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E159: Writing & Marketing Fiction Books With GJ Berger

May 16, 2018 by Marc Guberti Leave a Comment

GJ Berger has a passion for history and is the author of two historical fiction books, Four Nails and South Of Burnt Rocks West of the Moon. His award winning books have received praise from the Huffington Post, Historical Novel Society, a former Los Angeles Times Syndicate Editor, and many more. His books take modern readers back to the lives and times of Hannibal, his elephants, and much more.

 

Quotes To Remember:

“Reading fiction comes from the opposite place of the human psyche.”

“Word of mouth is everything.”

“Just hang on for the ride and write a great novel and see what happens.”

What You’ll Learn:

  • Writing Process for a Fiction Book
  • Making a Book Appealing to Customers
  • Growing Your Email List

 

Key Links From The Show:

GJ’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Four Nails by GJ Berger

South Of Burnt Rocks West of the Moo by GJ Berger

The Book Thief by Markus Zusak

The Sense of Style by Steven Pinker

The Call of the Wild by Jack London

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E158: Attract High-End Clients & Build A Multi-Million Dollar Business With Alex Moscow

May 15, 2018 by Marc Guberti Leave a Comment

Alex Moscow helps coaches, speakers, authors, and consultants to master the art of effortlessly enrolling high-end clients into their programs and events, so they can finally have the revenue, time, and impact they’ve always dreamed of. He ran a multi-million dollar coaching and seminar organization for 4 years, and he has personally led over 1,900 enrollment conversations.

 

Quotes To Remember:

“The more somebody paid for a service or a program, the more somebody actually pays attention.”

“Value is in the eye of the beholder.”

“In marketing, you get exactly what you’ve asked for.”

“People will pay high dollar amounts to get their problems solved.”

“Sale is the lifeblood of your business.”

“Offline will always convert higher than online.”

 

What You’ll Learn:

  • Creating a Product or a Service That Deserves that Big Price Tag
  • Promoting High-End Products
  • The Process of Getting Sales
  • Attracting High-End Clients Without Spending a Dime On Ads
  • Promoting Yourself Online vs. Offline

 

Key Links From The Show:

Alex’s Site

Alex’s Facebook

The 6 Essentials Our Clients Are Using to Effortlessly Enroll Dream Clients at $5,000 – $75,000+ with Confidence and Ease

Podcast Movement

Strategic Coach

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The Compound Effect by Darren Hardy

Pitch Anything by Oren Klaff

DotCom Secrets by Russell Brunson

Expert Secrets by Russell Brunson

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E157: The Key To Getting More Sales Is Understanding This One Thing With John Levy

May 14, 2018 by Marc Guberti Leave a Comment

John Levy is a behavioral scientist best known for his work in influence, networking, and adventure. He does research in collaboration with C-Lab, affiliated with Kellogg School of Management. He specializes in applying the latest scientific research on human behavior to transform the ways companies approach marketing, sales, consumer engagement, product design, and influencer program development.

 

Quotes To Remember:

“As a marketer, your job is to get people to feel a certain way and to have their feelings justified through a certain thinking.”

“We don’t make logical decisions. We make emotional decisions and then we justify them logically.”

“As a brand marketer, what you can do is find ways for people to self-identify with the brand and put effort into it.”

“Understanding something and knowing how to apply it are two different things.”

“When we say ‘Honesty is the best policy’, it’s because it’s profitable.”

 

What You’ll Learn:

  • How to Tap Emotions When Promoting Products
  • What Holds Marketers Back from Reaching Their Full Potential
  • Things You SHOULD NOT Do as a Marketer
  • Some Advice For People Who Wants to Pursue Ideas

 

Key Links From The Show:

John’s Site

Kellogg School of Management

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

The 2 AM Principle by Jon Levy

Pre-Suasion by Robert Cialdini

Robert Cialdini’s Books

Dan Ariely’s Books

How to Win Friends and Influence People by Dale Carnegie

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E156: A Tale Of Fast Business Growth With Pete Williams

May 11, 2018 by Marc Guberti Leave a Comment

Pete Williams is an entrepreneur, advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modeling,” while Inc. describes him as, “a savvy marketing strategist.” The highly awarded entrepreneur is the author of Cadence: A Tale Of Fast Business Growth which depicts the story of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur.

Quotes To Remember:

“Revenue and profit are two very different things.”

“Sometimes, focusing on the revenue is actually not a smart thing. It really has to be on profit.”

“There are things other than traffic and conversion that drive profit.”

 

What You’ll Learn:

  • Ways to Achieve Fast Business Growth
  • 7 Key Areas of a Business
  • Things That Hold Businesses Back From Growing

 

Key Links From The Show:

Pete’s Site

Foundr

 

Recommended Books:

Cadence: A Tale Of Fast Business Growth by Pete Williams

Profit First by Mike Michalowicz

The Road Less Stupid by Keith J. Cunningham

Keys to the Vault by Keith J. Cunningham

My Life in Advertising and Scientific Advertising by Claude C. Hopkins

The One Minute Millionaire by Mark Victor Hansen and Robert Allen

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

 

E155: Developing The Mindset Of A Pro Athlete & Successful Entrepreneur With Roy Redd

May 10, 2018 by Marc Guberti Leave a Comment

Roy Redd is a performance coach who works with pro, college, and high school athletes to dramatically increase tangible, measurable, and physical results. After a realization that he wasn’t the person he wanted to become at 25, he became revitalized and went from homeless and broke to a house owner making 6-figures. He’s spoken at La Sierra University, Unbounded Basketball Camp, Chaffey College, Inland Empire One Love Christmas Party For Orphans, and Multiple High Schools, Colleges, and NBA Teams

 

Quotes To Remember:

“The truth is perfect practice makes perfect.”

“If your beliefs aren’t working, you need to get rid of them.”

“Simply ask them, ‘how is that working for you?”

“If it’s not working, you’ve got to ditch it and try something new.”

 

What You’ll Learn:

  • Getting Better on Celebrating Success and Not Focusing On Failures
  • Putting That Extra Work
  • Why Certain Transformation Happen

 

Key Links From The Show:

Roy’s Site

Roy’s email

 

Recommended Books:Content Marketing Secrets by Marc Guberti

The Success Magnet by Roy Redd

The Compound Effect by Darren Hardy

The Actor’s Secret by Betsy Polatin

Conscious Coaching by Brett Bartholomew

The 7 Habits of Highly Effective People by Stephen Covey

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E154: Employee Development On A Shoestring With Halelly Azulay

May 9, 2018 by Marc Guberti Leave a Comment

Halelly Azulay is an author, speaker, facilitator, and leadership development strategist and an expert in communication skills and emotional intelligence. In 2006, she founded TalentGrow LLC, a consulting company focused on developing leaders and teams, especially for enterprises experiencing explosive growth or expansion. TalentGrow specializes in people leadership skills, which include communication skills, team building, coaching and emotional intelligence.

 

Quotes To Remember:

“Development doesn’t have to cost anything.”

“Development can be something where people learn on their own.”

“Having a growth mindset is one of the keys to helping us move towards the goal.

 

What You’ll Learn:

  • Developing Your Employees on a Shoestring
  • Pursuing Team Development But Still Feeling In-Control
  • Getting More Out of Our Budget
  • Importance of Delegation

 

Key Links From The Show:

Halelly’s Site

The TalentGrow Show

10 Ways to Become a More Engaging Communicator

 

Recommended Books:

Employee Development on a Shoestring by Halelly Azulay

Mindset by Carol S. Dweck

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

Mastery by Robert Greene

Entrepreneurial You by Dorie Clark

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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