Marc's Blog

E89: 80/20 Sales & Marketing With Perry Marshall

February 7, 2018 by Marc Guberti Leave a Comment

Perry Marshall is one of the world’s most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. His works include the world’s most popular book on web advertising, Ultimate Guide to Google AdWords, 80/20 Sales & Marketing; Ultimate Guide to Facebook Advertising and Ultimate Guide to Local Business Marketing.

Quotes To Remember:

“A part of 80/20 is everything is exponential.”

“You have to say NO to a lot of things.”

“Start by outsourcing the most basic tasks in your life.”

“You would actually make more money if you fired the right customers”

“You need to schedule time to do nothing.”

What You’ll Learn:

How to find time to pursue 80/20 rule in sales & marketing
Advantages of riding an Uber that can benefit your business
How to make more while working less
Insights about the 80/20 Sales & Marketing

Key Links From The Show:

Perry’s Site

Recommended Books:

80/20 Sales and Marketing by Perry Marshall

The Star Principle by Richard Koch

Book of Proverbs

How to Get Rich by Felix Dennis

Support Breakthrough Success On Patreon

Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience.

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E88: Generating Over $35M In Leads With Alex Berman

February 6, 2018 by Marc Guberti Leave a Comment

Alex Berman is the co-founder and CEO of Experiment 27. Alex is responsible for generating over $6.5 million in B2B sales and over $35+ million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue. He teaches them how to optimize B2B sales cycles and put inbound marketing strategies in place.

Quotes To Remember:

“There’s nothing a business wants more than more business.”

“The key to get them to pay more is to understand the problem.”

“Talk to people in the industry and generalize them out.”

“Sales strategies just evolves and gets very intricate for each company.”

“It is not really needing to nurture them. It’s making that big of an impression.”

“It really is just trying your hardest to deliver value, not trying your best to sell them.”

What You’ll Learn:

How to find qualified leads
How to get leads to pay higher prices for products and services
Nurturing relationships with potential customers
What to do to get more leads

Key Links From The Show:

Alex’s Site

Alex’s YouTube Channel

Recommended Books:

Those Guys Have All the Fun by James A. Miller and Tom Shales

Shoedog by Phil Knight

Onwards by Howard Schultz

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

How To Use Facebook Groups To Grow Your Business

February 6, 2018 by Marc Guberti Leave a Comment

Facebook advertising is one of the best forms of advertising ever available to business owners. It’s no wonder that most business owners think about growing on Facebook as nothing more than optimizing Facebook ads.

Yes, ads are powerful, but they are not the only viable way to grow your business on Facebook.

Enter Facebook Groups, a very old but seriously underrated feature on Facebook. In a group, you can interact with people who share specific interests. Get in the right groups, and great things happen.

But before we can approach using Facebook Groups to grow our businesses, we need to plan our approach.

Set Goals

The first step to approaching Facebook Groups is to set goals. What do you wish to gain from your experience? How do you wish to help others?

Getting clear on what you want will allow you to spot more groups that would be a good fit. I want to join groups that help me land guests for my podcast, get on more podcasts, and land speaking gigs.

I don’t just join any random Facebook Group. I join groups that help me achieve at least one of those three key objectives.

You need to set your goals before you consider joining a Facebook Group. Action without clear goals leads to misdirection and untapped potential.

Find The Right Groups

Once you set clear goals, the next step is to find the right groups. Search for groups on Facebook and look for active groups in your desired area.

Let’s say you want to become a better blogger. In that case, you’d look for blogger groups on Facebook and join them. However, you don’t want to join the inactive groups.

Facebook makes it very easy to determine the level of activity within each group. You’ll ideally want to join groups where new posts get published every day. Daily posts indicates an active group.

Participate

Once you find the right group, it’s time to participate. While lurking around in some groups will help you achieve your goals, putting yourself out there is more powerful…100% of the time.

You can ask your own questions and answer other people’s questions. You can get immediate feedback on what you should and shouldn’t do. You can test out your ideas to a small group to determine which ideas would work well with your targeted audience.

Make it a goal to post at least once per day in any of the groups that you are in. Chances are you use Facebook every day. Make some of that time productive.

Create Your Own Group

Joining other Facebook groups and participating in them will give you a better feel for the process. When you’re ready, you should start your own Facebook Group.

Facebook Groups are one of the most underrated features available to Facebook. While their ads work really well, you can optimize a group to work just as well if not better than Facebook ads.

It’s difficult in the beginning to grow the group. But once you show some effort on your side, Facebook will use its leverage to promote your group to more people.

Promote your Facebook Group to any of your existing audiences. Tweet about it, tell your Instagram followers, email your list about it, and promote it through any other means. Getting friends to help spread the word is another important promotional tactic.

