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How To Create Killer KeyNotes

June 21, 2014 by Marc Guberti Leave a Comment

KeyNote Presentation

As you become more popular in your niche, it will become increasingly important to know how to create killer KeyNotes. There are a variety of purposes for a KeyNote such as when you get a speaking opportunity or decide to turn your KeyNote into a free prize for the people who like your Facebook Page. No matter what the purpose of your KeyNote is, it is important to create a killer KeyNote that better serves the person who watches your entire KeyNote.

No matter what your KeyNote is about, you need to include pictures throughout KeyNote. Include pictures that are breathtaking, stunning, humorous, or analytical. Adding these pictures will make the text easier to read, and if you are engaging an audience in a public presentation, you will be able to grab your audience’s attention with the pictures. If you really want to grab your audience’s attention, make sure some of your pictures are a bright yellow. Out of all of the colors, humans notice yellow before any other color. That’s why a lot of the street signs are a dark yellow. They get more attention because of the color.

Another way to create a killer KeyNote is by having 1-3 motifs that appear throughout your KeyNote. Having motifs appear throughout your KeyNote will get stronger over time at keeping the person’s attention. In addition, the better your motifs are, the more value you will provide for the reader.

Providing surprising facts in your KeyNote will also get more attention. If you catch yourself ordering someone to do something, turn it into a fact instead. Instead of saying, “Make sure your picture includes your tweets,” say something like, “Tweets with pictures get 10% more engagement than tweets without pictures.” Providing this fact educates the reader and gives them a reason to tweet with pictures not just because you said so.

Finally, your KeyNote needs to be organized. If your KeyNote is organized and properly presents your ideas in a way that makes sense to the reader, then your KeyNote will be easier to read. If you jump back and forth between ideas in a random order, you will lose the attention of your readers.

Audiences enjoy the presentations with killer KeyNotes. If you are able to create a KeyNote with all of the components in this blog, you will be able to create a KeyNote that grabs everyone’s attention and provides quality at the same time. What are your thoughts on creating killer KeyNotes? Do you have any additional tips? Please share your thoughts and advice below.

You Have More Choices Than You Realize

June 20, 2014 by Marc Guberti Leave a Comment

There are many people who feel as if there are no alternatives and that they are restricted. These people feel as if they are forced to do something and have no choice in the manner. However, we all have more choices than we realize.

It’s your choice to be happy or not. Don’t blame the people across the street or what has happened in the past. That’s all a memory now, and if it continues to infiltrate your mind, happiness will still come unnatural.

Your job is your choice. It is possible to go from a survival job to creating a million dollar business. Mark Cuban had more survival jobs than most people, and yet he’s a billionaire. He chose to become a billionaire even though the jobs he had (carpenter and waiter among others) did not support what he chose.

How you spend your time is your choice. You can either watch TV for 32 hours every week like the average American, or you can use those 32 hours to get more work in. TV is one of the most overrated things around.

What you write about is your choice. Then again, your decision on whether you want to write or not is also a choice.

There is no one way to do something. We have options. There are several choices we have with the ways we can spend our time just like how there are several choices we have for our careers. The next time you think you are running out of choices, realize that you have more choices than you think. By realizing you have more choices, your ideas will become more creative and ultimately serve people in a more effective manner.

Blogging Tip: Talk About A Problem That Your Targeted Readers Face

June 20, 2014 by Marc Guberti Leave a Comment

Chances are you have wondered for a long time which blog posts get the most traffic. While some blog posts get hundreds of daily visitors (which add up to several thousand daily visitors for the main blog), other blog posts are getting visited once in a blue moon. There are certain types of blog posts that give you an edge, but a majority of popular blog posts are all related by one thing: they discuss a problem that their targeted readers face.

For this blog, my targeted readers are social media users, bloggers, and people who want to be more productive. I write blog posts that discuss problems that these people face such as finding more time in a given day, increasing a blog’s SEO, and getting more targeted followers on Twitter. These are the types of problems my targeted readers have, and I provide the answers to these problems with my blog posts.

The more popular and helpful a blog post is, the more times it is going to get shared across the social networks. It may take several months of writing helpful blog posts before they become popular, but when they become popular, you will see the big increase in traffic that you have always dreamed of.

This is one simple way to write better blog posts and get more people to share those blog posts at the same time. What are your thoughts on this blogging tips? Do you have any additional tips on optimizing this part of writing a blog post? Please share your thoughts and advice below.

The Map To Success

June 19, 2014 by Marc Guberti 2 Comments

Map Of The World

There is no map. You won’t know where you are going until you get there. Everyone likes to think they know exactly what is going to happen and how they are going to be successful. That’s not the case.

All you have is tools and knowledge, and most of what you will gain on your journey will be more tools and knowledge.

You only get the map to success after you become successful. That’s why experts are still able to talk about how they know about becoming successful.

Does that mean the entire situation is hopeless? Not at all. We all have unique maps, and it’s the desire to see what these maps look like that makes us want to become successful. Maybe you thought that consultation sessions would make you successful, and you end up becoming successful because you are able to write 1 book every month. Maybe you end up becoming successful because you land a high paying job and use some of your earnings to invest into something that turns into a multimillion dollar business.

