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My Twitter Story: Tweeting Frequency and Beating The Plateau

August 26, 2015 by Marc Guberti 4 Comments

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Welcome back! I am so happy to see that you have come back for more.

Twitter Case Study

I have experimented with Twitter more times than I count. I experiment with my bio, my tweets, the pictures I use, and other things to provide the best possible experience for my audience while achieving incredible results.

One part of Twitter I am always experimenting with is tweeting frequency. Many experts have different advice about tweeting frequency. Some will say that sending more than 10 tweets per day is excessive. Other people will say that you should send one tweet every hour to account for different timezones.

I have utilized different tweeting frequencies ever since I created my Twitter account. In the beginning, I was a very inconsistent tweeter. I tweeted whenever I felt like it. I had great things to say, but I wasn’t committed to Twitter yet. If I didn’t want to write a tweet, I didn’t.

Then, I came across HootSuite and the entire concept of scheduling tweets fascinated me. I started with manually scheduling 10 tweets per day.

Sure enough, my engagement picked up. For the first time, I was consistently sending tweets every day at the same times throughout the day. After seeing engagement pick up, I discovered I had a chance with Twitter.

After getting the initial engagement, I exclusively experimented with scheduling tweets instead of tweeting whenever I felt like doing so. Scheduling tweets build my commitment towards using the platform.

The next major step was schedule 24 tweets per day. While that would mathematically add up to one tweet per hour, I decided to send one tweet every 30 minutes from 9 am to 9 pm eastern.

My engagement spiked within those times. After the last tweet got sent at 9 pm, I would gradually lose engagement and then regain momentum at 9 am.

I went along with this pattern for a while. Then, I decided to tweet every hour. It was at this point—with a little over 10,000 Twitter followers—that I started to get over 100 daily visitors to my blog from Twitter alone.

I then tweeted once every 30 minutes. After getting more traffic that way, I decided to send one tweet every 15 minutes. My traffic increased even more.

 

Then I hit a plateau. I was also slowly going downhill.

When I got my 100,000th Twitter follower, my blog got a little over 300 daily visitors from Twitter. When I got my 200,000th Twitter follower, my blog got a little under 300 daily visitors from Twitter.

It’s safe to say I was discouraged. I knew the second batch of 100,000 Twitter followers were not rogue people. Many of them engaged with me just like the first 100,000 Twitter followers I got.

How was I getting less traffic even though I doubled my audience? I was using the same tweeting cycle. I was setting the same group of tweets that worked with my first 100,000 Twitter followers.

I discovered the problem in the most unlikely of ways—by submitting an application to be an Inc Magazine columnist. One thing Inc Magazine recommended is that applicants share their content on social networks and engage with Inc Magazine’s social media accounts.

I had read the magazine for a while. I decided to send three tweets promoting Inc Magazine every day. I read more articles and tweeted the ones I liked. For the first time in over a year, I rose above my plateau.

On the day I tweeted three articles from Inc Magazine, my traffic from Twitter exceeded 350 daily visitors. That was my initial peak during the plateau. In a few more days, I was up to 400 daily visitors from Twitter. I had never done that before, and now I was doing it every day.

After I realized I could pass my plateau, I explored other methods to rise farther above my original plateau. I changed up the tweets I sent based on which tweets were getting the most (and least) amount of engagement. I started to tweet more of what worked and less of what didn’t work.

That change resulted in me consistently getting over 450 daily visitors from Twitter. That adds up to 13,500. At my plateau, I ranged anywhere from 8,000 to 9,800 visitors from Twitter every month. I never reached 10,000 in one month.

 

1,000 Daily Visitors From Twitter?

That’s the next goal I am going after. By making a few small tweaks, I went from a plateau of anywhere from 275-325 daily visitors from Twitter to over 450 daily visitors from Twitter.

Part of the change is more of my followers engaging with my content. Part of it is that my content is now shared more often.

I now manage multiple accounts that I use to promote my blog. By the end of the year, if I can outsource them, I easily imagine myself with seven different Twitter accounts. I already have four.

Now that I broke past my plateau, I am looking at more ways to grow.

 

Takeaways

Here are some takeaways to get from my Twitter story:

  1. Tweet more often. I send one tweet every 15 minutes. That doesn’t include when I actually engage with my followers. If you look at my statistics on TwitterCounter, don’t be shocked if you see days when I sent over 150 tweets.
  2. Plateaus don’t exist in business. Plateaus in business are simply illusions. For a long time, I thought I would keep on getting 275-325 daily visitors from Twitter—regardless of how large my audience became. Making some small changes allowed me to get a 33% increase in traffic overnight. In three weeks after making this change, my weekly blog traffic increased by over 30%.
  3. Always experiment. One reason I hit my plateau is because I didn’t experiment as much. I had little time to experiment during my junior year, so I made the experimentation (and discovery) in the summer. To find more time to experiment during school, I have outsourced many of my activities to my assistants.

