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Marc Guberti

Yahoo! Could Have Been An Empire By Taking A Small Risk

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Yahoo! has spent a large sum of money on acquisitions. Yahoo! spent more than $100 million on many of the acquisitions. There were some acquisitions such as the acquisition of Tumblr in which Yahoo! spent over a billion dollars. Yahoo! even offered Mark Zuckerberg $1 billion back in 2006 to buy Facebook. Zuckerberg ended up saying no.

However, someone decided to offer his creation to Yahoo! in 1997 for $1 million. Although Yahoo! had spent hundreds of millions of dollars on other creations, this person decided that $1 million was a suitable price. Yahoo! did not acquire the creation for $1 million. Yahoo! rejected Larry Page’s creation…the one called Google. The funny thing is that Yahoo! acquired eGroups for half a billion dollars before getting the offer for Google. eGroups was created by Carl Page, Larry’s brother.

Yahoo! would have unquestionably dominated the web with Google by its side. Yahoo! would only have to compete against Bing for the leading search engine.

Too bad Yahoo! didn’t take the small risk. Now Google is worth well over $200 billion. To think that $1 million is all they would have needed to spend to own Google.

 

The Hardest Thing To Do

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Taking responsibility for a mistake. Sometimes, we do not know we made a mistake. At other times, it is obvious that we made a mistake. Eventually, we learn to admit that we made a mistake. However, admitting that we made a mistake is not the same as taking responsibility for that mistake.

Admitting that you did wrong is acknowledging that you are not perfect. This is the right step towards freeing yourself from the shackles of perfectionism. However, this is not the hardest thing to do.

John F. Kennedy admitted that he made a mistake. He also took responsibility for that mistake. The public loved him for the fact that he took responsibility for a big mistake he made. For the time he was alive, John F. Kennedy proved to be an effective and charismatic president. To this day, we remember him from his saying, “Ask not what your country can do for you. Ask what you can do for your country.”

It is a lot easier to point fingers and accuse others. Taking responsibility for something you did is the hardest thing to do. I am fully aware that there are other hard things to do such as going vegetarian–or the opposite: going from vegetarian to eating meat. However, the option to take responsibility commonly gets presented but rarely gets implemented.

The easier, safer, and ‘better’ option is to play the blame game or at least not take responsibility for a mistake. However, the people who take responsibility for their mistakes are the ones who win respect, and in John F. Kennedy’s case, taking responsibility for a big mistake won him nationwide respect.

 

What The New York Times, Apple, Twitter, Lego, and JetBlue Have In Common

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They all started as ideas. Implementing the idea was the hardest step towards making these businesses thrive. The people who created these businesses knew that an idea is flaky until it gets implemented. You can think of the next Facebook, but that does not mean anything if the idea does not reach the real world.

Thinking of the winning idea is easy. All you need to do is make a small innovation on something that already exists (much easier). You can also think of something revolutionary that has the ability to change the world (don’t limit the realm of possibility).  The only way the small innovation or revolutionary innovation is going to have an impact on your business is by implementation.

Implementation is the most challenging part of business there is. Implementation forces us to get up and do work. Although many do not like the implementation phase, that’s what The New York Times, Apple, Twitter, Lego, JetBlue, and countless others did to get noticed.

 

One Pinterest Tip That Gets Overlooked

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There are numerous blog posts on the web that offer tips on Pinterest. I have written several blog posts about Pinterest myself, but I recently came across a tip that many people were overlooking. This tip, if implemented, will result in strong connections with your followers.

When a pin gets liked or repinned, we get notified. Then, the number shows up and we can see how many times our pins were liked and repinned. However, we are also able to see who liked our pins and who repinned our pins.

This is an important feature that can allow us to build stronger connections with our followers. The people who liked your pins are most likely following you. Since that is the case, you can check to see if you are following them. If you find someone who liked your pin but you are not following, you can make the change by clicking the follow button. Following this person will encourage that person to like and repin more of your pins.

In addition, you should go on each of these people’s profiles and thank them for liking your pin. When leaving a “thank you” comment, leave this comment on a pin with no comments and remind the person what pin they liked. Getting this thank you will encourage this person to like more of your pins.

By seeing the people who like and repin your pins, you will be able to see the people who are paying the most attention to what you pin. By finding these people, you will be able to build strong connections that results in your content spreading on Pinterest.

 

Why Testimonials Are Important

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When first looking at the sales page, no one cares about the product. They only care about what people have said about products. After potential customers see numerous good reviews, then they start to buy in on the idea (and the product).

Testimonials act as proof that your product is elite. You don’t want people to guess about how good your product is. Amazon does not let people guess. All of their products can be reviewed based on a 1 to 5 star scale. The products with more 5 star are the products that get more sales. A lot of 5 star reviews reveals that the product is a must-have.

A description will not be enough to get people to buy your product. It is helpful, but in the end, the description is written by someone who wants you to buy their product. That’s where the testimonials come in. Real customers say what they like about the product, and that encourages potential customers to buy the product.

The products with the most sales are the ones with the most testimonials. Testimonials (also known as reviews on Amazon and many other places) tell people that what you have is extraordinary.

 

Quality Attention VS Attention

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There are two different kinds of attention. The first kind of attention is the one you get when people notice you. The second kind of attention is the one you get when people notice you and want to learn more about you. The first kind is just called attention while the second kind is called quality attention. If you are going to be noticed, you want to be noticed in a positive way.

Anyone can get attention. Getting quality attention is more challenging. In order to get quality attention, you need to be performing at a consistent basis and boosting your credibility. As you do these things, you will get more quality attention. People will read your About Me page, buy your products, subscribe to your blog, and follow you on every social network to have.

Quality attention creates quality buzz. Attention just creates buzz. If you want to be a leader in your niche, you need to have quality attention. There need to be people who buy your products and want to learn more about you. Anyone can get attention with some money and an ad space. Quality attention comes from being remarkable.