Marc's Blog

E139: 850 Years Of Wisdom From Successful Business Leaders With Alinka Rutkowska

April 18, 2018 by Marc Guberti Leave a Comment

Alinka Rutkowska left the corporate world in 2010 to pursue the next chapter of her journey. That chapter has led into several successful books that have gone on to sell over 80,000 copies. She has won several awards for her writing. Her latest book Supreme Leadership contains 850 years of wisdom from successful business leaders.

Quotes To Remember:

“It’s either you persist or you not but for sure you can develop it.”

“It’s really important to listen.”

“You need to identify your prospect’s needs before you start teaching them.”

“Attracting customers is one of the biggest expenses any business have.”

“Even if you have to try a hundred times, do it.”

What You’ll Learn:

Tips on Developing Persistence
Building and Maintaining Healthy Relationships
Being Customer-centric

Key Links From The Show:

Alinka’s Site

Content Marketing Success Summit

Six Sigma

Recommended Books:

Supreme Leadership by Alinka Rutkowska

How I Sold 80000 Books by Alinka Rutkowska
Think and Grow Rich by Napoleon Hill

Secrets of Closing the Sale by Zig Ziglar

The Strangest Secret by Earl Nightingale

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

Just Listen To Me And Hire A Business Coach

April 18, 2018 by Marc Guberti 2 Comments

I don’t force people to do things. I recommend tactics people can use to grow their businesses. However, if I could force you to do one thing for your success, I’d force you to hire a business coach.

Hiring a business coach represents an investment towards yourself and your brand. Some people don’t see the merit behind hiring a business coach when all of the information they’ll share with you is accessible on the web.

The first business coach I hired helped me grow my podcast (Note: only hire business coaches who specialize and have seen massive success in the area you wish to master). He shares a lot of great insights in each of our calls. One piece of advice he had for me was to incorporate music into the intro for each episode.

I already know it’s important to have music in my intro. While my podcast coach shared plenty of insights I never knew before, there were other insights he shared that I already knew (to be honest, I only knew about 10% of the insights he shared before I hired him. Most of the stuff he says is new to me).

Back to the main point. I knew X was important, but I did not do X. When you’re making a monthly payment to a coach and jumping on multiple calls, your productivity spikes. I quickly found music for my intro and also the closing for each episode.

In fact, I’m making a major revamp to Breakthrough Success episodes very soon. They’ll come out much smoother and be jam packed with the value you’re used to. Also, the music choice was a very special one for me to make. I’ll have to talk about the music choice in the future.

Pick The Right Business Coach

I’m not telling you to hire the first business coach you come across. Only hire a business coach who has achieved the same results you wish to achieve. If you want to make a 6-figure income, hire a business coach who makes 6-figures doing what you do.

The more you invest in your business coach, the more committed you’ll be to taking action. Combine that with the business coach guiding you towards optimal actions that will move you forward, and you have a winning formula. This is the dynamic that comes forth between a business coach and the client.

You’ll need to do a lot of looking before you come across the right business coach. I recommend you keep your eyes open even if you’re convinced a business coach won’t work for you. I found my first business coach because of Breakthrough Success. I interviewed him on the show before I hired him.

If you pick the right business coach, the extra work you put in will yield a significant ROI that at the very least pays off all of the coaching payments. Never hire a business coach unless you can see how that business coach can make you all of your money back and more and/or make your life significantly better.

I know that for some people, making more money means a significantly better life, but I mention that for everyone because there are some coaches who specializes in non-revenue generating activities that are still important (i.e. work-life balance, relationship coach, etc.)

Ask Questions

When you contact a potential business coach, ask them several questions. What are their expectations for you and how much better off can you be in a few months? Most business coaches will say they can’t guarantee results and that it’s different for each person, but you can get a past client’s success story.

A success story from one of my podcast coach’s clients sealed the deal. I saw the potential for myself to be the next success story, and I didn’t want to turn down the opportunity to reach significantly more people with Breakthrough Success.

I recommend coming in with 3-5 questions. That way, it’s enough questions to learn how the business coach will help you, but it’s not too much to overwhelm that coach and get no response (business coaches usually have their inboxes filled to the brim).

Don’t Stop At One

Hiring a business coach is a great step towards success. If you want to achieve monumental success, you’ll need to hire multiple business coaches. That’s multiple incentives for you to take action and people telling you the right actions you need to take right now.

The entrepreneurial lifestyle can get overwhelming at times, and business coaches will keep you on the right track. Most people I’ve come across in person and by reading books recommend having anywhere from 2-3 business coaches. I’d only recommend hiring an additional business coach when you’ve made your ROI from the first business coach you hired.