 

In Conclusion

Twitter is my favorite social network. It presents great opportunities for building connections and getting a massive amount of traffic. The moment you see yourself plateauing on Twitter, it’s not because Twitter is broken or that you can actually plateau.

The reason people plateau on Twitter is usually because they stop experimenting and trying new things. Look at your Twitter strategy and see what small tweaks you can make to get better results. Sometimes—like in my case—the smallest tweak can be the difference between an extra 5,000 monthly visitors.

What are your thoughts about using Twitter? Do you get blog traffic from Twitter? Have you hit a plateau? Sound off in the comments section below!

Filed Under: Twitter Tagged With: tweeting, twitter

My 10 Favorite Small Business Tools

August 24, 2015 by Marc Guberti 6 Comments

My Favorite Small Business Tools
You’ll want these tools in your toolbox.

I created my first blog when I was 11 years old. Since then, I have come across hundreds of small business tools. I ignored some of them and couldn’t resist others.

When we discover new tools, it is easy to fall prey to the shiny syndrome—buying a tool and/or investing a lot of time in a tool because it is new and/or shiny. I don’t like long lists of tools because long lists of tools almost guarantees that the shiny syndrome will take over.

As a result, I created a list of my 10 favorite small business tools. Here’s the complete list.

#1: HootSuite
If I could only use one tool for my social media growth, I would use HootSuite. HootSuite integrates many of the top social networks with one another. This capability allows me to schedule tweets for multiple Twitter accounts and Facebook posts from one platform.

With its tabs and streams, HootSuite also makes it easier for people to use social media more productively. HootSuite eliminates the temptation to look at trending topics, and it has all of the social media activity on one platform.

HootSuite Dashbaord

The free version of HootSuite alone is game changing. HootSuite Pro can transform your entire business. I schedule over 150 tweets per day across my accounts, and it would take more than four hours per day to manually schedule that many tweets.

HootSuite Pro comes with the bulk scheduler which makes it possible for me to schedule the same number of tweets in a few clicks. HootSuite Pro allows me to schedule over 150 tweets in just five minutes instead of four hours.

 

#2: Canva

Canva is the best tool on the web for creating pictures. You get to add text and a background to pictures that you upload to Canva. You can also use thousands of pictures provided by Canva to create your ideal picture.

Want to see Canva in action. Take a look at this blog post’s picture. It was made with Canva, and I use Canva nowadays to create most of my blog’s pictures.

Canva gives you plenty of options and allows you to create a picture perfect for social media and Kindle book dimensions. If you don’t like their suggested pixel dimensions, you can always create your own custom pixel dimensions.

The best part about Canva is that it is absolutely free.

 

#3: Fiverr

It doesn’t take long for a first-time visitor to discover that Fiverr is not free to use. However, it does take some time to discover how to properly utilize the tool.

Fiverr

Fiverr is a website that lists other people’s services for $5. These services are called gigs. While some of the gigs are downright strange, other gigs can be very useful for businesses.

I recently started hiring virtual assistants on Fiverr to manage some of my workload. Making this decision took some weight off my shoulders and made it possible for me to focus more on writing content while exploring new ideas I never thought of before.

 

#4: TwitterCounter

TwitterCounter is a Twitter tool that allows me to track how my number of followers changes every day. I can identify the days I gained over 1,000 Twitter followers and the days I gained under 100 followers.

Knowing the good days and the bad days is important because I can look back and think about what I did on those days. What did I do to gain over 1,000 Twitter followers in one day? What went wrong and prevented me from gaining over 100 Twitter followers in a given day?

I get an idea of which tactics work based on knowing which days led to the greatest growth.

 

#5: Optimize Press

If I could only have one WordPress plugin for my blog, I’d choose Optimize Press. Optimize Press provides numerous features that really makes it 10 powerful plugins all wrapped into one. All of the landing pages on my blog were created with Optimize Press. If it weren’t for the landing pages on my blog, I’d still be stuck with 300 subscribers.

Optimize Press

Not only does Optimize Press make landing page creation a breeze, but Optimize Press also allows you to create your own membership sites and training courses. The cool thing about Optimize Press is that you get 100% of the commission. While I do enjoy using sites like Udemy for my training courses, it’s nice to get that 100% commission for a $997 training course.

 

#6: Sticky Notes

I don’t know a world before social media. But that doesn’t stop me from doing things that would give me the “old-school” label. Even with websites designed to boost your productivity, sticky notes are still the most powerful tool to boosting your productivity. Sticky notes are the reason I get my goals accomplished.

Sticky notes don’t cost much, and chances are you have a pile of them lying around somewhere in your house.

