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E87: Creating Content For The Buyer’s Journey With Kyle Gray

February 5, 2018 by Marc Guberti Leave a Comment

Kyle Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow their businesses with content marketing, manage remote teams, and scale up their businesses. Kyle got his start as the content manager for WP Curve. He helped the startup grow to nearly 1 million in annual recurring revenue.

 

Quotes To Remember:

“People aren’t aware that you exist and they need to know that you exist.”

“You can’t just create one piece of content that’s going to do all of the jobs.”

“We got to understand the different goals at the different stages and be able to create content that is appropriate for all of those goals.”

“There is a kind of journey on figuring out who the best customer is.”

“Storytelling impacts every level of your life.”

 

What You’ll Learn:

  • What are the stages associated with the buyer’s journey
  • Creating content based on every stage of the buyer’s journey
  • How to use storytelling in creating content
  • How to attract potential customers into the buyer’s journey

 

Key Links From The Show:

Kyle’s Site

AdEspresso

Advance Your Reach

Self Publishing School

WP Curve

 

Recommended Books:

The Story Engine by Kyle Gray

The Obstacle Is the Way by Ryan Holiday

Scientific Advertising by Claude C. Hopkins

Progression by Sebastian Marshall

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E86: Living The 17-Hour Workweek Through Outsourcing With John Jonas

February 2, 2018 by Marc Guberti Leave a Comment

John Jonas is the author of the book How I Replace Myself by Outsourcing to the Philippines. Tim Ferriss’ 4 Hour Workweek changed his life, and John figured out how to achieve that lifestyle, but he saw the 17-hour week as a more practical method to avoid boredom and make the approach more practical. John is all about working as little as he needs to so he can spend time with his family play golf, and help others live the 17-hour week lifestyle.

 

Quotes To Remember:

“Outsource something you are currently doing.”

“Anytime you can gain by focusing on your business is a win.”

“There’s a different culture in the Philippines that provides a higher likelihood of success.”

“The real situation is you manage someone into becoming a rockstar.”

“The real key to success is how you handle a person.”

 

What You’ll Learn:

  • Task you should outsource FIRST
  • How to find Filipino workers that can be part of your team
  • How to make sure you’re finding effective low-cost employees
  • Strategies for managing a growing team
  • How to get into the 17-hour workweek

 

Key Links From The Show:

John’s Blog

John’s Site

John’s Facebook

OnlineJobs.ph

 

Recommended Books:

How I Replace Myself by Outsourcing to the Philippines by John Jonas

The 4-Hour Workweek by Timothy Ferriss

The Book of Mormon by Joseph Smith Jr.

Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

The Millionaire Next Door by Thomas J. Stanley

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E85: Realizing Organizational Transformation Through Strategy, Organization, and Leadership With Ron Carucci

February 1, 2018 by Marc Guberti Leave a Comment

Ron Carucci is a seasoned consultant with more than 25 years of experience working with CEOs and senior executives of organizations ranging from Fortune 50s to start-ups in pursuit of transformational change. His consulting has taken him to more than 20 different countries on four continents. He has consulted to some of the world’s most influential CEOs and executives on strategy, organization, and leadership.

 

Quotes To Remember:

“You have to be clear on what is it you want to do with the world.”

“You have to understand what a strategy is.”

“Most unimplemented strategies are the ones that are created by somebody else.”

“No one has the answer to your future but you.”

“You don’t learn leadership by talking about it. You learn it by doing it.”

“Every leader needs to have an executive coach, a therapist, a personal trainer and a nutritionist.”

“Get feedback. Get a plan. And, get help.”

“Too often, our own fear gets in the way.”

“Accept that you are stuck. Do not try to deny it and then, ask for help.”

 

What You’ll Learn:

  • How to find full-pledge effort within ourselves
  • How to develop effective strategies
  • Learn to make strategic planning implementation work
  • How to build a high performance organization
  • Ways to become a better leader
  • Learn how to overcome fear

 

Key Links From The Show:

Ron’s Site

Ron’s Twitter

Ron’s LinkedIn

Leading Transformation: An Owner’s Manual

 

Recommended Books:

Rising to Power by Ron A. Carucci and Eric C. Hansen

Entrepreneurial You by Dorie Clark

Dual Transformation by Scott D. Anthony, Clark G. Gilbert, and Mark W. Johnson

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E84: Scaling Up Your Own $100K/Mo Blog With Michelle Schroeder-Gardner

January 31, 2018 by Marc Guberti Leave a Comment

Michelle Schroeder-Gardner initially created the Making Sense of Cents blog as a way to track her finances when she had $38,000 in student loan debt. By improving her finances, she cut that down to zero in just seven months. Now she makes over $100,000 every month from her blog. She posts monthly income updates where she discusses how she makes that kind of revenue every month.  

