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How To Get Your First 1,000 Blog Subscribers

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Get More Blog Subscribers
It’s all about the approach (and a few other things)

It’s a warm day in August 2014. I am in Cape May—a true paradise in its own right. I have over 100,000 Twitter followers. Over 150,000 people have visited my blog ever since I first launched it. I am approaching 20,000 Pinterest followers.

I have written over 1,000 blog posts for this blog alone. It would be unfair to not mention the hundreds of thousands of words I wrote for Squidoo webpages (now on HubPages) and my other blogs.

I made just as much money as when I had less than 10,000 Twitter followers, less than 500 blog posts, only a few hundred monthly visitors, and no Pinterest account.

Everyone wants a large social media audience these days for the ROI, but even with my social media audience, I wasn’t generating any ROI. I felt frustrated. Luckily, I was in Cape May, so the frustration left quickly.

During that vacation, I made the most important decision for my growth. I finally created an email list, and I couldn’t be happier.

The good thing about having 100,000 Twitter followers was that it was easy for me to gain subscribers. I immediately went from gaining zero subscribers to gaining over a dozen subscribers every day. It was an overnight change that was made possible by years spent growing my Twitter audience.

More and more often, I woke up to making more money online. Now, I make money every day. It’s a great thing to see my products bringing in revenue.

I started taking my email list seriously when I got my first 1,000 subscribers. With a little under 2,000 subscribers, I made over $200 from my first promotional email. It was a starting point, and I now get more results from my promotional emails.

I want to help you reach your first 1,000 subscribers so you can establish a strong base for yourself. Here are five methods you can implement to get more subscribers.

 

Create A Landing Page

A landing page is a page on your blog that is dedicated to getting more subscribers. There is no menu or navigation other than having the person enter an email address. Here is an example of one of my landing pages that I created with Optimize Press:

Optimize Press Landing Page

This landing page gets numerous people from Twitter every day. My landing pages are responsible for a majority of my subscribers.

 

Promote Your Landing Pages On Your Social Networks

The only way to get subscribers from a landing page is if you promote that landing page. The reason my landing pages get conversions is because I promote them on my social networks often. I use Twitter to promote my landing pages every 1-2 hours. Here was my most successful tweet

Pinned Tweet @MarcGuberti

Although Twitter is my top social network, the promotion doesn’t end there. I also promote my landing pages on Facebook, Pinterest, YouTube, and my podcast. I am always exploring other options to promote my landing pages.

 

Use A Pop-up

Pop-Ups work, and based on my experience, they have an insignificant impact on bounce rate and the amount of time people spend on your blog. In other words, people will either click the x button and continue reading, or they will subscribe. It’s hard to go wrong there.

When I started using a pop-up for my blog, I quickly doubled the amount of daily subscribers I gained. I use the pop-up to promote my free eBooks that I would otherwise use my landing pages to promote.

I recommend timing your pop-up to show up within 20-30 seconds. That way, your visitor has enough time to look at your blog and get a feel for it. You want your visitor to feel comfortable on your blog so that visitor feels comfortable with giving you his/her email address.

 

Opt-In Box Above The Fold

I recently bought PlugMatter, a brilliant plugin that lets you put an opt-in box at the top of every blog post you write. It even goes on top of your blog’s homepage. If you didn’t notice it when you visited my blog, here’s what it looks like

Plugmatter Optin Form

This opt-in box allowed me to more than double my daily subscribers in a few days. This plugin essentially turns all of your blog posts into opportunities for you to get more emails.

The most important thing about PlugMatter is that it appears above the fold. Anyone who visits my blog will immediately see the opt-in box. People who are interested immediately enter their email address. People who aren’t interested simply scroll down and then see my blog posts.

While PlugMatter has resulted in a big increase in subscribers, it also leads to an indirect increase in subscribers. As people visit my blog again and again, they will constantly seeing my opt-in box. Seeing the same thing over and over again results in familiarity which results in that person eventually subscribing.

 

Host A Webinar—The Cool Way

A webinar is a live event on the web in which you empower others with knowledge. Webinars are basically seminars on the web. To some people, it may sound complicated to host a webinar, and hosting a webinar can get quite expensive.

It costs around $49 per month for an entire year just to get 100 people on the webinar. If your webinar already has 100 people, and person #101 tries to join in, that person gets blocked out.

What if I told you there was a free way to host a webinar? What if I told you the free way to host a webinar is better than most paid options?

That option does exist, and it’s called Periscope.

I know what most people are thinking: Wait, Periscope is a social network. Since when did it before a place to host webinars?