We can go by what we think is our map. As we go by the steps that we believe will make us successful, there will be speed bumps and road blocks. However, too many people think that there will only be speed bumps and road blocks.

Although they do exist, there are also short cuts. Going from gaining 10 followers every day to gaining 50 followers every day is a short cut. You get to gain 5,000 followers in the same amount of time you gained 1,000 followers. Offering a free prize is also a short cut to getting more sales and subscribers. Being lucky enough to read certain blog post revolving around your niche on this blog and others as well with very valuable information also serves as a short cut. Speed bumps and road blocks slow down success, but short cuts allow you to skip past some of your speed bumps and road blocks. Is time your speed block. There are several ways to manage your time more effectively. In fact, waking up an hour earlier may be all you need to do to solve the problem.

The only part of the map that you get to see from the start is your level of happiness. Your happiness ultimately decides whether or not you are going to get your copy of the map. If you are happy with what you do, then you will have more motivation to do extraordinary work even when the situation looks bleak.

Your unique map to success in unattainable because it contains your future–something that you do not know anything about until it becomes your reality. You never know how close you are to accomplishing your dreams, but if you continue doing what you do, you will definitely get there. You don’t get given a map to success. You create your own map to success and learn along the way.

What are your thoughts about the map to success? Do you have any additional advice for having a good attitude as you discover your map to success? Please share your thoughts and advice below.

10 Ways To Improve Your Facebook Page

June 19, 2014 by Marc Guberti 4 Comments

The two components that decide how many likes and engagement your Facebook Page gets is the way it looks and the content you post on that Facebook Page. However, many people are not optimizing these two components well enough in order to see better results. The better you implement these two components, the more likely you are to be successful on Facebook. In order to make your Facebook Page better, follow these 10 tips.

Facebook prefers that you use 180×180 pictures but then converts your picture to 160×160. That means the avatar picture you choose for Facebook needs to look good even if it is 160×160. Make sure your entire company’s logo or the picture of you shows up on the entire avatar. If part of your company’s logo or your headshot gets cut out of the picture, then you need to fix that. There’s nothing worse than having a sloppy appearance prevent you from getting more engagement on Facebook.
Make sure your background picture further emphasizes what your Facebook Page is about. A picture of your company’s logo or a headshot does not necessarily tell people what your Facebook Page is about. If you put a headshot of yourself on your Facebook Page, then your background picture needs to show people what your posts are all about. If you only write Facebook posts about Facebook marketing, you can have a picture on the background related to Facebook marketing. If you write Facebook posts about motivational quotes, you can have a background picture of the sun rising with your favorite quote in the same picture. No matter what you post about on Facebook, your background picture needs to give everyone a good idea about what you post. As a side note, the ideal dimensions of your Facebook Page’s background image are 851 pixel width by 315 pixel height.
Make sure your Facebook posts are only 80 characters. The longer your Facebook post is, the less likely someone is to read the entire post. If you want to get more likes and engagement on Facebook, you need to create short and sweet posts that are easy to read and have a clear message.
Include pictures in your Facebook posts. Facebook posts with pictures get more engagement than the Facebook posts without pictures. Although pictures are optional for Facebook posts, you should make it a point to have at least one picture in a Facebook post.
Experiment with your posts. When you first start to see more engagement and likes coming in every day, it is important to identify what kind of content your fans like the most. There are a variety of factors that decide how much engagement your Facebook posts get such as the character count, topic of choice, way you worded what you said, the color of the picture, and other factors as well. You will be able to identify which factors work for you by posting a lot of content and seeing which Facebook posts get the most attention.
Have an effective short bio. People get to see your short bio directly under your picture. They don’t have to click an About Me Page on the menu like you have to do with a blog. Instead, it’s right there. Your short bio can give people an idea of who you are and what you do. Since a short bio does not take a lot of time to read, most people will read your short bio before reading any of your posts.
Post videos on Facebook. Videos grab our attention differently from the way a typical post grabs our attention. Posting videos will keep someone on your Facebook Page for a longer period of time. That’s long enough for someone to like that Facebook post, leave a comment, possibly share it with their friends, and repeat the process for some of your other Facebook posts as well.
Get more likes for your Facebook Page. These are a bunch of ways that you can get more likes on your Facebook Page. Getting these likes makes your Facebook Page look more popular. Whether it is actually very popular or not, potential fans will see your Facebook Page and believe that it is very popular. These people will then engage with your posts and like your page because they see that so many other people have done the same.
Post every day. New visitors are more likely to like your Facebook Page if you post every day. Posting every day shows that your Facebook Page is active, and if visitors like what you have posted in the past, then they know they need to like your Page in order to get your future posts in their news feed. The average dormant Facebook Page does not get as many likes as the average active Facebook Page. Facebook also does a really good job at telling people when they have not posted on their Facebook Pages in a while. If you ever get that kind of email, you need to stop what you are doing and immediately post something on Facebook and then schedule posts for the days to come.
Time your posts based on what your audience is on Facebook. In order to get the best engagement from your Facebook posts, you need to send these posts out when most of your audience is on Facebook. Facebook provides analytics that contain the number of people who visit your Facebook Page for every hour of every day of every week. That is a powerful statistic that Facebook gives you for free. If it’s free, it doesn’t hurt, and in this case, the statistics can be the difference between your Facebook post getting 25 likes or 50 likes.

