Content Writing and Marketing Services
How much would your business change if you had thousands of people promoting your content…and you didn’t have to pay these people a penny? That extra exposure could be enough to dramatically grow your email list and generate more sales.
Luckily, there is a way to get thousands of people to promote your content. In this video, I’ll reveal how.
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The reality about business is that it isn’t always smooth sailing. The product launch may not go as expected, or you may believe that you need more connections to get more speaking gigs.
It’s easy to envision an imaginary wall blocking our progress. Some people think of this wall the moment they face an obstacle. All of these walls are created from within the mind. Things happen to us and the way we interpret what happens determines how we view challenges.
Even though we have many motivational quotes about the mind we can refer back to, it’s easier to imagine a wall and acknowledge its existence.
However, that wall needs to be broken. And more specifically, since I am excited about the next Avengers movie, that wall needs to get hulk-smashed!
We can’t punch into walls quite like The Hulk. However, the way to smash any wall holding you back is by starting within your mind. You have more control over your mind than anything else. Here’s how you gain control and smash the wall.
Assess
The first step to solving any problem is to acknowledge the problem. Then you plan out a solution. The planning process is when you assess the challenge and identify the steps you will take to conquer the challenge.
The key thing to do when assessing a challenge is to keep it simple. If you make the work look impossible, then you won’t be able to get it done.
Within the planning, you should assess your strengths and weaknesses. Once you identify your strengths and weaknesses, you can do some or all of the following:
The goal you are trying to accomplish will determine which of those three paths is the best one for you. Assessing the situation gives you a theoretical approach to solving a problem.
Assemble
Once you assess the wall and have a theoretical approach to hulk-smashing that wall, preparations must be made.
Depending on what is holding you back, you may have to assemble online tools, expertise in multiple topics related to your niche, and a team of people who can help you out.
No matter what you do, having a team of people to help you out is always beneficial. Whether you hire a freelancer to do some of your work or enlist the help of a mentor, you want to have someone helping you.
This step of the process is to ensure you are prepared to effectively proceed to the next step.
Action
This is the most important step of the entire process. You can do all of the planning and preparation that you want. However, if you do not take action, then that wall will continue to loom in the same spot where it is now.
Taking action is the scary part. Once action is taken, the theory is put to the test. Will the wall get smashed or will it stand?
An important thing to note about taking action is that one day of action won’t result in a smashed wall. For the worthwhile challenges, you’ll have to take consistent, daily action for days, weeks, months, or even years.
The only advice for taking action is to start once you feel prepared enough. You don’t want to wait until you feel fully prepared because that is the perfectionist mindset that holds too many people back.
Adjust
Once you take action, you have taken a significant step towards smashing the wall. Once action has been taken, there is one final step to smashing the wall.
Taking action is based on following a theoretical plan that you believe will succeed. Therefore, the plan looks good on paper, but plans on paper have the potential to exceed our expectations or fall below our expectations. That is why we must track the results we get from carrying out our plans.
Identifying the strong and weak points of your plan will allow you to get better results. You can spend more time on the strong points of your plan and outsource the weaker points of your plan to more qualified people than yourself. It’s okay to admit that you can’t do something as well as a freelancer. You must only focus on doing the things that you are good at and that you enjoy. Everything else should get outsourced.
As you continue adjusting your plan, it is essential to continue looking at your results and asking yourself, “What can I do today to get better results tomorrow?” In some cases, you may get better results the very next day by asking yourself this question. In other cases, better results come in the long-term.
If you look at what you are doing and ask yourself how you can do better, and you put in the work, then you can expect better results–whether those better results come in the short-term or the long-term.
In Conclusion
We get held back by different walls that we create for ourselves. Conquering those walls is not a matter of punching a hole straight into the wall. To conquer the imaginary walls we set for ourselves, we must approach that wall with a plan for its destruction. Knowing how you will conquer any type of setback will put you in a significant advantage.
Of course, not all plans happen the way they were supposed to happen on paper, but if you continue making adjustments, you’ll eventually have a solid, implemented plan that you can be proud of.
What are your tips for hulk-smashing the limitations we put on ourselves? Which of these methods did you like the most? Sound off in the comments section below.
A while ago, I thought it was a bad idea to put your content on other people’s blogs. There was a prevailing myth that putting your content on other people’s blogs meant duplicate content–and that it was disastrous for SEO.
Putting your content on other blogs allows more people to see your content, and it can actually be a good thing for SEO. In this video, I’ll bust the myth and reveal how you can get your content on other blogs.
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Anchor is a social network making a big splash. It’s basically radio and podcasting meshed into one. I have provided three ideas to help you get started with your next Anchor wave.
Right now it’s just for people with an iPhone, but it will be available for everyone soon enough.
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The goal of every self-published author is to get as many book sales as possible. They write several Kindle books and try a variety of marketing tactics to boost sales.
I have written over a dozen books and experimented with several marketing tactics. Some of the tactics worked while others were total flops. As I learned from my experiences and looked at other people’s experiences, it became more clear to me what it meant to build a Kindle Empire.
