Marc's Blog

5 Ways To Use Your Social Networks To Promote Your YouTube Videos

June 29, 2014 by Marc Guberti Leave a Comment

YouTube is a free and easy way to upload videos on the web that anyone can see. Getting a lot of people to view those videos is the hard part. Even though YouTube gets billions of unique visitors every month, some videos on YouTube have no views while others have less than 10 views. For a long time, I noticed a common trend with my YouTube videos: I was not getting a lot of views. I was able to get 20-35 views every day, but I knew that was not enough. When I looked at these statistics, I became committed from that point on to getting over 3,000 views on YouTube every month. It’s a starting point which will allow me to expand on YouTube.

In order to get these extra views, I went to the same source that made this blog popular: my social networks. Using my social networks to promote my YouTube videos had a big impact on the views, likes, and subscribers my channel received. Having 100,000 readers did help, but the main concept of using social networks is to reach out to the audience that you already have. These are the five ways that you can promote your YouTube videos on your social networks.

Tweet about your YouTube videos at least four times every day. There’s nothing bad with tweeting a lot of content every day. On a typical day, I send out 90 tweets. No one seems to be bothered by it, and ever since I sent out that many tweets every day, I have been getting more engagement for those tweets and followers. As you upload more YouTube videos, you should also consider tweeting about five of your YouTube videos every day. The more the better, but it needs to be consistent.
Pin your YouTube videos on Pinterest. On Pinterest, you have the option of pinning your YouTube videos on specific boards based on specific aspects of your niche. This allows you to specialize your YouTube videos and allow the ideal people in your targeted audience to see those videos. If you include an annotation in your video that allows people to subscribe to your channel by clicking the annotation, you will be able to get more YouTube subscribers right from Pinterest.
Use a Facebook Page to promote your YouTube videos. Facebook is a social network that encourages oversharing. If you have a good YouTube video, people will be very likely to share that video. All it takes is the click of a button, and someone has shared your video with 20% of their friends. Then, as more people continue to share your video, it will go viral on Facebook and ultimately lead to thousands of views in a matter of hours.
Use GooglePlus To Promote Your YouTube Videos. GooglePlus and YouTube are both Google products that have a big impact on where you appear on Google’s search engine. Using GooglePlus to promote your YouTube videos will give your videos an edge on Google’s search engine.
Let’s not forget about YouTube as a social network! Many people forget that YouTube is a social network as well. People can comment on your videos, and you can respond to those comments just like any social network. At the end of all of your YouTube videos, you can promote six of your related YouTube videos. This will allow you to grab your viewer’s attention for a longer period of time.

Those are the five ways you can use social networks to promote your YouTube videos. Just by promoting my YouTube videos on my social networks to a small extent, I was able to get 50% more views for my videos. While I will easily be able to get 1,000 views this month, I envision myself following the same tactics and eventually getting 3,000 monthly views before the end of the year. In addition to promoting your YouTube videos with your social networks, it is also important to connect all of those social networks together in one of the greatest strategies of marketing known as Circular Viralocity. What are your thoughts on the list? Do you use other methods to promote your YouTube videos on your social networks? Please share your thoughts and advice below.

4 Powerful Ways To Get More Blog Subscribers

June 29, 2014 by Marc Guberti 2 Comments

One of the most important ways to build your presence as a blogger is by getting more subscribers. Although a majority of bloggers want more subscribers, getting those subscribers is very difficult for a newbie blogger. Most of the subscribers newbie bloggers get are their friends. While it is a great start, it is important for bloggers to extend their fan base beyond their communities. In order to do that, you need to optimize your blog so you get more subscribers. These are 4 powerful ways to get more blog subscribers.

