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E116: Land 16 Clients In 3 Weeks With Melissa Pharr

March 16, 2018 by Marc Guberti Leave a Comment

I'm happy to see you around. You may want to subscribe to my blog. Thanks for visiting!

Welcome back! I am so happy to see that you have come back for more.

Melissa Pharr is an online business and marketing strategist. Some of her clients have had $35K months and others have added hundreds of ideal clients to their lists in days. She has several training courses that explore mindset, generating income, and landing clients, but to dip your toe in the water, you can also get her free guide on landing 16 New Clients In 3 Weeks over on the show notes.

Quotes To Remember:

“It’s really important to decide what’s your specialty is.”

“It’s so powerful these days to clock some serious time with your audience.”

“There something about business that isn’t changing, and that is the importance of building solid relationships.”

“You got to keep it simple so you could keep it up.”

“Time is the most underused strategy ever.”

What You’ll Learn:

  • Positioning your offer and getting more clients
  • Using Facebook Live
  • Properly asking for referrals
  • Tips on building relationships with influencers, clients, and peers

Key Links From The Show:

Melissa’s Site

16 New Clients In 3 Weeks

3 Free Ways to Get Clients Using Facebook Live

 

Recommended Books:

The Law of Divine Compensation by Marianne Williamson

Leveraging the Universe by Mike Dooley

The Right Questions by Debbie Ford

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

Filed Under: Breakthrough Success

E115: Writing Great Copy To Boost Conversion Rates With Lara Loest

March 15, 2018 by Marc Guberti Leave a Comment

Lara Loest is an online copywriter who specializes in boosting conversions for online entrepreneurs and other people doing good things. She also writes epic SEO focused show notes for podcasters over at ShowNotesMadeEasy.Com

 

Quotes To Remember:

“You really need to talk to people.”

“Bullets are really valuable  – as are subheadings and adding images.”

“Make your copies conversational.”

“Failure is just your opportunity to start again.”

“Failure is really just part of your success.”

 

What You’ll Learn:

  • Elements high converting sales pages have in common
  • How to attract people to your copy
  • How to figure out and then address your audience’s problem
  • Work ethics you should use to create a copy
  • Tips to speed up your writing

 

Key Links From The Show:

Lara’s Site

AWAI

 

Recommended Books:

The Alchemist by Paulo Coelho

Way of the Peaceful Warrior by Dan Millman

Think and Grow Rich by Napoleon Hill

Dollars Flow to Me Easily by Richard Dotts

 

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

Filed Under: Breakthrough Success

E114: Leverage SEO To Grow Your Brand With Philip Singleton

March 14, 2018 by Marc Guberti Leave a Comment

Philip Singleton is a web designer, SEO expert and an award-winning author. In 2016, he and John Jantsch, of Duct Tape Marketing, co-wrote the book SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. Forbes ranked it as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”. Phil’s latest startup venture, PodcastBookers.com, is a service that helps marketers and executives get booked on established podcasts as way to develop authority, personal branding, improve Google search engine optimization, and most importantly, generate new leads and sales.

 

Quotes To Remember:

“At the end of the day, your content has to read well and be a good piece of content.”

“You should do some keyword research on your target keyword.”

“Write stuff around your own ideas and your own experience.”

“Going in and tweaking your old content is really important and can yield all sorts of extra benefits.”

 

What You’ll Learn:

  • Making that big leap from employee to entrepreneur
  • Keyword Researching 101
  • All you need to know with SEO Optimization
  • Short-term vs. Long-Term Traffic

 

Key Links From The Show:

Phil’s Startup Venture

Phil’s Site

7 Essential SEO Books for Every Startup to Read

Keyword Planner

BuzzSumo

10 Amazing & Best SEO Tools You Must Try in 2018

 

Recommended Books:

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by Philip Singleton and John Jantsch

Duct Tape Marketing by John Jantsch

The Millionaire Next Door by Thomas J. Stanley

Building a StoryBrand by Donald E. Miller

Filed Under: Breakthrough Success

Hack Your Mindset To Publish One Podcast Episode Every Day

March 14, 2018 by Marc Guberti Leave a Comment

Podcasting is one of the best ways to grow your business. You get to create new content, connect with influencers, and learn from them.

I learn more from my interviews than from the books I read. That’s because I get to ask very specific questions which results in very specific answers.

If I want to improve in an area in my niche, I can interview someone good in the area and ask them my questions. My podcast is set up so that most of my questions are also my listeners’ questions.

Making the shift from a weekly podcast to a weekday podcast allowed me to interview five times as many people. This allowed me to meet many new people and expand my knowledge.

But one thing I noticed is that I spend significantly more time working on the podcast each week. While I am very grateful for my podcast’s success, five times the guests means five times the work.