 

#7: Notebook

I promise this is the last old-school tool I will mention. Notebooks allow you to write down your thoughts so they don’t get cluttered in your mind. Consider this. Each of your goals is a thought. The human mind has tens of thousands of thoughts every day. It’s easy for the human mind to forget most of its thoughts—like goals.

Writing goals in your notebook solves that problem. Not only does a notebook allow you to remember goals, but you can also use a notebook to plan out your entire weeks and months to follow. Establish how you will accomplish a big goal that will take up a significant amount of time and set up a calendar for yourself. All of this can be done with one notebook.

 

#8: iContact

If you want to become a successful blogger, you must take your email list seriously. I made the critical mistake of neglecting my email list for a long time. The result was that even when I got my 100,000th Twitter follower, my income per month barely changed.

When I started taking my email list seriously, my income significantly changed for the better. I use iContact to send emails to my subscribers and to have new subscribers go through an autoresponder (a series of emails automatically sent to new people).

 

#9: PlugMatter

PlugMatter is a new plugin I recently purchased. It allows me to display an optin at the top of my home page and other places throughout my blog. This optin box gets subscribers for my blog. I can’t tell the impact PlugMatter has had on my business yet, but some people swear by it.

PlugMatter

A word of advice for if you choose to buy the PlugMatter plugin. Go on Google and search “PlugMatter coupon.” I found a coupon in less than five minutes, and the coupon allowed me to save $19.40 on my purchase. All of the coupons I have found were 20% off discounts.

 

#10: WordPress

If you are looking to create your first blog, use WordPress. If you don’t use WordPress for your blog, you should look for a way to put your blog on WordPress. WordPress makes it simple for me to publish blog posts, schedule blog posts, publish pages, and make sure my blog has great navigation.

This simplicity makes it easier for me to focus on more important tasks such as writing the blog content. If you use WordPress.org, you also get access to plugins that people heard about in the legends. Certain WordPress plugins give your blog superpowers and a complementary cape.

 

In Conclusion

I will come out with another list of 10 small business tools that you need to use. Until then, choose from this list of tools and utilize the tools that you believe will have a big impact on your business.

Chances are you have stumbled across many blog posts like this one. However, it doesn’t matter what tools you learn about if you don’t utilize any of them. By utilizing the best tools for your business, you can discover new opportunities of expansion and efficiency.

Which of these small business tools is your favorite? Do you have any recommendations? Sound off in the comments section now!

Filed Under: Business

The 7 Types Of Tweets You Must Send Every Day

August 21, 2015 by Marc Guberti 6 Comments

The Best Tweets To Send
Are you tweeting correctly?

Want to attract a large audience to your Twitter handle? If you do, then you aren’t alone. Many people aspire to get thousands of Twitter followers, and with each milestone, the possibilities expand.

I have analyzed many Twitter accounts, and I analyze my own account every day of the week. I don’t want to go as far to say that I live and breathe Twitter—the founders get to say that—but I am highly active on the social network.

During my analysis, I saw which tweets picked up engagement and which ones were left behind. I saw what other people did differently from me that either resulted in an increase or decrease in engagement. I implemented what worked for other people and experimented along the way to grow my Twitter audience.

One important lesson I learned from my entrepreneurial journey is that you must prepare yourself for success. Success won’t just come, no matter what you pursue. To prepare yourself for success on Twitter, you need to know what tweets you will send to your followers.

I know exactly what tweets I publish and when because all of my tweets are in a CSV file that I upload to HootSuite. Eliminating the problem of searching for content makes it easier to interact with your audience and promote yourself. So how do you create successful tweets that give you followers and results? You must utilize all seven of these types of tweets in a given day:

 

#1: Blog Promotion Tweet

Since you are taking the time to grow your audience, you should get some of the people in that audience to see your content. If that audience also happens to be a targeted audience, then the people in your audience will more than likely appreciate your blog’s content.

Many of the tweets I send out promote my blog posts. I have no problem with self-promotion because if you don’t self-promote, then how will people know about you beyond Twitter? Tweets about my blog posts garner hundreds of daily retweets, favorites, and conversations. This translates to hundreds of people visiting my blog from Twitter every day.

However, getting blog traffic from Twitter doesn’t just mean more traffic from Twitter. One of the secrets that makes Twitter so special is that Twitter helps out with SEO. Search engines will rank your content higher if they see you engaging with your audience and getting your audience to engage with your blog posts via Twitter.

Each time my Twitter traffic picks up, my SEO traffic picks up. Each time my Twitter traffic goes down, my SEO traffic goes down. They are both connected.

 

#2: Landing Page Tweet

Your email list is your most important asset. I have stated this truth in many of my blog posts, and if you come across another digital marketing blog that talks about the email list, you’ll probably read something like “The money is in the email list.”

