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blogging success

10 Tips To Write Blog Posts That Visitors Will Want To Read

April 17, 2015 by Marc Guberti Leave a Comment

How To Write Better Blog Posts

Do you know which blog you visit the most? Have you noticed the amount of time you spend reading the content on that blog? Not all blogs are created equal. We spend hours of our time on some blogs while we only spend a few minutes on other blogs. The blogs that grab most of our attention are the ones that have optimized blog posts—the type of blog posts that we have a strong desire to read. In order to optimize your blog posts so more of your visitors read them from start to finish, follow these 10 tips.

 

#1: Write Irresistible Headline

The irresistible headline is what gets people through the door. Before someone reads your blog post from start to finish, that person needs a desire to read the article. That’s where an irresistible headline comes in handy. Irresistible headlines grab attention and encourage people to click the link in an email or social media post and start reading your blog post. Once you get someone to visit your blog post, the other factors become important.

 

#2: Start By Asking The Right Questions

Asking questions at the beginning makes your visitors think about answers that relate to your blog post’s content. Visitors who think about the answers to questions you write are engaged visitors. When I ask questions like, “Do you know which blog you visit the most?” I am asking questions that make my visitors think and have the right mindset for going into the blog post. I could have started this article by saying, “How much traffic does your blog get?” but that wouldn’t have made as much sense. I typically ask 2-3 questions at the beginning of every blog post.

 

#3: Turn Your Blog Posts Into Conversations

When was the last time you left in the middle of the conversation? Was that an awkward feeling? When we are engaged with conversations in real life, we typically stay in that conversation until it ends. Then, we look for the next conversation to be a part of.

If your write your blog posts like conversations, it will be more difficult for your visitors to stop halfway. That’s just like leaving in the middle of a conversation you are in, with you doing most of the talking (and then suddenly walking away). Look for more ways to include I, you, me, we, and us in your blog posts. Having a conversation with your reader makes that reader feel welcomed. It is this feeling that encourages a reader to read your entire blog post.

 

#4: Use Pictures Throughout Your Blog Post

They say a picture is worth 1,000 words, and I say that an infographic is worth 2,000 words. Pictures are especially valuable right now because we are visual learners. That’s why infographics are so attractive (and that’s why some go viral). I encourage you to use multiple pictures in your blog posts. Start with one picture in every blog post and then see how you can incorporate other pictures in other parts of your blog posts.

An additional benefit to using pictures is that your blog will get more traffic. Including pictures in your blog posts makes it possible for people to pin your blog posts (according to a study done in 2013, Pinterest has over 70 million users, so allowing people to pin your blog posts is a big deal), and if you use alt tags, your pictures will also get more visibility in the search engines.

The best policy for using pictures in your blog posts is to use your own pictures. Using your own pictures is better for SEO than using someone else’s picture (especially if the other person’s picture is already established on the search engines).

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1BdRdOm”]The best policy for using pictures in your #blog posts is to use your own pictures.[/tweetthis]

#5: Make Your Blog Posts Bite-Sized

I could have made this entire blog post one paragraph, but I don’t think my readers would stick around for a long period of time if I did that. The way you display your content is growing in importance. We can’t read big paragraphs on the web. They need to be tiny.

3-5 lines per paragraph is the sweet spot. If any of your paragraphs are over six lines long, then you are approaching the danger zone. Making it easy for your visitors to read your content is just as important as writing valuable content.

 

#6: Make Your Blog Posts Unique

No matter what you choose to write about, there are thousands of other blogs like yours. My blog is not the only blog about digital marketing. There are plenty of others. In order to stand out from other blogs in your niche, you need to develop a unique writing style and over deliver in value.

One of the most successful bloggers in the SEO niche is Neil Patel with his Quick Sprout blog. You’ll only have to read three blog posts on his blog to understand why he is dominating the niche.

 

#7: Do Your Research

Conducting research about your niche will make you stand out as an expert in your niche. Each time you write a blog post, do some research about your blog post’s topic. See what facts you can get from the web that would support your content.

If I write another article about why Pinterest is a big player in social media, I could mention that Pinterest pins have a half-life of 3.5 months which is 1,600 times better than Facebook posts. Providing this type of evidence would support the message I am trying to send with that particular article. It may take some time to do research, and the research may only add up to a few extra sentences, but you will know more about your niche and write a more valuable blog post at the same time.

