Performance Reports

This is a very late performance report because it honestly slipped out of my mind with everything going on.

June honestly feels like a blur since I’m writing this in mid-July, but I’ll share some of the highlights.

 

The Advanced Affiliate Marketing Summit Went Well

This was the 6th virtual summit I organized and it went well. Over 20 speakers came together to give attendees a great experience.

This was a different set-up as I used ClickFunnels for the opt-in page and Teachable for the All-Access Pass.

The combo worked well, but I do see myself going with the old model of Optimize Press for future summits.

 

Breakthrough Success — The Book

I almost finished writing the book in June and was able to get it done in the first few days of July. I’m currently editing the book leading up to its July 17th release. I only have 3 days to edit the entire book hence the shortness of this Performance Report.

 

The YouTube Channel Is Moving 🙂

We added almost 200 extra subscribers this month and are at a little over 3,400 subscribers. To be honest, July has been a little slow for the channel so far but that’s because I haven’t published as many videos or done the marketing in July.

Right now I’m on a 2 week creation schedule that…at its completion…will give me enough video content until the start of October.

And I’ve still got a few calls left with my YouTube coach. There’s a lot of great potential.

 

In Conclusion

June was a very productive month, but I do have a deadline to meet for my Breakthrough Success book. I also don’t want to talk too much about things that happened in July.

I’ll make the next one longer, but this is where we conclude this month’s performance report.

Summer break is kicking in which means tons of extra productivity on my end. I am making big expansion plays which I’ll talk about in this report, and since I only have one semester left of college (wow, it’s coming to an end), I’ll soon have a full year that I can truly dedicate to my business.

These three summer months represent allow me to fully embrace the hustle of entrepreneurship, and I am set for the challenge. Here are some of the things I did in May…

 

Growing The YouTube Channel

Seeing my channel at a flat 3,050ish subscribers for an entire year was not something I was happy about.

To be quite honest, looking back, I am appalled at how little time I spent growing my channel. The results truly show for themselves…

No sugar coating at all. Part of a monthly performance report is admitting when you mess up. But that was 2018. 

2019 I’m going all-in on YouTube. I publish at least one new video every day on my YouTube channel and am in a bunch of Facebook Groups.

Not only did we finally get past 3,100 subscribers (I know people would focus on a number like 3,000…but considering I spent over a year there, 3.1k is the big milestone for me), but we are rapidly moving onward.

 

Twitter & Instagram Too

YouTube isn’t the only social network I’m focusing on. 

Twitter and Instagram are also receiving more of my attention.

With Instagram, I’m working towards 3 posts per day (quote, tweet, and something else) and will build from there.

On Twitter, I’m taking the opposite approach. 

While tweeting once every 15 minutes has worked wonders for a long time, that strategy is not what it used to be. I’ve also been tweeting some articles that were outdated because they were in my CSV file.

The new plan for Twitter is to promote my new content full force while still tweeting some of my evergreen content once per hour. That way, I don’t overwhelm people’s Twitter feeds but still give them the value of my evergreen content.

People still don’t spend too much time on Twitter in one sitting and could miss a 4pm tweet if they logged in at 4:05pm. However, data doesn’t lie and tweeting once every 15 minutes isn’t as bountiful as it once was.

Taking this approach will also make scheduling the content much easier. Now I can schedule tweets up to two weeks in advance instead of 2-3 days in advance (you can only have 350 scheduled messages at a time in HootSuite).

I’m also growing on Twitter the manual way. Many Twitter marketers were upset that the company stripped tools like ManageFlitter of their growth capabilities, but I now follow people on Twitter who I believe can benefit from my content.

The pursuit for the 500,000th Twitter followers is still alive 😉

 

Advanced Affiliate Marketing Summit

We are finalizing the opt-in page for the Advanced Affiliate Marketing Summit. I am super excited about that summit. Some of the affiliate marketing experts who were there during the early stages of my journey will be speakers.

Nothing much to say about this for now other than be ready for June 17-20 🙂

 

Profitable Public Speaking Podcast

After a few months of planning, the Profitable Public Speaking Podcast is finally out 🙂

A few awesome guests have been on the show so far. I’ve learned a lot about public speaking through this podcast already and will be detailing my journey to 20 stages in 2020 each Thursday.

I got busy towards the end of May (also the reason this report is coming out late), but come late June and I’ll be sharing new episodes each Thursday about my journey and some ways you can get more public speaking opportunities.

 

In Conclusion

May was a great month. It was the first month in a while of no school. June, July, and August are all clear, and based on what I’ve already done in June, it seems like my productivity and results are going to spike up.

