people knowing that they would almost certainly agree to be guests on my podcast. I contacted other people in hopes they would say yes. Some of those people said yes while others said no. I wasn’t afraid to ask people like Seth Godin, Neil Patel, Mike Michalowicz, and many other people.

#4: There Are No Limits.

One of the things I despise the most is when people say they don’t have the right credentials to pursue a goal. If you think of an 18-year-old without a license, do you think about me? I am that 18-year-old, but that hasn’t stopped me from interviewing millionaires, bestselling authors, TEDx speakers, and other successful people. I don’t say this to brag but rather to show you the possibilities.

#5: Be Over Prepared

Each guest is different. Some of them will elaborate with their answers while others will give you quick answers that make you run through all of your questions quickly. If you don’t have enough questions, you’ll have to improvise on the fly. After enough interviews, I decided to come up with at least 20 questions for every guest. I don’t get to all 20 questions, but I do get to the important questions. Everything else is icing on the cake.

#6: Outsource Most Of The Work

I have never edited a single episode and yet they get published as if they were edited. These episodes are edited, but they get edited by one of my freelancers. Without this individual, the podcast would not be possible. I don’t have enough time to devote to editing the audio, so I hired someone else to do it instead.

#7: Go

I continuously hunt for motivational quotes I can share with my audience. I asked Seth for his most inspirational quote and he just said, “Start.” As the conversation unfolded, Seth gave us another motivational quote, “Go.” The simplest approaches are often the most effective. If “Go” doesn’t get you fired up, I don’t know what will.

#8: Everyone Wants Another Breakthrough

I have interviewed several people with six, seven, and even eight figure brands. I have interviewed guests who have achieved everything that many of their listeners want to accomplish. These same guests aspire to hit the next breakthrough. They aren’t settling with where they are now. They continue to push the envelop, and that’s why these guests have achieved great admiration for what they do.

#9: Don’t Give Up If The Launch Is A Bust

While I got hundreds of listeners for my podcast, it did not end up in the iTunes New & Noteworthy section. At this point, some people give up because their intention is to get into that New & Noteworthy section. But to be a successful podcaster, blogger, YouTuber, or anything else of that nature, you must continue producing content, video, or audio for many years to come. Keep those launch ambitions alive, but remember there’s far more to a podcast than those first weeks after the launch.

#10: Have A Structure

All of my podcast episodes follow a structure. The intro, interview, and outro reside within the structure of each episode. I also have an email rubric that I use to contact potential guests. The more structure you have in your life, the more efficient and effective you will become.

I learned the first 10 lessons by pushing through and launching the podcast. The rest of the lessons mentioned here come directly from prior episodes.

#11: Have a team around you that shares the same vision.

#12: Set bigger goals to get bigger results.

#13: The habits you develop will make or break you.

#14: It’s possible to chase your startup dream without quitting your job. To do that, you’ll have to be a 10% Entrepreneur.

#15: Outlining your goal enables you to take action at a quicker rate.

#16: Writing a book increases your authority within that subject.

#17: Perseverance is vital regardless of what ambition you pursue.

#18: Speaking to a targeted audience may mean reinventing your methods of delivery. If you are a KeyNote presenter, you’ll have to go without the slides if you wish to speak at a TEDx.

#19: The email list is the most important platform you have for your business. If you don’t have an email list, create one now.

#20: Fear can be a motivator that results in you accomplishing your goals. From personal experience, fear of the deadline works very well.

#21: Don’t say yes to any client who comes your way. Only say yes to the clients you want to work with.

#22: Several guests on the show grow their businesses exponentially with the help of referrals. For some, it meant raffling free prizes to people who got you more email addresses. For others, it meant cross promotion.

#23: Recruiting affiliates for your products will allow your products to spread farther than you could have spread them on your own.

Which lesson was your favorite? Who would you like for me to interview? Have any lessons for us as we head towards 2017? Sound off in the comments section below.

Episode 17: How To Host A Successful Event With Ramon Ray

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On today’s episode, Ramon Ray and I discuss hosting a successful event. As someone who constantly wants to bring people together, Ramon has made a truly interesting career out of hosting events, that is if he isn’t speaking at an event or running Smart Hustle Magazine. 

 

Starting from the ground up, Ramon grew the size of his events depending on what he saw was appropriate, and has made good on his decisions when planning for each event. He takes us through what he considers the “5 broad buckets” of planning to host an event, and what he thinks is a strong marketing plan. 

 

We chat about the ups and downs Ramon has faced, and he explains that he even still goes through this process today, and what it is that he does to stay motivated and creative during those bad times. We are fortunate to hear an interesting and comprehensive insight into the world of events. 

 

Listen in to hear why Ramon compares planning events to having a baby, and the best lessons he learned during his career.

 

 

Key Links from the show:

www.ramonray.com – Ramon’s Personal Site

www.smarthustle.com – Ramon’s magazine

 

Learn:

– Ramon’s advice for breaking through

– Ramon’s tips for putting on an event on a shoestring budget

– How to get good speakers at your event

– Why planning and building in time to market is key

– Ramon’s inspirational quote