When I eventually turn Breakthrough Success into a daily podcast, that will mean even more work. If you have a weekly podcast or don’t have a podcast at all, this is how you can hack your mindset to publish one new episode every day.

 

The Shift To Weekday Shows

Once I got comfortable with interviewing people on Breakthrough Success, I knew that I wanted to interview more people. Before I turned Breakthrough Success into a weekly podcast, I hosted two virtual summits.

At the peak of those summits (I couldn’t resist), I interviewed dozens of people within a week. Since I interviewed so many people during the virtual summits, it was easier for me to turn Breakthrough Success into a weekday podcast.

I know you may not have had the luxury of hosting two virtual summits. However, you can easily make the shift. It’s not as hard as it seems.

All you need to do is interview at least five people each week. If your interviews are 30 minutes each, that’s just 2.5 hours every week. It’s not that much to ask for since there are 168 hours in a week.

My interviews are closer to 45 minutes which means I just need 3 hours and 45 minutes each week. I batch 80-90% of the interviews on Wednesdays and schedule one interview on Monday and another on Thursday to have more insurance content.

It’s important to build up your insurance content because if you take a two week vacation and can’t create new episodes, you’ll rely on the built-up insurance content to continue providing your listeners with new episodes while you’re on vacation.

With that said, you’ll need to do five times the work to make this happen. My approach is to write introductions first so I know how to gear my questions. I tend to think of questions during my free time and type them on my smartphone.

I no longer think of questions while on my computer. I think of the questions during commutes and while walking. I will then type the same questions from my smartphone onto my computer.

 

Accounting For Expenses

You may be wondering why I don’t just go from a weekday podcast to a daily podcast if I want to do it so much. The answer to that question is expenses.

I hire a show notes writer and an audio editor to create a smooth experience for my listeners. Before I consider turning Breakthrough Success into a daily podcast, I need to boost my revenue—especially revenue that I generate from my podcast.

When you 5X your episode frequency, you 5X your expenses. I can easily support a weekly show but a weekday show is more difficult. While I can still keep Breakthrough Success running, I need help. That’s why I created a Patreon Page to take contributions for the show.

If you are interested, you can become a patron here and help support Breakthrough Success. I am very grateful for all of my patrons and offer several bonuses and exclusive content just for you being a patron.

 

Monetize Your Show

There are several ways to monetize your show. One of the ways I monetize my show is with Patreon. While I monetize in other ways as well, I use Patreon because I see it as direct podcast revenue.

It’s not indirect revenue like if you promote one of your products in the intro and/or outro of each episode. I will use the intros and more often the outros to promote some of my products, but I don’t use ads.

I believe ads interrupt the experience, and I’d rather promote my own products than use someone else’s ads. That’s my preference.

If you want to make your podcast a weekday podcast, you need to monetize it. If you don’t, podcasting can become a very expensive hobby. It’s a hobby even if you’re building healthy relationships with influencers in your niche.

If you will spend hundreds or even thousands of dollars each month on your podcast, you need to make revenue from it too.

Of course, you can choose to edit your episodes and write the show notes yourself. I prefer not to perform those tasks because I can pursue more revenue generating activities like creating classes on SkillShare, growing my email list, and leveraging affiliate marketing.

 

In Conclusion

It’s possible and extremely beneficial for anyone to host a daily podcast. You get to interview at least 365 people every year. Think of how much you’ll learn from doing that.

In my case, I’d be asking specific questions and receiving specific answers for 11.4 days each year (273.75 hours). You make a living through a formal education. You make a fortune through self-education. If you do it right, podcasting is the best method of self-education you’ll ever utilize.

What are your thoughts on hosting a daily podcast? Do you have any advice for us so we can reach that level? Do you have a question for me? Sound off in the comments section below.

Filed Under: Podcast

E113: Finding Extraordinary Strength In The Midst Of Difficulty With Silvia Turonova

March 13, 2018 by Marc Guberti Leave a Comment

Silvia Turonova is a motivational speaker and author of the book Courage Within You. In the book she helps people build their courage to step up to challenges, fears, and barriers in life. Today, she helps people in discovering their true inner power. She teaches people how to better understand struggles and hardships of life and turn them into power.

 

Quotes To Remember:

“Everything is just perspective.”

“There is no life without problems.”

“You have to believe that there is something better.”

 

What You’ll Learn:

  • How to find strength
  • Finding the benefits within our struggles
  • Believing in yourself despite all the difficulties
  • Taking effective types of action
  • How to get out of your comfort zone

 

Key Links From The Show:

Silvia’s Site

Silvia’s Blog

 

Recommended Books:

Courage Within You by Silvia Turonova

The Code of the Extraordinary Mind by Vishen Lakhiani

13 Things Mentally Strong People Avoid by Amy Morin

Ditch Your Average Job, Start an Epic Business, and Score the Life You Want by Daniel DiPiazza

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

Filed Under: Breakthrough Success

How To Self-Educate Yourself For 4 Hours Per Day

March 12, 2018 by Marc Guberti Leave a Comment

writing podcast show notes

One of the best ways to give yourself an edge is to self-educate yourself. That’s how you make your fortune.