Periscope is a social network with many capabilities. Hosting a webinar with a Periscope is just one of the options. Just get a stand for your iPhone or iPad, position it right by your computer, and deliver the presentation just like any other person with a webinar would do.

Want to see what a webinar on Periscope looks like. Contact me marc@marcguberti.com and ask me when my next webinar goes live.

Promote sign-up for the webinar with a landing page. Don’t forget to promote a product or landing page during the webinar.

 

In Conclusion

When you get your first 1,000 subscribers, you will be more motivated to surpass 2,000 subscribers. As you accomplish each milestone, you will be moving closer to an email list that can generate a full-time income.

What are your thoughts about using an email list to generate revenue? Which of these methods do you use to get more subscribers? Is email marketing in your strategy? What tips do you have for us? Sound off in the comments section now!

How You Can Get 10,000 Monthly Blog Visitors From Twitter

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Get More Blog Traffic From Twitter
It’s time to turbocharge your Twitter!

If you are not utilizing Twitter for your blog’s growth, you are making a mistake. A BIG ONE.

Twitter is the main reason this blog became popular and I established myself as an influencer in my niche. Sure, I got opportunities that further established my credibility, but let’s go back to how I got those opportunities. I won’t deny that having over 100,000 Twitter followers does open up some doors that were previously closed.

Perhaps the most visible way to see Twitter in my business growth is my blog traffic. I routinely get tens of thousands of monthly visitors from Twitter alone. Some of these visitors have become subscribers and purchased my training courses.

Twitter isn’t responsible for many of my direct sales, but it plays a big role in indirect sales. Take, for instance, someone reads dozens of my tweets and then subscribes to my blog. After reading dozens of posts, that person is more likely to buy one of my products than the average visitor. In other words, Twitter allows me to build long-lasting relationships that I wouldn’t have had otherwise.

So how would you get 10,000 monthly blog visitors from Twitter (over 300 every day)? Having a large audience does help, but your large audience is only part of the story. Here is how you can get 10,000 monthly visitors from Twitter:

 

Increase Your Tweeting Frequency

I have written multiple case studies about tweeting frequency, and another one is coming soon (spoiler alert!). Tweeting frequency is a common topic of discussion, and you will hear varying answers from different experts.

Tweet four times every day. Tweet 12 times every day. Tweet 20 times every day. You’ll get different answers on what the “magic number” is. The truth is that there is no standard magic number. The magic number is the number that works for you.

100+ works for me.

Every day, I send over 100 tweets on my main account @MarcGuberti alone. The two accounts I am currently working on as part of a secret case study each send out a tweet once per hour. Since I send over 100 tweets per day, each link needs four clicks, and then I’m set. I am getting 10,000 blog visitors from Twitter every month.

What I will discuss more in the case study is that it is okay to send 100 tweets, but if you send too many (yes, 100 isn’t too many), you risk losing traffic. Believe it or not, there was a point that my blog traffic from Twitter decreased even as I was gaining hundreds of daily followers.

After investigating the issue, I concluded to mix up my tweets by tweeting other people’s content. I still tweet my own blog posts 80-90% of the time, but now I send more tweets of Inc and Entrepreneur articles.

If you decide to send dozens of tweets every day, don’t manually schedule them. That takes up too much time. I use HootSuite Pro’s bulk scheduler to schedule a day’s worth of tweets in six clicks. This one feature alone allows me to save four hours of my time every day.

 

Interact

For a long time, I made one of the biggest Twitter mistakes known to mankind. I focused on broadcasting my own content and didn’t take the time to interact with my audience. I got into a bad habit of not checking the notifications tab.

I scheduled tweets on HootSuite and never went on Twitter. I would then move onto writing more content for my blog and Squidoo (Squidoo was booming when I first joined. HubPages acquired it in 2014).

There were two problems with me not interacting with my followers. The first problem was that I probably missed out on opportunities and building relationships. The second problem is that an account that sends a lot of tweets, follows a lot of people, and unfollows a lot of people but doesn’t bother engaging will look like a bot.

So, for a few months, my account looked like a bot. Within that short time frame, Twitter gave me the ultimate slap—suspension. You read that right. Not a typo. Oh, and it wasn’t any suspension. It was a New Year’s Day suspension (time to throw those Twitter resolutions in the trash).

I would have lost all 10,000 of my Twitter followers because I wasn’t tweeting smartly. I looked like a bot and never bothered interacting with my followers. The only saving grace was that Twitter recognized that for the most part, I was a good user. I got my account back in a matter of minutes.

I tell people to interact with their followers to build relationships and get opportunities, but not everyone listens. They focus on the media part of social media without focusing on the social part. When I mention the word suspension, the outlook changes.

