Social Media

7 Tasks That You Must Fulfill Before You Get Another Like Or Follower

July 20, 2015 by Marc Guberti 4 Comments

Who wouldn’t want more likes and followers? The primary goal of using social media from a business standpoint is to grow a large, targeted audience of people who will engage with our content. However, this primary goal is insufficient for generating a full-time income. Having a large, targeted social media audience will help you towards achieving a full-time income, but when talking about an income, other elements come into play.

Not only do other elements beyond social media come into play, but the way you use social media and present yourself also affect how successful your brand becomes. It is great to get likes and followers, but what are they worth? What type of impact do they have on your brand? We must ask ourselves what happens after we accumulate the likes and followers. We must ask ourselves how we can use our time on social media more productively. We must ask ourselves what tasks we must fulfill before we get another like or follower. These are the big seven.

#1: Know Your Niche

The most important thing to do before you get another like or follower is to know what your niche is. This is a basic step, and many people with decent sized audiences know what niche they are in. If you already know your niche, you should skim through this section and head over to the second method. However, if you do not know what your niche is, it is time to discover which niche is the best one for you. The best niche you can choose for yourself is a combination of these factors:

Passion for potential niche
Knowledge about potential niche
Willingness to constantly learn more about potential niche

You should choose a niche that fits into all three of these factors. Those are the ideal niches that present the easiest choice for pure domination. Remember that in your lifetime, you can do anything. You can be anything from a motivational speaker to an expert on gadgets if that’s your style. Once you identify your niche, you must build your social media audience around that niche.

#2: Know Your Customers

Once you know what your niche is, it is easier to know who your customers are. Your customers are the people who buy your products and make your entire journey possible from a monetary point of view. Not only do your customers make the continuation of your brand possible, but knowing their specific needs will allow you to create better products that better serve your customers. Knowing your customers all comes down to knowing your targeted audience, and knowing your targeted audience all comes down to two simple questions:

“What is my brand’s purpose? What type of people would be interested in my brand’s purpose?”

The more specific you are when you identify your brand’s purpose, the easier it will be for you to know who your customers are. If your brand’s purpose is too vague, then you won’t grow a strong customer base. If you own a restaurant, then your purpose shouldn’t be just to feed people. In that case, your targeted audience would be anyone who eats, which initially sounds good because everyone eats food, but with many options, people won’t notice you. Instead of presenting yourself as the ideal choice for everyone, you must get specific. Is your restaurant an all-vegan restaurant? Does the Wi-Fi Free experience allow real-life conversations to develop? You may not own a restaurant, but you need to ask yourself those types of questions for your brand, regardless of what your niche is.

#3: Create A Better Posting Plan

The way you post your content affects how your audience sees you as an individual and how often your audience sees your content. Publishing posts daily is completely different from publishing one post per month. You must post content on your social networks several times per day, but if you publish 10 posts in five minutes, then you are bound to annoy your audience. The workaround is to create a better posting plan which consists of the following:

Scheduling posts. If you are looking for a way to schedule posts on Twitter, Facebook, LinkedIn, and a Google+ page among other options, then look no farther than HootSuite. The HootSuite Pro feature makes it easier to schedule content in bulk. I can literally schedule over 100 tweets in just six clicks.
Posting content made to spread. Each social networks has a different set of rules based on users’ experiences that determines what spreadable content is. However, almost all of the viral content posted on social media contain pictures. You can use the free, easy-to-use tool called Canva to create stunning pictures. I use Canva for hundreds of pictures that appear on this blog.
Knowing when to post. Facebook Insights allow you to discover when the highest percentage of your audiences is on Facebook while Tweriod is the equivalent for Twitter. Schedule your posts to get published at the times you know when the highest percentage of your audience is on that social network so your posts get the optimal level of engagement.

#4: Look Over Your Social Media Profile

Looking at your social media profile and making sure you are proud of what you see is a way to gain verification that you are on the right path. Not only do you gain verification about your path (or if not, you’ll have an idea of what needs to be changed), but in a rapidly moving world, many things are bound to change in the next six months for your brand. Maybe you won an award that you could mention in your social media bio. Maybe you acquired another hobby worth mentioning, and mentioning your hobbies on social media is not so bad. Maybe you changed your brand’s logo or want a cooler background picture. Maybe your bio needs to be re-polished. By checking your social media profile once per month and making changes where they need to be made, you will always reflect up-to-date information within your social media profile. You don’t want to change your brand’s picture, bio, or background just for the sake of doing it because that affects your brand’s recognition. If Apple constantly changed its logo, it would be more difficult for customers to remember the brand. Only make a change when a change is necessary.

#5: Get Your Email List Straightened Out

If you are going to do one thing before you get another like or follower, you must straighten out your email list and choose which paid service you will use. I use iContact to build and manage my email list, but MailChimp, Aweber, and Constant Contact are three other worthy options among the pool of efficient emailing services. You must choose a service that allows you to send custom emails to your subscribers (in other words, not just the RSS Reader type of emails) and enables autoresponders. Autoresponders allow you to build the relationship between you and your subscribers which will increase the chances of someone buying one of your products. If you want to go the extra mile and get more subscribers from your social media efforts, create a landing page (I use Optimize Press for mine. Here is an example of a landing page) that collects email addresses. Then, promote that landing page to your social media audience every day. If you wish to promote your landing page to your social media audience every day, then you must schedule numerous posts per day so you don’t appear to be over promoting your landing page.

#6: Have At Least One Method To Generate Revenue

Social media won’t generate much direct revenue for your brand, but social media is great at generating traffic that can lead to more revenue. You can lead the people within your social media audience to your landing page, your blog, and in rare cases, your product sales page. You want your social media audience to generate a high ROI, and in order to get that ROI, you must lead people to places where you can potentially make revenue for every transaction that takes place.

#7: Procrastinate Less Often On Social Media

Social media is the least expensive method I have come across to generate a massive audience, but it can also take away a large portion of our time. Never before has their been a double-edged sword like this for business owners. If you procrastinate less often on social media, you will have more time to create products, write blog posts, and grow your audience.

The first step to reducing procrastination on social media is to identify what causes you to procrastinate in the first place. Knowing the problem is the first step towards finding a solution. The second step is to do something about it. I found myself reading through the trending topics often. The solution for me was to only read the first five posts about a trending topic so I know what happened. I also spend less time looking at the trending topics because I do more of my social media activities on HootSuite nowadays, and HootSuite does not have a trending topics section for me to get distracted by.