Building a Kindle Empire is the art of writing numerous Kindle books and then promoting them like crazy. You only have to publish one book to discover that the people won’t just come no matter how good your book is.
Some of the top self-published authors spend more time on the marketing side of the business than on the writing side of the business.
Some authors completely outsource the writing process so they can focus on the marketing.
Regardless of how often you write content for your books, you must spend a considerable amount of time marketing your Kindle books. In order to boost your Kindle book sales through marketing, follow these five tips.
#1: Have A Free Book Promotion
This tactic is one of the commonly discussed tactics for getting sales. The idea behind this one is that offering your book for free allows your Kindle book to rank well in the Kindle store’s free category.
Some people who read your free version may decide to leave a review. To boost the number of reviews your book gets from the free promotion, do the following:
Engage with the people who say they bought your book. Ask them what their favorite part about your book is. As the conversation develops, ask for a quick review.
Include a link at the end of the book that leads your readers to the page where they can quickly post a review for your book.
The free promotion will lead to more visibility and theoretically more sales for your Kindle book when it’s taken out of the free category.
However, the timing in which your book is taken out of the free category also plays a role in the number of sales it gets.
If you take your book out of the free category at the right timing (i.e. 3 pm eastern), you can get a lot of sales from the exposure your book has garnered from the free category.
It takes Amazon’s system a while to remove your book from the free category once you cancel the free promotion on your own. That means all of the people in the free category can buy your book.
Of course, you won’t get as many downloads, but now all of the downloads you get from here on are paid downloads.
#2: Price Your Book At $0.99 In The Beginning
The big publisher has numerous advantages over the small self-published author. However, one advantage the big publisher will never have is the price advantage.
You can easily price your books at $0.99 without worrying about losing money. A big publisher pricing any book at $0.99 per book is on the verge of big losses.
$0.99 won’t lead to a big commission per sale, but you will get sales. As you continue raking up sales, you will climb up in the book rankings.
$0.99 is also the ideal price to charge for your book after you cancel its free promotion. Customers who look in the free section will see your book at $0.99. Some people will ignore your book, but others will think, “Well, $0.99 is basically free.”
You’ll only get $0.35 for the book sale, but as you get more sales, your book will bring in consistent revenue. Once your book has a solid ranking, you then have the option to slowly inch up your book’s price to $1.99 and then the ideal $2.99 for the 70% royalty cut.
#3: Content Upgrade Autoresponders
Content upgrades are upgrades to your blog post that people get in exchange for an email address. Just as a quick example of a content upgrade, here’s what I did with my blog post, 4 Ways To Use Blab For Your Business
Content Upgrades get high levels of conversion compared to most webpages. While the typical blog post with a content upgrade experiences a 20% conversion rate, some of them have a conversion rate greater than 60%.
Imagine how many extra subscribers you would get if ALL of your blog posts included content upgrades.
That’s what I’m trying to do on this blog. All of my blog posts from here on will have content upgrades, and I am adding content upgrades to some of my most popular blog posts.
You can make revenue with content upgrades by nurturing the relationship between you and your new subscribers and then promoting your product.
However, each content upgrade also gives you the opportunity to promote one of your books. In a content upgrade with a productivity theme, I can point people to my Outsourcing Domination book.
Of course, you may find yourself writing a blog post about something that you don’t have a Kindle book for.
For that, you can create a pre-order sales page for your book. All you need for the pre-order page is the cover and description.
#4: Launch Team
Who says you have to promote your book alone. Some of the most successful books are built through launch teams. I was one of the ambassadors for Daymond John’s Power Of Broke.
About 100 people were on that launch team. We got some goodies sent our way, but that was it.
Creating your own launch team doesn’t have to be an expensive effort. You can simply provide a free copy of your book to anyone who becomes a part of your launch team.
You can ask the people within your launch team to leave reviews for your book when it comes out and to tell their audiences about it.
A launch team presents you with many options, and if you want a book to do particularly well in the Kindle store, then I highly recommend utilizing a launch team of some sorts. Even if that launch team just consists of family and friends.
#5: Look At What You Currently Offer
A trap some self-published authors fall into is looking at new books to boost their sales. They focus on producing more content and optimizing new sales pages that they forget about their current books.
You can make a small tweak to one of your older Kindle books to boost its sales. You can slightly change the description, the cover, or some other element of the book. One small change can potentially lead to great results.
For your books that are seeing a lag in sales, you can do a free promotion or a discount to give that old title some life again.
It’s great to write new Kindle books and optimize those for success, but don’t forget about what you have already written.
In Conclusion
Boosting Kindle sales all comes down to effective marketing. You can write as many books as you want, but if they are not marketed properly, then you won’t get many sales.
Effective marketing allows your books to generate more sales, and as your new books generate more sales, your older books will get more sales too.
Some of your readers will be so delighted by their first experience that they’ll want to read more of your paid content.
However, it all starts with effective marketing.
What are your experiences with Kindle marketing? Have any tips for us? Sound off in the comments section below.
Some people approach business as doing work when they think about it. To achieve success in business, you need to plan out each day the night before.
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