I under utilized my email list for a long time and didn’t care about growing it. The end result was that 150,000 blog visitors and over 100,000 Twitter followers later, my income barely changed. I wondered if I grew my Twitter audience for no reason, but then I learned about the importance of an email list, and equally as important, the landing page.

Now I send out numerous tweets about my landing pages. In fact, I send one tweet about one of my landing pages every hour. Whether it’s 27 Ways To Get More Retweets On Twitter or my Productivity Rubric, you’ll occasionally see some tweets about them if you follow me on Twitter. It’s my way of providing my audience with free value while taking the relationship between me and my audience one step further.

 

#3: Guest Post Tweet

You don’t want to exclusively tweet about your landing page and content from your blog. You also want to blend some of your guest posts into the mix. Why? Guest posts build authority.

Just think of it this way. A blogger can exclusively tweet his own blog posts or occasionally send some tweets of his articles on Inc Magazine. While this is an extreme example, any guest post you have builds credibility. Having a guest post is a way of saying that your content is good enough to appear on other people’s blogs.

I send anywhere from 1-3 tweets containing my guest posts every day. Although my Twitter followers are not on my blog at this time, they still get to see my content at the bottom along with my bio. If you don’t have much experience with writing guest posts, here’s how to start.

 

#4: Funny Tweet

I watch hundreds of people speak every year at live events and on YouTube. The people who keep my attention for the longest amount of time are the informative storytellers who utilize humor.

Humor is one of the unsung heroes of many successful business strategies. Saying something funny makes it easier for us to remember who you are. We’ll come back to your Twitter handle again and again to see if you posted new, funny pictures or articles.

Funny tweets are directly related to your niche and are primarily tweets that your targeted audience would understand. Depending on your targeted audience, you may need to geek out during a funny tweet, but there is no problem with geeking out. In fact, geeking out is actually a good thing since geeking out exposes some of your personality. Geeking out allows your followers to feel a deeper personal connection with you and your message.

My goal before the end of 2015 is to get better at sending funny tweets. While most people should send 1-5 funny tweets per day, you may find yourself sending more or less depending on your niche.

 

#5: Inspirational Tweet

One thing I always got right with Twitter was the inspirational tweet. I send anywhere from 5-10 of these tweets out to my audience every day. I even decided to create a motivational quotes account that sends one motivational tweet every hour.

Inspirational tweets give your followers the motivation to do the work that they were previously scared of. Inspirational tweets challenge people to think outside of limits and explore the possibilities.

If you send these types of tweets every day, some of your followers will primarily visit your Twitter handle to read through some of your inspirational quotes. As the relationship continues to build, your followers will like what you do and decide to visit your blog.

 

#6: Value In A Pic Tweet

Not all of your Twitter followers will want to leave Twitter to visit your blog—no matter how good your blog posts’ headlines are. However, you still want to provide these followers with value so they remember you and continue reading your tweets.

The ideal solution for this problem is the Value In A Pic Tweet. In this type of tweet, you tweet out a picture with text that explains how to do something or states a tip. I use Canva to create my pictures, and the text you use should be 1-2 sentences. The key is to make the text concise so your followers can get quick value and then look through other tweets.

Some people who see your Value In A Pic tweet may suddenly get intrigued and want to take a look at what you do. Putting your website URL and a picture of you or your logo at the bottom of the picture builds brand recognition and boosts the likelihood of those people coming back for more tweets (or visiting your blog). If you want to do a product campaign, you can also include a picture of your product at the bottom to give it more visibility.

 

#7: SEC Tweet

The SEC (Someone Else’s Content) Tweet is the tweet that most people either skip over or use too often. Most of the accounts I analyzed were on one end of the totem pole or on the other end—either 100% self-promotional or 100% promoting other people’s content.

Don’t make the mistake of under utilizing this tweet, but also avoid the mistake of overusing it. To keep a happy medium, anywhere from 20-40% of your tweets should be SEC tweets. The actual percentage depends on the number of valuable blog posts and guest posts you have.

The less content you have on your blog, the closer that number should be to 40%. The more content you have on your blog, the closer that number should be to 20%.

SEC Tweets let your followers know the following:

  • You pay attention to other people in your niche
  • You learn from other people in your niche
  • You aren’t overly self-promotional

You don’t have to send out a massive amount of SEC Tweets every day, but 20-40% of your tweets should be SEC Tweets so you provide your followers with greater variety.

 

In Conclusion

Knowing what types of tweets to send out will allow you to prepare for success on Twitter. Once you know what tweets you will send to your followers, you can spend your time doing other things such as marketing your blog posts and growing your Twitter audience.

Which of these types of tweets do you use most often? Do you achieve a happy balance of all seven? Do you think any other type of tweet should be added? Sound off in the comments section below!