I am not the only account to have been suspended in this manner. I have witnessed accounts with hundreds of thousands of Twitter followers briefly getting suspended and then being reactivated. For the most part, these accounts didn’t interact often, but they tweeted many times throughout the day.

It would be unfair to end off this section with an “interact or get suspended” slogan. This slogan undermines how significant interaction is for knowing your audience and getting opportunities.

Getting suspended was a wake-up call. I won’t deny it. I saw what I built from scratch leave me in a matter of seconds. The wake-up call was the best thing that could ever happen to me.

I suddenly made it a habit to look at the notifications tab and respond to my followers every day, without fail. If no one interacted with me in the notifications tab, I started conversations with other people. Twitter alone led to many of my speaking engagements, guest posts, and connections.

 

Tweet About Yourself More Often

Tweeting about yourself gets just as much discussion as tweeting frequency. One of the most common pieces of advice is to only tweet about yourself 20% of the time and spend the other 80% of your time tweeting other people’s articles.

That’s not how I roll. I tweet my own blog posts more than the Cookie Monster eats cookies (hey Siri, Cookie Monster has cookies and I have friends).

Now that I spend more time interacting with my audience, I know this strategy works well because people thank me for my value. When your followers thank you for the value you provide in your tweets, you know that you are taking the correct approach with your Twitter strategy. For the most part, it doesn’t matter who wrote the articles you tweet about. All that matters is that the people in your audience value and appreciate them.

It is okay to tweet your content more often if enough of your followers show appreciation and a desire to read more of your content.

 

Grow A Targeted Audience

Just because your Twitter audience grows does not mean it’s good for your business. The number of followers you have is just a small part of the Twitter Domination equation.

One metric the equation includes is the number of targeted followers you have. Based on importance, the amount of targeted followers you have by far surpasses the number of followers someone has.

If you could have 100,000 Twitter followers who don’t care about your niche or 10,000 Twitter followers that are passionate about your niche, which group would you rather have. I’d choose the 10,000 Twitter followers any day of the week.

Growing a targeted audience allows you to get the type of engagement you would want to see when people engage with your tweets. To grow your own targeted audience, do the following:

  1. Find influencers in your niche who gain a lot of followers every day (preferably, they also follow a lot of people every day)
  2. Follow their followers who are likely to follow back.

That’s it. Growing a targeted audience doesn’t have to be complex.

 

In Conclusion

Twitter is a P O W E R F U L tool that will continue growing in importance. The best part about growing a Twitter audience is that there is no such thing as being late to the party. If you wanted to create a billion dollar search engine idea, you’re too late. Google now dominates that area and is practically invincible.

Anyone can grow a large Twitter audience, regardless of whether someone joined Twitter seven years ago or seven days ago.

How do you use Twitter to get more blog traffic? What kinds of opportunities do you get from Twitter? How do you hope Twitter will transform your business? Sound off in the comments section below!

11 Super-Powered Methods To Get More Engagement For Your Blog Posts

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Blog Post Engagement Picture
Let’s get it started!

Remember when engagement didn’t matter? That’s a trick question. Getting more engagement for our blog posts has always mattered, but with content piling up fast on the web, people have more places to go as they rapidly go from one blog post to the other.

With millions of blog posts getting published every day, it has become difficult for us to keep track. How long do you think it will take you to read all of the content that gets published on the web today? If you are extremely lucky, you might survive to tell the story to your great-great grandchildren.

Content has dominated the web, but not all content gets remembered. You may go on a blog after this one and forget the name of that blog a few days later. It happens to me as well.

How do you go about being remembered? The answer is to create engaging content. If your content engages with the reader, that reader will want to read more of your content, and it’s only a matter of time before they come back to your blog every day.

With engagement established as the main way of getting people to remember your content and to come back for more, here are some methods you can use to get more engagement from your blog posts.

 

#1: Use Shorter Sentences

I recently learned about this tip from Jeff Bullas. In case you don’t know, Jeff is a digital marketing expert with over 300,000 Twitter followers and a blog that gets over 4 million views every year. To sum it up, he’s crushing it.

I decided to submit a guest post request to him, and he liked the idea. However, instead of simply saying that he liked the idea, he offered me some guidelines. One of them was to write shorter sentences. That makes sense. The longer your sentences are, the harder it is for your readers to understand them. If it takes a reader too long to understand certain sentences, that reader will ditch your content for someone else’s content.

Writing shorter sentences makes your content easier to read. Easy readability encourages people to stick around. When readers stick around, engagement increases.