They know people you don’t, and growing your Facebook Group through virtually any means will put you on Facebook’s radar in a positive way.

Managing Your Group

Success is not final and failure is not fatal. To rise above failure, you must change your input so you get different outputs.

To preserve a successful Facebook Group, you need to manage it well. Managing the group means the following:

#1: Ensure Members Follow The Rules

Every Facebook Group has a set of rules. These rules are designed to provide a better experience and dissuade spammers from joining the group.

If someone does break the rules, you must take swift action. If someone promotes their Facebook Group in your group, and that’s against the rules, you need to delete that post within 24 hours and issue a stern warning to that person. If you clearly stated this was a rule, you can issue the ban right then and there.

#2: Engage With Members In The Group

There’s more to managing your Facebook Group than policing your members. Members enjoy it when the group owner takes some time to engage with their posts.

If your members are actively posting, reward this behavior by jumping into the conversation. Whether it’s something as easy as a like or slightly more detailed as a comment, your members will feel appreciated if you initiate this level of engagement.

#3: Post In The Group

You constantly set the example for all members in your group. If you don’t post often, your members won’t post often. In the beginning, you need to post once per day to make other members realize they can do the same.

Turn some of your posts into questions. Ask for a tactic or recommendation. Get more members more comfortable with contributing more activity in the group.

If you stick with it long enough, this high level of activity will soon generate itself. Remember that you set the culture within the group. If you become inconsistent before the group takes off, you’ll rarely see another member post in the group.

#4: Encourage People To Post

Each of your posts is designed to get more people to post in the group. People will fill in the gaps if they see a benefit.

In other words, why would someone want to post in your group in the first place?

I joined the Podcast Movement Facebook Group to learn more about podcasting, find guests, and land more interviews. When I asked my first question, past members were quick to respond with very useful information.

Their responses cut my episode storage costs in half. Now I post something into the group every week.

Providing more benefits like those will encourage more interaction within the group. Even if you’re the only person answering questions in the beginning, you’ll encourage more people to post questions and share their answers.

In Conclusion

Facebook Groups are one of the most underrated features on social media at large. Utilizing them will take time, but once you generate the initial momentum, Facebook will start generating more momentum.

As long as you continue to drive engagement within the group, Facebook’s momentum will seem to continue forever.

What are your thoughts on leveraging Facebook Groups? Do you have any tactics for us? Do you have a question for me? Sound off in the comments section below.

E87: Creating Content For The Buyer’s Journey With Kyle Gray

February 5, 2018 by Marc Guberti Leave a Comment

Kyle Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow their businesses with content marketing, manage remote teams, and scale up their businesses. Kyle got his start as the content manager for WP Curve. He helped the startup grow to nearly 1 million in annual recurring revenue.

Quotes To Remember:

“People aren’t aware that you exist and they need to know that you exist.”

“You can’t just create one piece of content that’s going to do all of the jobs.”

“We got to understand the different goals at the different stages and be able to create content that is appropriate for all of those goals.”

“There is a kind of journey on figuring out who the best customer is.”

“Storytelling impacts every level of your life.”

What You’ll Learn:

What are the stages associated with the buyer’s journey
Creating content based on every stage of the buyer’s journey
How to use storytelling in creating content
How to attract potential customers into the buyer’s journey

Key Links From The Show:

Kyle’s Site

AdEspresso

Advance Your Reach

Self Publishing School

WP Curve

Recommended Books:

The Story Engine by Kyle Gray

The Obstacle Is the Way by Ryan Holiday

Scientific Advertising by Claude C. Hopkins

Progression by Sebastian Marshall

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

E87: Creating Content For The Buyer’s Journey With Kyle Gray

February 5, 2018 by Marc Guberti Leave a Comment

Quotes To Remember:

“People aren’t aware that you exist and they need to know that you exist.”

“You can’t just create one piece of content that’s going to do all of the jobs.”

“We got to understand the different goals at the different stages and be able to create content that is appropriate for all of those goals.”

“There is a kind of journey on figuring out who the best customer is.”

“Storytelling impacts every level of your life.”

What You’ll Learn:

What are the stages associated with the buyer’s journey
Creating content based on every stage of the buyer’s journey
How to use storytelling in creating content
How to attract potential customers into the buyer’s journey

Key Links From The Show:

Kyle’s Site

AdEspresso

Advance Your Reach

Self Publishing School

WP Curve

Recommended Books:

The Story Engine by Kyle Gray

The Obstacle Is the Way by Ryan Holiday

Scientific Advertising by Claude C. Hopkins

Progression by Sebastian Marshall

Support Breakthrough Success On Patreon

I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success.

You can support Breakthrough Success by going here.