Self-educating yourself for at least two hours each day will allow you to become the leader of your niche within five years.

But we’re about massive results, so instead of two hours each day, we should aim for four hours.

Double the amount of hours and you’ll double your results. That’s the law of proportions. While four hours each day to self-education seems like a big challenge, it’s very possible. This blog post will show you how.

 

Establish An Educational Wake Up Ritual

Upon waking up, I read the same eight books every day. It used to be five, but since I had no problem going through five, I upped my total to eight.

I’ll read a small portion of each book. As I read books focused on self development and success, I feed my mind right to start the day. This wake up ritual takes about 30 minutes.

Three and a half hours to go.

 

Listen To Audiobooks During All Commutes

I commute back and forth from school for 40 minutes each day. Instead of listening to music during this time, I’ll listen to an audiobook.

We have many opportunities like the daily commute that can be used productively. We can listen to audiobooks during this time or even dictate new content.

Listening to audiobooks is as easy as joining Audible and downloading two free audiobooks every month for a monthly fee. Audiobooks are also significantly discounted for members.

 

Learn During Content Creation

On Tuesdays and Wednesdays, I don’t worry about hitting four hours of self-education each day. On those days, it’s guaranteed. I can interview as many as five people on each of those days depending on how many people book interviews on those days.

With interviews averaging 45 minutes lately, that’s a total of 3 hours and 45 minutes of interviews. During this time, I get to ask my questions and get answers. I’m the client and my guest is the consultant.

I’ve got questions I would ask that I know my audience would also want to ask if they had the chance.

If you don’t have a podcast, starting one should be your #1 priority. You get to create new content for your audience and learn from experts at the same time.

I’ve interviewed as many as 21 people in one week (I was also hosting a summit during this stretch). All of that time is content creation and self-education wrapped into one.

Making Breakthrough Success a weekday podcast instead of a weekly podcast has made a big difference for my knowledge. I may make it a daily podcast if I still see a drop in downloads over the weekends (I only made it a weekday podcast because I assumed people would use the weekends to catch up what they missed).

If you don’t have a podcast, you can still learn as you create content. The simple act of creating content forces you to dig deep into your brain and recall things you already knew. This creates muscle memory.

For some of your pieces of content, you may also need to conduct research. This research will force you to consume more content in your niche. As you consume more content, your knowledge will expand.

 

Get An Accountability Partner

You’ll almost always do better on an exam if you have a study partner. Even if you got paired up with a study partner who didn’t know much, you would teach that person, and that act would sharpen your knowledge.

In a similar way, you need an accountability partner to expand your knowledge. You can listen to audiobooks with your friends. If that doesn’t work, you can have a weekly meeting with a friend where you discuss the book that both of you were supposed to read.

I advise having 1-3 solid accountability partners to expand your knowledge. That way, you can give them your attention. If you have 10 accountability partners, then it’s harder to keep track and acknowledge all of them.

 

Hire A Coach

If you’re not good at something you want to master, you have two choices. You can either toil away and become a master after many years…OR you could hire a coach who can speed you along the journey.

The only coaches worth hiring are the ones who are at the level of success you aspire to achieve. Then you can listen to their advice and know that it will help you get to where you want to be.

You can also consider your coach as an accountability partner. The difference is that a coach gives you knowledge instead of discussing a book the two of you were supposed to read.

If you have the financial means to do so, then there’s no reason to stop at one coach. You can hire multiple coaches who will help you get better at multiple skills that you need to master.

Hire the right coach, and your calls with that coach will give you more knowledge than anything else discussed in this blog post. While content can boost your knowledge, it isn’t specifically geared towards you.

Coaches can specifically gear their advice towards you. They know who you are, what worked, what hasn’t worked, and that helps them give you better advice.

“I see on your website that you can be using this plugin to double your conversion rates. You should also include a pop-up that matches your site’s blue background.”

You can’t get that direct level of advice from a piece of content. Only a coach can do that.

 

In Conclusion

If you want to become more successful, spend more time self-educating yourself. If you can level yourself up from 0 minutes to 30 minutes every day, that’s a big stride.

Work your way to an hour a day and keep going on your way to four hours per day. You can self-educate yourself during commutes and similar settings where you can’t take actions to grow your brand anyway.

Self-educating will also give you the knowledge to grow your brand faster with a smaller time investment. Time is the only thing we can’t get back.

What were your thoughts on these self-education tactics? Do you have any tactics you want to share? Do you have a question for me? Sound off in the comments section below.

Filed Under: Tips and Tricks

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Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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