 

#2: Utilize More Pictures

Another tip Jeff gave me was to use pictures throughout my blog posts. This tip has been more difficult for me to implement on this blog, but I implement it for other guest posts that I write. Using more pictures also serves to make your content easier to read and understand.

If your pictures highlight key points from your blog post or show your visitors how to do something, then those pictures are helpful for your readers and you as the blogger since your readers stick around.

 

#3: Ask Questions Throughout Your Blog Post

How do you normally start a conversation with someone? Maybe “How was your day?” or “What’s up?” Maybe you say something else when starting a conversation.

Most conversations start with a question, and once a conversation starts, it lasts. Regardless of whether that conversation lasts for 10 minutes or 10 seconds, the conversation starts with a question. Asking questions throughout your blog posts allows a mini conversation to take place as your visitors read the blog post.

 

#4: Utilize Jokes When Appropriate

We remember the funniest jokes we hear and events that involve us. Each time we think of a funny moment, we tend to laugh and think about that moment for a while. If you read something funny, you are bound to remember it every once in a while and then remember what you were reading at that moment.

Your blog visitors are no different. If they stumble across something funny, they will remember it. That is why you must utilize jokes within your blog posts when appropriate to make your visitors laugh. Your visitors will then continue reading your blog posts and taking in the value—but they will also be on the search for another hidden joke. The more humor you include in your writing, the more your visitors will remember you.

 

#5: Start Your Blog Post Off With An Irresistible Headline

The headline is the make or break point of a blog. A good headline entices visitors to stick around and read your content. A bad headline will do the exact opposite.

The best way to master the headline is by looking at blog posts on other blogs related to your niche. Look at their headlines and see which ones grab your attention. Also observe the headlines of the most popular blog posts related to your niche.

 

#6: Take The Conversation To Social Media

Some people will find one of your blog posts on social media and visit your blog that way. Having conversations with these people on social media is a precursor for having a conversation in the blog post’s comments section.

Social media conversations will also allow you to build relationships. Having a series of conversations on social media with the same people will entice those same people to constantly visit your blog and engage with the content. Some of these people will have a deeper appreciation for what you do with each interaction. That appreciation will translate to more engagement for your blog posts.

 

#7: Go Where Your Audience Goes

What a classic! But still important. In the real world, going where your audience goes means networking at events. The digital world is a different story. In the digital world, you can know where your audience goes by looking at what they share on social media. Look for common sharing patterns, and those patterns will let you know where your audience goes.

Knowing where your audience goes makes it easier for you to keep in touch with them. Do all of the people in your audience like a blog related to yours? You can comment on several blog posts so people who engage with that blog will remember who you are (and probably go to your blog). If the blogger allows, you can also write guest posts on that blog so your old and new readers get to see your content.

Find where your audience goes and then make yourself a big part of that community. You will attract more people to your blog and learn more about the people who make up your audience at the same time.

 

#8: Respond To Comments

Want your visitors to know you better? Respond to their comments. When you take the time to respond, you make the visitor a part of a conversation that can build into a strong relationship. Every friendship, business connection, and relationship starts with an introduction where people greet one another. Those types of relationships can start by you responding to a visitor’s comment.

 

#9: Give Your Most Loyal Visitors Some Control Over Your Next Topic 

One way to boost engagement for your content and build loyalty at the same time is to give your visitors more control over your content. Simply ask your visitors what they want your next blog post to be, and then write the blog post that most of the people in your audience vote for. You can either create a poll with a few choices or allow people to comment with any idea they want you to write about.

The great thing about this strategy is that you get your audience involved (they help to choose what you write) and you can get out of writer’s block at the same time (you can potentially have dozens of new blog post ideas right in front of you). It’s a win-win, and that type of bond will encourage your visitors to return to your blog and engage with the content more than before.

 

#10: Have A Conclusion

The conclusion is a way to briefly summarize your blog post while asking a series of questions to entice discussion in the comments section. A conclusion is essential to every blog post, and most conclusions are only a few sentences. After you are done reading the final tip, take a look at the conclusion I used for this blog post as a guide.

 

#11: Blog Consistently

The key to getting engagement on your blog is to get returning visitors who remember your content and appreciate what you do. The visitors who appreciate what you do are the ones who will engage with your content the most.

By writing blog posts at a consistent rate, your most loyal visitors will know when to come back for new content. Each time your visitors read through your new content, that is another chance to have those visitors engage with your blog.

 

In Conclusion

Getting your visitors to engage with your blog posts will boost the chances of those visitors returning to your blog and eventually buying your products. Most of the engagement your blog posts will generate comes down to the written content, but there are some outside factors that also determine how much engagement your blog posts get.