 

#8: Put In All Of Your Effort For Every Blog Post

The amount of effort you put into your blog posts determines how long people will stick around. If you are only putting half of your effort into your content, then your visitors will know that. Many of your visitors have read thousands of blog posts before encountering your blog. They know the difference between a valuable blog post and a dud.

You must put all of your effort into each blog post you write because you never know what piece of content your visitor will read first. When I think of which blog post a first time visitor visits, I think of a huge spinner that will land on a random blog post on my blog. I don’t know where it will stop, but wherever it does stop, that is the new visitor’s first impression of my blog and maybe even my content.

Having a strong first impression is critical towards getting returning visitors and getting those returning visitors to read through your blog posts from start to finish. Some returning visitors won’t have to read your article to know that they are good. It is at this point when you know a returning visitor is actively engaged in your content.

 

#9: Build Your Authority In Your Niche

There’s a blog post written by someone with 100 Pinterest followers and a blog post written by someone with 10,000 Pinterest followers. Both of those blog posts are about getting more Pinterest followers. Which one do you read first?

Building your authority gives your blog posts extra leverage. People relate strong authorities to more valuable content, and in many cases, that’s how strong authorities on the web work. The most successful bloggers are often writing the best content. Growing your social media audience, writing more valuable content, and creating products are three great ways to build your authority in your niche.

 

#10: Show Your Results

Every informative blog post gets some leverage when it shows results. After many get quick rich schemes filled up the web, customers have turned into cautious buyers. Visitors are cautious when visiting a blog. When they hear things about a blog post getting a certain number of visitors, they want proof. They want to see your results.

Showing your results lets your visitors know that you speak the truth. Showing your results boosts your credibility and makes people believe what you say (this is a special privilege. Use it wisely). Pictures that prove certain earnings, traffic, or any other desirable result is possible are the pictures that often spread far and wide on the web.

 

In Conclusion

The most successful blogs are the ones that attract attention for a long period of time. In order to establish yourself as a top blogger in your niche, people must visit your blog, and those visitors must read through numerous blog posts on your blog. Write blog post headlines that make your blog post content sound valuable, and then live up to that expectation. Look at other blogs in your niche and see how they do it. The best way to learn is through examples.

Which tip did you like the most? What do you think makes up a blog post that visitors would want to read from start to finish? Please share your thoughts and advice below.

Filed Under: Blogging Tagged With: blogging success, blogging tips

5 Ways To Tap Into The Power Of Blogging

February 4, 2015 by Marc Guberti Leave a Comment

the power of blogging

Blogging has quickly emerged as a powerful resource to make a strong income. Before 2000, if you heard the word blog, you would have no idea what someone was talking about. WordPress did not even exist, and Blogger was launched in the middle of 1999. Less than 10 years after the first few blogs were created, many people reference blogs in their conversations. Blogging has become one of the core components towards online marketers’ successes. Millions of blogs are on the web, and more people want to get a piece of the action.

Now, blogs continue to grow in number. More bloggers want a reliable way to make a full-time income from the comfort of their own homes. The phrase home sweet home now has a new meaning. However, it does not take long for new bloggers to realize that the road to success and a full-time income is a long one. Many bloggers give up before they see their traffic increase at an exponential rate.

You don’t have to be one of those bloggers who gives up in the middle of the journey. You can stick with it and make a full-time income. In fact, with the right knowledge, you can reach the goal of making a full-time income from your blog quicker than most of the successful bloggers out there. In order to tap into the power of blogging, get the traffic you want, and get that full-time income, follow these five tips:

 

#1: Be Committed    

Blogging is not an activity that you can halfheartedly do. In order to become a successful blogger, you must be committed. You must write valuable blog posts that empower your readers, and you must write those blog posts at a consistent rate. I know there are some bloggers who succeed by writing at an inconsistent rate, but new bloggers who are not making as much revenue need to nail the consistency to boost commitment.

As you get more comfortable as a writer, I encourage you to write more blog posts and even increase the length of the blog posts that you write. The best way to become a better writer is by writing often. The amount of commitment you have for blogging determines how much you accomplish in that area of your life.

 

#2: Grow A Large Social Media Audience 

One of the most powerful methods of boosting blog traffic comes from growing a large social media audience and promoting your blog posts to that audience. My Twitter audience brings in a large portion of this blog’s visitors.