In Conclusion

Every business wants a larger audience, but what are you going to do with your audience? How will you become successful once you get the large audience? What most people do not realize is that a big audience does not guarantee success. You need to have a big audience of people who appreciate what you do and are willing to pay their money for your expertise and/or product. You must also use your time more effectively and specialize in what you do so you get the right results in the right areas.

What are your thoughts on these seven tasks? Which task do you think is the most necessary? Do you have an 8th task that you believe everyone must do before getting their next like or follower? Please share your thoughts and advice below.

How To Interact With Your Social Media Audience

July 13, 2015 by Marc Guberti 8 Comments

Social media includes the word “social,” and this well-known fact eludes many brands when they go about their social media strategies. Many brands and individuals use social media as a way to broadcast their message without responding and getting to know their audience—the very people brands are meant to serve. Many of the brands and individuals who don’t interact with other people don’t interact because interaction rarely leads to short-term results.

Although interaction does not lead to short-term results, it does lead to long-term results. Some of the people I engaged with on Twitter continue engaging with me and my content to this day. Thousands of people have tweeted about my blog posts, and I interacted with many of those people. In fact, I still interact with some of them, and I have interacted with some of these people in the past 24 hours. Several of these people became my customers. The long-term result of meaningful interaction is a strengthened relationship in which a person likes you and trusts in what you do. Interacting with the people in your audience will allow you to amplify your message because more people will share it on their social networks. Most successful people don’t become successful on their own. They get help from other people. Interacting with your audience will allow you to find people who will help you become successful, meet new people who you can build relationships with, and give you and your audience a better experience on social media.

Now that you know the importance of interaction in a successful social media strategy, here are some of the methods you can use to interact with your social media audience.

#1: Thank Them

Each time one of my followers shares one of my blog posts, I thank that follower for sharing the article. Few people get thanked for sharing content on social media, and based on their response, my followers appreciate when I thank them.

Thanking someone is an act of courtesy, but in this case, also an act of humility. I acknowledge that all of the individuals who visit this blog allow it to become successful. I can create the blog and write the content, but if no one visits my blog, then my message won’t spread. My audience makes it possible for my message to spread, and for that, I am deeply grateful. Realizing how important your audience is for your brand’s growth and current progress will allow you to develop a deeper appreciation for the people in your audience. Acquiring this deep appreciation for your audience will give you a good reason to thank someone in your audience each time that person does something as simple as sharing one of your articles.

#2: Be Kind

Regardless of whether you interact with your audience with your personal account or your brand’s account, your responses form a part of your reputation. If you always respond kindly on social media, then that will positively impact the reputation of you and your brand. However, the moment your responses become disrespectful and insulting, the reputation of you and your brand gets damaged. Building a reputation takes a long period of time, but that same reputation can be destroyed and taken down in a matter of minutes. Consistently showing kindness 100% of the time will allow your reputation of kindness to stay strong, and if your audience sees you as a kind individual, they will pay more attention to your brand.

Not only is kindness important from a reputation standpoint, but kindness also encourages more conversations to take place. We like to interact with the people who are kind to us because they appreciate what we do. Moreover, it is easier to interact with a kind person and have a meaningful conversation than it is to interact with a rude individual and expect a meaningful conversation to build. Kindness allows you to strengthen your reputation, and if you have a strong enough reputation, the people in your audience will gravitate towards you and your message.

#3: Ask Questions

Once you start interacting with someone on social media, you want that interact with that person for as long as possible. One of the most basic ways to continue an interaction on social media is by asking a relevant question that you know the person in your audience could easily answer. You don’t want to quiz your followers too often (i.e. asking when Twitter was created), but you should ask them opinion based questions (i.e. asking whether a follower uses Twitter more often than Facebook or vice-versa). Asking opinion based questions allows you to hear the opinions from the people within your audience, and some of these opinions can become inspiration for your next product or blog post.

Once you get a response for your question, there are several ways to take the conversation further. You can ask another question, but in most conversations, excessively asking questions leads to an annoying encounter. You want the conversation to be a blend of your questions and insights. When in doubt of how to respond to someone’s social media post, think of an actual conversation in real-life. The person interacting with you on social media is someone behind a computer screen who knows the difference between an enjoyable conversation and a socially awkward encounter. How would you respond to that person in real-life to keep the conversation going? What is the best way to respond (on social media, you actually have time to think before you respond)? After asking yourself those two questions, type your response and send it. Then, wait for the other person to respond.

#4: Seek Relevant, Meaningful Conversations

When you first start out on social media, the conversations don’t readily come into your notifications tab. As you get more followers, your notifications tab will be filled with people interacting with you and trying to start a conversation. Regardless of whether you are a beginner or massively successful on social media, seeking relevant, meaningful conversations is a great way to interact with more people and grow your audience in the process.

With over two billion tweets getting sent every week along with billions of other posts from different social networks, relevant, meaningful conversations occur all of the time. The only problem is trying to discover these conversations so you can interact with the people having the conversation. Using a social network’s search engine and looking for keywords within your niche is an easy way to find conversations that take place. If you use Twitter, then you can use the Twitter Advanced Search to find conversations taking place in your niche. In my opinion, the Twitter Advanced Search is the best social media search engine on the web.

Once you find a relevant, meaningful conversation that you want to be a part of, become a part of that conversation. Leave your response. When you leave your first response, you don’t introduce yourself. You simply jump right into the conversation. Once you jump into the conversation, wait for the other people in the conversation to respond, and formulate your next responses based on the other people’s responses. Don’t stick around if you see a conversation going out of control.

#5: Provide Insights In The Conversation

You won’t always get the opportunity to provide your insights in a conversation, but when you get the opportunity, include your insights. When you add value to the conversation, the people you interact with will be grateful for that additional value. Some people will be so grateful for the initial value that they will look for more value that you provide. These people will go to your blog and take a look at your product sales pages and possibly buy your products. One central belief many people share is that a product must be better than free value (i.e. blog posts and YouTube videos). If you over deliver in free value, then your product offers will be more attractive because the people in your audience will believe that the value in your products must be legendary. At that point, all you must do is live up to that promise.

In Conclusion

Interacting with your audience allows you to know the people within your audience. Too many people exclusively use social media to share content without interacting. These people want more traffic for their blog posts and social media posts that spread farther. Taking 5-10 minutes every day to interact with your audience allows you to build the long-term relationships that are necessary for consistently rising blog traffic and social media posts that spread farther. If you want to grow your social media audience, then it only makes sense to engage with the audience that you have already built.

