Content Writing and Marketing Services
Mark Willis is a certified financial planner, bestselling author, and the owner of Lake Growth Financial Services. He’s the co-host of the Not Your Average Financial Podcast where he shares a variety of investing strategies and insights.
Here are the key links from the episode:
Lake Growth Financial Services
Not Your Average Financial Podcast
Marc’s Links
5 Day Podcast Launch Mini Course
Mark Willis is a certified financial planner, bestselling author, and the owner of Lake Growth Financial Services. He’s the co-host of the Not Your Average Financial Podcast where he shares a variety of investing strategies and insights.
Here are the key links from the episode:
Lake Growth Financial Services
Not Your Average Financial Podcast
Marc’s Links
5 Day Podcast Launch Mini Course
Your blog is your home on the web. Visitors will seek you out if you provide educational or entertaining content that matches what they’re looking for. Getting specific about the type of visitors you want on your blog will help you cater your content to that audience.
However, there’s far more to getting visitors than just writing great content. Promoting your content and putting yourself in front of more people will help you attract additional visitors to your blog. These strategies will help you expand your audience.
One of the best ways to grow your audience is to accept guest posts. Each piece of content is another piece you can promote to your existing audience. Getting in front of your audience more often will make you more memorable. Some of the people who see you often may recommend you to their friends.
Guest posts also carry another important function. The contributors who submit content to your site will happily share the piece with their audiences. Not only do you have an extra piece of content to promote, but someone else will promote that content to an eager audience.
Accepting guest posts is a time investment as you’ll have to read through pitches and actively reach out to guest bloggers in your early days. However, if you’re open to contributions to your site, it can be well worth it.
Although I don’t always do this with my blog posts, linking out to other people’s content is a great way to gain extra momentum. Not only does this help from an SEO standpoint, but you can also let people know when you mention them.
Some content creators will be grateful you included their video, podcast episode, or blog post in your content and happily share your piece of content with their audiences. The more people you mention per article, the more people you can reach out to and build relationships with.
Some influencers set up pods where they agree to share each other’s content. If you share a few blog posts from other bloggers who then agree to share your content on social media, each of your new pieces will generate extra momentum early on.
That momentum can get you on the right track to long-term SEO traffic. As you wait for the SEO traffic to kick in, you’ll get an immediate increase in visitors from all of your blogger friends sharing your content.
Accepting guest posts helps you publish more content, but you should also write more of your own content. When a reader sees your own content, they get to build a deeper relationship with you.
The more times you share content published on your blog, the more likely readers are to remember your brand. On the other hand, the more times you share content you wrote and published on your blog, the more likely readers are to remember you and relate to you.
Each piece you write is an additional touching point. The more times you show up, the better.
Blog visitors can come and go, but if someone subscribes to your email list, you can freely communicate with them at any time. This luxury is unaffected by algorithm changes and is the most vital asset of any online brand.
One of the key objectives of any piece should be email list growth. Whether you end each blog post with a call-to-action or include your opt-in box in the sidebar, always present an option for first-time visitors to subscribe to your email list.
If you are looking for additional ways to grow your email list, consider reading this blog post containing 50 tactics to grow your email list.
Rory Stern started RFS Digital Media, LLC in 2016. What started out as a one-man show grew to a point where the business had 8 campaign managers and a team that was managing roughly $8.25 million dollars in ad spend on Facebook by 2018. RFS Digital Media’s clients have included one of the largest direct response financial publishers in the world, many well-known (and not so well-known) supplement companies, e-commerce brands, experts and more.
Here are the key links from the episode:
Marc’s Links
5 Day Podcast Launch Mini Course
Not every self-published author’s business begins and ends with writing books. Some authors take a single book and turn it into a legacy brand. They take their writing and turn it into a variety of income streams, and some authors make an entire career out of one book.
How does that happen? How do some authors turn a single book into their entire business? We’ll explore some of the strategies you can utilize to turn your book into a profitable business.
A book is written content. If you take that content and distribute it via a different method, you can create more offerings. Many nonfiction authors take their books and turn them into training courses.
The book is the less expensive version fo a training course while you might get more time with the author via the training course. While training courses are the most obvious path, don’t just stop there.
You can also turn your book into a presentation and talk about it at a variety of events. The better your book performs from a sales perspective, the easier it will be to secure these types of talks. In the early stages of your journey, secure as many podcast bookings as you can. This will help build your brand and possibly land you those big talks later on.
I wouldn’t go into a book with the goal of landing talks for it because that’s very hit or miss. However, it’s a possible scenario.
An easier route is to turn your book into a coaching program. Some of my readers schedule strategy calls with me where we talk about their businesses and how I can help. Using this strategy has allowed me to secure multiple clients for my podcast coaching services.
Never stop at just one book. The best way to sell your books is to continue writing more books. Each book you write will bring attention to your older content, and readers who enjoy one of your books are likely to buy your additional books.
If you view each book as a potential speaking topic, you’ll increase your range of speaking topics by writing more books. You can take the same approach with training course and coaching topics.
Writing more books is the best way to grow your self publishing brand. It allows you to multiply what is already working, and each book you launch will help you further refine the process.
Not only can you make money through the book royalties and promoting your products, but you can also generate revenue through affiliate links. Anytime you mention a product or service that has an affiliate program, use your affiliate link in the eBook.
When people click on the link and buy what you’re recommending, you will earn a small commission. You don’t want to spam your book with affiliate links because that would create an unenjoyable experience. However, you can include affiliate links when they make sense and include a “Resources” Page at the end of your book and use affiliate links for each of the resources you recommend.
It’s getting easier than ever to create merchandise using sites like Zazzle. If you have a cool saying or artwork in your book, you can turn that content into shirts, caps, mugs, and everything in between.
You can also sell prints and other merchandise on Etsy to further expand your book’s earning potential.
The key to turning your book into a profitable business is to think beyond the book. Create multiple income streams around the same work so you can diversify your revenue and expand in multiple areas.
Rory Stern started RFS Digital Media, LLC in 2016. What started out as a one-man show grew to a point where the business had 8 campaign managers and a team that was managing roughly $8.25 million dollars in ad spend on Facebook by 2018. RFS Digital Media’s clients have included one of the largest direct response financial publishers in the world, many well-known (and not so well-known) supplement companies, e-commerce brands, experts and more.
Here are the key links from the episode:
Marc’s Links
5 Day Podcast Launch Mini Course