You must offer an enticing free prize. Your enticing free prize gives people a reason to enter their email address. In order to convince more people to enter their email addresses, your free prize needs to be spectacular. Your free prize can’t be just another blog post. Instead, your free prize needs to be more than that. It should be at least a 20 page report, a 20 minute video, or something along those lines. My free prize is a 20 minute How To Master Pinterest Video Tutorial and a 80% coupon for my Twitter Domination training course.
Write quality content that makes people come back to your blog. Most people visit your blog numerous times before they finally decide to enter their name and email address. In most cases, I visit blogs for several weeks before I decide to enter my email address to receive their updates. The reason I came back to these particular blogs was because of the amazing content on those blogs. After visiting those blogs numerous times, I finally decided to enter my email address.
Make your subscription box noticeable. Although there are many methods to get more subscribers, the only real way to get more subscribers is by making your subscription box noticeable. If your visitors have to navigate across your blog to find the subscription box, then they won’t bother looking. Instead, these people will visit your blog every week without entering their email address. The easiest way to have a noticeable subscription box is by putting it at the top of your blog’s sidebar. Another way to make your subscription box more noticeable is by having a small pop-up appear at the right corner of your screen when someone is halfway done with reading one of your blog posts. The Buffer Blog does a brilliant job at this, and this strategy has allowed The Buffer Blog to get over 20,000 subscribers.
Build your presence on multiple social networks. Your social networks are public proof of how popular you are. If you have thousands of followers on multiple social networks, people will learn that you are popular. Some people only subscribe to popular blogs. By building your presence on social networks, you will become more popular and entice the targeted users who only subscribe to the best of the best. By growing your presence on social networks, your blog will also get more visitors, and in particular, returning visitors. Getting more traffic from your social networks is another way to get more blog subscribers. The people who decided to click the follow button will be more likely to enter their email addresses and subscribe to your blog.

Those are the four powerful ways to get more blog subscribers. Implementing these tactics will not result in a dramatic increase within a few days, but by implementing these tactics for several months, you will eventually see a dramatic increase in the number of your subscribers later on. What are your thoughts on the list? Do you have any additional tips on getting more blog subscribers? Please share your thoughts and advice below.

There’s A Big Difference Between 90,000 and 100,000

June 28, 2014 by Marc Guberti Leave a Comment

When most people think about the difference between 90,000 and 100,000, they think of 10,000. When it comes to business, blogging, and social networks, the difference between 90,000 and 100,000 is an entire digit, and that difference means a lot. The moment I reached a combined total of 90,000 followers on all of my social networks combined, I included a widget with all of my social media icons that said, “Follow Marc and Join 90,000 Other Readers.” A few weeks later, I had a combined total of 100,000 followers on all of my social networks. That’s when I changed the widget from “Follow Marc and Join 90,000 Other Readers” to “Follow Marc and Join 100,000 Other Readers.”

The results were huge, but in a way that I did not expect. Originally, I only saw this as a way to boost my credibility, but something else happened as well. I got more blog subscribers. On the day I made the change, I got four times as many subscribers as I get on an average day. The 100,000 boosted my credibility and resulted in more people wanting to subscribe for updates.

The main reason that 100,000 is different from 90,000 is because few people make the six figure club. Everyone who is not in the six figure club wants to be in the six figure club. 90,000 may be close to the six figure club, but in the end, it only has five figures. Real numbers are becoming more important than ever because they highlight potential, and if you have the big numbers, people will follow you so they can learn how to get those big numbers as well. What are your thoughts about the difference between 90,000 and 100,000? Please share your thoughts below.

10 Advantages Of Having A Big Audience On Social Media

June 28, 2014 by Marc Guberti 1 Comment

Everyone is focused on getting more followers on social media. There are millions of searches conducted every day about getting more followers on a social network. While blog posts like this one go into detail about getting more followers on social media, few people know all of the advantages associated with having a big following. While many people think that fame is the big advantage, there are 10 other big advantages of having a big following.