This is the last summer that I will view as a break from school. Next fall is my last semester so 2020 will be a year of full focus on my brand.

What were your thoughts on this performance report? Do you have any questions for me? Sound off in the comments below.

By far, the biggest thing that happened to me in April was Breakthrough Success turning into a radio show. 

Episodes are now on AM and FM radio stations across the country. Here are some of the places where you can listen to the show…

I am already starting to attract sponsors and sponsored guests for the show, and it could be a big part of my income a few months from now and possibly top my affiliate income.

Here’s the other stuff that happened in April.

 

Tracking Income And Investments

I have been adamant about tracking my income since leaving the New Media Summit. I had tracked my investments on a spreadsheet and now do the same with my income.

The great thing about my spreadsheets is that if I plug in a number for one source of income, my total income for the month is automatically updated.

BTW: I’m actually thinking about offering my income spreadsheet as a free gift so you can also track your income each month. Let me know if you are interested.

One thing I enjoy is having some reliable income streams that I can count on each month. My membership sites and dividends are my two preferred reliable income streams.

That doesn’t mean I’m saying anything bad about any other income streams. Books and sponsorships also make up a good part of my income, but you have to work on book sales and sponsorships each month. 

You always have a guaranteed amount of money you’ll make each month if you keep the same number of members on your membership site or keep all of your stock assuming there are no dividend cuts.

I currently look at both of these spreadsheets every day and track the compounded growth of my dividends. The way my portfolio is set up, my dividend payment increases by 9% annually just from reinvestment (assuming I don’t put in an extra penny and dividend payouts stay the same). I also like to invest in companies that have grown their annual dividend by 10% or more in the past few years. 

My goal for dividend investing is to have the option to live off my dividend income within the next 10 years. I’d have to put more money in, but the earlier I put it in, the more power the compound effect will have. 

I track these stat more than any other because the bottom line of a business comes down to money. If you don’t make money, you don’t have a business. It’s then just an expensive hobby.

 

The Advanced Affiliate Marketing Summit

At the beginning of the year, I set the goal of organizing 10 virtual summits. I quickly realized this was a mistake and scrapped most of them so I could focus on this one: The Advanced Affiliate Marketing Summit. 

This summit comes out in June and will showcase at least 30 speakers. Affiliate marketing has been a great income stream for me and believe affiliate marketing can be a great income stream for anyone.

I’ll have more details about the summit as we get closer.

 

I’m Going All-In On Webinars Soon

You can learn many things by paying attention to what others are doing. I was recently part of a webinar Steve Olsher hosted where he helped attendees get booked on podcasts on the spot.

One important thing (for me) about this webinar is that it was on Zoom.

Zoom is where I conduct the majority of my Breakthrough Success interviews, so I am very comfortable with that platform.

Once school ends (less than 1 week from now. I’m in finals mode),  I will upgrade my Zoom account and host more webinars.

Advanced Influencer Mastermind members will get access to many of these webinars, and I’ll do some free webinars for the entire community. 

Once my business does well enough with webinars, I will consider setting up an Ever Webinar for an evergreen product. Right now, most of my virtual summits are evergreen so this would be a step in the right direction for my evergreen model.

 

Online Advertising

One of the biggest myths about online advertising is that you set up the ad once and then just let it ride.

Whether it’s Facebook, Google, or Amazon ads, you need to continue monitoring them to continue making money.

That’s why I’m going to spend more time on those three advertising platforms. I already know Amazon very well and will master Facebook soon. Google Ads are the last one I’ll focus on.

To find this extra time, I’ll delegate more tasks within my brand. Delegating the tasks that produce decent results allows you to focus more on the tasks that produce great results.

 

In Conclusion

I looked more deeply at my income streams and am going to focus on the ones that show the most promise.

Part of that focus is committing more time to online advertisements and monitoring the ones I already have set up.

What were your thoughts on this performance report? Do you have a question for me? Sound off in the comments below.

March was a very productive month for me. I still feel the high from New Media Summit a month out, and I see it carrying over to the next New Media Summit event.

Basically, I have been amped this whole month in a way like never before. For this performance report, I’ll share some of the BIG changes I’ve made this month and what’s happening for the future.

 

Virtual Summits

I only have plans for five more virtual summits this year. I know I said I’d go out there and do 10 virtual summits, and while I have done two of them so far, 10 would have been very difficult to pull off.

I opted to cut three from the list to better focus on the remaining five. 

I can save future ideas for 2020 but only see myself doing four virtual summits each year at the max. I’d only extend that number if some of the other summits were collaborative.

 

The New Podcast Is Official

In case you missed my Instagram activity, Justin Schenck was the first person to guess the title for my upcoming podcast.

