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Putting Everything In Two Or More Baskets

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I haven’t been getting too many sales on Kindle lately. Christmas isn’t here just yet which means we’ll all have to wait a little longer before those Christmas shoppers come around. I wasn’t seeing sales for the books on Kindle.

I completely forgot that I put my books on iTunes. I decided to check for the number of sales my books made. Sure enough, there were multiple sales. I was overjoyed.

If you are selling a book, don’t limit yourself to one place. Sell your book, or any product for that matter, at as many places as you can. Don’t rely on one method that will allow you to make revenue. Instead, use a combination of tactics that will allow you to thrive in the process.

For The Fame

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It doesn’t work that way. If you go for the fame, you won’t be able to do something that you’ll truly love to do. You’ll only do what you’re doing for the fame.

If you’re doing something for the fame, you won’t have enough dedication to reach that fame. The sports athletes aren’t where they are primarily for the fame. Those athletes are playing professional sports because they enjoy playing that sport. Most of the professional athletes played that sport for many years before they played professionally.

Fame isn’t something to strive for. Fame is something that gets acquired during your journey.

Will They Miss You?

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If you don’t do what you were expected to do, would people miss you? If you decided that you didn’t want to do a blog post today, would people miss reading one of your blog posts? If you want to do something that is incredible, you have to make sure there are people who would actually miss you if you didn’t deliver. By doing what you do consistently, people will expect you to keep up with that consistency. If you’re really good at what you do, people will miss you if you break the consistency for a day. If people don’t miss you, they won’t care.

It’s better to have people who miss you because they know what to expect from you, and they know who you are.

 

Obey Or Disobey?

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One rule is to hold a little back. Why not bring forth everything you’ve got?

Another rule is to be safe. Why not take a leap or two?

Another rule is to always promote your product. Why not promote other people’s products and their blog posts?

Another rule is that you need to learn as much as you can. Why not implement some of the things you have learned before learning more?

Another rule is to raise your hand. Don’t wait to get picked in the business world. Shout out and see who listens. If no one listens, you need to change your message.

Instead of obeying all of the rules, you have to start asking yourself which rules are worth obeying and which rules are worth disobeying.

 

Getting The Right Equipment

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The problem for some people is that they’re focusing on getting the right equipment. If you’re doing a video, this could be getting that awesome white board that Brendon Burchard has. You don’t need to focus on making your web design look perfect.

Instead, you have to focus on doing what you want to do. For my YouTube videos, I don’t have a fancy white board or anything like that. All of those YouTube videos I have done so far are just my Mac Book Pro with iMovie on an ironing board. The only light I get is a lamp attached to a chair. I’m not embarrassed to admit any of this because I’m actually doing videos.

If I waited for the white board and all of the cool equipment that everyone else uses, I wouldn’t have a single video done. Getting the right equipment isn’t important. Being able to work with what you have and actually starting is more important.

Are you getting equipment? You shouldn’t be getting new equipment for something you haven’t even started. Instead, you should just start.

Virality VS Velocity

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When it comes to a YouTube video or post on a social network, everyone wants to go viral. Virality would give someone a lot of exposure in a quick amount of time. One day, the video has 100 views. Overnight, the video gets 100,000 views. That’s how virality is achieved.

However, the problem with viral is that videos and posts are constantly going viral. The viral video from a week ago gets replaced by another viral video. Interests change very quickly when it comes to viral videos. Videos and posts rarely stay viral for over a week before the next video or post takes over. If you don’t get more traffic and subscribers while you’re viral, where’s the benefit? Nowhere.

Velocity is different. Velocity is when you videos and posts are consistently viewed and shared. You aren’t jumping from 100 views to 100,000 views, but you are getting 5 views a day. Then that turns into 20 views a day. Then that turns into 50 views, 100 views, 500 views, and then 1000+ views every day from a single video or post.

With velocity, you will eventually get to 100,000 views. It will take more time to reach 100,000 views with velocity than with virality. However, velocity will eventually be able to get more views than the viral video. Velocity videos will get shared a lot once they reach 100,000 views (100,000 people know about the video), and then they might even go viral. However, that velocity will make the viral aspect last a lot longer. It won’t go from 100,000 views to a million views overnight, but getting 5,000 views for the same video every day for a month is possible.