Marc's Blog

The coronavirus has altered business, the economy, and life in general as we know it.

With many people on lockdown, now is the time to build your online business and reach more people with your books.

I’m a believer in taking action rather than let the panic set in and do nothing.

I’ve shared videos in the past sharing how business owners and authors can adapt to the times and present themselves to their audiences in a more valuable way.

If you want to get your books in the hands of more readers and grow your author platform, use these three strategies to grow…

#1: Do More Free KDP Book Promotions

Kindle Direct Publishing, otherwise known as KDP, is the place to self publish your books on Amazon. One option they let you utilize is a 5 day window where you can make your book free during that window. You get a new 5 day window every 90 days based on the KDP Select Renewal.

A free KDP promo isn’t for every book, but it will make sense for some of your books. Making one of your books free for a few days allows you to get more readers for your content and get more traction for your existing books.

The great thing about Kindle books is that because of their price points, it’s easy for readers to buy multiple books.

#2: Grow Your YouTube Channel

YouTube is a discoverability platform where your content can reach people who have never heard of you before.

These types of platforms are getting flooded with more traffic because people on lockdown spend more time on YouTube and other places.

This increased traffic gives your content a better chance of standing out and gaining traction on the YouTube Algorithm.

YouTube is also a very effective platform for selling your books. I recently put up a video on my channel about strategies you can use to sell more books via YouTube.

YouTube has always been a great platform for self published authors to reach more readers, but the opportunity now is greater than ever. I’m publishing daily videos over on my channel.

#3: Host A Virtual Summit

With in-person events cancelled around the world, more people are turning to virtual events for a sense of connection.

A virtual summit can massively grow your email list and introduce engaged readers to your brand. I’m doing two virtual summits each month starting in May, but they’re not what most people think.

When most people think of a virtual summit, they think of an event with 20-50 speakers. While that definitely qualifies as some of my virtual summits, other virtual summits have just 5-10 speakers. Smaller 1-day events are far more reasonable to conduct.

In Conclusion

The world has changed a lot, but people still need to make money to pay their expenses. Now is a great time to self publish books and pursue online ventures.

If you want to stay informed on the different strategies you can use to sell more books and build your author platform, make sure you subscribe to my YouTube channel.