I am excited to announce that my second podcast will be called…

The Profitable Public Speaking Podcast 🙂

I am super excited about this show and have already booked several guests. The plan is to come out with two episodes each week…Tuesdays and Thursdays.

 

More Podcasts On The Way…

Regardless of how I do it, I enjoy interviewing people. Each interview allows me to learn more about my niche, grow my audience, and attract more customers to my products.

One of the reasons I scaled down on virtual summits (granted, I still aim to do at least 4 of them in 2020 even with the traveling I plan on doing) is to make room for additional podcasts. 

I am going to see how the Profitable Public Speaking Podcast goes to determine the frequency of new podcast launches. Right now I have three additional podcast ideas I’m considering and know which one I’d pick first. 

I like the idea of interviewing at least 10 people each week. It’s something I could never do with Breakthrough Success alone, but more podcasts creates that possibility even after a summit launch.  

 

My Special Funnel Service

The Profitable Public Speaking Podcast was 100% inspired by the New Media Summit. My new funnel service (and most of what I mention from here forward) falls in the same category. 

During my time at the New Media Summit, I talked with a few people who used ClickFunnels. 

ClickFunnels was something I briefly tried before but gave up on because I was satisfied with OptimizePress. However, attending the event encouraged me to give ClickFunnels a second look, and I couldn’t be happier.

Basically, ClickFunnels lets you easily create the funnels and have all of the pages talk to each other. Even though OptimizePress makes this easier than most options, it’s still cumbersome compared to ClickFunnels.

Less time working on the tech end and more time growing the business.

So this is where my special funnel service comes in. If you do not have a ClickFunnels account, I will create your entire funnel for you and include the swipe copy as a bonus. However, you must join ClickFunnels through my link to get this free service.

You can email me marc@marcguberti.com or let me know in the comments if you’re interested in the free funnel.

I plan on charging thousands of dollars for this service in the future, but right now, I see this as a win-win because more people get on ClickFunnels and I make an affiliate commission for each person I create a funnel for.

 

Biggest Game Changers: Action Sheets + Income Tracking

The two biggest game changers I attribute to my experience from the New Media Summit are my Action Sheets and Income Tracking.

We’ll start by getting income out of the way since it’s not one I cover in Performance Reports.

My preference isn’t to share any numbers, but I will share how I track my income.

I have a Numbers spreadsheet that lists all of the main ways I generate income for my brand. Then, I set goals for what each of those should look like by the end of the month.

Below that spreadsheet is an additional one that shows actual results. This allows me to compare and see which months I over perform and which months weren’t as good. I can track my performance based on the bottom line, profit (I also track expenses), and individual segments within my brand.

The other big game changer is the Action Sheets that I now use every day. I currently have five Action Sheets that cover the following:

• Creation
• Post-Production
• Promotion
• Outreach
• Self-Education

I use these Action Sheets to create weekly goals and identify which dates I need to be doing what. 

The biggest reason people don’t make it is because they don’t get clear and organized on what they need to be doing. 

 

New Book: The Wealthy Author 

If you’ve been following me on social media or on my email list, you might have heard about this book at least once. 

The Wealthy Author helps readers make their books work for them and earn passive income. 

True to the premise of the book, I went out and marketed it so it would earn me passive income over the long-term. 

Right now I have multiple sales coming in each day and will continue building the momentum with Amazon Ads. 

Over 100 people got their copy of The Wealthy Author during the preorder campaign and we hit several new release and bestseller lists. 

I honestly didn’t plan for the preorder to be as good as it was. My book briefly had an Amazon Ranking under 5000, and I know it would probably be better if I approached it like an all-out launch.

However, I just saw The Wealthy Author as something that could generate passive income over the long-term, so I didn’t think about going that in-depth for the initial launch.

Now seeing what I did with The Wealthy Author, I now see the potential for what could happen if I even get a few authors involved with the book launch. 

For Write And Grow Rich which I co-wrote with 23 other authors, I saw the full power of a book launch team. The book sold thousands of copies and became a USA Today and Wall Street Journal bestseller. 

I didn’t want to go that deep with The Wealthy Author and may not do a book launch on the scale of Write And Grow Rich for a while. 

However, I plan on publish a book every 4-6 weeks which gives me ample opportunities to share new books with my community and reach more readers. 

 

In Conclusion

I have repeatedly mentioned the New Media Summit throughout my Performance Report. If you go to the right events, they can dramatically transform your business.

In my case, I get more clarity, but I also created systems that allowed me to preserve my sense of clarity.

What are your thoughts on this performance report? Do you have any questions for me? Sound off in the comments section below.