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E89: 80/20 Sales & Marketing With Perry Marshall

February 7, 2018 by Marc Guberti Leave a Comment

Perry Marshall is one of the world’s most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. His works include the world’s most popular book on web advertising, Ultimate Guide to Google AdWords, 80/20 Sales & Marketing; Ultimate Guide to Facebook Advertising and Ultimate Guide to Local Business Marketing.

 

Quotes To Remember:

“A part of 80/20 is everything is exponential.”

“You have to say NO to a lot of things.”

“Start by outsourcing the most basic tasks in your life.”

“You would actually make more money if you fired the right customers”

“You need to schedule time to do nothing.”

 

What You’ll Learn:

  • How to find time to pursue 80/20 rule in sales & marketing
  • Advantages of riding an Uber that can benefit your business
  • How to make more while working less
  • Insights about the 80/20 Sales & Marketing

 

Key Links From The Show:

Perry’s Site

 

Recommended Books:

80/20 Sales and Marketing by Perry Marshall

The Star Principle by Richard Koch

Book of Proverbs

How to Get Rich by Felix Dennis

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E88: Generating Over $35M In Leads With Alex Berman

February 6, 2018 by Marc Guberti Leave a Comment

Alex Berman is the co-founder and CEO of Experiment 27. Alex is responsible for generating over $6.5 million in B2B sales and over $35+ million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue. He teaches them how to optimize B2B sales cycles and put inbound marketing strategies in place.

 

Quotes To Remember:

“There’s nothing a business wants more than more business.”

“The key to get them to pay more is to understand the problem.”

“Talk to people in the industry and generalize them out.”

“Sales strategies just evolves and gets very intricate for each company.”

“It is not really needing to nurture them. It’s making that big of an impression.”

“It really is just trying your hardest to deliver value, not trying your best to sell them.”

 

What You’ll Learn:

  • How to find qualified leads
  • How to get leads to pay higher prices for products and services
  • Nurturing relationships with potential customers
  • What to do to get more leads

 

Key Links From The Show:

Alex’s Site

Alex’s YouTube Channel

Behance

Dribbble

Clinch

Fuzz

Modern Health Monk

 

Recommended Books:

Those Guys Have All the Fun by James A. Miller and Tom Shales

Shoedog by Phil Knight

Onwards by Howard Schultz

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E87: Creating Content For The Buyer’s Journey With Kyle Gray

February 5, 2018 by Marc Guberti Leave a Comment

Kyle Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow their businesses with content marketing, manage remote teams, and scale up their businesses. Kyle got his start as the content manager for WP Curve. He helped the startup grow to nearly 1 million in annual recurring revenue.

 

Quotes To Remember:

“People aren’t aware that you exist and they need to know that you exist.”

“You can’t just create one piece of content that’s going to do all of the jobs.”

“We got to understand the different goals at the different stages and be able to create content that is appropriate for all of those goals.”

“There is a kind of journey on figuring out who the best customer is.”

“Storytelling impacts every level of your life.”

 

What You’ll Learn:

  • What are the stages associated with the buyer’s journey
  • Creating content based on every stage of the buyer’s journey
  • How to use storytelling in creating content
  • How to attract potential customers into the buyer’s journey

 

Key Links From The Show:

Kyle’s Site

AdEspresso

Advance Your Reach

Self Publishing School

WP Curve

 

Recommended Books:

The Story Engine by Kyle Gray

The Obstacle Is the Way by Ryan Holiday

Scientific Advertising by Claude C. Hopkins

Progression by Sebastian Marshall

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E86: Living The 17-Hour Workweek Through Outsourcing With John Jonas

February 2, 2018 by Marc Guberti Leave a Comment

John Jonas is the author of the book How I Replace Myself by Outsourcing to the Philippines. Tim Ferriss’ 4 Hour Workweek changed his life, and John figured out how to achieve that lifestyle, but he saw the 17-hour week as a more practical method to avoid boredom and make the approach more practical. John is all about working as little as he needs to so he can spend time with his family play golf, and help others live the 17-hour week lifestyle.

