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5 Reasons To Use Bitly

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There are countless tools on the web, but Bitly is one of the best tools on the web for marketers. Chances are you may have heard of Bitly before or have seen the Bitly links in action. Someone you know may even use Bitly. It is a tool that many marketers cannot go without, and if you do not have a Bitly account, here are five reasons why you need to have one.

  1. Bitly shortens your links. The main reason why most people run out of characters on Twitter is because they tweet the entire link. Bitly is the solution to this problem.
    Bitly takes a link of any length and turn it into a 20-23 characters link that gives you more characters to play around with on Twitter.
  2. Bitly saves those links. Unlike similar services such as TinyUrl, Bitly saves the links so you can constantly reuse them. If you recycle your social media posts, this is a great feature that will allow you to quickly relocate older articles.
  3. Bitly gives you superior statistics on those links. This third reason is what truly separates Bitly from the other link shortening services. Bitly gives you incredible statistics on your links. You get to see how many clicks you got hour by hour for a whole day as well as how many clicks you got within the hour. You can check how many clicks your Bitly links got for as far as 30 days.
  4. You can categorize your links so they are easier to find. Bitly allows you to put multiple links into one bundle. Creating numerous bundles will allow to categorize your links so you can find them with ease. You can categorize blog posts that you recycle in one bundle and the articles that you want to read in another bundle. There are countless ways to categorize your content on Bitly.
  5. You get to see how popular a link is. Some links are very popular which indicates you should be tweeting them out. Chances are if you tweet a popular link, more followers than usual will click on the link and retweet it to everyone.

Those are the five reasons why you should be using Bitly. What are your thoughts on the list? For the Bitly users out there, do you have any additional reasons why you use Bitly? Please share your thoughts below.

5 Things To Look For In Your Bitly Stats

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Bitly is the best place to get your links’ statistics and store those links in a database for free. However, many people only use Bitly to get a shortened URL, and most people do not know all of the statistics that Bitly offers. While it is important to get a shorter URL and track your links, it is also very important to know what Bitly’s statistics mean for you.

I have used Bitly to track my blog’s growth for several years now. I use Bitly’s statistics to identify which links get the most clicks and which links do not generate as many clicks. By using this strategy, I identify which blog posts should still be tweeted and which blog posts should be replaced by another tweet. In order to change your strategy by using Bitly’s statistics, these are the 5 things you need to look for.

  1. Daily clicks for all of your links. How many clicks do you get every day. Bitly shows you how many clicks you got for up to 30 days. You can see when your clicks rose and fell. By figuring out when your clicks dramatically change, you need to identify what you did that day to get the change. If not sending out any tweets for the day resulted in a 50% decrease in clicks, then you need to send out more tweets. If sending out twice as many tweets resulted in a 50% increase in clicks, then you need to schedule more tweets.
  2. Daily clicks for your individual links. These statistics allow you to discover what kind of content your followers and visitors like. If one of your blog posts gets clicked on 10 times more than the others and got promoted just as much as your other links, then you need to continue tweeting about that blog post. If one of your blog posts gets no clicks while your other ones average 20 clicks each, the blog post that got 0 clicks needs to be taken out of your social media strategy.
  3. See what time of day your links get the most clicks. Did you know that you could see how many times your links got clicked in the most recent 24 hours? Whether you want to see how many clicks your link got at 6 am or 3 pm, Bitly allows you to see both. Seeing what times your links get clicked the most on can help you figure out when most people click on those links.
  4. The referrers. Out of all of the clicks I get from Bitly links, 87% of those clicks are from Twitter. By identifying the referrers, you can identify your biggest source of traffic as well as other sources that you need to improve on.
  5. The countries that people live in. Using this statistic will allow you to identify which country contains your largest audience. In addition, you can share links that favor the countries that you get the most visits from. If most of your visitors are from the U.S., tweet once or twice a day about American facts, culture, tradition, or anything else. If most of your visitors are from India, share some things related to India. Those links will probably get clicked on more than some of your other links.

Those are the five things to look for in your Bitly statistics. What are your thoughts on the list? Do you have any additional statistics that you look for in Bitly? Please share your thoughts and advice below.