 

Quotes To Remember:

“Your email list is great because that’s where your loyal subscribers are.”

“Try to find different ways to grow your email list.”

“Start creating Facebook Ads to get more people to your freebie opt-in.”

“Add an affiliate on each of your top 10 blog posts.”

“Horizontal images do not work well on Pinterest at all.”

“Add Pinterest images to as many blog posts as you can.”

“You should really give more than you take because that’s how you are memorable.”

 

What You’ll Learn:

  • Ways to get traffic without SEO
  • How to make money from blogging
  • Converting blog visitors into email subscribers
  • Making a profit with display advertising
  • How to increase revenue from affiliate marketing
  • Learn how to optimize content for Pinterest
  • How to reach out to bloggers within your niche
  • Balancing content creation and connecting with more bloggers
  • How to build an all-star team for your blogging goals

 

Key Links From The Show:

Michelle’s Site

Michelle’s Instagram

Making Sense of Affiliate Marketing

FinCon – Financial Bloggers Conference

Elite Blog Academy

Simple Pin Media

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E83: Creating Your Own Life With Jeremy Ryan Slate

January 30, 2018 by Marc Guberti Leave a Comment

After getting burned out by working at various jobs and working some 16-hour days, Jeremy Ryan Slate decided to start the Create Your Own Life podcast in late 2015. The podcast took off quickly, and he’s had guests like Grant Cardone, Russell Brunson, and Kevin Harrington among others. Jeremy is a teacher and personal trainer who helps people reach higher levels because he believes they can get there.

 

Quotes To Remember:

“You need to find out what you really enjoy and how you can add value to the world.”

“Look out who’s around you and decide if they are people sharing the same mission as you.”

“Consistency is half the battle.”

“Barriers are things that create ingenuity.”

“Our ability to not be wrong a lot of times creates a lot of problems.”

“Life doesn’t happen to you. It happens because of you.”

 

What You’ll Learn:

  • How to determine what kind of life you want to create
  • How to create an atmosphere that can help you reach higher levels
  • How to stay committed
  • What habits, characteristics and traits successful people have in common
  • How to unlock your full potential

 

Key Links From The Show:

Jeremy’s Site

Command Your Brand

Create Your Own Life Podcast

How to Create Your Own Life Grant Cardone & Jeremy Slate

Bankers Life

 

Recommended Books:

So Good They Can’t Ignore You by Cal Newport

The 10x Rule: The Only Difference Between Success and Failure by Grant Cardone

Elon Musk by Ashlee Vance

The 4-Hour Workweek by Timothy Ferriss

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E82: Achieving Smooth Sailing Business Growth With Lyndsay Phillips

January 29, 2018 by Marc Guberti Leave a Comment

Lyndsay Phillips is the CEO and founder of Smooth Sailing Business Growth. She leads a rock star team to support entrepreneurs who are seeking fast paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well. She is also the host of the Sailing To Success Podcast and Smooth Sailing Online Support TV.

 

Quotes To Remember:

“All successful businesses are consistent with their content marketing and branding.”

“You need to foster relationships along the way and nurture them.”

“You have to think about where people start.”

“It is all about moving them to the next stage that you want them to go.”

“Get support.”

“You need other members on your team to meet your goals faster.”

“Sometimes, you just have to take that leap of faith and take action.”

“A system that worked for you a couple of years ago may not work for you today.”

What You’ll Learn:

  • What are the core building blocks in having a smooth sailing businesses
  • What are the actions needed to be taken to leverage content marketing
  • How to utilize sales funnels to increase revenue
  • How to utilize podcasts to grow business
  • How to maximize revenue
  • How to continue to sail smoothly and not getting overwhelmed

 

Key Links From The Show:

Lyndsay’s Site

Sailing To Success Podcast

Smooth Sailing Online Support TV

 

Recommended Books:

No BS Ruthless Management of People and Profits by Dan S. Kennedy

It’s Okay To Be Scared – But Never Give Up by Jim Palmer

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

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Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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