You may also have to fire a business coach even if that individual has helped you move forward. We’re good at firing people when they don’t do their jobs. Just look at the payments heading that person’s way, and ask yourself if you can justify that person continuing to receive your money.

However, it’s much harder to fire someone doing a good job. Sometimes you’ll have to fire a great business coach when that person has helped you achieve what you wanted to achieve. By firing one business coach, you’ll make room for another business coach.

With that said, if a business coach continues to significantly help you, then you should continue working with that person. However, understand that as your interests change, you may have to fire a business coach who helped you in the past to hire a business coach that better aligns with your new interests.

In Conclusion

No one will know everything about a single niche. Some people may get close in their respective niches, but no one gets to know everything. To expand your knowledge, you can read books, watch training courses, listen to podcast episodes, and even hire a coach.

But if you actually want to implement what you learn, and implement the right actions instead of random actions, you’ll need a business coach. Books, training courses, and podcast episodes can inspire you and expand your knowledge. Effective business coaches get through the information overload and guide you towards the right actions that will move you farther at the fastest pace.

What are your thoughts about hiring a business coach? Do you have any recommendations? Do you have a question for me? Sound off in the comments section below.

E138: How To Unleash Your Entrepreneurial Creativity With Taylor Bradford

April 17, 2018 by Marc Guberti Leave a Comment

Taylor Bradford is the host of the Boss Girl Creative Podcast. Its focus is on teaching the whys, hows and whats of blogging, business and being a creative entrepreneur. Listeners can learn anything from getting out of a creative rut, growing a community around your brand, launching a product or service, and social media insights as well.

Quotes To Remember:

“Do YOU and do YOU well.”

“Your bandwidth for functioning in your business is only so much. At some point, something has to give.”

“Never be scared to reach out to somebody in the industry that you are in and ask questions.”

“Do not be scared to ask people questions.”

“Being able to hash out your idea and get feedback immediately from people is so incredibly powerful.”

What You’ll Learn:

Tips on Tapping Into Your Creative Self
Ways to Harness Your Creativity
How to Maintain Creativity Without Worrying About Others
Finding Time to Pursue Creative Projects
Advice for the Solopreneur Who Wants to Make that Jump
Maintaining Focus on a Training Course

Key Links From The Show:

Boss Girl Creative Podcast

Unlocking Your SEO Potential

B-School

Fearless Launching Show

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E137: Documenting & Delegating Your Business Processes With Chris Ronzio

April 16, 2018 by Marc Guberti Leave a Comment

Chris Ronzio built a nationwide video production company that sold over $3 million in youth sporting event videos before he was 25 years old. In 2013, he sold that business and founded an Operations Consulting firm that helps other entrepreneurs create scalable systems and processes. Over the last 5 years, that firm, Organize Chaos, has worked with hundreds of companies in dozens of industries and invested in building 6 of those businesses to over $30 million in annual revenue.

His third business, Trainual, is a platform for entrepreneurs wanting to get their business out of their brain by documenting and delegating the processes in their company.

Quotes To Remember:

“If you can’t delegate, you can’t grow.”

“As long as you’ve figured something out, and you’re doing it repeatedly, then, the next step in growing is just to hand that off to someone else.”

“Every business should have the systems within it that it could be franchised.”

“Entrepreneurs need to not only learn to weather those storms but to enjoy the turbulence.”

What You’ll Learn:

Why You Should Delegate Tasks
Tips on Delegating Tasks to the Right People
Keeping Track of Processes
Determine How Much Each Hour Cost

Key Links From The Show:

Chris’ Site (Coupon code for 50% off first month: BREAKTHROUGH)

Recommended Books:

The E-Myth Revisited by Michael E. Gerber

The ONE Thing by Gary W. Keller

The Art of Non?Conformity by Chris Guillebeau

The Happiness of Pursuit by Chris Guillebeau

The $100 Startup by Chris Guillebeau

Platform by Michael S. Hyatt

Rework by Jason Fried

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

How To Not Get Stressed Out By Your Content Brand

April 16, 2018 by Marc Guberti Leave a Comment

If you own a content brand, no matter how big or small, you have a lot of responsibilities. You have to create content, ensure it’s all scheduled to go out when it should, promote that content, and figure out how to make money. It seems simple when described in those terms, but a microscopic view of any of those components can cause many content creators to get stressed by all of the work.

Doing great work isn’t the problem. The problem is doing everything that needs to get done and making sure everything runs smoothly for your audience. As you expand, it becomes more difficult to manage everything and pursue new opportunities.

