Marc's Blog

Content Writing and Marketing Services

E359: Mastering The Work-Life Balance And Achieving Success As A Parent With Atara Malach

by Leave a Comment

Atara Malach is a renowned parenting expert and certified executive business coach with thirty years experience as a successful private practice therapist. Blending her professional expertise with her real-life experience as a working mom raising her six children, she has developed a proven parenting system (GPS) to provide working moms with the skills and confidence they need to succeed both at home and at work.

 

Quotes To Remember: 

“Give them what they want.”
“What would you do with an extra 3 hours per day?”
“There are over 200,000 books on Amazon about parenting.”
 
 
What You’ll Learn:
  • Advice for working moms who want to be productive and better parents
  • The Stoplight Method
  • “Think and do” both
  • Achieving the work-life balance
  • Success habits 

 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here. 

Atara’s site

A Working Mom’s GPS by Atara Malach

Ep 350: Get More Comfortable Taking Risks To Grow Your Business With Hayley Luckadoo

Special bonus for buying A Working Mom’s GPS Book

Special bonus for all Breakthrough Success listeners

Grow Your Influence Book Series

Public Speaking While At A 9-To-5 Job With Ali Mirza (Ep 6)

by Leave a Comment

Discover how to go from 9-to-5 job to full-time public speaker.

Ali Mirza is the CEO and founder of #iSocialYou, a data driven marketing agency based in Dallas, TX. In the last 10 years, he has launched his own startups and developed digital marketing solutions for several mega brands, SMBs, startups and agencies. At #iSocialYou, he helps brands build the RIGHT type of audience and generate leads & revenue using Facebook Ads and creative digital strategies. He is actively involved in Dallas community as a startup marketing mentor, advisor and a keynote speaker.

Check out this episode!

May 2019 Performance Report

by Leave a Comment

Summer break is kicking in which means tons of extra productivity on my end. I am making big expansion plays which I’ll talk about in this report, and since I only have one semester left of college (wow, it’s coming to an end), I’ll soon have a full year that I can truly dedicate to my business.

These three summer months represent allow me to fully embrace the hustle of entrepreneurship, and I am set for the challenge. Here are some of the things I did in May…

 

Growing The YouTube Channel

Seeing my channel at a flat 3,050ish subscribers for an entire year was not something I was happy about.

To be quite honest, looking back, I am appalled at how little time I spent growing my channel. The results truly show for themselves…

No sugar coating at all. Part of a monthly performance report is admitting when you mess up. But that was 2018. 

2019 I’m going all-in on YouTube. I publish at least one new video every day on my YouTube channel and am in a bunch of Facebook Groups.

Not only did we finally get past 3,100 subscribers (I know people would focus on a number like 3,000…but considering I spent over a year there, 3.1k is the big milestone for me), but we are rapidly moving onward.

 

Twitter & Instagram Too

YouTube isn’t the only social network I’m focusing on. 

Twitter and Instagram are also receiving more of my attention.

With Instagram, I’m working towards 3 posts per day (quote, tweet, and something else) and will build from there.

On Twitter, I’m taking the opposite approach. 

While tweeting once every 15 minutes has worked wonders for a long time, that strategy is not what it used to be. I’ve also been tweeting some articles that were outdated because they were in my CSV file.

The new plan for Twitter is to promote my new content full force while still tweeting some of my evergreen content once per hour. That way, I don’t overwhelm people’s Twitter feeds but still give them the value of my evergreen content.

People still don’t spend too much time on Twitter in one sitting and could miss a 4pm tweet if they logged in at 4:05pm. However, data doesn’t lie and tweeting once every 15 minutes isn’t as bountiful as it once was.

Taking this approach will also make scheduling the content much easier. Now I can schedule tweets up to two weeks in advance instead of 2-3 days in advance (you can only have 350 scheduled messages at a time in HootSuite).

I’m also growing on Twitter the manual way. Many Twitter marketers were upset that the company stripped tools like ManageFlitter of their growth capabilities, but I now follow people on Twitter who I believe can benefit from my content.

The pursuit for the 500,000th Twitter followers is still alive 😉

 

Advanced Affiliate Marketing Summit

We are finalizing the opt-in page for the Advanced Affiliate Marketing Summit. I am super excited about that summit. Some of the affiliate marketing experts who were there during the early stages of my journey will be speakers.

Nothing much to say about this for now other than be ready for June 17-20 🙂

 

Profitable Public Speaking Podcast

After a few months of planning, the Profitable Public Speaking Podcast is finally out 🙂

A few awesome guests have been on the show so far. I’ve learned a lot about public speaking through this podcast already and will be detailing my journey to 20 stages in 2020 each Thursday.

I got busy towards the end of May (also the reason this report is coming out late), but come late June and I’ll be sharing new episodes each Thursday about my journey and some ways you can get more public speaking opportunities.

 

In Conclusion

May was a great month. It was the first month in a while of no school. June, July, and August are all clear, and based on what I’ve already done in June, it seems like my productivity and results are going to spike up.

This is the last summer that I will view as a break from school. Next fall is my last semester so 2020 will be a year of full focus on my brand.