Do you interact with your followers? Do you believe interacting with your audience is worth the time? What tips do you have for getting more interactions and continuing conversations? Please share your thoughts and advice below.

How To Use Social Media To Promote Your Products

July 8, 2015 by Marc Guberti Leave a Comment

Time and time again, I see people making the same mistakes when they promote their products or affiliate links on their social networks. Many people simply type the name of the product, put a link right next to the name of the product, and then send out the social media post. They look like this:
“[Name of product]. www.linktoproduct.com”

However, just because something is common practice does not make it correct. Generating sales from social media is a process that requires thinking outside of the norm. You can’t promote a product on social media in the same way you would promote a blog post. However, it is possible to promote a product on social media and generate sales. Here’s how:

Surround Your Product With A Story

Products with good stories are made to spread, and that’s because we all love listening and telling good stories. When we tell good stories, we wow our friends, and seeing our friends’ reactions makes us feel good. When we listen to good stories, we get wowed by them and want to tell our friends about those stories so they get the wow feeling, and we feel better about ourselves. Good stories spread in an infinite loop, and some stories will spread so far that you may hear the same story from two different people on two separate occasions.

Since stories spread far and wide, it has become a requirement for marketers to wrap a good story around the product. Once you come up with the story, promote that story on social media and use that story as the marketing message. Now, here’s how you come up with a good story:

Start with why: Why do you do what you do?
How do you do what you do: Give a brief summary.
What do you do: Yes, you are explaining what you do at the very end.

Conveying the entire story in one tweet may be difficult. You should send a series of tweets throughout the day that help surround your product in the entire story, or you can use the next method below.

Use Pictures In Your Social Media Posts

Social media posts with pictures have been known to get more engagement than social media posts without pictures. Without implementation, this is just a nice fact that won’t do anything for your brand. When you promote your products, include pictures that create a deeper meaning for your product. Don’t simply use a picture of the product. Show the product’s use, provide insight, or do something else in addition to showing the actual product. Kim Garst uses Twitter to promote her latest book, Will The Real You Please Stand Up, and she uses pictures filled with insights quoted directly from the book to promote that book.

A #brand story must be authentic from the very first moment. #BeYou http://t.co/YhsKAmD3As pic.twitter.com/87xn82a6bv

— Kim Garst (@kimgarst) June 6, 2015

If you like the insights you get from the pictures of Kim Garst’s book, then you will love the book, and within all of those tweets is a link to the book’s sales page.

Make Your Product Cool

Cool products are made to spread. In an information product, being cool can mean having a great personality. In fact, the personality behind the product can be the making or breaking point of determining how cool a product actually is. With hundreds of products like ours, the personalities behind each product are the only difference makers. There are several ways to make a product cool, but you will know how cool a product is based on how people react with the product and tell their friends about it. Creating a cool social media marketing campaign that spreads and attracts attention will be the equivalent of a good story. People will tell their friends about it, and word of mouth will expand your product’s reach. The definition of a cool social media marketing campaign depends on the niche you are in.

Promote A Landing Page That Leads To A Product

One of the best ways to generate sales from social media is to generate them indirectly with a landing page. On a landing page, you promote a free prize that people receive when they enter their email address into the form. Then, if you use a service like iContact to create an autoresponder, you can interact with your new subscribers and promote your product at the end of the autoresponder. Autoresponders work well at getting sales because they allow you to build the relationship between you and the people in your audience. You can utilize the autoresponder to let people know more about your story so they feel a deeper connection with you.

Free Coupons

If you create a new product and are trying to gain an audience, offering free coupons to your products is a strategy you can use to jumpstart your customer base. This growing customer base can result in the first couple of testimonials for your product. Testimonials are important for a product’s success because potential customers want to make sure they are getting the best deal and the best possible value from a product. You don’t want to become dependent on offering free coupons for your products, but you will generate momentum for that product, and if you do a good job at providing value, your customers will have good things to say. All of the positive feedback associated with your product will lead to more sales, but only if you make it easy for potential customers to see the positive feedback. In the description of your product, include quotes from what actual customers said about your product so more people who visit your sales page will be enticed to make a purchase.

In Conclusion

The way you promote your products on social media determines how many sales you will generate from your efforts. Some people put in half the amount of work but get twice as many sales as the average individual. By generating the initial buzz with free coupons, creating a good story for your product that resonates with your audience, optimizing your social media posts for more engagement, and going after indirect sales via landing page sign-ups, your social media marketing results can skyrocket and lead to a reliable social media ROI.

What are your thoughts about promoting products on social media? Have you promoted one of your products on social media before? What advice do you have for people who are about to promote their products on social media for the first time? Please share your thoughts and advice below.

4 Ways That Anyone Can Use Social Media To Drive Leads

June 24, 2015 by Marc Guberti 2 Comments

Social media is the most effective tool to make connections, grow an audience, and give a greater meaning to what you do. Experts have used social media over the years to completely transform their businesses and spread their messages. Despite so many people using social media to level up their businesses, other people find themselves stuck. They don’t know how to leverage social media as a lead generation tool.

If you fit into the category, then the first step towards generating leads is to know how to generate leads. If you want to know how to generate leads, then you are at the right place. This article will discuss four of the methods that you can use to generate more social media leads right now.

#1: Create And Promote A Landing Page

One of the most effective ways to generate leads is to have your own landing page. Upon creating your own landing page (I use Optimize Press for mine), you will quickly discover that creating a landing page does not guarantee more leads. The only way to get more leads from a landing page is to get people to see the landing page. I get people to see my landing pages by promoting them across my social networks.

Most of the subscribers I get from my blog come directly from landing page traffic that I get from my social networks. Before I created a landing page, I only had 300 subscribers. 150,000 visitors only led to 300 subscribers. In short, my blog was poorly optimized for getting subscribers. Then, I created multiple landing pages and started to promote them across my social networks. The result was a massive increase in subscribers. I quickly went from only having 300 subscribers to gaining well over 300 subscribers every month.

After you create your landing page, the next step is to promote that landing page. As mentioned before, promoting the landing page on Twitter alone led to a massive increase in subscribers. However, the way I promoted the landing page is another story. Twitter is the type of social network that people go on for a short period of time to see what’s new, and since so many people tweet on Twitter, it is easy for the timeline to get filled up. As a result, most of your followers will miss your tweets and not engage with them.