 

Quotes To Remember:

“Outsource something you are currently doing.”

“Anytime you can gain by focusing on your business is a win.”

“There’s a different culture in the Philippines that provides a higher likelihood of success.”

“The real situation is you manage someone into becoming a rockstar.”

“The real key to success is how you handle a person.”

 

What You’ll Learn:

  • Task you should outsource FIRST
  • How to find Filipino workers that can be part of your team
  • How to make sure you’re finding effective low-cost employees
  • Strategies for managing a growing team
  • How to get into the 17-hour workweek

 

Key Links From The Show:

John’s Blog

John’s Site

John’s Facebook

OnlineJobs.ph

 

Recommended Books:

How I Replace Myself by Outsourcing to the Philippines by John Jonas

The 4-Hour Workweek by Timothy Ferriss

The Book of Mormon by Joseph Smith Jr.

Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

The Millionaire Next Door by Thomas J. Stanley

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E85: Realizing Organizational Transformation Through Strategy, Organization, and Leadership With Ron Carucci

February 1, 2018 by Marc Guberti Leave a Comment

Ron Carucci is a seasoned consultant with more than 25 years of experience working with CEOs and senior executives of organizations ranging from Fortune 50s to start-ups in pursuit of transformational change. His consulting has taken him to more than 20 different countries on four continents. He has consulted to some of the world’s most influential CEOs and executives on strategy, organization, and leadership.

 

Quotes To Remember:

“You have to be clear on what is it you want to do with the world.”

“You have to understand what a strategy is.”

“Most unimplemented strategies are the ones that are created by somebody else.”

“No one has the answer to your future but you.”

“You don’t learn leadership by talking about it. You learn it by doing it.”

“Every leader needs to have an executive coach, a therapist, a personal trainer and a nutritionist.”

“Get feedback. Get a plan. And, get help.”

“Too often, our own fear gets in the way.”

“Accept that you are stuck. Do not try to deny it and then, ask for help.”

 

What You’ll Learn:

  • How to find full-pledge effort within ourselves
  • How to develop effective strategies
  • Learn to make strategic planning implementation work
  • How to build a high performance organization
  • Ways to become a better leader
  • Learn how to overcome fear

 

Key Links From The Show:

Ron’s Site

Ron’s Twitter

Ron’s LinkedIn

Leading Transformation: An Owner’s Manual

 

Recommended Books:

Rising to Power by Ron A. Carucci and Eric C. Hansen

Entrepreneurial You by Dorie Clark

Dual Transformation by Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E84: Scaling Up Your Own $100K/Mo Blog With Michelle Schroeder-Gardner

January 31, 2018 by Marc Guberti Leave a Comment

Michelle Schroeder-Gardner initially created the Making Sense of Cents blog as a way to track her finances when she had $38,000 in student loan debt. By improving her finances, she cut that down to zero in just seven months. Now she makes over $100,000 every month from her blog. She posts monthly income updates where she discusses how she makes that kind of revenue every month.  

 

Quotes To Remember:

“Your email list is great because that’s where your loyal subscribers are.”

“Try to find different ways to grow your email list.”

“Start creating Facebook Ads to get more people to your freebie opt-in.”

“Add an affiliate on each of your top 10 blog posts.”

“Horizontal images do not work well on Pinterest at all.”

“Add Pinterest images to as many blog posts as you can.”

“You should really give more than you take because that’s how you are memorable.”

 

What You’ll Learn:

  • Ways to get traffic without SEO
  • How to make money from blogging
  • Converting blog visitors into email subscribers
  • Making a profit with display advertising
  • How to increase revenue from affiliate marketing
  • Learn how to optimize content for Pinterest
  • How to reach out to bloggers within your niche
  • Balancing content creation and connecting with more bloggers
  • How to build an all-star team for your blogging goals

 

Key Links From The Show:

Michelle’s Site

Michelle’s Instagram

Making Sense of Affiliate Marketing

FinCon – Financial Bloggers Conference

Elite Blog Academy

Simple Pin Media

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

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Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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