Filed Under: Twitter Tagged With: tweeting, twitter

How You Can Get 10,000 Monthly Blog Visitors From Twitter

August 19, 2015 by Marc Guberti Leave a Comment

Get More Blog Traffic From Twitter
It’s time to turbocharge your Twitter!

If you are not utilizing Twitter for your blog’s growth, you are making a mistake. A BIG ONE.

Twitter is the main reason this blog became popular and I established myself as an influencer in my niche. Sure, I got opportunities that further established my credibility, but let’s go back to how I got those opportunities. I won’t deny that having over 100,000 Twitter followers does open up some doors that were previously closed.

Perhaps the most visible way to see Twitter in my business growth is my blog traffic. I routinely get tens of thousands of monthly visitors from Twitter alone. Some of these visitors have become subscribers and purchased my training courses.

Twitter isn’t responsible for many of my direct sales, but it plays a big role in indirect sales. Take, for instance, someone reads dozens of my tweets and then subscribes to my blog. After reading dozens of posts, that person is more likely to buy one of my products than the average visitor. In other words, Twitter allows me to build long-lasting relationships that I wouldn’t have had otherwise.

So how would you get 10,000 monthly blog visitors from Twitter (over 300 every day)? Having a large audience does help, but your large audience is only part of the story. Here is how you can get 10,000 monthly visitors from Twitter:

 

Increase Your Tweeting Frequency

I have written multiple case studies about tweeting frequency, and another one is coming soon (spoiler alert!). Tweeting frequency is a common topic of discussion, and you will hear varying answers from different experts.

Tweet four times every day. Tweet 12 times every day. Tweet 20 times every day. You’ll get different answers on what the “magic number” is. The truth is that there is no standard magic number. The magic number is the number that works for you.

100+ works for me.

Every day, I send over 100 tweets on my main account @MarcGuberti alone. The two accounts I am currently working on as part of a secret case study each send out a tweet once per hour. Since I send over 100 tweets per day, each link needs four clicks, and then I’m set. I am getting 10,000 blog visitors from Twitter every month.

What I will discuss more in the case study is that it is okay to send 100 tweets, but if you send too many (yes, 100 isn’t too many), you risk losing traffic. Believe it or not, there was a point that my blog traffic from Twitter decreased even as I was gaining hundreds of daily followers.

After investigating the issue, I concluded to mix up my tweets by tweeting other people’s content. I still tweet my own blog posts 80-90% of the time, but now I send more tweets of Inc and Entrepreneur articles.

If you decide to send dozens of tweets every day, don’t manually schedule them. That takes up too much time. I use HootSuite Pro’s bulk scheduler to schedule a day’s worth of tweets in six clicks. This one feature alone allows me to save four hours of my time every day.

 

Interact

For a long time, I made one of the biggest Twitter mistakes known to mankind. I focused on broadcasting my own content and didn’t take the time to interact with my audience. I got into a bad habit of not checking the notifications tab.

I scheduled tweets on HootSuite and never went on Twitter. I would then move onto writing more content for my blog and Squidoo (Squidoo was booming when I first joined. HubPages acquired it in 2014).

There were two problems with me not interacting with my followers. The first problem was that I probably missed out on opportunities and building relationships. The second problem is that an account that sends a lot of tweets, follows a lot of people, and unfollows a lot of people but doesn’t bother engaging will look like a bot.

So, for a few months, my account looked like a bot. Within that short time frame, Twitter gave me the ultimate slap—suspension. You read that right. Not a typo. Oh, and it wasn’t any suspension. It was a New Year’s Day suspension (time to throw those Twitter resolutions in the trash).

I would have lost all 10,000 of my Twitter followers because I wasn’t tweeting smartly. I looked like a bot and never bothered interacting with my followers. The only saving grace was that Twitter recognized that for the most part, I was a good user. I got my account back in a matter of minutes.

I tell people to interact with their followers to build relationships and get opportunities, but not everyone listens. They focus on the media part of social media without focusing on the social part. When I mention the word suspension, the outlook changes.

I am not the only account to have been suspended in this manner. I have witnessed accounts with hundreds of thousands of Twitter followers briefly getting suspended and then being reactivated. For the most part, these accounts didn’t interact often, but they tweeted many times throughout the day.

It would be unfair to end off this section with an “interact or get suspended” slogan. This slogan undermines how significant interaction is for knowing your audience and getting opportunities.

Getting suspended was a wake-up call. I won’t deny it. I saw what I built from scratch leave me in a matter of seconds. The wake-up call was the best thing that could ever happen to me.

I suddenly made it a habit to look at the notifications tab and respond to my followers every day, without fail. If no one interacted with me in the notifications tab, I started conversations with other people. Twitter alone led to many of my speaking engagements, guest posts, and connections.

 

Tweet About Yourself More Often

Tweeting about yourself gets just as much discussion as tweeting frequency. One of the most common pieces of advice is to only tweet about yourself 20% of the time and spend the other 80% of your time tweeting other people’s articles.