I found myself in this situation as I contemplated uploading daily videos to YouTube. This is something I will do in the near future, but then I thought about everything else I’m doing.

I’m interviewing epic guests for Breakthrough Success and writing these blog posts. I also have to build relationships, grow my email list, engage with my email list, and a bunch of other things.

It’s a lot…and it’s possible to get stressed out by all of this.

But stress isn’t the answer. Stress usually emerges when we don’t fully know what to do or what is happening around us. If you feel stressed about your content brand or want to avoid stress, follow these tips.

List Everything You Do For Your Content Brand

Most stress arises when we know we have to do a bunch of things but don’t know what those things are. By listing everything you do for your content brand, you get a clear layout that prevents you from stressing about the unknown.

Create Systems & Habits

Once you list everything for your content brand, you can start pursuing some of those tasks. As you put in the work, think of how this can be easier and less time consuming. For my podcast episodes, I created a structure where I don’t need to spend as much time prepping. I’m at the point where I just write a guest’s intro and three new questions other than the questions I ask everyone.

For a blog post, I know to create an outline before I start writing the blog post. For videos, I’ll pick one day of the week to create at least 7 new videos. That’s one of the habits that helps me do all of the necessary work for my content brand. With all of the videos recorded in one day, I can do other things for the other six days of the week.

You need to create systems & habits that allow you to move from task to task as quickly as possible. The more you can get done, and the better you track what you’re doing, the less stressed you will feel.

Delegate

No matter how productive you are, you can’t do everything by yourself. I have delegated several tasks across my content brand and only plan on adding to that number. Without my assistants, Breakthrough Success would have never launched. I don’t write the show notes or edit the episodes. I simply find guests, conduct the interviews, and schedule the episodes.

Everything else for the podcast is done by my team.

I recently opened the doors to guest bloggers and am on the path to delegating some of the pieces I write. That way, even though I’m not spending as much time creating content for my blog, you’ll still get a lot of content from me.

Delegation is hard in the beginning because you’ll feel like you can and should do everything by yourself. Just modify your work ethic and change your hours, and you’ll get everything done.

However, you’ll miss out on a ton of great opportunities because your time will be limited. If I were to ask all of the millionaire content creators if they have teams behind their work, I’m sure 99% of them would say yes.

If you want to find the best assistants at the lowest cost, I strongly recommend onlinejobs.ph. I have found a lot of great assistants using this resource.

For content creation you can’t delegate (i.e. hosting your podcast or doing face videos), you can still delegate some of the parts. You can delegate editing, scheduling, distribution, and more.

Creating the systems and habits will help you get the same things done more effectively and in a shorter period of time. Delegating allows you to remove those tasks from your life so you can pursue your priorities.

Schedule Your Tasks On Your Calendar

Even when you’ve identified what you need to do, created systems & habits, and have assistants helping you, stress can still emerge.

This type of stress usually comes because you know exactly what you need to do, but you don’t know when you’re going to start each task.

If you face this type of stress, the quick remedy is to schedule your day the night before. Each night, I identify the tasks I must accomplish the following day and organize them on iCalendar. Here’s an example of one of my schedules.

Scheduling your day in advance will give you clarity on what you need to do and when. With that level of insight, putting in the work for your content brand won’t be so stressful.

In Conclusion

I find great joy in providing you with valuable content through my blog, podcast, and YouTube channel. The challenge for me, just like any content creator, is to create all of this content and properly distribute it so more people see it.

That challenge is worth pursuing for the growth of your content brand and the people who have come to value your content and respect you and your content brand.

What were your thoughts on these tips? Do you have any questions for me? Sound off in the comments section below.

E136: Choose Joy & Transform Your Life With Danelle Delgado

April 13, 2018 by Marc Guberti Leave a Comment

Danelle Delgado is successful entrepreneur who once found herself working in three jobs 80-90 hours each week. She has taken the stage with the likes of Grant Cardone, Les Brown, Darren Hardy, Lewis Howes and more, where her online marketing, branding techniques and human performance strategies are unlike any other in the industry and the world has taken note. Her 4th company, Life Intended, launched to massive success in 2015 and has never slowed down. Training advancing entrepreneurs to create accelerated results, maximum profits and make winning in life an inevitable is her every day focus on an international scale

Quotes To Remember:

“Gratitude can shift things in 90 days.”

“You’re one decision away from changing your life, at all times – for the good or for the bad.”

“Every challenge is an opportunity to see what you are made of.”

“Successful people do the same things. They have the same habits.”

“It’s how big your library is that’s really gonna make the difference.”

What You’ll Learn: