HootSuite

Twitter Case Study: When I Decided To Tweet Every 20 Minutes

May 13, 2014 by Marc Guberti 2 Comments

A while ago, I wrote a Twitter Case Study about how I tweeted every 30 minutes. Since then, several changes have been made to my Twitter strategy. I now use HootSuite Pro which gave me a lot of cool features such as the Bulk Scheduler. Since it became much easier to schedule tweets, I realized that there would be no harm towards increasing my frequency. The reason I did not tweet every 20 minutes until HootSuite Pro is becasue sending out that many tweets manually would have taken too much time.

Now that time is no longer a problem, I decided to see what would happen if I went from tweeting every 30 minutes to tweeting every 20 minutes. While tweeting every 30 minutes, I got around 175-200 visitors every day from Twitter. When I started tweeting every 20 minutes, I saw a noticeable increase in traffic. In less than a week, my blog was already getting over 300 daily visitors from Twitter alone. Getting that big increase in traffic also resulted in search engine traffic rising by 50%.

In my first case study, I came to the conclusion that tweeting about your blog more frequently increases your blog’s traffic. My second case study came to the same conclusion. Maybe I’ll decide to schedule 1 tweet every 15 minutes, but that won’t be happening for a while (or at all). The more you tweet links to your blog posts, the more traffic you will get. In order to get the best results, you need to be tweeting at a consistent, frequent rate.

The Day I Forgot To Schedule Tweets

April 24, 2014 by Marc Guberti 6 Comments

I will never forget the day that I forgot to schedule tweets. It started out as a typical day. Before going to school, I always check my statistics. I look at how many Twitter followers I gain, how many eBook sales I make, and my blog’s statistics as well. I happened to notice on one day that my blog only got 50 views at 7:30 am.

Since my blog tends to have more than 100 views at this time, I looked through my statistics to see if I could identify the problem. The problem was that I was not getting nearly as many visitors from Twitter as I normally got. I decided to look at my tweets thinking that I somehow forgot the link to my blog posts in those tweets or something along those lines. However, I quickly realized that I had not scheduled any tweets for the day. For the first time in several months (or maybe even a year), I had no scheduled tweets on HootSuite.

Here come the lessons. The first thing I took advantage of was HootSuite Pro. As a member, I knew the ropes well enough to schedule 24 tweets in 1 minute. Although I could not schedule any tweets in the morning, I had all of my tweets lined up from the afternoon and on.

This experience allowed me to deeply understand how important Twitter, and social media in general, is for my strategy. On that day, my blog got over 350 views because Twitter was able to kick in and save the day. However, I was able to get an idea of what traffic would look like without my social networks. Search engine traffic also contributed towards my blog’s increase in traffic, but the reason I get a lot of traffic from search engines is because of my social networks in the first place.

The big lesson is to never forget about your social networks. Although there may be some days when you do not feel like scheduling tweets or putting that pin up on Pinterest, continuing to use social networks will ultimately grow your presence in a big and powerful way. I was putting in the same amount of hours on Twitter back when I had 2,000 followers (also because I needed more time to learn and utilize cool tools) as I do now (now I gain more than 2,000 followers every 4 days).

Never forget your social networks. They have the power to put you on the map and get people to talk about you.

One Big Reason To Use HootSuite Pro

April 11, 2014 by Marc Guberti 2 Comments

Many people have praised HootSuite as the #1 free Twitter tool. I have used HootSuite for over a year now, but I decided that now was the time to go pro. The 30 day free trial got me interested, but I was also able to take an advantage of a 30 day free coupon, so I ended up getting a 2 month free trial. While there are many features for HootSuite Pro members, I recently became a HootSuite Pro member. In the future, I will write a longer blog post about multiple reasons to use HootSuite Pro, but for now, I am going to share with you the big feature.

The big feature is the Bulk Scheduler. Since I send out 48 tweets every day with links to my blog posts, I tweet the same blog posts twice (actually more than that, but identical tweets get separated by a week). I found a way to make the process faster by having all of my tweets in a document on my computer, and then I would copy and paste them all one by one. This took a large amount of time.

Then came HootSuite Pro and the Bulk Scheduler. All I do now is put all of my tweets in multiple CSV files, I send them to HootSuite, and they do the rest. Although it took me a day to get used to how the CSV files work, they now save me an enormous amount of time. Within 10 clicks, my tweets are scheduled for an entire day. With the free version of HootSuite, it would take much more than 10 clicks to schedule half of a day’s worth of tweets.

If you tweet links to your blog posts and bring your old blog posts back from the dead, the Bulk Scheduler alone is the reason why you should get HootSuite Pro. If you like the Bulk Scheduler, there are several other features that HootSuite Pro users get, and when I get more time to take a look, I will write another lengthy blog post about it.

What are your thoughts about HootSuite Pro? Are you thinking about HootSuite Pro, do you have HootSuite Pro, or did you discover that HootSuite Pro is not for you? Please share what you think about HootSuite Pro below.

How To Schedule Tweets Five Times Faster

March 27, 2014 by Marc Guberti Leave a Comment

When I decided to tweet every 30 minutes, that meant more engagement for my tweets. However, tweeting every 30 minutes also meant putting in twice as much time to schedule tweets. On some days, I would spend hours scheduling tweets, and scheduling tweets for hours had an impact on my writing. I was still able to write quality content, but I was not able to write as much as I had in the past.

When I was tweeting every hour, writing 20 blog posts every week did not seem like a challenge. However, when I started to tweet every 30 minutes, writing 20 blog posts every week got progressively harder. To top it all off, I do other things such as videos, homework, and reading. I knew this was going to drive me crazy so I decided to search for a solution.

The funny thing is that the solution was in front of me the entire time. I use HootSuite to schedule my tweets. I had been using the free version of HootSuite for years, but ever since I started tweeting every 30 minutes, I noticed more of my time was getting gobbled up from scheduling tweets. The solution was HootSuite Pro.

HootSuite Pro has many features, but the only one I cared about at the time was the bulk scheduler. HootSuite gives you a file where you can write in all of the tweet you want to send out with the times and dates for those tweets (maximum of 350 tweets per file). Using the bulk scheduler is much faster than using the free version where you manually schedule one tweet at a time, change the dates, change the time, and change the AM and PM.

Now that I am able to schedule tweets 5 times faster, I am also able to write more blog posts. I now have enough time to write 20 blog posts every week and have time left over to write a book. If you are panicking and stressing about the workload of scheduling a lot of tweets and having it take up a lot of your time, I highly recommend paying $9.99 a month for HootSuite Pro. It is worth every penny and saves me at least 10 hours a week.