How much engagement do your blog posts get? Do you have any additional tips for getting more engagement? Which of these tips was your favorite? Please share your thoughts and advice below.

The Guest Blogging Formula To Success

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Guest Blogging Picture
Guest blogging isn’t dead. It’s actually growing.

Guest blogging ain’t a joke. It’s actually a big deal. Ever since I began blogging, I wrote several guest posts here and there. Now, I am on a guest blogging frenzy. Writing on the right guest blogs can potentially skyrocket your growth and put your content in front of millions of new visitors. How do you reach that point? Here’s how:

 

Build Credibility

The owners of guest blogs want skilled bloggers to write guest posts for them. Popularity is another factor, but you must prove that you have skill. This is why most people with guest blogs will ask for the links to some of your past work before giving you the green light.

They also want to know that you are an expert in your niche. This is where credibility comes in. 90% of the time, the person with 10,000 Facebook likes knows more about Facebook than the person with 100 Facebook likes. You want to boost your credibility in the areas of your brand that you envision yourself writing guest posts about. If you envision yourself writing guest posts about getting more Facebook likes, then keep on getting more Facebook likes yourself. The more you have, the more people will listen to your guest blogging inquiry.

Even when you are deep into the guest blogging strategy, and you have become successful with it, you must still strive to build your credibility. One great thing about credibility is that there is no maximum to how much credibility someone can have.

 

Create The Golden List

One of the biggest mistakes bloggers make is assuming that as they boost their credibility, the top people in their niches will find them. As I continued growing my Twitter audience, people did contact me and ask me to write guest posts. I agreed and saw more traffic come in.

However, I was not getting guest post requests from the top bloggers who were getting millions of annual blog visitors. Very recently, I had a desire to land my content on several top blogs that were getting millions of annual blog visitors. I wanted my content to reach out to more people so it could empower more people and potentially lead more people to my blog.

I came up with a revolutionary idea that I never used before. I created the Golden List—a list of 100 top influencers in my niche. I wasn’t even sure about who accepted guest posts and who didn’t. I just wrote names down, and towards the end, it became extremely difficult for me to think of influencers in my niche because I already wrote down the names of people I heard of before.

With the Golden List in front of me, I had the names of 100 top experts within my niche. I then went to each of their blogs to see who accepted guest posts and then made my pitches.

 

Pitch The Right Way

I knew that since these influencers are popular, they probably get dozens (hundreds?) of daily emails filled with pitches for guest posts. If you are getting hundreds of emails every day, you’ll pay more attention to the people who stand out, and you may delete some emails after reading the first 1-3 sentences. If you want an idea of what this process is like, put up a legit query on HARO.

So I knew that I immediately had to stand out right from the beginning. But not only did I have to stand out, I also had to stand out for the right area of my niche. If I want to write a guest post about Twitter, here is how I start my pitch:

“My name is Marc Guberti and I am a 17 year old digital marketing expert with over 200,000 Twitter followers.”

This sentence is deja vu for me. I must have started dozens of emails with that one sentence in one week. In one sentence, I let the blogger know about my age (which is rare for my niche) and my Twitter audience size which establishes my Twitter expertise. I mention that I have over 200,000 Twitter followers in nearly every pitch I send, and if I want to write a guest post about Pinterest, then I will mention that I also have 20,000 Pinterest followers.

And that’s just the first sentence. Here’s how the typical pitch goes from start to finish:

“Hello {Name of Blogger},

My name is Marc Guberti and I am a 17 year old digital marketing expert with over 200,000 Twitter followers.

My idea for a guest post is {name of guest post}.

Here are the methods/key points I would discuss

{List methods/key points and write 1-2 sentences explaining how you would discuss each method}

Please let me know your thoughts on the idea.

{Closing}

The email is concise and to the point. I am not doing anything to gain brownie points. I am simply stating what I would do if I was given the opportunity to write a guest post.

One important thing to know is that when I send an email like this, I have not written the guest post yet. I only start writing the guest post when the blogger contacts me and says that he/she likes the idea. If the blogger doesn’t like the idea, then I can come back with another idea when I am ready.

 

Before The Pitch

Want to ensure that your guest post idea gets accepted? Take a look at several pages of blog posts on the blogger’s blog. Look at the titles of blog posts to see common trends, but also look for what’s missing. I came across one digital marketing blog that didn’t publish a blog post about Pinterest for over a week.

I saw my opening, and in the first sentence of my pitch, I mentioned that I have 20,000 Pinterest followers. I then came up with a guest post idea and followed my rubric. Less than two weeks after I sent the initial email, that guest post was published on a blog that gets millions of annual blog visitors.