That’s not how I roll. I tweet my own blog posts more than the Cookie Monster eats cookies (hey Siri, Cookie Monster has cookies and I have friends).

Now that I spend more time interacting with my audience, I know this strategy works well because people thank me for my value. When your followers thank you for the value you provide in your tweets, you know that you are taking the correct approach with your Twitter strategy. For the most part, it doesn’t matter who wrote the articles you tweet about. All that matters is that the people in your audience value and appreciate them.

It is okay to tweet your content more often if enough of your followers show appreciation and a desire to read more of your content.

 

Grow A Targeted Audience

Just because your Twitter audience grows does not mean it’s good for your business. The number of followers you have is just a small part of the Twitter Domination equation.

One metric the equation includes is the number of targeted followers you have. Based on importance, the amount of targeted followers you have by far surpasses the number of followers someone has.

If you could have 100,000 Twitter followers who don’t care about your niche or 10,000 Twitter followers that are passionate about your niche, which group would you rather have. I’d choose the 10,000 Twitter followers any day of the week.

Growing a targeted audience allows you to get the type of engagement you would want to see when people engage with your tweets. To grow your own targeted audience, do the following:

  1. Find influencers in your niche who gain a lot of followers every day (preferably, they also follow a lot of people every day)
  2. Follow their followers who are likely to follow back.

That’s it. Growing a targeted audience doesn’t have to be complex.

 

In Conclusion

Twitter is a P O W E R F U L tool that will continue growing in importance. The best part about growing a Twitter audience is that there is no such thing as being late to the party. If you wanted to create a billion dollar search engine idea, you’re too late. Google now dominates that area and is practically invincible.

Anyone can grow a large Twitter audience, regardless of whether someone joined Twitter seven years ago or seven days ago.

How do you use Twitter to get more blog traffic? What kinds of opportunities do you get from Twitter? How do you hope Twitter will transform your business? Sound off in the comments section below!

Filed Under: Blogging, Twitter Tagged With: blog traffic, twitter

5 Lessons I Learned From Overwhelming Myself With Work

August 17, 2015 by Marc Guberti 4 Comments

Productivity

Ever feel the workload get too tough? Whether you are productive or unproductive, it doesn’t make a difference for this example—some of the workload becomes too tough. I wanted to finish writing a book before July and then finish a training course before August.

I could have easily accomplished those two goals—if I did a Twitter hibernation, had this blog fend for itself, and said no to socializing. Basically, I could only get it all done if I ate food, worked, and slept. I quickly got overwhelmed and tried to push through for as long as I could.

I made the mistake of setting an impossible goal for myself. It’s one thing to write a book or create a training course. It is something else to create a high-value book along with a high-value training course. I aimed to write the best book I ever wrote and have my training course exceed 10 hours.

I’ll let you know when they come out. That’s right. I didn’t even finish them yet, and I am happy it is that way. I changed my schedule because I saw summer slip away just as quickly as it began—one of the worst feeling for a teen to have getting out of junior year in high school.

I changed my schedule so I could say yes to socializing, not go on a Twitter hiatus, and continue growing this blog. I also got to expand in new horizons that I never thought were possible for a 17 year old. While I became more successful by making the change, I learned five important lessons along the way.

If you get stressed out because you overwork yourself, these five lessons apply to you too.

 

#1: Go On A Journey That You Would Enjoy

Why do something if you know you won’t have any fun. Right now, I am having fun writing this blog post. I have fun when I write books and create training courses. I don’t have fun when I try to do all three of those things at the same time on a tight schedule.

If you do not have fun doing the work that you do, then your lack of enthusiasm will be reflected in the quality of your work. More mistakes get made, errors don’t get detected, and worst of all, you aren’t having any fun.

Some people insist that it is okay to not have fun at the workplace because that’s how you get the paycheck. Remember that if you live like most people, you will spend at least 33% of your life working. That is a huge amount of your life, and it is your choice to be happy or miserable during that span of your life.

I know some people are quick to point out they have 67% of their time to be happy, but it doesn’t work that way. First off, you will spend another third of your life sleeping. Only one-third of your life left—to not think about your work while with your family, to be happy, and not let negative emotions from the workplace make it into the rest of your life.

You can do a lot of work in your lifetime, but you only have one life, so do the work that matters and makes you happy.

 

#2: Don’t Launch Multiple Products So Quickly

Each time you want to launch a successful product, you must have a lengthy prelaunch first. The prelaunch and launch phases of your product should both take up more time than it did for you to actually create the product.

That is why I don’t publish one book every month anymore. I want to have a powerful prelaunch that leads into a powerful launch. If I create multiple products at the same time, it becomes more difficult (and stressful) for me to do the prelaunch and the launch on my own.

That is why I decided to write the book first, then create the training courses, and then do the prelaunch and launch of the products afterwards (I can do the prelaunch and launch at the same time for two products if I don’t have to worry about creating them).

Now, it is possible to use a training course to promote a book. However, if you don’t have experience with creating multiple products, get better at the prelaunch and launch before you promote multiple products in short time intervals between each other.

 

#3: Focus Most Of Your Time On Your Marketing

Some marketers believe we should focus as much as 80% of our time on marketing, and I don’t blame them. My original plan had a strong focus on creating the products in a time effective manner but no focus on marketing. That’s a big no-no in business.

Consider this. If you could focus 100% of your time creating products or 100% of your time promoting yourself, where would your time be better spent? The answer is promoting yourself because when you finally create your own product, you have a large audience. If you spent 100% of your time creating products and finally start promoting yourself, it will take a long time for those products to get enough sales to generate a full-time income.

Now I spend most of my time creating podcast episodes and connecting with key influencers. When I do launch a product, I know it has a greater chance of succeeding than my past products.

 

#4: Make Your Work More Manageable

In order to finish writing my entire book before July, I had to write 3,000 words every day for two weeks. I already wrote 24,000 words for the book. I wanted it to surpass 60,000 words.

Writing 3,000 words every day isn’t a challenge for me. Some of my blog posts are over 3,000 words long. However, hibernating from all of the other parts of my business wasn’t an option. I write anywhere from 5,000 to 10,000 words every day, but those words are spread out across blog posts, tweets, emails, and of course, my book.

I also faced complications with my plan because I run 1-2 hours every day (something that will never change unless I intentionally take a day off), read books to learn more about my niche, and need some downtime (Super Smash Bros, anyone).

Deciding to finish the book in July and wait a little longer to start the training course opened up more time for me to promote myself. I optimized my tweeting schedule to get more traffic and better serve my followers. I started my own podcast. Most importantly, I spent more time having fun with my family.

It is necessary to grind to get some tasks done. However, don’t just grind for the sake of grinding.

 

#5: It’s Better To Get One Big Project Done Than Stress About Two That Go Nowhere

In this particular example, my book was actually going somewhere. I wrote over 24,000 words for it before the stress piled up. However, I have assigned myself multiple big projects in the past and never started them.

One day, I remember writing a list of potential eBook titles. The list exceeded 50 potential eBook ideas, and I thought about all of the money the books would bring me (another big mistake). I hide the list from myself and now focus on one big product at a time. While it is great to think about possibilities, overthinking and overworking will put too much stress in your life.

 

In Conclusion

We have to put in work every day, but the amount of work we give ourselves can sometimes create stress. The next time you find yourself stressed out, ask yourself why you are stressed. It may be that the workload has gotten too tough or (even worse) that you are not passionate about your work.

Do you find yourself stressing out when you work? How do you respond when you overwork yourself? What are your thoughts about work? Sound off in the comment section below!

Filed Under: productivity Tagged With: productivity, time management, work

6 Lessons We Can Learn From LEGO

August 14, 2015 by Marc Guberti 4 Comments

Business Lessons

Did you know LEGO almost went bankrupt in the early 2000’s? I first learned about the beloved company’s escape from demise a few months ago, and it blew my mind. None of the friends I told knew about it—even many of the hard core LEGO fans.

David C. Robertson’s stunning book Brick by Brick discussed LEGO’s rise to power, but also its near collapse. How does a company go from decades of profits to near bankruptcy? And how does that same company rise back to the top? LEGO’s story is filled with intriguing twists, turns, and lessons that we can learn from. These are some of the lessons you can learn from LEGO:

#1: Be Customer Driven

LEGO was customer driven for most of its existence, that is, until everything went wrong. LEGO knew its targeted audience consisted of children, but innovations were taking those children away from LEGO. Video games were starting to attract a global audience in the 1990’s, and now millions of children play video games. More time for video games, less time for LEGO.

LEGO did a study that confirmed one-third of children were still loyal to the brand. However, LEGO made the mistake of focusing on getting the two-thirds of children to love the brand. The result was a series of dumbed-down LEGO sets that attempted to get everyone else to like LEGO. The hard-core fans disapproved of the change, and many of them stopped buying sets from the brand they once loved. The dumbed-down LEGO sets were massive failures.

A few bad products cost LEGO millions of dollars and the trust of the retail stores. LEGO Star Wars helped out, but once no new Star Wars movies came out, LEGO found itself in a tight situation. Bionicle, the only massively successful LEGO set of its time, was the only thing keeping the company afloat. Some LEGO executives to this day credit Bionicle to the company’s survival.

One reason LEGO made its big turnaround was because LEGO went back to being customer driven. LEGO now focuses on the 33% when it creates most of its products.

