Wondering how to make a big profit from webinars…regardless of the size of your email list? This podcast episode will shed the light to those questions.

 

For this episode, I got to interview Jon Schumacher. Jon is a Webinar specialist and webinar consultant. He is the founder of Webinar Mastery Academy, and was the co-host of the Webinar Mastery Summit.

 

After creating thousands of webinars and videos, he’s learned the nuances of hosting a webinar that brings in revenue. 

 

“It’s not what’s happening at the webinar, it’s what happens after the webinar.” —Jon Schumacher

 

Learn

—The “3 P’s” of webinar traffic, 

—How to attract potential customers to your webinars.

—How to provide an evergreen webinar that continues generating consistent revenue months later

 

Key Links from the Show

Webinar Jam — a valuable tool for hosting your own webinars

Ever Webinar – an advanced tool for hosting evergreen webinars

Jon’s site

Jon’s Webinar Academy

 

3 Recommended Books

The Daily Stoic by Ryan Holiday

Getting Everything You Can Out of All You’ve Got by Jay Abraham

80/20 Sales And Marketing by Perry Marshall

 

If you get into a conversation about starting your own podcast, it won’t take long before JLD gets mentioned. John Lee Dumas, otherwise known by his cool nickname, is one of the most successful podcasters on the planet.

He regularly brings in six figures from his podcast…every month!

And he took some time to share his secrets. We talked about growing your podcast to a seven figure revenue generator. He talks about pitching to sponsors and sprinkling call-to-actions throughout his episodes. 

We also talk about productivity, which is one of John’s strong suits. To publish 1 episode every day and grow your business at the same time requires a legendary amount of productivity, and JLD unloaded with tidbits that anyone can use.

For instance, on the day I interviewed him, I was podcast #16 of 20 who would interview him that day. This is based on his batching concept where he chooses 1 day to cluster up all 20 podcast interviews he does each month. He also uses this approach to record 30 episodes (1 month’s worth of content) by choosing two days to conduct all of the interviews. Basically, John has a bias towards action.

“You need to have a bias towards action…..do things that scare you.” —John Lee Dumas

 

Learn:

—How to grow your podcast to a seven figure empire

—How to be more productive than you’ve ever been before

—How to pitch your podcast to sponsors

—How to incorporate CTAs in your episodes

 

Key Links from the Show:

EOFire.com – John’s Podcast

 

Recommended Books:

The Slight Edge by Jeff Olson

The Compound Effect by Darren Hardy

The Chimp Paradox by Dr. Steve Peters

The Go-Giver reveals the unconventional secrets to success that are all based on five special laws. Interested in learning more? That’s what this episode is all about!

For Episode 37, Bob Burg was nice enough to stop by and talk about his book The Go-Giver. Bob has sold over 500,000 copies of his book Go-Giver which provides valuable insights on how to become successful by following the unconventional method of giving. He’s spoken in front of audiences ranging from 50 to 16,000 attendees and has shared the stage with today’s thought leaders, Olympic athletes, and a former U.S. President. 

We discuss which types of goals you should be setting so you increase your impact which in turn increases your revenue. If you live by a dog eat dog mindset, this episode will give you the mental shift you need to dramatically improve your results. The reality is that mindset will only get you so far. The Go-Giver mindset combined with knowing the five special laws will allow you to go beyond your greatest expectations. 

 “Selling is discovering what the other person needs, wants, or desires, and helping them to get it.” —Bob Burg

“Don’t make money your target. Your target is serving others. Money is simply the reward for hitting the target.” —Bob Burg

 

Learn:

—The Go-Giver mindset that is critical to your success

—How to make more money by focusing more on serving your audience

—How to produce more value faster

—How to impact as many lives as possible

 

Key Links:

thegogiver.com—Bob’s site. Listen to his podcast!

 

Books:

The Science Of Getting Rich by Wallace D. Wattles

How To Win Friends And Influence People by Dale Carnegie

The Secret Of Selling Anything by Harry Browne

The Untethered Soul by Michael A. Singer

The Go-Giver by Bob Burg & John David Mann

Want to know how to grow a targeted Instagram audience that will expand your brand’s reach. In this episode, Ksenia Avdulova shares the insights you need to take your Instagram account to the next level.