One way to solve the problem is by pinning a social media post to the top of your feed. That way, that post promoting your landing page will automatically show up on the top, even if you post something new. Facebook and Twitter have this option enabled on their platforms. Here is an example of a pinned tweet:

The tweet was sent before 2015, and yet it still appears before the tweet I sent a few minutes ago. This tweet has significantly more engagement that most of my other tweets because of the added exposure of being a pinned tweet. Most tweets and Facebook posts have short half-lives (when that half-life is over, the tweet or Facebook post basically gets little to no impressions for the rest of its existence), but when you pin a tweet or Facebook post to the top of your feed, that tweet or Facebook post has an infinite half-life which means people will always see it.

The tweet also has more engagement than most of my tweets. While most of my tweets get a few thousand impressions, this tweet has over 20,000 impressions. That means over 20,000 people saw that one tweet. Of course, the engagement isn’t where I want it (only 3% of those people engaged and only 1% clicked on the link), but those are the percentages that many tweets on Twitter generate.

How could I possibly get 300 subscribers every month on Twitter when the pinned tweet only has 275 clicks? The answer is that I constantly tweet about my landing pages. I send one tweet every hour about one of my landing pages. This is how I get numerous people to visit my landing page every day, and this is how I get my subscribers from Twitter. While the pinned tweet gets the most engagement for my landing page, the other tweets I send on a daily basis are just as important.

#2: Interact With Your Individual Followers

Have you ever heard of the saying, “Ask and you shall receive”? It seems as if the more we ask for, the more we get (don’t abuse this power). When I interact with my followers, I will occasionally ask if the follower got a chance to download my free eBook 27 Ways To Get More Retweets On Twitter. I may also ask about the Productivity Rubric or another free eBook I offer called 27 Simple Ways To Get More Blog Subscribers (I like the number 27).

I started implementing this tactic in March 2015 and saw great results from it. Some people said they received the book and went on to say how much they enjoyed it. I asked these people what they liked about the book the most and if the conversation allowed, I asked if a particular follower had the chance to grab another one of my free eBooks. I would become a part of dozens of these types of interactions every day, and the numbers show for it. I got over 110% more subscribers in March than I got in January.

How many interactions does it take? Well, take a look at how many interactions I had in January compared to the number of interactions I had in March:

Here are the statistics from January:

Now you will see the significant increase in interactions in March:

The trend is an increase in interactions that gained momentum as I asked more people whether they got a chance to download my free eBook or not. When people said they never heard about it and expressed interest in the eBook, I included the link to the landing page in the next tweet I sent to those people. Many of them ended up subscribing.

Interacting with your followers is not just important for generating leads, but interacting with your followers is also important for your overall success as a brand. Your audience buys your products, reads your blog posts, and spreads the word about you. Taking the minute or two to interact with several people in your audience will strengthen the relationship between you and the people in your audience. This relationship is important for your success.

#3: Promote Your Landing Pages On Social Media Group Pages and Forums

Social media group pages and forums about your niche are great places to promote your landing pages because both of these platforms consist of numerous people in your targeted audience. Not only do you get to promote your landing pages to your targeted audience, but the platform is already built for you. If you become a member of a Facebook group page with over 10,000 members, then that’s over 10,000 people who can potentially become leads. If you post on a forum with 100,000 members, then that’s 100,000 potential leads.

Social media group pages and forums work well because members constantly come back to interact with other members. Just as an audience keeps your brand alive, the members of a social media group page or forum keep that social media group page or forum alive by building a community on the platform. This means many people will see what you post in the social media group page or forum, and that can lead to massive traffic.

Before you take the plunge and post a link to your landing page, see how the community interacts and responds to certain posts. You want to make sure describing your landing page and then posting a link to that landing page would go well amongst the people in the community, but you also want to make sure you are not violating any rules. Some social media group pages and forums will suspend users who over-promote themselves or promote themselves in any possible manner. The rules and consequences vary by social media group pages and forums.

#4: Use Reddit

Reddit is a hit-or-miss tool in which promoting yourself can work wonders, but you don’t want to over-promote yourself. A typically Reddit post can get anywhere from no engagement to thousands of upvotes. One of the posts I put on Reddit resulted in no leads. Another post I put on Reddit got me over 500 leads in just 24 hours. The leads I gained that day did not carry over far. Within a week, I was back at my normal lead generation rate. You can think of Reddit as the spike in traffic that doesn’t last very long but allows more people to know about you. I wouldn’t rely on Reddit for lead generation, but it is an underrated tool that can either lead to zero results or wonders.

In Conclusion

If you want to generate more leads, then you must create a landing page and promote that landing page as often as you can on your social networks. Tell one follower about the landing page. Then tell another follower. Post a link to your landing page multiple times per day on your social networks.

Which of these tips was your favorite? Do you have any stories with using social media to generate leads? What tips would you recommend? Please share your thoughts and advice below.

25 DOs and DON’Ts To Succeed In Social Media Marketing

June 15, 2015 by Marc Guberti 19 Comments

Social media marketing is an enigma for some and a clear path for others, but for everyone, social media marketing starts out as an enigma. It is a maze of pathways that seem to lead into each other in a confusing manner. To some, success on social media seems mysterious and unknown.

I once saw social media marketing as an enigma, but now social media plays a vital role in my brand. The key to becoming successful on social media is to know what to do and what not to do. This statement may sound like common sense, but common sense is not necessarily common practice. Not only is common sense not common practice, but not everyone knows what to do (and not do) on social media. I am going to dispel all doubts on what to do and what not do do on social media with a comprehensive list of 25 DO’s and DONT’s of social media marketing.

DOs For Content

#1: Post Your Content Often: When you build a social media audience, that is your audience. Don’t be afraid to share your own blog posts most of the time. I share my blog posts with my Twitter followers often, and this results in a massive amount of traffic for my blog. Instead of losing followers for promoting myself too often, I actually gained followers. People appreciate valuable content regardless of whether all of the content comes from your blog or not.

#2: Spice It Up: Don’t tweet the same things over and over again. I use CSV files that contain prewritten tweets and HootSuite’s bulk scheduler to schedule over 100 tweets in just six clicks. It is a massive time saver. By following this approach, I tweet in an eight day cycle which means I will send the identical tweet eight days from now. Taking this approach will lead to my most loyal followers seeing the same tweet multiple times, so every month, I revise my CSV files. I will add, remove, and change certain tweets so the tweets are new.