Mesmerizing Blog Optimization Tips And Tricks

February 5, 2018 by Marc Guberti Leave a Comment

content creation

This is a guest contribution from Junaid Ali

In the world of digitalization, you cannot just get online, share your content, and simply be recognized by your targeted audience, now can you? It is rather hard to get where you want to. Marketers work hard and worry only about rankings. The digital marketers or anyone who works on or around the internet are dwelling in the world where they know that the importance of SEO cannot be questioned. This is the problem with many people who jump in the digital world without knowing the tactics to survive in it.

Search engine optimization is the heart of digital marketing and some people are not even familiar with technicalities and functionality of SEO. I have compiled some new tips and tricks for you that will help you to optimize your blog and leave you mesmerized by the results:

#1: Amazing content

content marketing

For your blog to prosper and thrive, you need to have amazing content on it that would attract an audience and make them get addicted to your style of writing, that they would want more and come to your blog. Your content should be authentic, useful, original, and specific as it is the new compelling content. This is what we have been hearing since forever and that good quality content is necessary for a blog to thrive but in 2017 that isn’t the only thing that will help you. Now, the only way to reliably build links is to make their content stand out enough to earn links. It can be through incorporate design and formatting directly into the content.

The thing is if you don’t have the resources to create content like this then small improvements to the format will have to do. Remember, even your best post gets old. That’s why it is essential that you revisit your best articles from some time ago and update them as Google loves fresh content and will give you a boost when you refresh your content with new data.

#2: Smart Content Marketing

content marketing tips

Content marketing exploded in 2016 and is even more famous in 2017. Smart content marketing is a real thing and can benefit you a lot, only if one knows how to use it effectively. For starters, your content should always have a purpose, if it is an arrow thrown blindly in the field; it isn’t likely that it will hit its target.

Secondly, your content should be engaging and attractive to the readers, you can add some pictures in your blog. Remember, UX is an extremely important ranking factor. The average time people spend on your content should be better than your competitors then your rankings will surely tank. To be successful with content marketing, you need a content marketing strategy and a fruitful plan for how it can support your goals. The bonus content marketing tip is the content resurrection.

#3: On-Site SEO

seo tips

It is an important factor that by 2017, everyone should have their websites optimized and mobile-friendly. It’s no surprise Google looks at how sites display on mobile as well as the info they provide. Google has already made it crystal clear that how much mobile friendliness now adds to your site’s SEO score and if your site is not mobile-friendly and you’ll need to tone down the use of pop-ups as well or else Google will penalize you. You need links on your site to get a targeted audience, not just any links but relevant and topical links. It is no surprise that backlinks are a key to get good rankings. 2017 is bound to get competitive but these tips will definitely bump your SEO rankings up real quick as more and more people get the wind of it.

#4: Social Media Rankings

social media audience

Your content will get more and more readers only and only if is it reaching a lot of people. To ensure that your content is spreading like wild fire in a forest, you need to get on the high horses of social media and feel its power and see that it will do wonders for your blog. We live in the world of digitalization, where almost every human being has access to social media sites.

So, if they see your content flashing on their screen and they click on it. Viola, your rankings are increasing. You should have accounts on every possible social media platform so people can easily reach you and your blog. Advertising on your blog is important as it helps your SEO rankings. Dare to leverage the power, which is social media and watch your rankings soar.

Looking for some ways to do that? Here are some tips:

First of all, pay attention to the content. It must be good (as we emphasized earlier), attractive and informative. No one is looking for a business brand or product news all the time. If you want your blog to succeed, focus on other hot topics that people look for and share content on those topics. Moreover, keep in mind the word limit for every social media platform. As Twitter allows a 100-word content, others like Snap Chat offer only a 24 hr storyline. This means that you need to be active and consistent while sharing content on the social media.
To improve the social media rankings of your content, do add the social media sharing buttons on your blog page. This helps a lot.
Also, don’t forget to use powerful words and strong call-to-action in the content.

#5: Refined keywords

keyword research

In 2017, while all the focus is on creating engaging content that will stand out from the rest of them. Keyword research is still extremely important in optimizing your blog even in 2017. You will need to think beyond the commercial keywords. When it comes to keyword research pick low comp keywords for your content that will immediately be seen and searched. You also need to make your smart content marketing stand out from the ever-growing competitive crowd. On top of that, the new content strategy is to refine the keyword tool selection. The thing is once you have found phrases that are 3-5 words long. They will not get as many search hits as refined key words. This way you’ll get more traffic than you realize as there are tons of keywords you’ll get ranked for.

In Conclusion

Blog optimization takes time, energy and a great strategy for it to make it all work. 2017 is as competitive as it can get but I hope that by following the tips and tricks mentioned above, you will get better outcomes and the rankings that you desired and they will surely leave you mesmerized.

About The Author

Junaid Ali is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, a Dubai branding agency, eLabelz, Smart Leads.ae, Progos Tech and others.