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Getting The Right Equipment

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The problem for some people is that they’re focusing on getting the right equipment. If you’re doing a video, this could be getting that awesome white board that Brendon Burchard has. You don’t need to focus on making your web design look perfect.

Instead, you have to focus on doing what you want to do. For my YouTube videos, I don’t have a fancy white board or anything like that. All of those YouTube videos I have done so far are just my Mac Book Pro with iMovie on an ironing board. The only light I get is a lamp attached to a chair. I’m not embarrassed to admit any of this because I’m actually doing videos.

If I waited for the white board and all of the cool equipment that everyone else uses, I wouldn’t have a single video done. Getting the right equipment isn’t important. Being able to work with what you have and actually starting is more important.

Are you getting equipment? You shouldn’t be getting new equipment for something you haven’t even started. Instead, you should just start.

Virality VS Velocity

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When it comes to a YouTube video or post on a social network, everyone wants to go viral. Virality would give someone a lot of exposure in a quick amount of time. One day, the video has 100 views. Overnight, the video gets 100,000 views. That’s how virality is achieved.

However, the problem with viral is that videos and posts are constantly going viral. The viral video from a week ago gets replaced by another viral video. Interests change very quickly when it comes to viral videos. Videos and posts rarely stay viral for over a week before the next video or post takes over. If you don’t get more traffic and subscribers while you’re viral, where’s the benefit? Nowhere.

Velocity is different. Velocity is when you videos and posts are consistently viewed and shared. You aren’t jumping from 100 views to 100,000 views, but you are getting 5 views a day. Then that turns into 20 views a day. Then that turns into 50 views, 100 views, 500 views, and then 1000+ views every day from a single video or post.

With velocity, you will eventually get to 100,000 views. It will take more time to reach 100,000 views with velocity than with virality. However, velocity will eventually be able to get more views than the viral video. Velocity videos will get shared a lot once they reach 100,000 views (100,000 people know about the video), and then they might even go viral. However, that velocity will make the viral aspect last a lot longer. It won’t go from 100,000 views to a million views overnight, but getting 5,000 views for the same video every day for a month is possible.

By Learning Everything There Is To Know

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You’ll learn very little (or nothing at all). The problem is that people are exploring too many options too soon. The new Twitter account looks really cool for the first time, but there’s also Pinterest, Facebook, YouTube, Google+, LinkedIn, Reddit, Tumblr, WordPress, Blogger, Flickr, and the list goes on and on.

If you took the time to learn about every social network, you won’t be able to absorb all of that knowledge. Even if you did absorb all of that knowledge, there isn’t enough time in a day to manage all of those social networks.

There are some cool ways to manage social networks using automation, but that will only get you so far. It’s better to narrow your knowledge and time on 1-3 social network than to overstretch your knowledge and time on 4 or more social networks (however, I want to be clear that there is no magic number. You could end up doing just fine with more than 3 social networks if you adopt them all a couple of months apart. I use more than 3 social networks).

If The Market Doesn’t Respond

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It won’t respond. Yelling louder isn’t the answer. Constantly experimenting with different ideas will force the market to pay attention. The market won’t respond if you start advertising an old product in a new world (dramatic changes can now take places months at a time). Instead of working what you have and getting the same result, try a different approach. Create another product, or use something differently.

If the market isn’t responding, you’re doing something wrong. Yelling louder in the middle of a desert attracts the same amount of people as a whisper–none. In order to get the market to respond, you need to change. When you change, the market will respond, and soon enough, there will be people who couldn’t imagine what would happen if you weren’t around.

Monday

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If you can’t stand them, you need a new job. Better yet, you can start your own business. You shouldn’t dread Mondays ever because when we think about it, Mondays account for 1/7th of our lives. If we are spending over 10% of our lives dreading Monday, and then we spend over 10% of our lives waiting for Monday to pass, we aren’t going to live the happy lives we were all meant to live.

Break yourself from the curse, or if you like your Mondays, continue to do what you do (unless Mondays are your off days and Tuesdays are the days you dread).