#3: Read Before You Share: Many people have a tendency to look at the title of an article and share that article based on the title. Don’t let that be you. After a closer examination of the article, you may decide this article is not good enough for your audience, or you may completely love it. Remember, each article you share reflects what your brand stands for. If you share an article that looks good on the surface but is a low-value article upon closer examination, then that reflects the way people see your brand.

#4: Write Your Own Content More Often: The classic problem new bloggers face is the inability to share their blog posts without quickly going through all of the blog posts. If you send out 10 posts per day on one of your social networks, and each post was a link to one of your blog posts, how long would it take for you to go through all of your blog posts? When I came across this problem, I decided to write two blog posts per day for an extended period of time. These blog posts were in the 250-1,000 word range which isn’t the best word range for SEO, but I quickly had enough content to easily share my blog posts across my social networks. Now that I have over 1,000 blog posts on my blog, it is easier for me to share over 100 of my blog posts on Twitter every day.

#5: Find Reliable Sources: When you share other people’s blog posts, the rule of thumb is to look for reliable sources. In this case, reliable sources are sources that contain accurate information, but they are also blogs within your niche with numerous pieces of good content that you can share. If you are in the social media niche, some reliable sources are Social Media Today, Social Media Examiner, and Business2Community just to name a few. All three of those blogs have a strong focus on social media, and it’s easy to find a good piece of content on any of those three blogs. You may even find some of my guest posts on Business2Community.

DON’Ts For Content

#1: Be Too Broad: The more you specialize on social media, the easier it is for people to understand your brand, and when people understand your brand, they have a deeper understanding of what to expect from your products and services. If you are too broad with your content (i.e. you tweet about music on one day and tweet about pet training advice the next day), then your followers will not understand your brand. My advice is to go off topic less than 10% of the time, and if you can avoid going off topic, then that’s even better.

#2: Share Too Often: On Twitter, I can get away with tweeting once every 15 minutes because people know me, respect my tweets, and the average Twitter user does not spend much time on the social network. If I sent one Facebook post every 15 minutes, I would annoy people because they would notice more since Facebook users stay on the social network for an extended period of time.

#3: Not Sharing Enough: If you only share content once in a blue moon, then you won’t build the relationship between your audience and your brand that is necessary for survival and growth. You should be posting on any social network at least five times per day. The ideal number of times to post per day for each social network varies, but five posts per day is the minimum.

#4: Inconsistent Posting: If you find yourself in this trap, get out of it now. If you inconsistently post content on your social networks, your audience will see you less often. Posts from other social media users will take up their home feeds, and if they don’t see you at all, then your audience will completely forget who you are. HootSuite is a reliable tool for scheduling tweets, Facebook posts, and other social media posts.

#5: Excessive Retweeting/Sharing/Repinning: When you excessively share other people’s content, it becomes more difficult for your followers to see your content in the mix. Your social media profile will be filled with different messages that will make your brand’s identity difficult for your audience to discover.

DOs For Audience

#1: Focus On Growing A Targeted Following: The difference between a follower and a targeted follower is so dramatic because one won’t have any interest in your brand while the other will have a strong interest in your brand before even knowing about it. Targeted followers are people interested in your niche, and when these people discover your brand, your brand perfectly fits in since these people are interested in your niche.

#2: Interact With Your Audience: Interacting with your audience allows you to develop stronger relationships between you and your audience. Few people take the time to interact with their audiences which will make your interactions stand out all the more. Some of the interactions I had on social media opened doors to new opportunities that I would have never discovered on my own.

#3: Follow Back: When I first created my Twitter account, I always wanted to be the person with 1 million followers who only followed family members and a few friends. I also envisioned the blue checkmark next to my name. It hurt to see myself stuck at 1,667 followers even though I only followed 12 people. I knew my strategy needed to change quickly to surpass 1 million followers. I decided to follow people back so they would stick around, and I also followed targeted individuals who were likely to follow back. I have not surpassed 1 million followers yet, but I aspire to reach that milestone before I get out of college.

#4: Set Goals: Setting goals for your audience growth is a great way to actually reach those goals. Many people simply go with the persona of, “I want a larger audience,” but the word “larger” can have many meanings. If you only gain one follower today, then your audience got larger. If you gain 100 followers today, then your audience got larger. Although the audience gets larger in both scenarios, the end results are dramatically different. Ask yourself how many followers you want to gain per day and then move towards that goal. When you set goals, choose the low hanging fruit (i.e. if you gain 10 followers per day, go for 15-20 followers per day) so you can get a series of small wins that make progress natural.

#5: Provide Your Audience With Free Value: When first confronted with the decision of providing free value or not, brands often stop short of providing free value. They provide something for free, but the free stuff is rarely valuable. While some brands view this approach as a way to ensure tactics from an informational product are not free and on the web (and hopefully, this will increase sales), not providing valuable content hurts sales. Potential customers have more ways than ever before to conduct research on a brand, and with more free content on the web, potential customers like to look at the free stuff before buying the products. If potential customers don’t appreciate your blog posts, then they won’t buy your products, regardless of how good those products are.

DON’Ts For Audience

#1: Focus On The Number: If you do not meaningfully engage with your audience, then it does not matter whether you have 100 followers or 100,000 followers. The number is not verification that your social media marketing efforts are working. The results you get because of your followers indicates that your social media efforts are working.

#2: Only Think About Getting More Sales: All of your real followers are people with needs and desires just like you. Targeted followers will want to learn more about your niche, and although an information product can fill in that desire, free value does the job more effectively. Not only does free value serve others, but the people you serve will be more enticed to buy your products later on. You must be in it to help others, and the revenue will come as a by-product.

#3: Buy Fake Followers: Some people, confused with the process of gaining followers, will consider buying fake followers. Buying fake followers is the worst thing you can do for your brand because your real followers will feel uncomfortable, your engagement will stay the same, and your brand’s reputation will get damaged. Buying fake followers is viewed as a slimy way to get ahead and boast a superficial audience. You don’t want your brand to be viewed in that manner.

#4: Develop An Ego Based On Audience Size: Regardless of how large your audience becomes, never grow an ego. Growing an ego will hurt the way you view the very people who helped you reach your current status in life. Some people get “drunk in the power,” but when you get drunk on power, that power is destined to evaporate or negatively impact your deepest relationships with the people who mean the most to you.

#5: Keep Them On Social Media: Your primary goal should be to send people from social media to your blog, landing pages, and occasionally, your sales pages. If people stay on social media, then they won’t reach your blog. Create more compelling social media posts with links and pictures of your blog posts so your followers click on your links more often.