Not only does Twitter directly help attract more visitors, but Twitter also indirectly attracts more visitors. I know that there are several readers who visit my blog daily. Many of those people probably heard about my blog post in a tweet. Not only do people remember me from Twitter, but one of the big factors in SEO is the social media traffic that your blog gets. If my blog’s Twitter traffic doubled, then my SEO traffic would eventually double in a few days as well.

A large social media audience provides more direct traffic, better SEO, and more connections. I interact with dozens of my followers every day, and some of those interactions have turned into strong connections.

[tweetthis url=”http://bit.ly/13NEK6j”]A large social media audience provides more direct traffic, better SEO, and more connections.[/tweetthis]

 

#3: Optimize Your Blog For Getting More Subscribers

A blogger’s revenue is defined by how many people are on the email list. The most successful bloggers on the web also happen to have tens of thousands of blog subscribers. That’s not a coincidence. The difference between a blog subscriber and any other visitor is that blog subscribers can be notified about your latest blog posts through email.

I notify my blog subscribers at least once every week about my latest blog post. I don’t overwhelm them with multiple emails every day, and you don’t have to send daily emails in order to see life changing traffic. All you need to do is grow your email list larger and larger so each of the emails you send out attract larger audiences.

One great way to get more subscribers is by creating and effectively promoting a landing page that collects email addresses. Pop-ups are also great at getting more blog subscribers.

 

#4: Create Your Own Products

Most successful bloggers make a large percent of their revenue from the products they create and sell to customers. Creating products such as books and training courses that a service automatically gives to customers will allow you to make money in your sleep. How cool would it be to wake up to an extra $200? I think that would be a great way to start off the day.

Many bloggers decide to offer consultation sessions and have ads on their blogs. I like the idea of offering consultation sessions. However, consultation sessions can only bring in so much revenue since you can only be available for your clients for so many hours. I believe consultation sessions can be used to achieve a five figure income, but a six figure income would be a bit too much (unless you charge a very high price for your consultation sessions or have numerous hours available for sessions).

Having advertisements on a blog, however, is simply not worth it. Most bloggers only make a few dollars from their ads every month. Advertisements can only provide a somewhat stable income for the big players who get hundreds of thousands of visitors every month. Even then, it would be more effective to promote your product instead of an ad. 99% of the time, a product sale leads to more revenue than an ad click. Offering multiple products also brings forth the possibility of returning customers. Who would possibly want to be a returning ad-clicker?

[tweetthis url=”http://bit.ly/13NEK6j”]Most successful bloggers make a large percent of their revenue from the products they create and sell to customers. [/tweetthis]

 

#5: Optimize Your Blog For SEO

SEO is a powerful outlet for getting more blog traffic. Over three billion people search something on Google every day which means understanding the language of SEO will allow you to boost your blog traffic. I wrote an article about boosting SEO, but don’t stop there.

The Huffington Post wrote an article about SEO. So did Forbes. SEO is one of the most important ways to boost your blog traffic. Growing a social media audience is a reliable way to boost your SEO, and there are other methods as well.

To many new bloggers, intermediate, and even some advanced bloggers, SEO sounds very confusing. I remember when I first started blogging and struggled to understand what I needed to do to boost my blog’s SEO. Although writing valuable content is one factor towards good SEO, there are other factors that go deeper than providing valuable content. When I started on my journey, I found SEOmoz extremely helpful. Be sure to take a look at their free guide.

 

In Conclusion

Blogging is a fun activity that has the potential to bring in a large income. There are some bloggers on the web who make over $1 million from their blogs. Regardless of what you think of the idea right now, you could be the next blogger who makes a six figure income, a seven figure income, and beyond.

Blogging, and the web in general, has given our culture the unique ability for anyone to succeed despite the amount of revenue they currently make, age, and any other limiting factors. The web and blogging is filled with limitless possibilities. Utilizing these possibilities to spread your message will allow you to not only make a strong income, but also live the ideal life. I’d rather make no money at all than be at a despised $500,000/yr job that tears my family apart.

You have the option to love what you write blog posts about because you can write about anything that interests you. Frank Kerns, a very successful online marketer, started with dog training videos. His training courses he provided for dog trainers and owners got a large number of sales. No matter what you have a passion for, it can be turned into a blog and products.

Which of these tips did you like the most? Do you have any other tip you would like to add? Please share your thoughts and advice below.

Filed Under: Blogging Tagged With: blogging, blogging success, blogging tips

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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