By constantly improving your Facebook Page, you will continue to see better results over time. Your engagement will go up, more people will hear about you, and by implementing circular viralocity, your blog and all of your social networks will be able to go viral. Having an effective Facebook Page is just one piece of the puzzle.

What are your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice about improving your Facebook Page below.

10 Things Every Blog Post Needs To Have Other Than Quality Content

June 18, 2014 by Marc Guberti 16 Comments

Do you know the criteria for writing a good blog post? If you are like most people, you probably think that all you need in a blog post is quality content. It seems as if the phrase “quality content” is on too many blogs to count. However, there are certain parts of a blog that most people forget about. While creating quality content is important, it is also important to create an optimized blog post that gets more attention and keeps people on your site longer. These are the 10 things that every blog post needs to have:

A clear purpose. You can write about social media tips, how cavemen used fire 10,000 years ago, or the daffodils on your lawn. No matter what you write about, you need to have a clear purpose right from the start. Have a headline that tells your readers exactly what your blog post will be about and have content that supports the headline. If you find yourself going astray from the headline, then you either need to change the headline or break the content into two separate blog posts.
Something to lower your blog’s bounce rate. Bounce rate represents how likely someone is to leave your blog without clicking on any of your blog’s internal links (ex: links to articles, a link to a page on the blog, etc). If you can keep someone on your blog for a longer period of time, that person will be more likely to subscribe to your blog. Having a lower bounce rate increases the chances of having someone subscribe to your blog.
A final paragraph that encourages interaction. The best way to get more people to comment on your blog is by encouraging those people to comment on your blog. I include a final paragraph on all of my blog posts that asks for the reader’s thoughts and/or tips. Adding this final paragraph allows me to interact with more of my readers.
An easy way for people to share that blog post on social networks. Placing social sharing buttons on your blog takes no more than 5 minutes. However, those 5 minutes can make a big difference between how many shares your blog posts get. In addition, if your blog posts get shared often, your blog will be (but more importantly, look) more popular. A blog that looks more popular becomes even more popular. Your readers will enjoy reading your blog post that got shared 1,000 times more than your blog post that only got shared 10 times. Even if the two blog posts were identical, the reader would enjoy reading the one that got shared 1,000 times more than the one that got shared 10 times. Popularity makes the entire experience more enjoyable for the reader.
Bold sentences. Using bold sentences allows you to highlight the important information. Some of your readers will not have enough time to read your entire blog post. If you use bold sentences, these types of readers can learn the important stuff even when they skim your blog posts. Since they got some value from one of your blog posts, these readers will come back for more information when they have more time on their hands.
A stunning picture. Pictures grab our attention, and it is a proven fact that social media posts with pictures get more engagement than social media posts without pictures. All of your blog posts need to have pictures. Pictures give your readers a better idea of what your blog post is about. Pictures act as an emphasis of the headline. A big advantage of having a picture is that you allow people to share your blog posts with Pinterest. If enough people pin your blog post, it could go viral and be seen by thousands of people on Pinterest.
A call to action. You can include a call to action in almost any blog post. If your blog post contains tips, then your call to action is to have your readers implement the tips that you shared. A call to action makes the reader do something after they read your blog post, and by making that happen, the reader will come back for more things to do. If your calls to action work, then your readers will subscribe to your blog and eventually buy your products.
Include keywords in your blog posts. Including keywords in your blog posts helps your SEO and ultimately allows you to get more blog traffic. While it is important to use keywords, it is also important to avoid stuffing keywords into your content. If you see yourself using a particular keyword in every sentence of your blog post, then you have used that keyword too often.
Your personality. You need to display your personality in your blog posts. Writing blog posts and uploading videos gives you a unique voice on the web. However, every voice on the web is unique. You need your voice on the web to allow people to get an idea for who you are. Andy Nathan wrote a guest post on Jeff Bullas’ blog where he explained how he learned everything he needed to know about social media because of Star Trek. He could have called the blog post “7 Social Media Tips,” but by directly referencing Star Trek, Andy shares an aspect of his personal life with us.
The right structure. One of the simplest ways to get people to stay on your blog is to write blog posts that are easy to read. You cannot have one giant wall of content. Instead, your content needs to be broken down into several paragraphs. Even if one of your paragraphs is only one sentence, it is better to break down the giant wall of content into bite-size pieces that are easier for people to read.

Those are the 10 things that all of your blog posts need to contain. Adding these 10 things to your blog does not take a lot of time, and as you become a better blogger, some of these methods will become automatic.

What are your thoughts on the list? Do you have any additional tips on what needs to be in a blog post? Please share your thoughts and advice below.