What were your thoughts on this performance report? Do you have any questions for me? Sound off in the comments below.

E358: The Bottom-Up Revolution That’s Turning People Into Billionaires With Rob Kall

by Leave a Comment

Rob Kall is an award-winning journalist, inventor, software architect, connector, and visionary. He’s written articles for places like the New York Times, the Wall Street Journal, CNN, ABC, the HuffPost, Success, Discover, and other media. He’s given talks and workshops to Fortune 500 execs and national medical and psychological organizations. He hosts some of the world’s smartest, most interesting and powerful people on his Bottom-Up Radio Show. His site OpEdNews.com which has seen over 23 million visitors. He is also the author of The Bottom-up Revolution; Mastering the Emerging World of Connectivity. 

 

Quotes To Remember: 

“Bottom up thinking is many to many.”
“Connection is one of the most important words.”
“I decided I could do this myself.”
 
 
What You’ll Learn:
  • The Bottom-Up Revolution
  • How to use blogging to expand your audience to the tune of over 23 million visitors
  • Rob’s favorite social network for audience growth and how he uses that social network to grow
  • Building a community around your content
  • Success habits 

 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here. 

The Bottom-Up Revolution by Rob Kall

OpEd News

The Tao Of Physics by Fritjof Capra

The Systems View Of Life by Fritjof Capra

Soft Power by Joseph S. Nye Jr.

Grow Your Influence Book Series

E357: How To Rise Above Your Circumstances With Fiona Harewood

by Leave a Comment

Fiona Harewood is an author who believes it is never too late to realize your ambitions. She conducts motivational workshops and seminars to help students consider returning to academia. She herself came to the U.S. with a limited education and rose above her circumstances and graduate college while working full-time. She currently works as a Staff Assistant with the Federal Government.

 

Quotes To Remember: 

“Find a mentor.”
“Look at the journey one day at a time.”
“Know what you are aiming for.”
“You have to know what you want.”
“I had to get up and do what I needed to do.”
 
 
What You’ll Learn:
  • Pursuing dreams with full-time jobs
  • Balancing your job with your dreams
  • Age is not a limit to success
  • Rising above circumstances
  • Success habits 

 

Key Links From The Episode: 

Want to see how we can work together? Schedule a free strategy call here. 

Fiona’s site

I Did It…You Can, Too by Fiona Harewood

Grow Your Influence Book Series

How To Analyze Your Content Portfolio

by Leave a Comment

Your content portfolio consists of all of the content you’ve ever published online. While it’s fun to keep on creating content, we need to assess what we have and how well our content has performed.

Assessing your content portfolio allows you to discover what your audience likes. It also allows you to discover what can change.

For instance, I frequently update my YouTube channel, but to any new viewer, this is what my YouTube channel looked like for a long time…

 

I have a few of the latest uploads on the top, but for the most part, this is a bunch of videos I did in the past. Are they good? Questions like those are always up to the viewer.

But should I be leading with them? Probably not.

My current videos are more branded than those videos. I have a bunch of interviews I’ve done with awesome people that only show up as recent downloads. I recently changed that part of my YouTube channel to make it look like this:

That’s an example of assessing your content portfolio and making the right changes. I was putting out new YouTube videos but still leading with my old stuff. I was also making it difficult for people to find the specific videos they were looking for.

 

Organizing Your Content

The goal of assessing your content portfolio is to better organize your content to provide your visitors with a better experience. I’ve uploaded hundreds of YouTube videos, and for my viewers to find the right one with the original set-up, it could have felt like finding a needle in a haystack.

With the new structure, I now provide my viewers with a higher value experience. This is one of the benefits of assessing your content portfolio, but we haven’t scratched the surface.

 

The Most Engaging Content

Not all of the content you create is equal. Some of it will get no engagement and other pieces of content will get massive engagement.

When I saw people liked my Twitter articles, I created more Twitter focused articles. When that changed to content marketing, I adapted based on my audiences wants.

Right now, I see a big demand for self-publishing and becoming a bestselling author. For the most part, I know focus on that kind of content while also addressing the content marketing folks.

Knowing what’s worked the most allows you to put more of your focus on the right areas moving forward.

 

Monetization Potential

When you discover what content engages people the most, you also know what products are most likely to sell within your audience.

Part of the reason I wrote The Wealthy Author was because the Wealthy Author Summit was a recent success. More people wanted to learn things like how they could write books and turn those books into passive income.

I’ll also look at future product ideas and create free content that I can later repurpose into the paid stuff.

I don’t just put out any content for the sake of it. I’m out there providing value but also thinking monetization. With that said, you don’t want to safeguard all of your best content for paid products because people see your free content as the preview for your paid content.

No matter how great your book or course is, if people don’t like your free content, they won’t buy your products.

 

In Conclusion

Assessing your content allows you to make smarter decisions for future pieces you put into the world. You also get to see some of the existing flaws with how you present your content. YouTube was a glaring one for me especially with the work I’m putting into the channel’s growth.

What are your thoughts on assessing your content portfolio? Do you have any questions for me? Sound off in the comments section below.