Marc's Blog

E180: The Mulligan Opportunity For Any Published Book With Penny Sansevieri

June 14, 2018 by Marc Guberti Leave a Comment

Penny Sansevieri is the CEO and founder of Author Marketing Experts and adjunct professor at NYU. She is a bestselling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns.

Quotes To Remember:

“Books age very quickly.”

“If you are re-releasing a book, you’re doing so that you can restart your marketing.”

“Pretty much anything needs to be updated frequently.”

“I will always recommend putting the latest edition on the cover.”

“The number one mistake that authors make is that they do not write for their reader.”

“You really do have to remember why you are doing it.”

“Big numbers do not matter as much as they used to.”

What You’ll Learn:

How to Revise and Release a Book
Advantage of Revising and Releasing a Book
Revising Process from a Writer’s Standpoint
How to Properly Promote a Book

Key Links From The Show:

Penny’s Site

Recommended Books:

Content Marketing Secrets by Marc Guberti

How to Sell Books by the Truckload on Amazon! Master Amazon & Sell More Books! by Penny C Sansevieri

Seth Godin’s Books

Superfans by George Dohrmann

Small Is the New Big by Seth Godin

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

Consistently Creating New Content Is Officially Overrated

June 14, 2018 by Marc Guberti 2 Comments

It’s been a while since I last published a blog post. While I’ve been consistent with the podcast, it’s been almost two months since I last published a blog post.

There are a few reasons that happened. I’m in the middle of writing a book, growing my podcast, attracting clients, building relationships, and doing other things.

But I noticed something, and an interview with Kevan Lee helped me put it together.

As mentioned before, I hadn’t blogged for about two months. The last blog post I wrote before this one was published on April 23rd. It doesn’t take too long to put that into perspective.

So you’d think my blog traffic would crater with that level of inactivity. Actually, my blog traffic remained the same, hence this blog post about how consistently creating new content is overrated.

In fact, my blog traffic is set to go up this month. That’s because I’ll go back to using Twitter as I was before Meet Edgar came out with its article about Twitter’s new rules.

I thought this would change the way people used Twitter, and people tweeting in evergreen cycles would stop. It turns out not too much changed.

Twitter mainly rolled out those changes because of the drama with the U.S. Election, but perhaps marketers can continue tweeting in evergreen cycles and be fine.

I’m not ready to use an automated evergreen cycle in case Twitter takes a strong stance on marketers doing this in the future, but I am ready to return to HootSuite’s Bulk Scheduler and get hundreds of additional visitors to my site every day.

And I can do all of that even if I never published another blog post here again.

What a scary thought…this being the last post I ever write on this blog.

No, this won’t be the last blog post I publish on this blog. I love creating content and providing you with value. I won’t suddenly give up on my mission, but fewer blog posts means I can provide value in different and perhaps more impactful ways.

In the event I stopped blogging completely, there’s over 1,500 blog posts on this blog. That doesn’t include guest posts, YouTube videos, podcast interviews, books, virtual summits, courses, and my other content.

You can get a solid education on digital marketing and productivity just by consuming my existing content.

So why create content consistently? Why create content at all once you have a deep enough library?

Some content creators thrive without deep libraries of content. Brian Dean doesn’t create as much content as most people, but he spends most of his time marketing. Tim Ferriss pretty much publishes content whenever he feels like it while Gary Vaynerchuk publishes content every day.

Once you have a deep enough library of content (50-100 pieces of content) it’s no longer necessary to consistently create new content. Try not publishing a blog post on your blog for one month. Chances are your traffic will barely be affected.

What does matter is stretching your existing content and ideas. Updating the old blog post to link to more of your blog posts. Republishing your older content on places like Medium to drive additional exposure. Writing guest posts on other blogs and appearing as a guest on podcasts.

Spreading yourself beyond your existing platform. That’s what matters now.

Will I go back to weekly blog posts? Maybe. The one thing that comes with publishing more content is more opportunities to promote new content on social media. However, you can do just the same with an updated blog post most of your readers forgot about or didn’t get a chance to read the first time.

Why Do We Consistently Create Content?

I’ll go back to Gary Vaynerchuk because he’s the best example of consistent content creation. It definitely works for him because he would have stopped creating content each day if it didn’t work.

Daily content allows him to consistently remain in the minds of his readers. If you go to YouTube or Medium, there’s a chance you see one of his blog posts or videos because of how often he posts new content.

However, even Gary’s most diehard fans aren’t consuming everything he puts out. I enjoy reading Gary’s content, but at the same time, it’s been over a month since I last consumed his content. I’m not the only one, but if I go back to his blog, I know I may binge for a while.

We create new content consistently because we believe that will get us noticed. Some of us create new content consistently just for the sake of honing our craft, but in the content marketing landscape, it’s viewed as getting more exposure.

Updating old blog posts does the trick. Stretch your existing content. You can just as easily promote existing content as you can create a new blog post on a very similar topic as one that’s already in your content library.

Let’s get deeper and ask why we want to get traffic in the first place. The answer is to boost revenue and spread our message. So what if we could get those same results without spending hours each week creating additional content?

Ask yourself that questions and answers will gradually bubble up your mind. You can use LinkedIn to get clients. You can use paid advertising to drive traffic to your landing page. You can leverage your existing content to get more SEO traffic and point that to your landing page. You can get involved in partnerships.

This is stuff you can’t do if you’re creating new content all of the time. At first, my blogging drought was a result of final exams and getting comfortable. Now I know I stumbled into something good.

In Conclusion

Some of you may wonder when you’ll read the next blog post from me. For now, my strategy is to update some of the older evergreen content and occasionally write new content. Performance Reports will continue coming out each month and Breakthrough Success will keep rolling with five episodes each week.