You gain more credibility as your audience grows. The social media expert with 10,000 followers has more credibility than the social media expert who has 50 followers. In numerous cases, people will want to see your numbers (i.e. number of followers) before buying one of your products. Most bestselling authors also happen to have over 50,000 followers while others exceed 300,000.
You will see a dramatic increase in blog traffic. More than half of this blog’s traffic is because of Twitter while about 10% of this blog’s traffic is from other social networks. As you get more traffic from your social networks, the traffic you get from search engines will also increase. Building a strong audience on social media is one of the easiest ways to get more social media and search engine traffic.
You get more opportunities. When people organize speaking events, they want to choose the best speakers with the most credibility. Since having a bigger audience gives you more credibility, the people who organize these types of events will choose you to speak at their events. However, these organizers (and a lot of other people) do their research. It is easy to catch someone who bought fake followers by using TwitterAudit.
Your products suddenly look better, and you will get more sales. The person with 300,000 real followers knows a lot about social media and their niche. Chances are if you are just like any typical social media user, you want 300,000 real followers too. As a result, many people will buy products that the person with 300,000 real followers sells. The reason your products suddenly look better and you will get more sales is because your credibility has dramatically increased.
Your unpaid army of promoters becomes larger. An unpaid army of promoters is a group of people who promote you for free. These people tell their friends and colleagues about you. This word of mouth spreads your content in a positive way that boosts sales and ultimately allows your audience to grow.
You have more connections. While most of these connections will be people who have conversations with you and visit your blog, some of these people will know other people who are looking for people like you. With a big audience, some of the people who are looking for people like you will be reporters, newspaper writers, the people who organize speaking events, and more.
You become a celebrity of your niche. By becoming a celebrity in your niche, you do become famous to the people in your niche. By being a celebrity in your niche, you will get more fans. Fans are the people who will do everything in their power to buy your products right when they get launched and eventually buy all of the products that you sell. Basically, being a celebrity in your niche allows you to get more returning customers.
Your content spreads faster. When you have a larger audience, your posts on your social networks will get shared more often. Imagine how different you would look on social media if all of your posts got shared at least 10 times. Then imagine what would happen if thousands of people shared your posts every day.
You will learn more about your niche. As you grow your targeted audience, you will also learn more about your niche. Some of the tweets in your feed will contain valuable articles about your niche. In addition, you will get more experience in your niche as more people ask you questions.
Your confidence will soar. Being part of a small group will make your confidence soar. Being in this small group is a way for you to say that you are good enough to be in this group. Since you are in this small group, you will also feel more confident in your expertise and in yourself. It is an amazing feeling that fully blooms as your audience grows.

Growing your following is something that many people want to do. The biggest reason people do this is for the fame, but there are other benefits that come along with growing your audience. If you want to have these 10 things have an impact on you and your social media strategy, then you need to grow your social media audience. What are your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice below.

How To Get Everyone On Your Team To Support Your Idea

June 27, 2014 by Marc Guberti Leave a Comment

The Answer Is Yes

One of the common human needs is to get accepted. Before you started your own business or got employed, chances were it was all about getting accepted on sports teams, certain extracurricular activities that have cuts, high schools, and colleges, just to name a few. However, when it comes to ideas, not everyone supports those ideas. In most cases, the ideas that get rejected are not necessarily bad. On the contrary, some of these ideas are extraordinary, but they get presented poorly and do not get the desired result.

There is a way to get everyone on your team to support your idea. No matter what you do, not everyone will support your idea. However, if you can get your entire team or a majority of your team to support your idea, then that’s enough to get your idea in motion. Seth Godin, the bestselling author of numerous books written in over 30 languages described a method in his book Free Prize Inside that you can use to persuade everyone on your team that your idea is worth doing. This method is called the Fulcrum of Innovation.

The Fulcrum of Innovation has three parts:

Worth doing. This is the part of the Fulcrum where you explain the benefits of implementing your idea.
By you. This is the part of the Fulcrum where you show people that you are the right champion to lead the implementation process of your idea.
Doable. This is the part of the Fulcrum where you prove that your idea is possible with the team that you have.