DOs For Interaction

#1: Ask Questions: Asking a question is one of the most basic ways to start a conversation because a question demands an answer. Regardless of whether you get a comprehensive answer or an “I don’t know,” you can take the conversation further.

#2: Answer Questions: Twitter Advanced Search makes it easy for you to search for tweets within your niche in which users ask questions. You can answer these users’ questions, and by answering their questions, you will start a conversation that can develop into a meaningful relationship. Regardless of which social network you use and what searching tools are available, people ask questions related to your niche. Once you find these questions, respond with detailed answers.

#3: Ask For An Opinion: Have you seen any of the tweets that ask users to retweet if they believe in one statement and to favorite the tweet if they believe in another statement? You can ask your followers what their opinion is about something and get more social engagement in the process. On Pinterest, you can ask people to repin if they believe in one statement and to like the pin if they believe in another statement. On Facebook, you can ask your audience to like the post if they believe on one statement and to share the post if they believe in the other statement. MLB Memes does this often on their Twitter handle, and because of this strategy, the account gets thousands of retweets and favorites for some of its tweets. Take a look at this tweet that got thousands of retweets and favorites by asking for readers’ opinions.

#4: Thank People For Sharing Your Content: Each time someone shares one of my blog posts on social media, I thank that person. Few people thank the people in their audiences for sharing their content, and the people in your audience will feel special when you give them that recognition. The recognition will make it difficult for the people in your audience to forget who you are, and many of the people who I thank the first time end up sharing my content numerous times. That’s just a by-product of being a nice, genuine individual who gives his/her audience the recognition that they deserve.

#5: Free Product Promotions: When I do a free product promotion or create a new landing page, I contact individual followers and ask them if they are interested in the free promotion. When using this strategy, I only interact with people who have interacted with me before. The people who have interacted with me before will feel more comfortable since they know who I am. If I only contacted strangers, my free product promotions would not work as well.

DON’Ts For Interaction

#1: Ask For Shout Outs: The last thing you should ever do on social media is ask highly successful individuals to give you a shout out. I get tweets of people asking me for shout outs, and I don’t give them. I believe that instead of asking for shout outs, people should grow their audiences so people ask them for shout outs. Even if you manage to get a shout out from a highly successful individual, shout outs won’t transform your brand. Most shout outs generate temporary recognition that is insufficient for building a successful business around.

#2: Get Into Verbal Fights: If you get into verbal fights with other people, many of your followers will unfollow you. People don’t like hanging out with pessimists that they don’t know, and they certainly won’t want to follow someone who clogs up the timeline with inappropriate content. Play nice on social media and elsewhere.

#3: Exclusively Interact By Thanking People For The Follow: I almost never thank someone for following me. If your simply thank someone for the follow, then you’ll probably get a response like, “My pleasure.” This type of response is a nice gesture, but also a conversation ender. Most of the conversations that start as “Thanks for the follow” don’t result in long, meaningful relationships.

#4: Post Before Thinking: The advantage of having a conversation on social media is that you can think of your responses before you send them. However, talking with someone face to face makes the same process very difficult. Use the extra time to write a more compelling, meaningful response to one of your follower’s social media posts. If you get caught up in a verbal fight and find yourself about to post something without thinking, remove your hands from the keyboard, take a few deep breaths, look at what you typed, and ask yourself if putting that post on social media is really worth your brand’s reputation. Remember that anything that goes up on your brand’s account and your personal account reflects your brand’s reputation.

#5: Ignore Direct Messages: Direct messages nowadays are highly associated by spam. We have to verify TrueTwit Validation and click the link in the direct message to confirm we are real people. About 80% of the direct messages I get are spam, and they can be downright annoying. However, 20% of the direct messages I get are relevant. Some people ask me questions via direct messages while other people contact me about speaking opportunities. That is quite the curveball from traditionally spammy messages. Don’t ignore your direct messages because you never know what will show up in the DM inbox.

DOs For Growth

#1: Read Social Media Articles: Since you are reading this article, then you are heading in the right direction. When I was stuck at 1,667 Twitter followers and had no social media audience anywhere else, I started to research how social media works so I could grow my Twitter audience and the audiences on my other social networks. I came across several great methods for growing my social media audience by reading articles and implementing the tactics.

#2: Create A Simple Plan: Simple plans are easier to understand than complex plans. You must understand your own plan if you wish to become successful on social media. Many people believe that complex plans are more difficult and that creating a simple plan is a downgrade. However, a simple plan can be more difficult to implement than a complex plan. One task can be more difficult than 10 tasks. Ask yourself how you can make your plan simpler to implement. A plan that is simpler to implement is not always easier to implement, but you’ll have a better idea of where you are heading and where you want to go.

#3: Go On Social Media Every Day: Earlier in the article, I mentioned how important it is to follow others and focus on growing a targeted following. However, if you only implement the tactics for one day, you will see growth on that day, but that growth will not carry over into the other days. I consistently gain 300 Twitter followers every day, but I don’t gain 300 Twitter followers every day by doing nothing. I gain those followers by consistently following targeted people who are highly likely to follow back. The moment I stop, my growth will slowly start to stop, and I may even experience a decline. Since I don’t want to see my growth stop, I continue putting in the work for Twitter and my other social networks every day. The moment consistency falls apart, your entire social media strategy can fall apart.

#4: Cross Promotion Across Your Social Networks: Not enough people cross promote their social networks. In fact, cross promotion is one of the secret weapons for dominating social media as a whole. Nothing is stopping you from tweeting about your YouTube channel, promoting your Facebook Page in every YouTube video’s description, and promoting your pins on your Facebook Page.You want people to travel across your social media accounts so they see more of your content and appreciate the value that you provide. Some of these people may decide to follow you on all of your social networks, and at that point, if you consistently post content on all of your social networks, these people are bound to see at least one of your social media posts every day.

#5: Build An Email List: One of the goals for all of your social networks should be to promote your landing pages so you can build an email list. The email list is where the money is because more people use email than social media, and most of the sales full-time bloggers make come from the email list. If you do not have your own email list yet, then start one with iContact, MailChimp, Aweber, or Constant Contact. I use iContact for my email lists, and ever since I started to focus on building my email lists, my revenue has skyrocketed.