#2: Be Willing To Learn From Your Mistakes

As LEGO approached bankruptcy in the early 2000’s, sets were failing left and right. Money was getting drained out of the company. However, the company looked the other way. LEGO only looked at its success with the Star Wars sets but didn’t take the time to learn from mistakes. When one set failed, little to nothing was done to assess the situation. LEGO needed a completely revamped team and leader to make change.

Not only did LEGO have internal problems, but LEGO was not the nice-and-fuzzy company we know today. Now LEGO invites its fans to contribute with their own creations and suggestions. However, LEGO has been historically known as a company that ignored the fans.

When LEGO started to interact with fans to discover what went wrong with the brand, the company had to take the criticism and learn from the mistakes. The company had to deal with the criticisms of adult fans who felt the brand lost its touch. The change faced opposition from many people in LEGO. A policy that ruled the company for decades (just create and don’t pay much attention to customers’ ideas) suddenly got snapped.

The fans allowed LEGO to discover its mistakes, and then the company went to work fixing the mistakes that it created.

#3: Taking The Same Approach Won’t Get A Different Result

As LEGO approached bankruptcy, employees remained happy. Although that may sound like an optimistic approach, it was too optimistic. Employees continued creating Lego sets and testing their imaginations as if the company was still successful.

They tried crazy ideas and drifted away from the basics. The people working for LEGO were in a balloon of happiness, but that balloon had to get popped for the survival of the company. Either someone within the LEGO team would pop the balloon, or the balloon would pop due to LEGO’s demise.

Jørgen Vig Knudstorp was LEGO’s new leader in 2004, the survive or collapse year. When LEGO finally assessed the problem, many people wanted a quick recovery. They wanted to go from a bankrupt company to reclaiming the #1 spot in one year. This was the same approach LEGO always took: How do we go from where we are now to #1? Knudstorp had other plans. Instead of creating a one year plan that took the company from the bottom to the top, he created a one year survival plan.

The survival plan was designed to reassess the company’s products, spending, and profit. The survival plan also redefined the standard for LEGO sets which ultimately brought them back to the golden path.

#4: Don’t Overextend Yourself

In the late 1990’s, LEGO overextended itself in an attempt to catch up with a world dominated by video games. LEGO explored too many different areas at once and worked on too many innovative ideas. The overextension led to most of these ideas, like Project Darwin which was a complete failure.

One idea LEGO came up with was the initially successful MovieMaker set which featured a camera and software that made it possible to create stop motion LEGO animations. The set came with enough mini figures for creating a stop motion LEGO animation. However, LEGO overextended itself with the MovieMaker sets by creating lower priced sets that neither included the camera nor the software. Those sets missed what made the Studio sets special, and as a result, LEGO’s profit from those sets dropped drastically.

It is okay to create new products and come up with innovative ideas. However, if you overextend yourself and try to accomplish too many goals at the same time, you risk not accomplishing any of those goals and falling a few steps back.

#5: Have Strong Communication With Your Team

There are many words necessary to describe the fall of LEGO. Miscommunication is one of them. LEGO expanded its employee base all around the world in hopes of boosting creativity and making a bigger profit. These people created numerous sets, but due to the miscommunication and stubbornness of LEGO headquarters, many of these LEGO sets never saw the light of day.

LEGO also had several miscommunications when it came to digitizing the brick. Miscommunication is one of the reasons it took LEGO so long to grow its presence on the web. When LEGO fixed its communication issues, LEGO sets and ideas could easily reach headquarters and get approval.

As more people from around the world joined the headquarters of LEGO, the stubbornness of HQ slowly diminished. Now LEGO headquarters pays attention to ideas from all around the world—even the ideas from their own customers (The company went to Adam Reed Tucker, a LEGO fan, for the idea and products of the successful LEGO Architecture series).

Strong communication is essential to the success of any team. Work on ways to strengthen the communication between you and your team so there is no confusion. In addition to bad sets, LEGO’s miscommunication prevented the company from creating a strong, sustainable response.

#6: Build Smarter

When LEGO got past the survival stage, it needed a way to reclaim the #1 spot. Doing the same things that allowed LEGO to survive wouldn’t make the cut. Now, LEGO needed to thrive. LEGO looked towards new horizons and relied customer recommendations and their own creative way of thinking to guide them. LEGO eventually created unprecedented LEGO sets that grabbed the imagination of children and gave adult fans a challenging build (remember that they complained about the dumbed-down sets earlier, so they welcomed the challenge).

It’s not just a matter of building. It’s a matter of building smarter. Look into your market and see what your customers want and then build products and write content that they would appreciate.

In Conclusion

LEGO is one of the most beloved companies in the world with a story of rise to near collapse to rise again. We can learn a lot from LEGO’s journey about the company’s history and how we can grow our businesses.

Filed Under: Business Tagged With: lego

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