You’ll probably see more of me on guest blogs than you see me on my own blog. That’s not a problem. That’s marketing while still providing value.

But still, I enjoy writing content. This blog post was such a joy for me to write, and I have no plans on giving it up…ever.

Who knows. I might decide to follow the Netflix Model Kevan recommends on his blog. Release a bunch of blog posts all at once to create the binge factor.

What are your thoughts on this change? Do you have any questions for me? Sound off in the comments section below.

E179: Finding The Best Real Estate Deals In Any Market With Chad Carson

June 13, 2018 by Marc Guberti Leave a Comment

Chad Carson is a real estate investor, world traveler, and student of business, money, and life. His mission is to provide people with practical and approachable education and empowerment. He helps people win financially so they can do what matters in their lives. Since 2003, he’s co-owned a business investing in real estate where he’s bought, sold, financed, and rented hundreds of properties.

Quotes To Remember:

“How you find deals in real estate changes year to year.”

“Money is intimidating for people.”

“Every market is a little bit different.”

“You don’t have to have all the money by yourself. You can partner with other people.”

“Just buy one house at a time.”

What You’ll Learn:

Things You Need To Do As a Real Estate Investor
Finding Property Managers You Can Trust
How to Find Great Deals
Confidently Investing in Real Estate Properties
Best Type of Real Estate Investment for Beginners

Key Links From The Show:

Chad’s Site

Zillow

Recommended Books:

Content Marketing Secrets by Marc Guberti

The 7 Habits of Highly Effective People by Stephen Covey

Building Wealth One House at a Time: Making it Big on Little Deals by John Schaub

What Every Real Estate Investor Needs to Know About Cash Flow by Frank Gallinelli

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E178: Building Two Multi-Million Dollar Businesses Before Turning 27 With Jeremy Adams

June 12, 2018 by Marc Guberti Leave a Comment

Jeremy Adams built two businesses that each do multi-million dollars in revenue before turning 27. He was named as one of Influencive’s Top 30 Entrepreneurs Under 30 and won the “Best New Business” award by Brighthouse in Central Florida. He’s done business with Kevin Harrington, a past investor from Shark Tank, and his current venture is Unicorn Innovations.

Quotes To Remember:

“Find your own Kevin Harrington.”

“Everybody definitely starts somewhere.”

“Figure out a way to add value and figure out a way to build trust.”

“We can reach max production and max fulfillment just from local strategic partnerships.”

“It’s very realistic to generate quality revenue and quality income for yourself just with a handful of super high-level strategic partnerships.”

“You really have to, in many cases, be persistent.”

“99% of people’s problem really is not a big deal.”

“Education is the new currency.”

“Sales is one of the most powerful skills in the world that you can learn.”

What You’ll Learn:

How to Lay a Good Foundation for a Business
Achieving Multi-Million Dollars in Revenue
Building a Strategic Partnership
Tips to Achieve Rapid Growth

Key Links From The Show:

Jeremy’s Site

Prestige Food Trucks

Kevin Harrington’s Site

Recommended Books:

Content Marketing Secrets by Marc Guberti

The 4-Hour Workweek by Timothy Ferriss

Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

Second Chance by Robert Kiyosaki

Pitch Anything by Oren Klaff

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E177: Staying Positive & Focused On The Vision With Jon Gordon

June 11, 2018 by Marc Guberti Leave a Comment

Jon Gordon leverages his bestselling books and talks to inspire readers and audiences around the world. Fortune 500 companies, professional and college sports teams, school districts, hospitals, and non-profits have put his principles to the test. His clients include The Los Angeles Dodgers, The Atlanta Falcons, Campbell Soup, Dell, Publix, Southwest Airlines, LA Clippers, Miami Heat, Pittsburgh Pirates, BB&T Bank, Clemson Football, Northwestern Mutual, Bayer, West Point Academy and more.

Quotes To Remember:

“When the wave hits, we have a choice. We could get crushed by the wave and resist that change or we can ride that wave to a successful future by embracing the change.”

“You must make time to communicate and connect.”

“To build a great culture, it all starts with great relationships.”

“As a leader, it is important to know that you create the culture and you set the culture.”

“If you love it, you won’t fear it.”

“If you know you want to be the best in the world at it ,then don’t give up.”

What You’ll Learn:

How to Stay Positive Under Any Circumstances
Creating a Positive Culture
Staying Focused on the Vision You Created
Getting to the Finish Line
How to Lead Powerfully

Key Links From The Show:

Jon’s Site

Recommended Books:

Content Marketing Secrets by Marc Guberti

The Power of a Positive Team by Jon Gordon

The Energy Bus by Jon Gordon

The Power of Positive Leadership by Jon Gordon

The Carpenter by Jon Gordon

The Dip by Seth Godin

The Circle Maker by Mark Batterson

The Obstacle Is the Way by Ryan Holiday

The Last Arrow by Erwin McManus

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E176: Achieve True Success By Taking The Stairs With Rory Vaden

June 8, 2018 by Marc Guberti Leave a Comment

Rory Vaden is the co-founder of Southwestern Consulting?, New York Times bestselling author of Take the Stairs and Procrastinate On Purpose, an internationally acclaimed keynote speaker, and the world’s leading expert on self-discipline, overcoming procrastination, and taking action to create exponential results.

Quotes To Remember:

“Self-discipline isn’t as hard as we think.”

“The way that you multiply time is by giving yourself the emotional permission to spend time on things today that will give you more time tomorrow.”

“What are the things I can do now to make tomorrow better?”

“Our ability to endure pain is directly proportional to the clarity of our vision.”

“FEAR is an acronym that stands for False Evidence Appearing Real.”
“The more that you give, the more influence that you create.”

“Success is never owned. Success is only rented and the rent is due everyday.”

What You’ll Learn: