Content Writing and Marketing Services
Case Lane is a global writer, entrepreneur, podcaster, traveler, and the founder of Ready Entrepreneur. A former diplomat, consultant and corporate executive, Case prepares aspiring entrepreneurs to understand how to take advantage of technology and global resources, to achieve lifestyle freedom by starting their own online business.
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5 Day Podcast Launch Mini Course
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Sanjay Jain is a KeyNote Speaker, entrepreneur, and New York Times bestselling author of Optimal Living 360. He has dedicated his life to helping people find their purpose by achieving success in work and life that they deeply cherish.
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Creating new content each day allows you to stay top of mind with your audience. It’s one of the best things you can do to grow your content brand. Not only do you stay top of mind in that moment, but daily content gives you plenty of assets you can promote for years to come.
The blog posts I’ve written years ago continued to get shared across my social networks to this day because they are evergreen content.
But producing daily content isn’t seen as an easy adventure. It’s one that requires enough ideas and time to create said content. I’ve adopted a variety of content creation schedules over the years, but I’m always at my best when I’m producing daily content or something very close to that amount.
To produce daily content, you need to come up with at least 7 new ideas each week. The way I see it, that means coming up with either 2 new ideas each day or 10 ideas each week. Having excess content ideas is an important part of the process because not all of your ideas will click in your mind upon a closer look.
Sometimes you’ll feel good about an idea only to then not feel it when it comes time to creating the content. This is why it’s important to come up with more ideas than you need. There are plenty of places you can go for ideas. A book’s table of contents, a YouTube channel, and podcast are some of the many places you can go for new content ideas. If you are looking for additional ways to come up with content ideas, consider these 30 ways to come up with more content ideas.
Once you have the ideas in place, the next step is to flesh out the content. Before you start creating the content, come up with an outline. The outline acts as your guiding compass so you know the direction of your piece before you get to work. It’s the equivalent of wanting to share 3 steps to achieve a certain result and knowing what those 3 steps are before you start working on the content.
The content won’t create itself even if you have the outline. Schedule a time each day to produce new content. I like to write blog posts in the morning, create videos in the afternoon, and interview podcast guests in the evening. Each of these activities takes me close to 30-45 minutes per day on average.
When you think in terms of writing 1,000 words per day rather than writing a blog post each day, it doesn’t sound as bad. Writing 1,000 words for most people will take just 30 minutes. As you write more content, you can write the same amount of words in a shorter amount of time.
Part of publishing daily content is going through all of the post-production work. This includes editing, uploading your work, finding the right picture(s), optimizing your content, and hitting the publish button among other things.
I do the post-production work away from content creation so I’m able to fully focus on content creation when that’s what I’m supposed to do.
I don’t create a YouTube video and then immediately proceed to edit it, optimize it, create the thumbnail, and publish my work. I create multiple videos in one sitting and then walk away. I then pick a time later in the day to complete all of the post-production related tasks.
You can make the post production work as detailed or minimal as you desire. I prefer to keep it to a minimum (i.e. no music in my podcast) so I can sustainably produce more content.
The reason most people don’t produce daily content is because they don’t break down what type of work daily content entails. Most people can produce daily content on a single platform with less than an hour of effort per day. When you break down any goal, it instantly becomes easier to achieve.
Content brands live and die based on your ability to come up with content ideas. The more ideas you come up with, the easier it is to create content uninterrupted. However, as we create more pieces of content, it becomes more difficult to think of additional content ideas.
Many content creators don’t want to talk about the same thing twice, and as they cover more ground, there are fewer unique topics left to cover. If you always have more than enough ideas, you’ll avoid the stress associated with a lack of content ideas and rushing content so you maintain consistent.
Once a week, you should pick a day to come up enough content ideas to cover an entire month. As you think about new content ideas, here are some resources you can seek out to fuel your idea generation.
Not only can you learn a lot by listening to podcasts, but you can also come up with great content ideas. Any part of the conversation can spark a new idea, and in longer episodes, you’re bound to come across multiple content ideas.
Every part of the conversation has the potential to yield great content ideas. Whether the guest is sharing strategies or the host is sharing a personal story, each conversation presents the opportunity to come up with your next blog post, video, or episode.