DON’Ts For Growth

#1: Spend Money Prematurely: When businesses don’t get what they want from social media, they immediately look towards advertisements as a way to get initial exposure that would hopefully lead into constant exposure, traffic, and sales. Social media advertising will lead to more attention and traffic, but if you don’t use your social media accounts to engage with your audience, then the advertisement won’t lead to long-lasting results. Before you spend any money for social media advertising, you should get comfortable with sending more than five social media posts per day. Don’t rush the decision of spending money on social media advertising because you may not be ready for it yet (you must have a landing page with an autoresponder before you start paying for social media advertising).

#2: Use All Of The Social Networks: One of the most common mistakes people make is creating numerous social media accounts across all of the platforms and then trying to grow audiences on all of them. You may find yourself with accounts for Twitter, Facebook, Instagram, Google+, LinkedIn, YouTube, Pinterest, and a few other social networks. The problem with creating numerous social media accounts is that the more accounts you create, the more difficult it is for you to grow audiences on them. Each social network has its learning curve, and each social network requires that you put in a certain amount of work. Instead of building audiences on all of the social networks, only build an audience on one social network to start, and as you get better at that one social network, start experimenting with a second social network and advantage from one social network to the other social network in a one-at-a-time basis.

#3: Churn: Churning is the act of following numerous people and then unfollowing numerous people in a matter of minutes. The problem with churning is that social networks frown at this behavior and view it as a way of cheating the system. Your followers who notice the churning won’t appreciate it, but you will anger the social networks. Social networks have policies in place that, if violated, will result in a suspension (some suspensions are permanent), and all of the social networks have rules against churning. One time, someone with over 10,000 Twitter followers got suspended due to churning, and the account stayed suspended permanently. If you want to grow a social media audience and keep that social media audience, then you must play by the rules.

#4: Become Impatient: Social media growth takes a long period of time. It takes time to learn the methods that allow you to achieve rapid growth, and then it takes consistent, rapid growth to achieve big goals such as surpassing 100,000 followers. Success requires patience, and your efforts will pay off when patience combines with technique.

#5: Beg For The Follow: In an attempt to grow faster, some people will ask others to follow them. Asking people to follow you is not a time effective way to get more followers, and few of these people will agree to follow you. Some of these people will only follow you because they expect a follow back which means if you do not follow these people back, there is a likelihood that these people will unfollow you a few days later. There are better ways to get a follower than begging for one.

DOs For Time Management

#1: Use A Few Social Media Tools: When I first started to take social media seriously, I found myself using numerous social media tools. That is a big mistake because each social media tool takes up time, and most of them are more appreciated for statistics than for their actual use. One tool I used often was Tweriod which allows you to see when most of your followers are on Twitter. Ever since I started tweeting once every 30 minutes, this statistic became irrelevant since I started to tweet consistently, so I no longer use Tweriod. This one decision allowed me to save 15 minutes of my time per day.

#2: Use Social Media Tools Instead Of The Social Networks: I find myself on HootSuite more than I find myself on Twitter. That is because I use HootSuite to send tweets, Facebook posts, and other posts across my social networks. Instead of interacting with people on Twitter, I interact with these same people through HootSuite’s dashboard. HootSuite’s dashboard has fewer distractions which allows me to get to my other work (i.e. writing blog posts like this one) quicker.

#3: Have Something Important To Do Other Than Social Media: If you have something important to do other than social media, you will have a better incentive to get your work done on social media quicker. By getting your work done on social media quicker, you can create products and write content that you promote on your social networks. If you have nothing to promote on social media, then there is no point to building a social media audience.

#4: Use The Three Step Process: Each time I want to save more time on social media, I use the three step process that allows you to save time in any situation. The three steps are to identify a social media activity that takes up time, reduce the amount of time it takes you to perform that action (this can be done with tools, research, etc), and then repeat the process with other social media activities. The three step process does not exactly lay out the solution, but it gives you an easy-to-follow path for finding the solution that you are looking for.

#5: Set A Timer: When you set a timer for yourself, you will feel the pressure of working under the clock. You will have less time to procrastinate on the social networks because once the timer is up, you must log out of your social networks and disable your internet if you don’t need it for your work (browser blockers make this easy. For my Mac Book Pro, I use the Mindful Browsing web app. When I am writing a blog post, I don’t need the internet so I use Mindful Browsing when I write my blog posts). As you set the timer for yourself more often, you will become more comfortable with working under pressure and getting your social media work done in a shorter amount of time.

DON’Ts For Time Management

#1: Look At Trending Topics: On Twitter and Facebook, it is very tempting to look at the trending topics and see what is trending so we can know what is going on. Since trending topics are based on the news around us, we are bound to hear about the important trending topics from our friends regardless of whether we look at them on social media or not. One way I avoid looking at the trending topics is by carrying out all of my social media activity from HootSuite. On HootSuite, I don’t get to see the list of trending topics. Remember that trending topics are only big news for a few days or a few weeks at most, but your brand’s work (or lack of) will impact your confidence and brand’s reputation for a long period of time.

#2: Surf Through YouTube Videos: When people go on YouTube to grow their brands, it becomes tempting to search for some YouTube videos and then kick back and relax. We have a strong desire to surf for YouTube videos because we know we are destined to find something good on YouTube. When you feel like surfing through YouTube videos, and you know that you have more important work to do (you always have more important to do), remind yourself that the enjoyment you get from a YouTube video is temporary, and you may not even find the YouTube video you were looking for. You can reward yourself at the end of the day when you have completed all of your work, but until you complete all of your work, there is no reason to surf through YouTube videos.

#3: Manually Do The Things You Can Do Automatically: For a very long time, I manually scheduled my tweets with HootSuite. However, as I started to schedule more tweets, it became more difficult for me to manage my tweets, my school work, and my business. I looked for a permanent solution that would allow me to schedule more tweets and save time. The answer was HootSuite Pro which allows me to upload a CSV file of over 100 prewritten tweets. In six clicks, I can schedule 100 tweets, and if I did that manually, it would take more than two hours of my time every day. I don’t know how I would have manually scheduled tweets during my junior year.

#4: Make Excuses: Excuses quickly emerged as one of the most reliable methods to escape responsibility, but you can’t escape the results. You can blame the weather, your internet connection, your overwhelming amount of work, the curveball the day threw at you, and other things. It is easy to make excuses, but no matter how good our excuses are, they don’t improve the results for our brands and what they stand for. If anything, making excuses will hurt your brand’s reputation and stagnate its progress.