It’s not enough to know what niche a blog is in. You also have to know what type of content has been published there before so you put yourself in a better position to publish a unique piece of content. If I ever opened this blog to guest blogging, I wouldn’t want a guest post idea strongly related or identical to a topic I recently wrote about. You have to make a pitch that suggests a completely different topic from the ones that have been discussed, but the guest post you suggest must be related to the blog’s niche.

 

My Results

For a long time, the only authority blog I wrote for often was Business2Community. This guest blog taught me the potential of getting traffic by writing guest posts. However, I largely abandoned guest blogging to write longer, more in-depth blog posts on this blog.

When I went back to guest blogging, I implemented this formula. In the first day of implementing this formula, three bloggers wanted me to write a guest post for their blogs, and I landed an interview. Part of my quick success was that many of the people I contacted responded in a few hours, but I have seen long-term success for this strategy. My content is reaching thousands of new people who I am only able to reach because of my guest posts.

 

In Conclusion

Guest blogging is anything but dead, but not every guest blogging opportunity is created equal. Some of your guest blogs will generate more traffic back to your blog than others, but as you get better at writing guest posts and contacting other bloggers, you will become comfortable with writing numerous guest posts.

Writing more guest posts and getting them published on high authority blogs will expand your reach and allow you to tap into a new audience.

Do you write guest posts? Who have you written for? How many guest posts have you written? What is your tip for guest blogging success? Please share your thoughts and advice below.

8 Top Tactics To Get A Ton Of Blog Traffic

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More Blog Traffic Picture
Who doesn’t want more traffic?

One thing every blogger wants is more traffic. The desire of bloggers to get more blog traffic is stronger than the Cookie Monster’s desire to eat through an entire box of cookies. A strong desire to get more blog traffic comes along with a strong desire to know how to get more blog traffic and how to sustain the traffic once you get it.

Knowing how to get traffic is the first step towards getting more blog traffic and eventually making that traffic sustainable. In this blog post, I will reveal 8 top tactics you can use to get a ton of blog traffic.

 

#1: Write More Guest Posts On Different Blogs

Writing guest posts on numerous blogs in your niche expands your reach which allows more people to hear your message. I have written several guest posts on blogs like Business2Community, and guest posts that I wrote years ago still lead to more blog traffic for this blog. These guest posts also resulted in backlinks that help out with my blog’s SEO.

Writing more guest posts does allow you to get more blog traffic, but there is a secret advantage to guest blogging that not as many people are initially aware of. Guest blogging allows you to connect with other bloggers in your niche, and a connection can lead into a strong relationship. Having strong relationships with other bloggers may lead to more exposure for your content and products depending on how well you develop those relationships.

 

#2: Get On More Podcasts

Getting on podcasts serves the same function as writing a guest post, but there are some difference. The main difference is that people get to listen to you talk about your expertise, so they’ll get more out of the podcast. Writing guest posts and blog posts also allows your audience to get value from your expertise, but while many people skim through blog posts, they won’t skim through a podcast as much.

Podcasts also result in more promotion for you because when you get on a podcast, the host will introduce you by stating some of your credentials. Then, at the end of many podcasts, the host will give you the opportunity to tell the listeners where they can find you on the web and what your latest product is.

Last year, I was on dozens of podcasts, and on those podcasts, I discussed social media, blogging, and other digital marketing related topics. Getting these podcast opportunities is a combination of luck (don’t rely on it) and contacting people who have their own podcasts. Some people found me on Twitter and invited me for an interview. However, I directly contacted many of the people who had me on their podcasts prior to getting the spot. I made my quick pitch and then they contacted me saying that they wanted me as a guest.

 

#3: Share Your Blog Posts With Your Social Media Audience

The easiest way to get more blog traffic is to share your blog posts with the audience you have already built. Not only can your audience lead to more blog traffic, but the more often you share your blog posts on social media, the more traffic you will get.

When I was starting to get the hang of Twitter, I tweeted once every hour. As I got better and experimented, I decided to tweet once every 30 minutes (and 90% of these tweets promoted my blog). My blog traffic from Twitter doubled. Feeling confident about the results, I decided to send one tweet every 15 minutes, and my blog traffic from Twitter doubled again. As you continue sharing your blog posts with your social media audience, experiment to see what elements and posting frequency allow you to get the optimal blog traffic and social media growth. Here are some elements you can experiment with:

  1. The picture you use for your blog post. Pictures are very important for social media engagement. Posts with pictures receive more than twice the amount of engagement compared to posts without engagement. My most retweeted tweets (the ones with hundreds of retweets and favorites) all include a picture. The color of your picture, the background, and what your picture looks like are three factors that determine how well your picture does on social media.
  2. Word choice. Some words attract our attention more than others. Do you want a good guidebook to getting more Twitter followers or a secret guidebook to getting more Twitter followers? One word can make all of the difference, but when you use different words, make sure you use 6th grade level words. You don’t want to confuse anyone with an SAT word (i.e. propensity which means a bias or tendency).
  3. Hashtags. The ideal number of hashtags to use in a tweet is 1-2. The total number varies for each social network, but if you use too many hashtags, it will become difficult for your audience to read your social media posts.

