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If you want to thrive, you have to become curious. In this episode, you will learn how curiosity can become your secret asset that boosts your success in any area you pursue.

Debra Kasowski is an award winning, three-time international bestselling author, speaker and Certified Executive Coach. She helps aspiring business owners and solopreneurs develop the winning “success habits” that transform human potential into sustainable profits through Debra Kasowski International and her thought provoking podcast, The Millionaire Woman Show.

Here are the key links from the episode:

Let’s Be Curious

Debra’s site

Millionaire Woman Show

The 4 Agreements

Jobber — start your free trial today

 

Marc’s Links

5 Day Podcast Launch Mini Course

Build A Mega Brand With The Power Of Content Marketing

Schedule a free strategy call

 

Marc’s book

YouTube Decoded

Podcast Domination

Content Marketing Secrets

The Wealthy Author

More Books

If you want to grow as a business, you have to pay attention to your customers. Their expectations will change as they see your work more often and see what other businesses have to offer. In this episode, you’ll learn how to thrive in the midst of changing expectations.

Tony Kavanagh is the CMO of Insightly and is responsible for Insightly’s go to market strategy and execution, focusing on businesses of all sizes. Prior to Insightly, He held CMO roles at Actian, DataStax and Desk, and held leadership roles at Oracle, Salesforce.com and KPMG

Here are the key links from the episode:

Insightly

 

Marc’s Links

5 Day Podcast Launch Mini Course

Build A Mega Brand With The Power Of Content Marketing

Schedule a free strategy call

 

Marc’s book

YouTube Decoded

Podcast Domination

Content Marketing Secrets

The Wealthy Author

More Books

This is a sponsored post

How you present information on your blogs or websites determines how much attention your content gets from your audience.

The need to structure information and make it comprehendible leads us to content management, popularly known as CM.

Before we talk more about content management and how beneficial it is to your business, let’s go over what CM is all about.

 

What Is Content Management?

A straightforward description of what content management entails would be that it is a series of processes and technologies that are employed in collecting, managing, and sharing information.

That pretty much sums it up, but then content management is quite complicated and requires a prudent approach to ensure successful execution.

Now, when you store information on your computer and make them accessible to other computers or electronic devices like phones, the data being managed in this case is regarded as digital content.

 

Content Management and Information Sharing

Thanks to advancements in technology, information sharing is no longer as tiring as it was decades ago.

Today, you can access virtually every piece of information from your smartphone or portable computer so long as you have the internet.

Digital contents could be texts or multimedia contents like video and audio files. These mostly make up the kind of information we interact with daily.

We see them on (E-commerce) Websites, news platforms, educational fora, and anywhere information is being disseminated.

If you decide to share digital content with people, you need to ensure that they are accessible and easy to find among the heaps of information or content on the internet.

 

The Role of Metadata in Content Management

You can make your digital content visible and available to your target audience by providing relevant and brief descriptions of the data you are putting up. These descriptions are known as Metadata. 

Metadata plays a significant role in your content management system. How?

 

What Is the Importance of Metadata?

If you don’t have a metadata model for your content, the chances are that they will be lost and won’t make it to the top of search engine results. 

 

User Search 

Metadata helps internet users to find information quickly with word tags related to what they are searching for. 

Think of Metadata as search engine optimization where keywords are provided for every content to make them visible online.

 

Information or Data Distribution 

Another importance of metadata in content management is it helps in identifying your target audience.

Often Metadata is used in Information distribution – where certain information is sent to a particular set of audiences based on their search history.

 

Access

Metadata can also be used to control the amount of data that is made available to the data query. 

One of the cardinal importance of content management is to ensure data security. To achieve this, metadata helps to filter information and deliver targeted results to your audience.

In summary, the importance of metadata in content management encapsulates increased efficiency in data management, improved SEO ranking, and ease of access and control, including customization of information. 

Want to learn some startup growth strategies while hearing about an innovative digital healthcare company? This episode has you covered.

Yianni Serpanos is the founder of digital health products and communities. He is focused on growing the HealthTechX innovation community to help educate Allied Health providers on Digital Health and the ways to transform healthcare services using client centric approaches that fit into peoples lives, schedules, goals and aspirations.

 

Here are the key links from the episode:

Health Tech X

Reimagining Healthcare Podcast

 

Marc’s Links

5 Day Podcast Launch Mini Course

Build A Mega Brand With The Power Of Content Marketing

Schedule a free strategy call

 

Marc’s book

YouTube Decoded

Podcast Domination

Content Marketing Secrets

The Wealthy Author

More Books