The most successful authors tend to be voracious readers. Similar to a podcast episode, books provide an array of ideas and concepts. The great thing about a book is that you can look at the table of contents to get an idea of what will get covered.
Sometimes, I’ll browse on Amazon and read through the table of contents rather than actually buy the book. This helps me come up with additional content ideas. If I like the table of contents, I’ll get the book through Kindle Unlimited and start reading through it.
Each page has a new content idea waiting to be discovered. If you think like a content creator rather than just as a reader, it will be easier for you to find those ideas. Don’t be afraid to underline or write in the book you’re reading so you can go back to the notes later.
As a bonus, if you’re browning for books on Amazon, read through the book reviews. You’ll get a better idea of what readers like and don’t like about the book, and these reviews can help you come up with better content ideas.
While this is similar to the other two strategies, video is the most engaging form of content. Furthermore, if you’re watching videos on a place like YouTube, you can read through the comments for additional ideas.
On some websites, the comments are actually better than the original content (I personally learn a lot from Seeking Alpha comments). Some people prefer to watch videos while others prefer reading content or listening to it. You can incorporate multiple content formats when coming up with ideas or choose the one that best works for you.
Quora is a site where people ask questions they want the answers to. While this sounds simplistic, the entire concept of this platform presents a gold mine for content creators. You can search “social media marketing” on Quora and see what questions people are currently asking about the topic. These questions can form the baseline for your next piece of content.
If you already have an audience, you can similarly ask them what they want you to create content about next. I use a combination of an open ended question and a poll to figure out what my audience wants.
Regardless of whether you have an audience or not, Quora is a great place to find potential content ideas because people asking questions on that platform are telling you exactly what they want.
Coming up with content ideas isn’t just about writing a list of ideas. It’s about writing a list of ideas that have a shot at gaining traction and resonating with your audience.
Looking at your most successful pieces will help you come up with ideas that can have similar success. When I saw that my most popular YouTube videos were about investing, I decided to take the leap and create more investing videos on my channel.
That decision significantly accelerated the channel’s growth and I am excited to see what it will look like a year from now. The more content you produce, the better understanding you’ll have of which topics resonate with your audience the most.
When you include personal experiences in your writing, your potential content ideas greatly multiplies. Personal experiences also help you build a deeper relationship between you and your audience.
When someone shares a personal experience, it more deeply connects that person with the people who hear their story. Not all personal experiences are enjoyable to write about. This doesn’t mean writing a list of all of the traumatic experiences in your life and turning them all into blog posts.
You can most certainly some of those experiences and turn them into blog posts, but even a mundane day can hold exciting content ideas if you know where to look and how to present your ideas.
You can get ideas from the previous content you published. View each piece of content you published (or are working on) as a beginner. What questions would you ask? What would you want to know about the topic if you were starting fresh?
Content creators often forget their audiences don’t know as much as them. It’s easy to believe that as you level up your knowledge, your audience has leveled up their knowledge at the same pace.
Just because you know something that you see as obvious doesn’t mean most people in your audience will see it in the same way. In my investing videos, I often talk about the P/S ratio because that’s a metric for growth investors to determine if a stock is overvalued or undervalued.
However, I say the entire word (price-to-sales ratio) rather than just saying P/S ratio because not everyone in my audience knows about that ratio.
When you act like a beginner, you’ll find new content ideas. This goes well beyond just saying the entire word rather than an acronym. The more questions you ask, the more ideas you’ll end up with.
Natajia Miller is a Diversity & Inclusion Consultant who is passionate about helping companies increase their bottom line by making everyone at their organization feel empowered and included. She has lived and worked in 4 different countries and worked worked with 60+ nationalities during that time.
Here are the key links from the episode:
Connect with Natajia on Instagram
Join the Impact, Income & Inclusion for Entrepreneurs Facebook Group
Marc’s Links
5 Day Podcast Launch Mini Course
Joshua Crisp is an Amazon expert & master at strategy , marketing & brand development. His online brands have grossed over $10 Million dollars in just 4 1/2 years.
Here are the key links from the episode:
Subscribe to Joshua’s YouTube channel
Subscribe to the From Nothing To Something Podcast
Marc’s Links
5 Day Podcast Launch Mini Course