 

#4: Optimize Your Blog For Social Sharing

When you get traffic, you must be prepared to expand upon that traffic. Getting enough traffic can create a momentum that leads to sustainable traffic. The preparation for long-term traffic is to optimize your blog for social sharing. You must make it easy for visitors to share your blog posts on Twitter, Facebook, Pinterest, and the other social networks. That way, when these people share your content, your reach expands, and you get to reach new visitors. Here are some ways that you can optimize your blog:

  1. Include social sharing buttons at the bottom of every blog post. If people enjoyed your blog post and read it from top to bottom, they will see your social share buttons which will entice they to share the blog post.
  2. Use Click To Tweet. Click To Tweet is a tool that allows you to create a link that, when clicked on, will take your visitors to a prewritten tweet that you want them to send out. It is easy to create a tweet with Click To Tweet and also easy to get the link. See Click To Tweet in action!
  3. Make sure people can pin your images just by clicking on them. Some blogs automatically set this up for you while a WordPress plugin will do the trick for other blogs. If people can pin your images just by clicking on them, sharing your content on Pinterest will be easy for your visitors to do, and all of those extra pins will lead to more blog traffic.

 

#5: Promote Your Blog Posts Within Your Other Blog Posts

When most people think of traffic, they think of getting a visitor to come from an outside referrer. Whether that outside referrer is Google, social media, or any other place on the web, that’s where most people think the traffic will come from. When you get traffic, you want people to stick around for as long as possible. The visitors who spend the most time on your blog are more likely than any of your other visitors to buy your products.

One method to get people to stick around for a longer period of time is to promote your blog posts within your other blog posts. For example, take a look at my blog post 70 Amazing Twitter Tips. That blog post includes several links to my other Twitter related blog posts, and this strategy increases the amount of time people spend on my blog. Visitors who spend a lot of time on your blog are more likely to become returning visitors.

 

#6: Write Better Headlines

When people share your blog posts, they often write the headline, include a link, and then post your blog post on one of their social networks. When most people share this blog post on their social networks, the social media post will look like this:

“8 Top Tactics To Get A Ton Of Blog Traffic. [LINK]”

The more enticing your headline is, the more people will click on the link to read your content. The enticing headline will also encourage your visitors to read your entire blog post and leave a comment. Here are some methods to write better headlines.

 

#7: Blog Consistently

One of the most important blogging tips for success is to blog consistently. Writing several blog posts every week allows you to improve your writing and rank higher on the search engines. In addition to better writing and more traffic, your loyal visitors will know when to go on your blog to read new content. If you consistently publish your blog posts on Mondays, Wednesdays, and Fridays at 9 am eastern, then your loyal visitors will know when to visit your blog for the update.

 

#8: Analyze What Works

One of the universal truths about every blog on the web is that some blog posts do better than others. Some blog posts don’t get much traffic while other blog posts on the same blog may go viral. Every week, I take a look at my most popular blog posts to see what type of content my visitors like the most.

This analysis allows me to see patterns that let me know what my audience likes. I noticed that my blog posts about Twitter and blogging are the most successful which is why most of my blog posts are either about Twitter or blogging. I will occasionally experiment and write about other social networks and topics related to digital marketing, but I usually write content based on what I want to write about combined with my audience’s interests.

 

In Conclusion

We all want more blog traffic. The blog traffic allows our reach to expand, and as we get more blog traffic, the dream of making a full-time income will get closer towards realization. Getting more traffic, and eventually getting consistent traffic, requires preparation. You must optimize your blog to effectively generate more social shares and keep your visitors’ attention.

Which tactic of generating more blog traffic was your favorite? Do you have any additional tips for getting more blog traffic? Please share your thoughts and advice below.

How To Build A Successful Blogging Empire From Scratch

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Get More Blog Traffic

Remember what it felt like to start your blog from scratch? Choosing the URL (if you haven’t done that yet, this post will help), what we would write about, and the themes we would choose for our blogs were three of the many questions we asked ourselves as we created our blogs. Once a blog is created, it can be taken in many directions. After struggling in the beginning and learning as I continued in my journey, my blog has now become a successful blog that routinely gets tens of thousands of visitors every month.

Making your blog become successful at a quick rate requires you to have direction early in the process. It took me a long time to acquire the knowledge that I know now, so I wanted to share with you how you can build a successful blog regardless of whether you have been writing blog posts for years or if you just created your blog a few days ago.

 

Getting Everything Set Up

Preparing yourself for success is just as important as putting in the work that will allow you to become successful. Right when you set up your blog, you must write a compelling About Me Page that tells your story, where you came from, where you are now, and your expertise.

After you write an About Me Page, you must develop a structure for your blog posts. What will they be about? How will you start them off? What will the body of your typical blog post look like? How will you conclude your blog posts? How will you get pictures on your blog (I use Canva)? How long will your blog posts be? These are some of the questions that you must ask yourself as you set up the structure of your blog posts. If you do not know how to set up your blog posts, then look at other bloggers for inspiration. I read hundreds of blog posts written by different bloggers, and after reading those blog posts, I got exposed to many different blog post structures and styles of writing, that when combined with my unique style, I came up with my own blog post structure that I go by for every blog post I write. Establishing your structure in the beginning will make it easier for you to write high value content.

 

Getting Traffic

Your best bet to getting traffic in the beginning is to use social media. Twitter alone led to the transformation of this blog. In 2013, this blog almost got 15,000 visitors for the year. In 2014, this same blog almost got 250,000 visitors for the year, and Twitter led the massive transformation. SEO traffic also dramatically increased, but the main reason my SEO traffic increased was because my Twitter traffic dramatically increased. The best and easiest way to increase your SEO traffic is to get more social media traffic because social media plays a big role in how much traffic you get from the search engines. The more active you are on the social networks, and the more time your content gets shared on various social networks, the more search engine traffic your blog will get.

Based on my experience of accumulating hundreds of thousands of social media followers, the best thing you can do for your social media strategy is to focus all of your time on social media towards growing one of your social media accounts.

 

Optimizing Your Blog For Subscribers

One of the things you should focus on right from the start is growing your email list. This is the one factor I missed for a long time, and it cost me thousands of subscribers. Because my blog was not optimized for getting subscribers, my first 150,000 visitors only resulted in 300 subscribers. I knew that I could do better than that, and I was reading more and more blog posts that included the famous phrase, “The money is in the list.”

After reading enough of those blog posts, I decided to create an account on iContact, create an emailing list, and then optimize my blog for getting more subscribers. The advantage of using a service like iContact or Aweber is that you have more control over what emails get sent to your subscribers, you can use tools with these services that you can’t use with a free service, and you get access to powerful email marketing features such as autoresponders and segments.

A few days after I joined iContact, I had my own landing page. I used Optimize Press to create my first landing page and the other landing pages on my blog. Optimize Press makes landing page creation simple, and right when I had my landing page, I promoted it on social media. In a few weeks, I found myself going from gaining no subscribers every day to gaining 10 subscribers every day. The quick transformation occurred in part because I already had over 100,000 Twitter followers at that point, and I gained a steady 200-500 new followers every day.

 

Getting Sales

The first way most bloggers promote their products is by displaying those products on the sidebar. Although product placement on a blog’s sidebar does lead to some sales, most of the top bloggers rely on email marketing and state that email marketing is more successful at getting sales than a blog’s sidebar by a long shot. This is why growing your email list is so important.

As you grow your email list, you must communicate with the people on your email list. Set up a week long autoresponder that automatically sends a series of emails to anyone who joins your email list. In this autoresponder, you should let people know about your story, provide advice, and then do a product pitch at the very end of the email.

Not only can you get more sales with an autoresponder, but you can also send an email blast to your list in which you do a product promotion. You should be routinely communicating with your email list once per week and providing them with value, but every 6-12 weeks, don’t feel shy to promote one of your products. Part of the reason you build your email list is to accumulate more revenue so your message can survive and spread. You get that revenue by promoting your products and getting sales. Whether you choose to rely on affiliate marketing, your own products, or both of them is your call, but I recommend creating at least one product so you have more control over how much revenue that product generates.

 

In Conclusion

Building a blogging empire from scratch requires you to know just enough about building a blogging empire from scratch. The other requirement is that you implement the knowledge and learn along the way. You just need to start out with enough knowledge in the beginning because you will acquire enough knowledge later in your journey that will allow you to turn your blog into a massive success.

Did you just start your blog? Do you remember the first blog post you published and how you felt? How is your blogging empire going? What tips do you have for us so we can grow our blogging empires? Please share your thoughts and advice below.