Ksenia is the mastermind behind Breakfast Criminals, a global movement  with a goal to inspire people in every part of the globe to start every day with love, one acai bowl at a time. Her life mission lies in connecting people to their hearts through healing food, public speaking engagements, tribal gatherings, and daily Instagram posts infused with soulful messages.

Ksenia used Instagram to promote what started as her “passion project,” and now has over 70,000 followers on the platform. Striking partnerships on Instagram allowed her to see the business model behind her work, and she’s been running with it ever since.

In this episode, we’ll explore Ksenia’s success and how she build a targeted community that actively engages with all of her Instagram pictures.

“I set an example, that’s the best way to get anyone to do anything.” —Ksenia Avduolva

 

Learn:

—How Ksenia grew a targeted audience

—How to strengthen your Instagram community

—How to come up with Instagram ideas

—How to prepare your image for the Instagram spotlight

 

 

Key Links from the Show:

breakfastcriminals.com – The Breakfast Criminals website

Breakfast Criminals’ Instagram—@breakfastcriminals

How does a deaf child make it in the NBA and go on to be a KeyNote motivational speaker with a TEDx under his belt? For this episode, I had the privilege of interviewing Lance Allred, the first deaf NBA player, KeyNote motivational speaker, and bestselling author. 

Hearing Lance’s story will make you question the gravity of any obstacle set in front of you. Lance was told at an early age that being deaf was a punishment from God for something he or one of his ancestors did in a past life. People always reminded him of his limitations, but he powered through. 

He didn’t let his disability block him from doing things that people with perfect hearing can do. For instance, we conducted our podcast interview as a video call and then converted it to the MP3 file because Lance can read lips. 

This is one of the most inspirational interviews you’ll ever hear. 

“People inflict pain, because they are already in pain…Pain is just a projection” —Lance Allred

 

Learn

—The benefits of failure

—How to crush any obstacle in your way

—How to get rid of the bad baggage in your life

—How to pursue your dreams even if it feels risky

 

Key Links from the Show:

Lance’s Website — learn more about Lance and read his content

Lance’s Instagram — follow him for motivational posts

Lance’s TEDx Talk—you are doing yourself a disservice if you don’t watch this TEDx Talk.

One thing I love about hosting my podcast is when I get to interview people who helped me for so much of my journey. Kim Garst is one of those people. She’s a live video pro who taught me much of what I know about social media. I read her blog posts, engaged with her tweets, and now have a big audience of my own. 

For this episode, Kim shares her insights on live video. Kim got attracted to live video because you can connect directly and immediately with your audience. Kim was (believe it or not) camera shy in the beginning, so she talks about how she overcame this initial shyness that many people have.

We’ll also explore how to prepare for each live video so you deliver value without stumbling on your words or getting lost in the vortex of real-time engagement. Kim engages with people who interact with her videos in real-time, and she explains how to do that while staying on topic. 

Finally, there is an ultra time hack Kim uses to save time creating content elsewhere. She will take her live videos and repurpose them into blog posts. She will get the videos transcribed so she doesn’t have to write a single word for her blog posts. This saves countless hours of time and allows her to pursue more projects. 

Kim is also offering five Breakthrough Success listeners a free ticket to her Social Boom! event in Orlando, Florida. The event takes place from May 16th to the 17th and features speakers such as Mike Michalowicz, Jeff Adams, Nicole Waters, and many more. 

If you want a free ticket to the event (and only ask if you’ll use it), send an email to marc@marcguberti.com and I’ll let Kim know you want a free ticket. 

 

Learn:

—How to prepare for a live video

—How to get more subscribers with a live video

—The difference between live videos and webinars

—How Kim uses live videos to save A LOT of time

—How Kim went from camera shy to camera champion

 

Key Links From The Show:

Kim Garst’s website—(it helped me a lot during my journey, and it still does)

Blue Jeans—nope, not the clothing. Kim recommended this tool for live video creators

Belive.Tv—another tool Kim Garst recommends. This tool helps you conduct interviews and KeyNote presentations on Facebook Live

 

Books From The Show:

Pre-Suasion  by Robert Cialdini

Daring Greatly by Brene Brown

The Slight Edge by Jeff Olson