By mastering the Fulcrum, you will be able to persuade everyone on your team to implement your idea. Of course, the idea has to be good, but thinking of a good idea is not as hard as it sounds. Implementing the ideas you think of takes a lot more time, but if you master the Fulcrum and get everyone to agree with your idea, then the implementation process will run smoother.

What are your thoughts about using the Fulcrum to convince the people on your team that your idea must be implemented? Have you ever used the Fulcrum to convince people that your idea works? Have you read any Seth Godin books (if not, you should definitely buy one, but be warned, you’ll end up buying more in the future)? Please share your thoughts and advice below.

10 Ways To Get More Blog Traffic

June 27, 2014 by Marc Guberti Leave a Comment

Your blog is your home on the web that allows people to know about your products and content. There are millions of blogs on the web, and a new blog gets created every half second. However, most of these blogs do not get enough visitors to generate revenue and connections. The key to being successful as a blogger is to be able to get a lot of traffic. After you consistently get hundreds of visitors every day, your methods of making money with your blog will generate more revenue. Then, as you test other options, you will be able to identify the methods that lead to the biggest income. However, in order to get to that point, people need to know about you, and you need to increase your blog’s traffic. Here are 10 ways to do that.

Utilize your social networks. The best way to get more traffic than your blog is to use your social networks. As you grow your audience on your social networks, you will get more engagement and clicks. Suddenly, you will go from getting 10 extra visitors every day from your social networks to getting hundreds of extra visitors every day from the same social networks–but with larger audiences.
Make it harder for people to leave your blog. By making it harder for people to leave your blog, your blog will have a lower bounce rate. In order to make it harder for people to leave your blog, include links to older but related blog posts in your new ones. If you make it harder for someone to leave your blog, and that person likes the content on your blog, then that person is more than likely going to be a returning visitor and a subscriber later on.
Become a guest blogger. Guest blogging no longer has a strong impact on SEO, but it is still a great way to get more people to know about you. As a guest blogger, you have the ability to put your content in front of a larger audience. Some people in that audience who like your guest post will decide to visit your blog.
Interview other people on your blog. When you interview someone on your blog, that person will be very likely to send out a tweet about your blog. As a result, you get more of that person’s audience to visit your blog. When you interview other people, be sure to choose the top people in your niche who have the largest audiences.
Get interviewed by other people. Have a page on your blog with contact information that allows your visitors to schedule an interview with you. This interview will get posted on someone else’s blog which allows you to reach a larger audience. These interviews will also give you a way to get more backlinks for your blog.
Become a public speaker. One of the easiest ways to get everyone to pay attention to you is by being an effective public speaker. Speaking at events will allow you to build stronger connections, and get more visitors. Almost everyone in attendance will visit your blog at least once, but if you do a good job, some of the people who attended will want to subscribe to your blog and buy your products.
Engage with your targeted followers. An easy way to get more visitors is to engage with targeted people who would enjoy your blog. As a conversation develops, these people will become curious and take a look at your bio. Then, these people will notice the link to your blog and click on it. You just got another visitor!
Use Squidoo. Squidoo is a fun platform to use to get more traffic for your blog. The community there is very kind, and I learn a lot from them (before the Squidoo community, I didn’t even know what SEO stood for). Squidoo will allow you to get more backlinks for your blog, and you can even include a widget on a lens (that’s what they call their webpages) that promotes your blog.
Keep your content focused. One common mistake that prevents blogs from becoming popular is that the blogger writes about a variety of things. Instead of writing about everything you like from A to Z, only write about something that you know the most about and can share valuable information about that topic.
Write content that people would want to share. If you are able to get your content to spread all across the social networks on the web, your content will be able to reach more audiences–big or small. In addition, the people who shared your content will be very likely to share more of your content in the future.

By getting more visitors, you have the potential to grow your email list and get more sales. The most successful blogs that bring in a lot of revenue also happen to be the most popular ones. Although there are several things you would need to do to optimize your blog, mastering traffic will allow you to get better results every month. What are your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice below.