#5: Let Social Media Consume Your Life: The mission of social media marketing is to get as many positive results for your brand in as short of an amount of time as possible. You must have other things to do for your brand and your life besides social media. Letting social media consume your life is the equivalent of making the excuse that you don’t have to leave social media since it consumes your life. Even if you use social media from a business standpoint and get great results, spending too much time on social media will hurt your business. Social media is a double-edged sword that promises success to some and is primarily a top method of procrastination for others. How you use social media determines what you get out of it.

In Conclusion

By knowing what to do and what not to do on social media, you will know how to make your social media marketing efforts pay off. We will all spend countless hours of our lives on social media, so it only makes sense that we get the best out of social media. Getting the best out of social media requires some basic knowledge combined with techniques that get acquired along the way.

How did you list the DOs and DON’Ts list? Do you have any other tips on what to do and what to avoid on social media? Which DO or DON’T was your favorite? Please share your thoughts and advice below.

Want The Summary

This blog post is over 5,000 words. Based on my past experiences, I know it’s very difficult to remember everything from an article this long. That is why I condensed it into a summary which is less than 350 words together. The summary will help you remember all of the key points from this article so you can leverage them in your business.

Get The Summary Of This Article

All of the key points from this article in less than 350 words…instead of a little over 5,000 words.

We value your privacy and would never spam you

How To Use HootSuite For Social Media Management

June 5, 2015 by Marc Guberti 6 Comments

When most people think of HootSuite, they think of a revolutionary platform that allowed people to schedule their tweets before most of the other social media post scheduling services were available. HootSuite set the example for others to follow, and now thousands of social media post scheduling tools are on the web. Most people use HootSuite for just that: scheduling tweets and social media posts for other accounts too.

Within the basic, popular capability of scheduling tweets is an entire dashboard that allows you to find the exact content you are looking for and use social media in an effective manner. It wasn’t until I became a HootSuite Ambassador when I finally considered using this dashboard, but if you are not using the dashboard, then you are not getting the full value out of HootSuite. HootSuite is a valuable tool for your social media strategy, but it is also a valuable tool for your productivity.

The well-known advantage of HootSuite is the ability to send and schedule multiple tweets on the same platform. You can schedule a tweet for your Twitter account and send a Facebook post with the same platform. This HootSuite feature encouraged me to create another Twitter account which I am actively growing. The ability to send one tweet from my main account and some tweets for other Twitter accounts that I am building from the ground up on the same platform is game changing. Without HootSuite, I would have to log into each account, send some tweets while logged into Twitter, log out of each account, and repeat the process until I successfully sent some tweets from all of my accounts.

The time I save by scheduling tweets from one platform is nice, but that’s how most people see HootSuite: a time-saving app for scheduling content. Now, I will discuss the dashboard, how you can use it to find the content you want, and how you can save more time on it.

Tabs

The tabs on HootSuite work like tabs on an internet browser. Chances are you may have some tabs on your browser as you are reading this blog post. Let’s say that one of those tabs is Twitter. Once you are done reading this blog post and want to move onto something else on the web (my feelings aren’t hurt), you may simply click on the tab you already had opened that leads you to Twitter.

HootSuite’s tabs work just like that. You can have Twitter searches and lists for a specific area show up on one tab. You can have your scheduled tweets, sent tweets, and mentions on another tab. One of your tabs can contain stuff relevant to your social media strategy while another tab can contain a bunch of random facts tweets. My recommendation is to only use tabs related to your niche. I have tabs that show me tweets of articles about blogging, Twitter, and social media in general. Each time I click on one of these tabs, I get to see specific information that I was looking for.

Streams

When you add something to a tab—your scheduled tweets, your mentions, a Twitter search for a keyword, your Instagram account, or anything else—those are called streams. Streams fill up your tabs with valuable information that can help inspire your next blog post idea, increase your knowledge in a certain area, or fill you with motivation.

Using The Social Networks Without Actually Being On Them

The huge difference between using HootSuite and using a social network on the actual platform is that there are fewer distractions. On Twitter and Facebook, it is easy to get caught up in the trending topics and your friends’ posts. On HootSuite, those two options don’t exist. HootSuite does not show the trending topics, and the only way to see your friends’ posts on HootSuite is if you include a special tab for all of your friends’ posts (not recommended because that can eat up a big chunk of your time).

You can rest assured that all of these streams will get updated with the newest content. HootSuite gives you the option of a manual refresh (not recommended. You must click the refresh button for the refresh to occur) and the option of automatically refreshing all of your streams every 2-30 minutes. The automatic refresh option allows your tabs and streams update in real-time just like social networks do.

HootSuite Pro Bulk Scheduler

HootSuite Pro opens you up to new features provided on the platform, and one of the top features is the bulk scheduler. The bulk scheduler allows you to upload a CSV file of prewritten tweets (Numbers for Apple users and Microsoft Excel for other computers) under their easy-to-follow format. The bulk scheduler allows me to save an easy 10 hours per week. Manually scheduling 100 tweets would take me two hours, even with copying and pasting from a document of prewritten tweets (I did this when I manually scheduled tweets). Sending the same number of tweets with the Bulk Scheduler only takes six clicks.

The bulk scheduler is great for people who send tweets in a cycle. I am totally okay with admitting that I tweet the same thing more than once. In fact, I have probably tweeted about some of the same tweets over 100 times. How do I have so many followers then? The answer is that I space my tweets by several days, and all of the tweets provide the right value for my targeted audience. It is entirely okay to tweet the same things over and over again and still gain hundreds of daily followers. I’m not the only one who sends out repeat tweets. Some of the top experts follow this same approach.

More Than Five Social Media Accounts

When you get HootSuite Pro, you can now add more than five social media accounts to your HootSuite account. This makes it easier for you to manage all of your social media accounts, and if you plan on creating numerous Twitter accounts, then this feature will be very beneficial for your strategy. All of your social media platforms in one place. That’s the best way to operate your social media strategy on the busy, noisy web.

In Conclusion

HootSuite was voted as the #1 Social Media Tool in 2014 for a reason. Not only does HootSuite make scheduling tweets a breeze, but HootSuite also makes it possible for people to use their social networks in a more productive manner. I love using the tool, and I use it every day for scheduling tweets and staying up to date in my niche.

I may be a HootSuite Ambassador, but I did not come armed with an affiliate link, and this article was not written for any compensation. I viewed HootSuite as a wonderful tool well before I became one of their Ambassadors.

What are your thoughts about HootSuite’s capabilities? Do you have any tips for using HootSuite? Do you use HootSuite teams feature? Please share your thoughts and advice below.